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All Journal Jurnal Siasat Bisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Kajian Bali Media Ekonomi dan Manajemen Resona : Jurnal Ilmiah Pengabdian Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Fokus Manajemen Bisnis ARRUS Journal of Social Sciences and Humanities Synergy and Society Service Journal Research of Management Journal of Community Empowerment Jurnal Pengabdian Dosen Republik Indonesia (JPDRI)
Ida Ketut Kusumawijaya
Universitas Triatma Mulya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Roles and Contributions of Stakeholders in Villages Tourism Brand Management in Bali and India Ni Luh Putu Agustini Karta; Ida Ketut Kusumawijaya; Victor Babu Kappola
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 10 No. 1 (2020): BALI DIASPORA
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2020.v10.i01.p04

Abstract

The purpose of this study is to analyze the stakeholder’s roles and contributions in brand management of village tourisms in Bali and India. A descriptive qualitative research conducted in village tourisms in Bali, Indonesia with village tourisms in Andra Pradesh, India. In-depth interviews and discussions were conducted with twenty key informants involved in the management of the respective village tourisms. The findings are the stakeholders play an essential role in branding village tourisms to be able to build a good image of the destination. All activities offered in village tourisms indirectly become the brand of the village. This brand is expected to increase tourist visits, strengthen the image and keep the village tourisms sustainable. The brand of village tourisms is an important thing to be considered by visitors in selecting the destination, so every stakeholder must contribute to create good brand image.
Empowering MSMEs agility: A microfoundational perspective linking human capital and dynamic managerial capability Kusumawijaya, Ida Ketut; Astuti, Partiwi Dwi; Wartana, I Made Hedy; Adi, I Ketut Yudana
Jurnal Fokus Manajemen Bisnis Vol. 16 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v16i1.14846

Abstract

Human capital, dynamic managerial capability, and organizational agility are increasingly recognized as key enablers of strategic adaptation for micro, small, and medium enterprises, particularly in volatile environments. However, the pathway through which human capital fosters organizational agility remains insufficiently examined. This study investigates the mediating role of dynamic managerial capability in the relationship between human capital and organizational agility within micro, small, and medium enterprises in Bali, Indonesia. Adopting a quantitative approach, data were collected from 131 micro, small, and medium enterprises managers using structured questionnaires, employing a proportionate random sampling technique. The relationships among constructs were analyzed using variance-based structural equation model-partial least square, including measurement and structural model evaluation. The findings indicate that while human capital strongly influences dynamic managerial capability, its direct effect on organizational agility is weak. Mediation analysis confirms that dynamic managerial capability mediates the effect of human capital on agility. These results underscore that organizational agility in micro, small, and medium enterprises is realized not merely through the presence of human capital, but through its activation via dynamic managerial capability. This research provides empirical evidence for the microfoundational role of dynamic managerial capability in translating human resources into agile organizational performance, advances strategic capability theory, and offers practical insights for capability development in emerging economies.
Digitalisasi Informasi Koleksi Museum Ogoh-ogoh Mengwi Sebagai Penguatan Pariwisata Budaya Wisnawa, I Made Bayu; Wirya, I Made Suwitra; Wartana, I Made Hedy; Suthanaya, Putu Bagus; Ida Ketut Kusumawijaya; Adi, I Ketut Yudana; Trianingrum, Ni Nyoman Nidya; Sumerta, I Ketut Eli; Gayatri, Ni Luh Puspa; Nanda, Dimas Dwi; Ngadha, Maria Triquerta; Fitri, Anak Agung Ayu Angelina
Jurnal Pengabdian Dosen Republik Indonesia Vol. 2 No. 2 (2026): Jurnal Pengabdian Dosen Republik Indonesia
Publisher : Language Assistance

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Abstract

Keterbatasan penyampaian informasi koleksi menjadi salah satu tantangan utama dalam pengelolaan Museum Ogoh-Ogoh Mengwi sebagai destinasi wisata budaya. Museum yang menyimpan 32 unit koleksi Ogoh-Ogoh ini dikelola secara mandiri dengan sumber daya manusia yang terbatas, sehingga belum mampu memberikan layanan edukasi yang optimal bagi wisatawan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendigitalisasi informasi koleksi museum sebagai upaya penguatan pariwisata budaya berbasis edukasi. Metode pengabdian dilakukan melalui observasi lapangan, pengumpulan data literasi budaya, penyusunan narasi koleksi, serta implementasi sistem scan barcode pada setiap unit Ogoh-Ogoh. Informasi digital disajikan dalam bentuk konten visual dan narasi singkat yang dapat diakses langsung oleh pengunjung melalui perangkat gawai. Hasil kegiatan menunjukkan bahwa digitalisasi informasi koleksi mampu meningkatkan aksesibilitas informasi, memperbaiki kualitas pengalaman wisata edukatif, serta membantu efisiensi kerja pengelola museum. Program ini juga memberikan solusi atas keterbatasan pemandu wisata dan mendukung pelestarian nilai filosofis Ogoh-Ogoh agar tetap relevan di era digital. Dengan demikian, penerapan sistem scan barcode di Museum Ogoh-Ogoh Mengwi berkontribusi positif dalam memperkuat daya tarik pariwisata budaya dan keberlanjutan pengelolaan museum berbasis komunitas..
Co-Authors Adi, I Ketut Yudana Fitri Marlina Astuti Fitri, Anak Agung Ayu Angelina Gayatri, Ni Luh Puspa I Ketut Sudama I Ketut Yudana Adi I Made Bayu Wisnawa I Made Suwitra Wirya I Nyoman Henry Arie Suarthana I Nyoman Sunarta Ketut Yudana Adi Kukuh Rian Setiawan Luh Gede Ayu Astuti Made Hedy Wartana Nanda, Dimas Dwi Negara, Ida Bagus Kade Dwi Suta Ngadha, Maria Triquerta Ni Kadek Ary Ervikayanti Ni Kadek Ayu Novita Mawar Sari Ni Luh Putu Agustini Karta Ni Made Ernila Junipisa Ni Made Sonya Marina Dewi Ni Nyoman Nidya Trianingrum Partiwi Dwi Astuti Partiwi Dwi Astuti, Partiwi Dwi Putra, I Putu Eka Suadnyana Putra Putu Kusuma Negara Santika, I Putu Sumerta, I Ketut Eli Suthanaya, Putu Bagus Victor Babu Kappola Victor Babu Kappola