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Dudi Permana
Universitas Mercu Buana
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Journal : Indonesian Journal of Business Analytics (IJBA)

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The Influence of Green Trust on Purchase Decisions for Bottled Drinking Water (Amdk) Adam Rizky Baihaki; Dudi Permana
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15135

Abstract

This study aims to determine and analyze the influence of green advertising, corporate social responsibility (CSR) activity, eco-label, and perceived value on purchase decisions, with green trust as a mediating variable in bottled drinking water (AMDK) consumers. This study uses a quantitative approach with a non-probability sampling method and a purposive sampling technique. The population in this study were bottled drinking water consumers domiciled in the DKI Jakarta area, and the sample used were respondents who had consumed bottled drinking water, with a total of 133 respondents. Data collection was carried out through an online questionnaire. Data were analyzed using the Structural Equation Modeling–Partial Least Square (SEM–PLS) method through SmartPLS software. The results of this study indicate that all independent variables, namely green advertising, CSR activity, eco-label, and perceived value, have a positive and significant influence on green trust. In addition, the green trust variable also has a positive and significant influence on purchase decisions. Furthermore, green trust is proven to play a significant role as a mediating variable in the relationship between green advertising, CSR activity, eco-label, and perceived value on purchase decisions.
Co-Authors Abdul Muslim, Abdul Abiyyah, Hana Natania Adam Rizky Baihaki Ade Irwan Mulyana Ahmad H Sutawidjaya Aldina Shiratina Ali Ali Hanafiah Ayuverda, Kadita Christina Catur Widayati Darifah, Darifah Daru Asih Dhiana Ekowati Dinar Nur Affini Djamil, Masydzulhak Djumarno, Djumarno Dwyliego septo wicaksono Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Erna Sofriana Imaningsih Etik Endriyati, Farida Fachrullah, Muhammad Farandy, Fellita Irmadela Fauziah Sh. Ahmad Fellita Irmadela Farandy Hasliza Abdul Halim Hasliza Abdul Halim, Hasliza Abdul Hokroh, Mohammed Jarman Setiadi Jumarno, Jumarno Lina Winny Mafizatun Nurhayati Mahadewi, Erlina P. Maria Ximenes Mas Wahyu Wibowo Masdzulhak Masdzulhak Mirza, Muhammad Mochamad Soelton Mz, Masydzulhak Djamil Nandya, Tasya Niki Lukviarman, Niki Nugroho, Arrisetyanto Panigoro, Erwin Puspitaloka Mahadewi, Erlina Ramadani, Putri Ranumi Reinarto, Riko Rustiawan, Indra Salim, M. Noor Setyo Riyanto Shiyrah Theosebes Sela Sianita, Pricillia Priska Singmin Johanes Lo Soemanto, Hendra Swarmilah Hariani Sya'rani, Ridwan Tantri Yanuar Rahmat Syah tyas, Noveyla hardhaning Veitzhal Rivai Wahyu Nugroho Wanto, Wanto Widiasti Fauzia, Hamas Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Zulfi Assakhir, Rezza