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Dudi Permana
Universitas Mercu Buana
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Journal : Jurnal Siasat Bisnis

 1 
ANALISIS LINGKUNGAN INDUSTRI DAN FORMULASI STRATEGI: STUDI PENGEMBANGAN INSTITUSI RUMAH SAKIT Dudi Permana; Niki Lukviarman
Jurnal Siasat Bisnis Vol. 16 No. 1 (2012)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Studi ini bertujuan untuk menganalisis lingkungan industri dalam hubungannya dengan formulasi strategi sebagai bagian dari proses manajemen stratejik, di dalam pengembangan institusi rumah sakit. Identifikasi dilakukan terhadap berbagai faktor lingkungan industri rumah sakit, dengan karakteristik sebagai sektor publik yang tidak hanya melaksanakan fungsi pelayanan kesehatan masyarakat, namun juga mempunyai fungsi pendidikan dan penelitian. Dengan menggunakan data sekunder maupun primer terhadap Rumah Sakit X, dapat diidentifikasi berbagai hal terkait dengan lingkungan spesifik industri rumah sakit untuk penyusunan formulasi strategi. Studi ini merekomendasikan tiga hal terkait penguatan strategi Rumah Sakit X; (a) optimalisasi fungsi penelitian dan pengembangan, (b) efektifitas pengelolaan sumber daya keuangan, serta (c) program terstruktur terhadap pengembangan sumber daya manusia. Selanjutnya, direkomendasikan agar organisasi memilih strategi penetrasi pasar dan pengembangan produk.Keywords; Lingkungan Industri, Formulasi Strategi, Keunggulan Kompetitif, Penetrasi Pasar
Co-Authors Abdul Muslim, Abdul Abiyyah, Hana Natania Adam Rizky Baihaki Ade Irwan Mulyana Ahmad H Sutawidjaya Aldina Shiratina Ali Ali Hanafiah Ayuverda, Kadita Christina Catur Widayati Darifah, Darifah Daru Asih Dhiana Ekowati Dinar Nur Affini Djamil, Masydzulhak Djumarno, Djumarno Dwyliego septo wicaksono Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Erna Sofriana Imaningsih Etik Endriyati, Farida Fachrullah, Muhammad Farandy, Fellita Irmadela Fauziah Sh. Ahmad Fellita Irmadela Farandy Hasliza Abdul Halim Hasliza Abdul Halim, Hasliza Abdul Hokroh, Mohammed Jarman Setiadi Jumarno, Jumarno Lina Winny Mafizatun Nurhayati Mahadewi, Erlina P. Maria Ximenes Mas Wahyu Wibowo Masdzulhak Masdzulhak Mirza, Muhammad Mochamad Soelton Mz, Masydzulhak Djamil Nandya, Tasya Niki Lukviarman, Niki Nugroho, Arrisetyanto Panigoro, Erwin Puspitaloka Mahadewi, Erlina Ramadani, Putri Ranumi Reinarto, Riko Rustiawan, Indra Salim, M. Noor Setyo Riyanto Shiyrah Theosebes Sela Sianita, Pricillia Priska Singmin Johanes Lo Soemanto, Hendra Swarmilah Hariani Sya'rani, Ridwan Tantri Yanuar Rahmat Syah tyas, Noveyla hardhaning Veitzhal Rivai Wahyu Nugroho Wanto, Wanto Widiasti Fauzia, Hamas Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Zulfi Assakhir, Rezza