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All Journal Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Interaksi : Jurnal Ilmu Komunikasi Jurnal Komunikasi Jurnal The Messenger Prosiding Seminar Nasional INDOCOMPAC International Journal of Artificial Intelligence Research Jurnal ASPIKOM Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Spatial : Wahana Komunikasi dan Informasi Geografi Communicology: Jurnal Ilmu Komunikasi Altasia : Jurnal Pariwisata Indonesia Journal of Management and Bussines (JOMB) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Science and Education (JSE) JURNAL KOMUNIKASI DAN BISNIS Journal of Digital Marketing and Communication Scriptura: Jurnal Ilmiah Komunikasi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Asia Pacific Journal of Management and Education Jurnal Karya Abdi Masyarakat Cerdika: Jurnal Ilmiah Indonesia Room of Civil Society Development Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Innovative: Journal Of Social Science Research Nusantara Journal of Multidisciplinary Science Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Communication and Public Relations (JCPR) Jurnal Komunikasi Indonesia Komuniti: Jurnal Komunikasi dan Teknologi Informasi Room of Civil Social Development INJECT Interdisciplinary Journal of Communication
Wiratri Anindhita, Wiratri
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Influence Celebrity Endorser Atta Halilintar on Purchasing Decisions Through Brand Image as an Intervening Variable on Byond Productsby Indonesian Islamic Bank Fadillaturohman, Muhammad; Putri, Maulina Larasati; Anindhita, Wiratri
Jurnal Komunikasi Vol 19, No 1 (2025): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i1.29833

Abstract

The rapid development of digital technology has changed the marketing landscape and promotional strategies in Indonesia. One of the prominent phenomena is the use of celebrity endorsers as an effective marketing communication strategy to improve brand image and encourage consumer purchasing decisions. BSI utilizes a marketing strategy through celebrity endorsers as its communication media. Atta Halilintar, as one of the influencers with a large follower base on social media, is believed to be able to provide a significant influence on consumer purchasing decisions, especially among the younger generation. However, this communication strategy of using celebrity endorsers raises important questions about the extent to which Atta Halilintar is effective in influencing consumer purchasing decisions for BYOND products. The study was conducted using a quantitative method through questionnaire data collection and mediation data processing with Smart PLS.03, based on a sample size of 100 taken using a random sampling method from 1,1 million Instagram followers of the Bank Syariah Indonesia account. The results of the study show that there is a significant influence of mediation between the application of the Celebrity Endorser variable as variable X on the Purchase Decision as variable Y through Brand Image as variable Z. This is proven by the results of the hypothesis test that Ho1 is rejected and Ha1 is accepted with a T-statistic value of 2.908 T-table 1.660 or an influence through mediation of 10% and a P-Value of 0.004 0.05
Learning from Green Community Practices at Morino Office, Japan: Insights from Hybrid Reflective Field Exploration: Belajar dari Praktik Komunitas Ramah Lingkungan di Morino Office, Jepang: Perspektif Eksplorasi Reflektif Berbasis Interaksi Hibrida Rahmawati, Devie; Anindhita, Wiratri; Mani, La; Ramadhan, Muhammad Zaky
Room of Civil Society Development Vol. 5 No. 2 (2026): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.912

Abstract

Environmental sustainability is a shared responsibility of environmental activists, academics, and communities in managing natural resources responsibly. This community engagement initiative aims to introduce a community-based approach through the Morino Office green community model so that environmental activists and communities can work together to safeguard environmental sustainability. This activity employed a participatory and needs-based approach and was carried out at Morino Office, located in Fujimi, Japan. The participants consisted of five Morino Office staff members, three academics, and ten environmental activists. The results show that Morino Office, as an environmentally friendly workspace, supports both economic and ecological functions within urban and rural communities. The Morino Office green community model integrates sustainable lifestyles, village revitalisation, community participation, and circular economy principles in mountainous areas. Therefore, this community-based approach can serve as a practical concept for strengthening environmental sustainability. The implication of this activity is that green community development can bridge urban and rural communities in protecting the environment through environmentally friendly workspaces.
Learning from Green Community Practices at Morino Office, Japan: Insights from Hybrid Reflective Field Exploration: Belajar dari Praktik Komunitas Ramah Lingkungan di Morino Office, Jepang: Perspektif Eksplorasi Reflektif Berbasis Interaksi Hibrida Rahmawati, Devie; Anindhita, Wiratri; Mani, La; Ramadhan, Muhammad Zaky
Room of Civil Society Development Vol. 5 No. 2 (2026): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.912

Abstract

Environmental sustainability is a shared responsibility of environmental activists, academics, and communities in managing natural resources responsibly. This community engagement initiative aims to introduce a community-based approach through the Morino Office green community model so that environmental activists and communities can work together to safeguard environmental sustainability. This activity employed a participatory and needs-based approach and was carried out at Morino Office, located in Fujimi, Japan. The participants consisted of five Morino Office staff members, three academics, and ten environmental activists. The results show that Morino Office, as an environmentally friendly workspace, supports both economic and ecological functions within urban and rural communities. The Morino Office green community model integrates sustainable lifestyles, village revitalisation, community participation, and circular economy principles in mountainous areas. Therefore, this community-based approach can serve as a practical concept for strengthening environmental sustainability. The implication of this activity is that green community development can bridge urban and rural communities in protecting the environment through environmentally friendly workspaces.
Analisis Strategi Komunikasi Brand Equity Wardah Beauty Melalui Video Kampanye ‘Colorfit Ultralight Matte Lipstick’ Korea Edition di Instagram Lestari Bunga Pertiwi; Wiratri Anindhita; Dini Safitri
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 16 No. 2 (2024): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, September 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v16i2.2618

Abstract

Penelitian ini menganalisis strategi komunikasi Wardah Beauty dalam kampanye "Wardah Colorfit Ultralight Matte Lipstick" Korea Edition di Instagram dan dampaknya terhadap brand equity. Dengan tren K-pop dan produk kecantikan Korea yang populer, strategi ini memanfaatkan lagu Korea dan budaya Korea untuk menarik perhatian audiens yang lebih luas. Metode analisis isi kualitatif digunakan untuk memeriksa konten Instagram, termasuk variasi shade warna, penggunaan lagu Korea, sorotan close-up tulisan Korea, dan tanggapan pengguna. Hasilnya menunjukkan adopsi strategi yang cerdas, dengan audiens merasakan koneksi emosional dan citra positif terhadap produk. Brand equity Wardah Beauty terbentuk melalui kualitas produk dan hubungannya dengan tren musik dan budaya Korea. Meskipun tanggapan positif hadir, perbaikan lebih lanjut perlu dilakukan dalam mengatasi tanggapan kritik dan negatif. Kesimpulannya, strategi komunikasi ini berhasil meningkatkan brand equity, namun perlu respons yang lebih aktif terhadap umpan balik konsumen untuk mempertahankan dan meningkatkan posisi merek di industri yang kompetitif.   This research analyzes Wardah Beauty's communication strategy in the "Wardah Colorfit Ultralight Matte Lipstick" Korea Edition campaign on Instagram and its impact on brand equity. With the popularity of K-pop and Korean beauty products, this strategy leverages Korean music and culture to capture a broader audience's attention. Qualitative content analysis method is used to examine Instagram content, including shade color variations, the use of Korean songs, close-up highlights of Korean text, and user responses. The results reveal the adoption of a smart strategy, where the audience feels an emotional connection and a positive image of the product. Wardah Beauty's brand equity is formed through product quality and its connection to Korean music and culture trends. Despite the presence of positive responses, further improvement is needed to address critical and negative feedback. In conclusion, this communication strategy effectively enhances brand equity, yet a more active response to consumer feedback is needed to sustain and enhance the brand's position in the competitive industry.
The Transformation of Distance Learning: Technological Challenges and Opportunities in Digital Era Rahmawati, Devie; Anindhita, Wiratri; Viendyasari, Mila; Lukmanto, Giri
Journal of Science and Education (JSE) Vol. 6 No. 2 (2026): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i2.785

Abstract

This study aims to analyse the transformation of distance learning during and after the pandemic Covid-19. The study used qualitative approach using a case study design. The participants in this study are 10 communication studies students currently in their second year. Data collection for this study was carried out through interviews and a literature review. In-depth interviews were conducted in three stages. Data analysis was carried out through the stages of data collection, data selection, data analysis, and the formulation of conclusions. The results of this study indicate that distance learning has transformed learners, enabling them to adapt to technology. The use of technology is not limited to entertainment but also supports the learning process. However, not all learners feel comfortable with distance learning. This is because every student has a different learning style. This study concludes that the transformation of distance learning must be aligned with students’ learning styles. Furthermore, distance learning must be able to build students’ self-confidence and collaborative skills. Consequently, they can identify opportunities to adapt to learning in the digital age.
Digital Public Relations in School-Based Health Campaigns: A Systematic Literature Review toward a Hybrid Engagement Model in the Indonesian Context Wiratri Anindhita; Muria Putriana; Wina Puspita Sari
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6976

Abstract

This study explores the role of digital public relations in school-based health campaigns and addresses the lack of an integrative framework to link communication, engagement, and digital interaction. The study employed a qualitative Systematic Literature Review (SLR) using the PRISMA framework. A total of 45 peer-reviewed articles published between 2015 and 2024 were analyzed. The study combined bibliometric analysis using VOSviewer and thematic synthesis through open, axial, and selective coding. The findings revealed three key gaps: (1) conceptual fragmentation between communication and engagement theories, (2) limited contextual exploration in developing countries like Indonesia, and (3) the methodological dominance of empirical studies without conceptual integration. The results also indicated that communication practices were largely one-way, engagement was reduced to measurable metrics, and digital media was used primarily as a delivery tool rather than an interactive platform. This study proposed a Hybrid Engagement Model comprising institutional communication, participatory engagement, and digital interaction that could contribute to education and communication research by positioning schools as active communication hubs and promoting digitally integrated participatory health campaigns.
Co-Authors Abdullah, Zulhamri Bin Alexander, Jessica Lea Arachman, Fauzi Ramadhoan Aryani, Indah Permata Ati Sumiati Ati Sumiati Azizah savira Bachtiar, Youna Chatrine Cahyadi Setiawan Dalimunthe, Irda Adelina Deddy Mulyana Devie Rahmawati Devie Rahmawati Devie Rahmawati, Devie Diana Ariana Dini Safitri Diva Rheva Deianeira Diva Rheva Deianeira Dwi Linda Kusuma E. Nugrahaeni Prananingrum Eliana Sari Eliana Sari, Eliana Fadillaturohman, Muhammad Fauziyah, Hasna Nur Fazli, Luthfi Fiona Verity Giri Lumakto Glorya Agustiningsih Hana Hanifah, Hana Hasnini Hasra Ida Ayu Putu Sri Widnyani Ihwan Rahman Bahtiar Imran, Mohammad Fadil Indah Permata Aryani K. Y.S. Putri K. Y.S. Putri Khairunnisa Rosdiani Khoirul Muttaqin Kinkin Yuliaty Subarsa Putri Kusuma, Dwi Linda LA MANI, LA Lestari Bunga Pertiwi Lukmanto, Giri Lumakto, Giri Lusia, Amelita Maulina Larasati Putri Melisa Arisanty Mila Viendyasari Muflihah, Nadiatul Muria Putriana Nada Arina Romli Nada Arina Romli Nugrahaeni, Elisabeth Nurina Azyyati Nurul Adha Kurniati Prananingrum, E Nugrahaeni Putri, Kinkin Yuliaty Subarsa Putri, Maulina Larasati Rahmawati, Devie Rahmawati, Devie Ramadhan, Muhammad Zaky Ramadhoan A’rachman, Fauzi Romli, Nada Arina Rosdiani, Khairunnisa Salsabila Haura Zhafirah Samadi Samadi Sandy Allifiansyah Setiowati, Dyah Shiva Aprilia Azzahra Sigit Widiatmoko SUTJIPTO, VERA WIJAYANTI Valencia Chretella Viendyasari, Mila Wina Puspita Sari Wisesa, Rangga Wiwesa, Rangga Wulandari, Helyana Yesi Andriani Yesi Andriani