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Peningkatan Teknologi Produksi dan Strategi Pemasaran Produk Kosmetik di Perusahaan Belukar Organics Asmara, Alla; Primadia, Deva; Innayah, Fiona Hanberia; Priyowidodo, Titis; Lumbantoruan, Elizabeth Sonya; Fadillah, Tarisa; Budiastra, I Wayan
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 1 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.1.73-80

Abstract

Belukar organics is a newly developed business entity for the production of liquid body soap and body scrubs. The volume of production and sales of liquid body soap and scrubs is still limited, around 360 bottles and 24 kilograms per year due to lack of marketing strategy and ineffective production process. Therefore, the objectives of program held for 7 months is to increase the production and sales volumes of liquid soap and body scrub. The program activities focused on training and supervision on production technology, packaging, management, marketing and facilitation of production and packaging equipment. In the production aspect, the new lay out of production process was set up, the new production technology and the SOPs were applied. In the management aspect, training and supervision in the Business Model Canvas, Business Plan and Action Plan, bookkeeping and accounting were carried out. In the marketing aspect, training and marketing supervision were carried out covering aspects of branding, promotion and digital marketing. With training and mentoring activities, the production of Belukar organics liquid soap increased from 39 bottles to 117 bottles per month. Body scrub production increased from 2 kg to 7 kg per month. Sales turnover of liquid body soap also increased from 4,3 million rupiah per month to 12,3 million rupiah per month, while body scrubs increased from 2 million rupiah to 6,5 million rupiah per month. PKM activities succeeded in increasing the volume of production and sales of liquid body soap and body scrub Belukar Organics by around 300%.
Co-Authors Abdullah, Asaduddin Abiyyu, Ikhwan Achsani, Muhammad Nur Faaiz Ade Ayu Fleury Amalina Adrian D Lubis Afiff , Usamah Afrianto, Andri Ahmad, Fahmi Salam Alexandi, Muhammad Findi Anggi Meiri Anita Ristianingrum Ari Surya Rusdiono Arthur, Kevin Michael Bambang Juanda Beginer Subhan Chandra Darma Permana Dahri Tanjung Dara Resmi Asbiantari Dedi Budiman Hakim Deni Lubis Dian Rinaldy Dila Vindayani Dominicus Savio Priyarsono Dyah Hapsari Amalina Emerseon, Errick Etrisia, Novi Fadhillah, Naufal Fadillah, Tarisa Falikhakh Nur Baeti Fikanti Zuliastri Fitri, Tiara Anisa Hannoeriadi A., Ivan Happy Febrina Hariyani Hardianti, Aprilia Hastuti, Ing Mariani Hermanto Siregar Hutagaol, M. Parulian Hutagaol, Manuntun Paruliah I Wayan Budiastra Idqan Fahmi Indah Nurhidayati Indrayansyah Nur Ing Mariani Hastuti Innayah, Fiona Hanberia Intani Dewi Irfan Syauqi Beik Irma Citarayani Islami, Nurfara Ivan Hannoeriadi A. Kirbrandoko Kirbrandoko Lukytawati Anggraeni Lumbantoruan, Elizabeth Sonya M. Parulian Hutagaol Megawati Simanjuntak Muhammad Al Furqan Hakim Muhammad Firdaus Mukhamad Najib Murohman Murohman Murohman Murohman NADIRAH, TAMI nFN Kuntjoro Nia Kurniawati Hidayat, Nia Kurniawati Nor Jannah, Nor Primadia, Deva Priyowidodo, Titis Purwono Nugroho Puspita Mega Lestari Effendi Puspita Mega Lestari Effendi Rahmasari, Liisa Firhani Rahmat Hidayat Rina Oktaviani Rina Oktaviani Rindayanti, Wiwiek Rizal Syarief Rizky Maulana, Rizky Rotinsulu, Dordia Anindita Rully Aprianto Safika S, Safika Salundik Sholihah Amalina Dyah Hapsari Sibarani , David Richardo Sri Hartoyo Sri Hartoyo Sri Mulatsih Sri Mulatsih Stannia Cahaya Suci Suci, Stannia Cahaya Syamsiar, Syamsiar TAMI NADIRAH Tanti Novianti Tarigan, Rallyanta Tony Irawan Ulandari, Rafika Wiwiek Rindayati Wonny Achmad Ridman YETI L. PURNAMADEWI Yeti Lis Purnamadewi Yohandira Yohandira Yusuf, Diasitta