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COST OF CAPITAL DETERMINANTS: CONTEXT IN INDONESIA AND MALAYSIA Widowati, Maduretno; Yuliati, Yuliati; Wahyuningsih, Susanti; Indriyatni, Lies; Widodo, Untung
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 1 (2025): June 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.1.127-134

Abstract

The purpose of this paper is to look at the determinants of the cost of capital for a company. This study conducts a literature review with the aim of identifying the factors that affect the cost of capital for a company. The study shows that profitability, liquidity, tax, growth, size, and age of the company are some of the major determinants that affect the cost of capital of the company. The study further shows a positive correlation between the cost of capital and profitability, liquidity, growth, size, and age of the company. The capital arrangement of the company is determined based on the pecking order theory and the trade-off theory while keeping in mind the cost elements associated with it. In Indonesia, economic stability and political stability are the major determinants that determine the cost of capital for a company. These determinants affect the availability and cost.
PENGEMBANGAN PEMASARAN UMKM MELALUI SOSIAL MEDIA BAGI MASYARAKAT DI KELURAHAN GAJAH MUNGKUR KOTA SEMARANG Widodo, Untung; Widowati, Madu Retno; Tasriastuti, Nurohmi Ambar
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.62-66

Abstract

This community service activity aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in utilizing social media as a tool for digital marketing. The activity was conducted in Gajah Mungkur Subdistrict, Semarang City, targeting MSME actors who have not yet optimized their product marketing through digital means. The methods employed included training and direct assistance on digital marketing strategies using platforms such as Instagram, Facebook, and WhatsApp Business. The results showed an improvement in the participants' understanding and skills in creating promotional content, managing business social media accounts, and identifying online target markets. This program is expected to help MSMEs increase their competitiveness and expand their market reach.Keywords : MSMEs, digital marketing, social media, community service, Semarang
Pengaruh Ukuran Perusahaan, Leverage, dan Profitabilitas terhadap Nilai Perusahaan (Studi Kasus Pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2018-2020) Nugroho, Adi; Indriyatni, Lies; Widodo, Untung
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 2: Agustus 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i2.506

Abstract

This study aims to determine whether firm size, leverage, and profitability have an effect on firm value. Sampling was carried out using the purposive sampling method, which is a sampling method with certain criteria. The type of research used is quantitative. The results of this study indicate that firm size has a negative and insignificant effect on firm value, leverage has a negative and insignificant effect on firm value, profitability has a positive and significant effect on firm value. Company Size, Leverage, and Profitability together or simultaneously have a significant effect on Firm Value.Keywords: Firm Size, Leverage, Profitability, Firm Value
PENGARUH KEPEMIMPINAN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN (Studi pada karyawan bagian produksi lemari pendingin PT.Hartono Istana Teknologi Sayung-Demak) Burhanuddin, Muhammad Fuad; Widodo, Untung
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 1: April 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i1.449

Abstract

This study aims to determine the effect of leadership, motivation and work environment on employee performance at PT. Hartono, Sayung-Demak Technology Palace. PT Hartono palace technology continues to improve employee performance, because large companies want production to run well, on time and with quality. The tendency that occurs when employees work without support from company leaders, such as giving bonuses, employee motivation and the work environment can result in decreased employee performance. The data shows that there has been a fluctuation in the target and realization of the production of refrigerators at PT Hartono Istana Teknologi for the period March 2016 to February 2020 from the average target of 42628 units but down to an average production realization of 34182 units, meaning that employee performance is not good, therefore this study takes three independent variables and one dependent variable, namely employee performance. The population in this study were employees of the refrigerator production division at PT. Hartono, the Sayung-Demak technology palace, totaling 90 respondents. The sampling technique used in this study is the census method, where all populations are used as samples. Data analysis uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, t test, F test, and coefficient of determination test (R2). The results showed that the F test results were 39.358 with a significance value of 0.000. The t-test shows that leadership, motivation and work environment have a positive and significant effect on performance. The result of the coefficient of determination (R2) shows that some variations in performance can be explained in the variables of leadership, motivation and work environment by 56.4%. The results show that leadership, motivation and work environment have a positive and significant effect on employee performanceKeywords: leadership, motivation, work environment and employee performance.
ANALISIS PENGARUH DIGITAL MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Konsumen Produk Oriflame di Kota Semarang) Trifiana, May Lisa; Wahyuningsih, Susanti; Widodo, Untung
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1329

Abstract

This study aims to explain the influence of Digital Marketing and Influencer Marketing on Purchasing Decisions through Brand Trust as an intervening variable on Oriflame product consumers in Semarang City and to determine the influence of Digital Marketing, Influencer Marketing, and Brand Trust on Purchasing Decisions. The research method used is Path Analysis. The population of this study is Oriflame product consumers in Semarang City. The sample in this study amounted to 114 people using a non-probability sampling technique with a purposive sampling approach, namely the study selected samples intentionally and subjectively. The data collection method is by distributing questionnaires via Google Form.The types of data used are primary and secondary data. Based on the results of the analysis, it shows that: Digital Marketing has a positive and significant effect on Brand Trust as evidenced by the t-value of 2.311> t table 1.658 and a significance level of 0.023 <0.05. Influencer Marketing has a positive and significant effect on Brand Trust as evidenced by the t-value of 8.308> t table 1.658 and a significance level of 0.000 <0.05. Digital Marketing has a positive and significant effect on Purchasing Decisions as evidenced by the t-value of 2.281> t table 1.658 and a significance level of 0.024 <0.05. Influencer Marketing has a positive and significant effect on Purchasing Decisions as evidenced by the t-value of 2.281> t table 1.658 and a significance level of 0.024 <0.05. Brand Trust has a positive and insignificant effect on Purchasing Decisions as evidenced by the calculated t value of 1.683> t table 1.658 and a significant level of 0.095> 0.05. Digital Marketing does not have a positive and significant effect on Purchasing Decisions through Brand Trust as evidenced by the Direct Influence value of 0.141> Indirect Influence of 0.0222. Influencer Marketing does not have a positive and significant effect on Purchasing Decisions through Brand Trust as evidenced by the Direct Influence value of 1.003> Indirect Influence of 0.1260.Keywords: Digital Marketing, Influencer Marketing, Brand Trust and Purchasing Decisions.
ANALISIS PENGARUH BUDAYA ORGANISASI, LINGKUNGAN KERJA, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA ALFAMART WILAYAH KOTA SEMARANG) Mulyono, Arif Hei; Widodo, Untung
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1291

Abstract

This research aims to find out whether organizational culture, work environment, and compensation affect employee performance. The sample used in this research was 220 respondents from Alfamart employees in the Semarang City area. The data collection method used was a questionnaire distributed to Alfamart employees in the Semarang City area using a Google Form link distributed via the WhatsApp application. The sampling technique used is a non-probability sampling technique with a purposive sampling approach, namely the researcher chooses a purposive sample subjectively.  Data analysis in this study used Multiple Linear Regression Analysis by looking at the t statistical value, F statistic, and coefficient of determination (R Square). Based on the results of the analysis, it shows that the variables Organizational Culture and Compensation are stated to have no partial effect on employee performance, while the work environment has a positive and significant effect on Employee Performance, but not simultaneously or together, the variables Organizational Culture, Work Environment, Compensation has a positive and significant effect on employee performance, with a coefficient of determination (Adjusted R Square) obtained at a value of 0.009. This means that only 9% can be explained by the three independent variables, namely organizational culture, work environment and compensation. And the remaining 91% is explained by other variables that are not in this study.Keywords: Organizational Culture, Work Environment, Compensation, and Employee Performance
Pengaruh Lokasi, Citra Merek, dan Kualitas Produk Terhadap Loyalitas Pelanggan (Studi Kasus Minuman Kekinian di Kota Semarang) Wahyuningsih, Susanti; Indriyatni, Lies; Widodo, Untung
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 2: Agustus 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i2.500

Abstract

This study aims to examine the effect of location, brand image and product quality on customer loyalty. This study takes the object of Contemporary Drinks in the City of Semarang, with a total population of all consumers of contemporary drink shops in the city of Semarang. The sample taken has a large size and the number is not known with certainty. Therefore, the determination of the sample in this study will be based on Ferdinand (2005) which states that the sample is 5-10 times the number of indicators plus latent variables. Data collection techniques using a questionnaire media. While the technical analysis of the data using multiple regression. The results of the statistical t-test research on the location variable have a significant effect on customer loyalty with a significance level of 0,039 ttable 1,66177, it can be concluded that H1 is accepted. The statistical t-test on the Brand Image variable has a significant effect on Customer Loyalty with a significance level of 0,000ttable 1,66177; it can be concluded that H2 is accepted. The statistical t-test on the Product Quality variable affects customer loyalty with a significance level of 0,000ttable 1,66177; it can be concluded that H3 is accepted. The results of the F statistical test with Fcount of 138,408 with a significance value of 0,000. This can be explained by a significance level below 0,05 and Fcount 138,408 > Ftable 3,10 which means that the variables of Location, Brand Image, and Product Quality together or simultaneously have a significant effect on Customer Loyalty.Keywords: Location; Brand Image; Product Quality; Customer Loyalty
PENGARUH FASILITAS, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Coffee Shop di Kota Semarang) Ningtias, Devi Rosita; Indriyatni, Lies; Widodo, Untung
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 1: April 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i1.447

Abstract

This study aims to examine and analyze the effect of facilities, service quality, and promotion on customer satisfaction at the Coffee Shop in Semarang City. The population in this study are consumers who have visited and made purchases at a coffee shop in the city of Semarang. The sample in this study was taken using purposive sampling technique with the criteria of consumers who have visited and bought at least 2 times a purchase. Samples were taken using the opinion of Ferdinand. The sample size is determined 25 times the independent variable, so that 3 x 25 = 75 respondents. Therefore, this study determined 75 respondents. Data were analyzed using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, t test, F test, and determination coefficient test (R2). The results showed that facilities had no effect on customer satisfaction, service quality had a positive and significant effect on customer satisfaction, promotion had no effect on customer satisfaction.Keywords: Facilities, Service Quality, Promotion and Customer Satisfaction
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN VIDEO CONFERENCING DI ERA PANDEMI COVID-19 Harminingtyas, Rudika; Widodo, Untung
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 2: Agustus 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i2.505

Abstract

In the new normal era, the use of video conferencing technology continues to increase because activities using video conferencing have become a new habit among Indonesian people. However, despite a significant increase, the factors that influence the interest in reusing video conferencing technology after the new normal era are still a question. Thus, this study aims to create a research model to explain what factors have a positive influence on the interest in reusing video conferencing technology such as perceived ease of use, perceived usefulness, self-efficacy, perceived enjoyment, social influence, facilitating conditions and user satisfaction. By using quantitative research methods, the population in this study was taken from people who live in the Semarang and surrounding areas with a total of 100 samples collected using purposive sampling method through questionnaires from google form. Then the data is processed using Smart PLS 3.3.3. Meanwhile, the results of data analysis using the structural equation modeling method show that all variables have a significant direct relationship except the relationship between the variable perveive ease of use and continuity intention which has an insignificant relationship.Keyword : Video Conferencing; TAM; perceived ease of use; perceived usefulness; continuance intention
Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi pada Aki Incoe PT Meka Adipratam di Kota Semarang) Triongko, Budi; Widodo, Untung; Widowati, Maduretno
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 2: Agustus 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i2.512

Abstract

This study aims to determine whether Price, Product Quality and Service Quality have an affect on Customer Satisfaction study on Incoe battery PT Meka Adipratama at Semarang.This research is a survey research. The population in this study were customers from PT Meka Adipratama. The size of the research sample taken was 75 people determined by the Slovin formula. Sampling was carried out using the purposive sampling method, which is a sampling method with certain criteria. The method of analysis using descriptive analysis, classical assumption test includes normality test, multicollinearity test and heteroscedasticity test. Hypothesis testing in this study used multiple linear regression analysis and hypothesis testing with the help of SPSS. The results of this study indicate that Price has a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, Service Quality has a positive and significant effect on Customer Satisfaction. Price, Product Quality and Service Quality simultaneously have a positive and significant effect on Customer Satisfaction on Incoe battery PT Meka Adipratama at Semarang. Keywords: Price, Product Quality, Service Quality, Customer Satisfaction.
Co-Authors Abu Tholib Aman Adi Nugroho Adrin, Olga Elenska Agustina, Ayu Yesi Ainiyah, Ghonimah Zumroatun Aji, Bambang Hantoro Sarti Akbar, Shonnif Akhmad Yun Akhmad Yun Jufan Al-Hilal, Said Rival Andriani, Ika Jati Setya Anggraini, Diana Anisa Fadhila Farid Aprianti, Tutut Arif Setyo Wibowo Artika, I Gusti Ngurah Rai Bahrun, Nugraha Septian Baskoro, Windu Adi Bayu, Timor Krisna Bernadeta M Wara Kushartanti Bhaktiyar, Agung Bhirowo Yudo Pratomo Bowo Adiyanto Burhanuddin, Muhammad Fuad Calcarina Fitriani Retno Wisudarti Castro, Toto Damayanti Damayanti Dewi, Wahyu Jati Paramita Djayanti Sari Farizi, Sulaiman Al Ferdiansyah, David FRW, Calcarina Gafar, Wiramas Ikhsan Gautama, Raditsya Mada Gentong, Metia Gledis Gilang Hamam Hadi Harianto, Widi Yuli Hendra, Maijoni Hernawan, Agung Diky Heru Susilo Hihayat, Ibnu Hijriyatunnisa, Hijriyatunnisa Ikhwandi, Arif Indra Wijaya, Adi Irawati, Tri Endang Jaelani, M Jufan, Ahmad Yun Krispratama, Avian Kusumasari, Nur Hesti Lies Indriyatni Loru, Martha Yuanita Lumbantoruan, Mitra Maduretno Widowati Marthysal, Audhiaz Mi’raj, Geza Getar Mulyono, Arif Hei Muniroh Almunawar, Nira Naomi, Diah Anis Ningtias, Devi Rosita Noegroho, Wahyu Permatasari, Kartika Dewi Perwira, Rendra Prabowo, Janitra Prasamya, Erlangga Puspita, Mia Qurrotuaini, Dhiya Nisrina Rakhmatjati, Pradana Bayu Ramsi, Irhash Faisal Ratih Kumala Fajar Apsari Rudika Harminingtyas Sari, Ayu Rosema Sarosa, Pandit Satrya, Rafi Nanda Septiyono, Dwi Rahmat Gandhi Setiawan, Yosy Budi Shila Suryani, Shila Siti Helmyati Sudadi Sulistiyantoro, Antonius Catur Suryaman, Rifandi Suryono S, Bambang Susanti Wahyuningsih, Susanti Susetyowati Sutiyoso, Noor Aditya Tasriastuti, Nurohmi Ambar Teguh Setiadi Toruan, Joner Lumban Trifiana, May Lisa Triongko, Budi Ummi, Riadatul Wahyunigsih, Susanti Wicaksono, Galih Sahid Widowati, Madu Retno Widowati, Madurento Wijayanti, Maria Setya Yuliati - Yunita Widyastuti Yusmein Uyun Zulkarnaini, Zukarnaini