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Upaya Peningkatan Daya Saing Produk pada UMKM Teng teng Malino melalui Desain Ulang Kemasan dan Metode Pemasaran Pertiwi, Nurlita; Rahmansah, Rahmansah; Haedar, Ahmad Wahidiyat; Muhibuddin, Andi Firman; Jusbaeni, Jusbaeni
PENGABDI PENGABDI: VOL. 6, NO.2 (2025)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pengabdi.v6i2.79355

Abstract

Abstrak. Malino sebagai kawasan wisata unggulan di Kabupaten Gowa, Sulawesi Selatan, memiliki potensi ekonomi lokal melalui UMKM kuliner tradisional seperti teng-teng kacang dan wijen. Meski menjadi produk ikonik, UMKM masih menghadapi tantangan pada aspek kemasan yang sederhana dan kurang menarik, serta minimnya pemanfaatan media digital dan keterlibatan dalam promosi. Hal ini berdampak pada rendahnya daya saing produk di tengah persaingan pasar yang semakin berkembang. Penelitian ini bertujuan untuk memberikan edukasi kepada pelaku UMKM di Malino terkait inovasi kemasan dan strategi pemasaran digital. Metode pelaksanaan mencakup observasi lapangan, wawancara mendalam, sosialisasi, pelatihan desain kemasan, dan workshop pemasaran digital. Hasilnya menunjukkan bahwa intervensi melalui edukasi mampu meningkatkan pemahaman pelaku UMKM terhadap pentingnya kemasan yang menarik dan informatif, serta strategi promosi berbasis media sosial. Kegiatan ini tidak hanya memperkuat identitas produk, tetapi juga membuka akses pasar yang lebih luas. Oleh karena itu, edukasi pengemasan dan media promosi dapat menjadi solusi strategis dalam meningkatkan daya saing serta keberlanjutan usaha UMKM di kawasan wisata Malino. Kata Kunci: UMKM, kemasan produk, promosi digital 
Determinants of Solar Photovoltaic Adoption among Mobile Micro Enterprises: A Technology Acceptance Model Approach Iriandy; Ahmad Wahidiyat Haedar; Nurul Aliah; Ayu Saputri Bahar
Information Technology Education Journal Vol. 4, No. 3, August (2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/intec.v4i3.10258

Abstract

This study investigates the determinants influencing the adoption of solar photovoltaic (PV) systems among mobile micro-enterprises in Makassar, Indonesia. Drawing upon the Technology Acceptance Model (TAM) extended with two contextual constructs Energy Needs and Ease & Support the research employs a quantitative cross-sectional design involving 30 mobile coffee vendors. Reliability and regression analyses confirm the model’s robustness, indicating that Perceived Usefulness, Technology Acceptance, and Energy Needs significantly predict the intention to adopt PV systems, while Ease & Support shows no significant effect. The study extends the application of TAM to the informal micro-enterprise context, which has rarely been explored in renewable energy adoption research. Findings highlight that perceived economic benefits and energy necessity outweigh technical convenience in shaping adoption behavior. This suggests that micro-entrepreneurs’ motivation is primarily driven by practicality and efficiency rather than ease of use. The results provide policy insights for promoting inclusive green transitions through targeted micro-financing, technical training, and supportive urban regulations for small mobile vendors. Overall, this pilot investigation offers a validated framework for future empirical studies on renewable energy adoption within developing-country micro-enterprise sectors.
Revitalizing Residential Alleys through Urban Farming-Based Herbal Plant Cultivation in Sukoharjo Regency Sudiarti Dewi Dewi; Nurul Aliah; Ahmad Wahidiyat Haedar; Moeh Kay Muddin Asnu; Ahnaf Ryandirga Putra Helmy
Jurnal Administrasi Bisnis VOL 5, NO 2 (2026) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i2.86050

Abstract

The limited green space in densely populated residential areas often results in the emergence of slum-like, poorly organized alleys with minimal productive use of space. This problem was found on Jl. Pramuka Dukuh Bacem, Grogol District, Sukoharjo Regency, which has residential alleys with minimal vegetation and lack of environmental aesthetic value. This community service activity aims to revitalize residential alleys through urban farming-based herbal plant cultivation with a vertical system using recycled planting media. The implementation method is carried out through the stages of site observation, problem identification with partners, planning herbal plant installations, preparation of tools and materials, installation of vertical planting media, planting herbal plants, and program evaluation based on community surveys. The herbal plants used include lemongrass, mint, betel, basil, and aloe vera, which were selected based on their ease of care and benefits to the community. The results of the activity showed a significant change in the environmental condition of the alleys, which previously looked slum-like to become greener, cleaner, and more aesthetic. In addition to improving the visual quality of the environment, this program also increased community participation in maintaining cleanliness and the productive use of narrow spaces. Evaluation results for 12 households showed improvements in environmental cleanliness, the presence of green vegetation, road user comfort, and community use of herbal plants. This program demonstrates that implementing herbal-based urban farming can be a simple and sustainable solution for revitalizing densely populated residential areas.
ISO 39001 Based HIRARC Assessment for Nighttime Safety on Mountain Roads Ahmad Wahidiyat Haedar
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.86419

Abstract

Nighttime traffic accidents on rural mountain roads remain a major transportation safety issue, particularly in areas with limited lighting infrastructure and extreme topographic conditions. Roads located in mountainous regions of Enrekang Regency are characterized by sharp curves, steep slopes, roadside cliffs, dense vegetation, and the absence of street lighting, which significantly reduce driver visibility and increase accident risk during nighttime driving. This study aims to identify nighttime road safety hazards, assess risk levels using an ISO 39001 based approach, evaluate the relationship between visibility and accident risk, and develop mitigation strategies through the integration of photovoltaic lighting and retroreflective Scotchlite systems. The research employed a Risk Based Road Safety Assessment approach combining Hazard Identification, Risk Assessment and Risk Control (HIRARC), likelihood and severity matrix analysis, and visibility engineering. Primary data were collected through field observations, illuminance measurements using a lux meter, and evaluation of detection distance, recognition distance, and stopping sight distance (SSD). The results indicate that the existing illuminance level ranged from 1.8-3.4 lux, while recognition distance was only 8-14 m, far below the required SSD of 34.65 m at an operational speed of 40 km/h. Risk assessment results classified several hazards, including lack of street lighting, sharp curves adjacent to cliffs, shadow areas, and low recognition distance, into high and extreme risk categories. The findings demonstrate that limited nighttime visibility significantly contributes to unsafe driving conditions on mountainous rural roads. Furthermore, the integration of photovoltaic based lighting and Scotchlite retroreflective materials is considered technically feasible as a sustainable risk mitigation strategy to improve active and passive visibility in areas lacking electrical grid infrastructure. This study contributes to the development of road traffic safety risk management frameworks for mountainous rural roads using renewable energy and visibility based safety engineering approaches.