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All Journal Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review The Spirit of Society Journal : International Journal of Society Development and Engagement JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Sketsa Bisnis Journal of Humanities and Social Studies MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Journal of Management and Entrepreneurship Research Social Sciences, Humanities and Education Journal (SHE Journal) Devotion: Journal of Research and Community Service Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Priviet Social Sciences Journal Journal of Social Science ABDIMU Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Dinamika Manajemen eJEBA Journal of Social Sciences and Technology for Community Service

Syarifah Hudayah

Mulawarman University

Author-ID : 5637139

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Public Health Social Sciences Transportation Other

Published : 133 Documents Claim Missing Document

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Pengaruh store atmosphere terhadap impulse buying pada bisnis ritel Doddy Angga; Syarifah Hudayah; Mohammad Wasil
KINERJA Vol 15, No 1 (2018)
Publisher : Faculty of Economics and Business Mulawarman University

Penelitian ini dilakukan untuk mengetahui pengaruh stimulus Store Atsmophere terhadap impulsive buying. Impulse Buying merupakan salah satu faktor yang di perhatikan para retailer atau produsen. Peningkatan pendapatan konsumen menyebabkan kebutuhan konsumen ikut meningkat, yang menyebabkan tingkat belanja konsumen juga ikut meningkat. Variabel bebas yang digunakan dalam penelitian ini adalah Exterior, General Interior, Store Layout, dan Interior Display, sedangkan variabel terikat dalam penelitian ini yaitu Pembelian Impulsif. Populasi pada penelitian ini yaitu Konsumen yang melakukan pembelian Impulsif di Swalayan 88 Kota Samarinda. Sampel pada penelitian ini sebanyak 80 orang responden. Teknik sampling yang digunakan pada penelitian ini adalah teknik sampling Purposif (purposive sampling). Faktor yang dapat mempengaruhi impulse buying terhadap sebuah pusat berbelanjaan adalah factor suasana toko atau lingkungan toko. Swalayan 88 merupakan salah satu toko yang menjual kebutuhan sehari-hari, swalayan 88 selalu menciptakan lingkungan belanja yang nyaman dan mengarah pada pendekatan pola perilaku positif, menciptakan impulse buying dalam setiap lini nya yang ada didalam swalayan 88, dan selalu ada fitur-fitur yang menarik minat konsumen agar melakukan impulse buying. Hasil dari penelitian ini menunjukkan bahwa variabel Exterior, Genera Interior, Store Layout, dan Interior Display secara bersama-sama atau simultan memiliki pengaruh yang signifikan terhadap Pembelian Impulsif dengan nilai signifikansi F sebesar 0,000 (< ? 0,05). Nilai Adjusted R Square sebesar 0,880 atau 88.0%. Sedangkan hasil dari penelitian ini menunjukkan secara parsial bahwa variabel Exterior, General Interior, Store Layout, dan Interior Display pengaruh yang signifikan terhadap Impulsif buying.

Pengaruh harga kualitas produk dan citra merek BRAND IMAGE terhadap keputusan pembelian motor Dedhy Pradana; Syarifah Hudayah; Rahmawati Rahmawati
KINERJA Vol 14, No 1 (2017)
Publisher : Faculty of Economics and Business Mulawarman University

Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang berpengaruh bagi konsumen dalam membuat keputusan pembelian. Variabel independen terdiri dari Harga (X1), Kualitas Produk (X2) dan Citra Merek (X3). Variabel dependen adalah Keputusan Pembelian motor Honda Beat di Samarinda. Sampel berjumlah 78 responden yang diambil menggunakan teknik Insidental Sampling. Analisis yang digunakan adalah analisis regresi berganda, hasilnya yaitu Y = 9.619 + 0,255X1+ 0,068X2+ 0,179X3. Berdasarkan Uji F dan Uji t, hasil yang diperoleh bahwa variable Harga, Kualitas Produk dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian. Dalam penelitian ini diperoleh nilai koefisien determinasi (R2) sebesar 0,208 artinya model koefisien determinasi bagus. Hal ini menunjukkan bahwa 20,80% keputusan pembelian konsumen terhadap motor Honda Beat di Samarinda dipengaruhi oleh variasi dari ketiga variable independen yaitu atribut produk, harga dan citra merek. Sedangkan sisanya 79,20% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti.

The influence of brand image, Brand Personality and Brand Experience on Brand Love and Their Impact on Brand Loyalty of Cellular Card Users gusti noorlitaria achmad; syarifah Hudayah; Saida Zainurossalamia ZA; shibghati Mutia Hasanah
AFEBI Economic and Finance Review Vol 5, No 1 (2020)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/aefr.v5i01.457

AbstractThe purpose of this research is to know: (1) influence of brand image to brand love (2) influence of brand personality to brand love, (3) influence of brand experience to brand love (4) influence of brand image to brand loyalty (5) influence of brandexperience to brand loyalty, (6) the influence of brand love on brand loyalty. This research was conducted using a sample of 131 people and data are taken by giving respondents structural questionaires. In terms of data analysis, this research used Partial Least Square (PLS)

THE EFFECT OF CUSTOMER VALUE AND CUSTOMER TRUST ON SATISFACTION AND CUSTOMER LOYALTY PT SAMATOR GAS INDUSTRI SAMARINDA SEBERANG Indra Permana Kusuma Putra; Syarifah Hudayah; Gusti Noorlitaria Achmad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1048

In this study involving consumers PT Samator Gas Industri Samarinda Seberang. In this study, a sample of 120 respondents was used to see customer satisfaction and customer loyalty. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the SmartPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that Customer value had a significant positive effect on customer satisfaction, Customer trust had a significant positive effect on customer satisfaction, Customer value had a significant positive effect on loyalty, Customer trust had a significant positive effect on loyalty, Satisfaction had a non-significant positive effect on loyalty on PT Samator Gas Samarinda Industry Opposite.

INFLUENCE OF INFORMATION QUALITY AND SYSTEM QUALITY AND QUALITY OF DIGITAL PAYMENTS ON CONSUMER SATISFACTION AND REPURCHASING INTENTION ON GOJEK USERS IN THE CITY OF SAMARINDA Achmad Fachri; Syarifah Hudayah; Herning Indriastuti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3805

This study aims to determine and analyze the direct and indirect effect of Mobile Service Quality (Information Quality, System Quality, and Digital Payment Quality) on Consumer Satisfaction and Repurchase Intention of Gojek Users in Samarinda City.The study was conducted by purposive sampling to Gojek users in Samarinda City as many as 91 (ninety one) people using Google Form. The data were then analyzed using the Partial Least Square method. The results showed that: 1) The quality of information has a positive and insignificant effect on consumer satisfaction; 2) Information quality has no significant negative effect on users' repurchase intentions; 3) The quality of the system has a significant positive effect on customer satisfaction; 4) System quality has no significant positive effect on repurchase intention; 5) Payment quality has no significant positive effect on customer satisfaction; 6) The quality of digital payments has a significant positive effect on repurchase intentions; 7) Consumer satisfaction has no significant positive effect on repurchase intention; 8) Information quality has no significant positive effect on repurchase intention through consumer satisfaction; 9) System quality has no significant positive effect on repurchase intention through consumer satisfaction; 10) The quality of digital payments has an insignificant positive effect on repurchase intentions through consumer satisfaction of Gojek users in Samarinda City. Keywords: Information Quality; System Quality; Digital Payment Quality, Consumer Satisfaction; Repurchase Intention, Mobile Service Quality

THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED RISK ON PURCHASE INTERESTAND USE BEHAVIOR THROUGH BUKALAPAK APPLICATION IN SAMARINDA Rizky Abdillah Isma; Syarifah Hudayah; Herning Indriastuti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3461

This study aims to analyze and explain the effect of perceived usefulness, perceived ease of use, and perceived risk on purchase interest and use behavior through the Bukalapak application in Samarinda. The data collection technique used is non-profitability sampling. A total of 105 respondents used in this study were those who had used the Bukalapak application located in the city of Samarinda, East Kalimantan. The e analysis is carried out using Partial Least Square (PLS) with the SmartPLS application version 3.8.9. The results showed that: Perceived Usefulness has a positive effect on purchase intention; Perceived ease of use has a positive influence on purchase intention; perceived risk has a positive effect on purchase intention; perceived usefulness has a positive influence on use behavior; perceived ease of use does not have a positive effect on use behavior; perceived risk has a positive influence on use behavior; Purchase intention has a positive influence on use behavior. Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Purchase Interest, Use Behavior

EFFECT OF INTERNAL SERVICE QUALITY ON EMPLOYEE SATISFACTION AND ITS IMPACT ON INTERNAL CUSTOMER SATISFACTION DIVISION PORT BONTANG COAL TERMINAL PT INDOMINCO MANDIRI Syahidul Syahidul; Gusti Noorlitaria Achmad; Syarifah Hudayah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1621

Internal quality service is the important aspect at the organization that can be increase employee satisfaction and internal customer satisfaction. Aim to this research an investigate influence of internal service quality on employee satisfaction with impact to the internal customer satisfaction. This study is focused on the services division especially in port division Bontang Coal Terminal PT. Indominco Mandiri. Researchers took research data through a Google Form questionnaire. A field-survey using a structured questionnaire to PT Indominco Mandiri employees who have a close cooperative relationship with the BoCT port division, such as the STSC division which includes the SC and CBIC divisions, the CHP division and the BoCT port division itself and 84 respondents were recorded as filling in the questionnaire to test all the hypotheses. There are 3 (three) variables in this study namely internal service quality, employee satisfaction and internal customer satisfaction. The data analysis technique used PASW Statistics 18 to test the level of validity and reliability of all items, while to test the results of the hypothesis, the researcher used SEM PLS to determine the relationship between variables. The findings of this study are that the internal service quality variable has a significant positive effect on employee satisfaction, the internal service quality variable has a positive but insignificant effect on internal customer satisfaction, and the employee satisfaction variable has a significant positive effect on internal customer satisfaction. Keywords: Internal Service Quality, Employee Satisfaction, Internal Customer Satisfaction

THE EFFECT OF CORPORATE IMAGE AND SERVICE QUALITY TO INTENTION TO MOVE THROUGH SATISFACTION IN MEMBER RAI FITNESS IN SAMARINDA CITY Aditya Pratama; Syarifah Hudayah; Gusti Noorlitaria Achmad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 01 (2020): IJEBAR, VOL. 04 ISSUE 01, MARCH 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i01.903

This study aims to analyze the influence of Company Image and Service Quality on Intentions to Move Through Satisfaction to Rai Fitness Members in Samarinda City. This research uses quantitative by using path analysis obtained with SPSS statistical software version 22.0 and Structural Equation Modeling (SEM) PLS (partial at least aquares). Samples taken in this study were 90 respondents distributed in Samarinda City, they are users Rai Fitness services in Samarinda city, the measurement uses a Likert scale with a score of 1-5. In this study also tested the validity and reliability test, then the estimation test and the model fit structural test were conducted. Based on the structural model we found, Company Image, Service Quality has a significant effect on Customer Satisfaction and a significant negative effect on Intentions to Move.

Pengaruh Service Quality, E-Trust Terhadap E-Satisfaction Dan E-Loyalty Konsumen Rufina Pramuditha; Syarifah Hudayah; Herning Indriastuti

Publisher : Universitas Yudharta Pasuruan

English VersionThe aim of this paper is to find out the effect of service quality on e-trust, service quality on e-loyalty, e-trust on e-satisfaction, and e-trust on e-loyalty. This research is an explanatory research. The sample includes 100 Consuments of Shopee Marketplace in East Kalimanta. The sample is gathered by using purposive sampling technique. This study was a quantitative approach and data were analyzed using PLS (Partial Least Square). The unit of level analysis is consument of Shopee in 10 regional or city in East Kalimantan. The results showed a significant effect of service quality on e-satisfaction, service quality significantly affects on e-loyalty, e-trust has significant effect on e-satisfaction e-trust significantly affects on e-loyalty. Versi Indonesia Penelitian ini bertujuan untuk mengetahui pengaruh service quality terhadap e-trust, pengaruh service quality terhadap e-loyalty, pengaruh e-trust terhadap e-satisfaction, pengaruh e-trust terhadap e-loyalty. Jenis penelitian ini adalah penelitian explanatory. Sampel penelitian adalah 100 Konsumen marketplace Shopee di Kalimantan Timur. Sampel yang dikumpulkan menggunakan teknik purposive sampling. Penelitian ini bersifat kuantitatif dan menggunakan alat analisis PLS (Partial Least Square). Level unit analisis penelitian ini adalah konsumen Shopee di 10 Kabupaten atau Kota di Kalimantan Timur. Hasil penelitian menunjukkan bahwa service quality berpengaruh secara signifikan terhadap e-trust, service quality berpengaruh secara signifikan terhadap e-loyalty, e-trust berpengaruh secara signifikan terhadap e-satisfaction, e-trust berpengaruh secara signifikan terhadap e-loyalty.

Bibliometric: Social Media Marketing and Adoption in Indonesia Kezia Arum Sary; Syarifah Hudayah; Zainal Abidin; Yohanes Kuleh
Journal of Social Science Vol. 3 No. 5 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v3i5.416

This study conducts a bibliometric analysis of social media marketing and adoption in tourism development by reviewing previous studies in the world and Indonesia published in the Scopus database. The data obtained were analyzed using a quantitative approach to provide a representative picture in line with the practicality of bibliometric analysis in assessing the output, organization, authorship, and characteristics of topics. The focus was placed on the articles published between 2012 and 2021 and the findings showed an increasing interest in the studies related to social media marketing and social media adoption as well as an evolution of related academic research.

Co-Authors Abdul Rahim Achmad , Gusti Noorlitaria Achmad Fachri Achmad Rizhali Achmad, Gusti Noortalitaria Ade Saputri Adeline Raisa Takalamingan Aditya Pratama Ahmad Abdurrohman Ahmad Miraddian Akhmadi Akhmadi Alan Nuari Alexander Sampelililng Annisa Aqsha Wardhana Apriliana Rahmawati Apriliyanti, Ester Arbajah Arbajah Ardi Paminto Arfiah Busari ARINDA ZEN TIFFANY Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Aulia Melinda Putri Basten, Eric Van Budi Nugroho Darlan Darlan Darmawan Darmawan Darmawan Darmawan Dedhy Dedhy Dedhy Pradana Desi Kartika Dewanda Putra Utama DIAH AMARATANI Diana Lestari Diana Lestari, Diana Dicky Wahyudi Diniarty Hadi Dirga Lestari Djoko Setyadi Doddy Angga Dr. Michael, MS Endah Sari Titi Utami Endah Sriwahyuni Eric Van Basten Ester Apriliyanti Fahlevi, Muhammad Rhesa Aditya Fahri Ramadhan FAJAR HIDAYAT Fatih Izzah Qoyyimah Fatimatul Mukarromah Fitriadi Fitriadi Fitriani Fitriani Giyanira Geanira Gusti Noorlitaria A Gusti Noorlitaria Achmad Gusti Noortalitaria Achmad Hamid Bone Haribowo, Rio Hariyadi Hariyadi Harry, Lalu Hayati Hayati hendri awan Hendy Gunawan Sutanto Herning Indriastuti Herwin Herwin Ilman, Rizqin Indah Purnamasari Indra Permana Kusuma Putra Irsan Tricahyadinata Irwan Gani Irwan Setiawan Irwansyah Irwansyah Istiqomah Istiqomah Istiqomah J. Kuleh J. Kuleh J. Kuleh J. Kuleh J. Kuleh J. Kuleh Jamaluddin, M Nur Jiuhardi Jiuhardi Juliansyah Roy Jumriah Jumriah Juraidah Juraidah Jusuf Kuleh Kezia Arum Sary Kuleh, J Lento, George Luois David Lia, Rachel Lusiana Emiliani Weti Luxy Rizkyanto M. Amin Kadafi Mardiani, Eri Maria Kristina Marsuki Marsuki, Marsuki Mawardi Sukardi Mega Mega Melinda Nurcahya Lestari Michael Hadjaat Michael Michael MIFTAHUL JANNAH Miranda, Rezha Muammar Kadafi Muhammad Fikri Djufri Muhammad Ikbal Muhammad Ikbal Muhammad Khumeini Nainggolan, Hermin Noor Saima Hartini Noris Marten Polanco Nur Indah Amalia Nur Ita’ Zahrah Nur Julianti Amir Nur Kharisma Ari Gama Putri Nurfahrina Nurfahrina Nurhadijah Nurhadijah NURUL HIDAYAH Pembudi, Endi Prilnita Sari Kusumah Priyagus, Priyagus Putit, Lennora Putra, Indra Permana Kusuma Rahcmad Budi Suharto Rahmatussani, Andi Mahardiyanti Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Apriliana Rahmawati, Heni Rahayu Rahmawati, Rahmawati Rana Kirana Rian Hilmawan Ricky Pebiyanto Putra Rika Marliani Rita Ariani Rizka Ridha Aulia Rizky Abdillah Isma Rizky Yudaruddin Rosita Rosita Rufina Pramuditha Rufina Pramuditha Saida Nurosalamia Santi Lestari Satria Jatmiko , Novi Setiyono Setiyono Seviana F Seviana F Shaiful - shibghati Mutia Hasanah Siti Amalia Siti Maria Sri Wahyuni Sri Wahyuni sri wahyuni Sri Wahyuni Sudibyo, Zsaghandy Adjisuastika Sugeng Hariyadi, Sugeng Sugiani Sugiani Sugiani, Sugiani Syahidul Syahidul Syahidul, Syahidul Syarifah Fatimah Nabila Tamam Rosid Taqwa, Syukur Teddy Lesmana Tikawati Tikawati, Tikawati Triyana Ety Ruswati Ulya Farida Ardiati Veronika Veronika Wardhana, Annisa Aqsha Wasil, Mohammad Yofi Ayuningtias Yohanes Kuleh Yusriana Adnan Yuvita lalang ZA, Saida Zainurossalamia Zainal Abidin Zainal Abidin Zainal Ilmi Zainal Ilmi Zilfana, Zilfana

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