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Dudi Permana
Universitas Mercu Buana
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Journal : The Eastasouth Management and Business

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Mediation of Intellectual Capital in the Relationship of Industry Experience, Marketing Capability and Market Research on Strategy Creation and Value Added in the Coffee Industry in Indonesia Permana, Dudi
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.349

Abstract

In the Indonesian coffee business, this study examines the role that intellectual capital plays as a mediator between industry experience, marketing capability, market research, strategy design, and value-added outcomes. A structured survey is used to gather data from 228 stakeholders in the coffee business using a quantitative technique. Analysis using structural equation modeling (SEM) is done to look at the connections between the research variables. The results show that market research, marketing expertise, and industry experience all significantly improve strategy development and value-added results. Furthermore, intellectual capital plays a semi-mediating function in these connections, emphasizing its ability to convert market insights, industry expertise, and marketing initiatives into strategic outcomes and value generation. These results advance our knowledge of the dynamics at play in the coffee business and provide useful information to stakeholders looking to improve their competitive status and promote long-term expansion.
Co-Authors Abdul Muslim, Abdul Abiyyah, Hana Natania Adam Rizky Baihaki Ade Irwan Mulyana Ahmad H Sutawidjaya Aldina Shiratina Ali Ali Hanafiah Ayuverda, Kadita Christina Catur Widayati Darifah, Darifah Daru Asih Dhiana Ekowati Dinar Nur Affini Djamil, Masydzulhak Djumarno, Djumarno Dwyliego septo wicaksono Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Erna Sofriana Imaningsih Etik Endriyati, Farida Fachrullah, Muhammad Farandy, Fellita Irmadela Fauziah Sh. Ahmad Fellita Irmadela Farandy Hasliza Abdul Halim Hasliza Abdul Halim, Hasliza Abdul Hokroh, Mohammed Jarman Setiadi Jumarno, Jumarno Lina Winny Mafizatun Nurhayati Mahadewi, Erlina P. Maria Ximenes Mas Wahyu Wibowo Masdzulhak Masdzulhak Mirza, Muhammad Mochamad Soelton Mz, Masydzulhak Djamil Nandya, Tasya Niki Lukviarman, Niki Nugroho, Arrisetyanto Panigoro, Erwin Puspitaloka Mahadewi, Erlina Ramadani, Putri Ranumi Reinarto, Riko Rustiawan, Indra Salim, M. Noor Setyo Riyanto Shiyrah Theosebes Sela Sianita, Pricillia Priska Singmin Johanes Lo Soemanto, Hendra Swarmilah Hariani Sya'rani, Ridwan Tantri Yanuar Rahmat Syah tyas, Noveyla hardhaning Veitzhal Rivai Wahyu Nugroho Wanto, Wanto Widiasti Fauzia, Hamas Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Zulfi Assakhir, Rezza