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All Journal Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi SEIKO : Journal of Management & Business Management Studies and Entrepreneurship Journal (MSEJ) Journal La Bisecoman Jurnal Ekonomi Abdi-Dharma Jurnal Ekonomi dan Binsis Journal of Artificial Intelligence and Digital Business JER Journal of Management Branding
Rohsita Amalyah Rasyid
Universitas Muhammadiyah Mamuju
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences Other

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Pemberdayaan Masyarakat Desa Aralle Selatan Melalui Peningkatan Literasi, Kesehatan, dan Pengelolaan Sumber Daya Alam Berkelanjutan Amalia; Rohsita Amalyah Rasyid; Yati Heryati
Abdi Dharma Vol. 5 No. 2 (2025): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v5i2.4034

Abstract

Program Kuliah Kerja Nyata (KKN) merupakan wujud pengabdian mahasiswa yang berperan dalam mendukung pembangunan berkelanjutan desa melalui peningkatan kualitas sumber daya manusia dan pemanfaatan potensi lokal. Artikel ini membahas pelaksanaan KKN di Desa Aralle Selatan, Kabupaten Mamasa, yang menekankan pemberdayaan masyarakat dalam bidang literasi, kesehatan, dan pengelolaan sumber daya alam. Metode yang digunakan berupa observasi lapangan, wawancara dengan tokoh masyarakat, serta implementasi program kerja yang disusun berdasarkan kebutuhan riil desa. Temuan penelitian menunjukkan rendahnya tingkat literasi masyarakat, terutama pada anak-anak, keterbatasan kesadaran gizi dan kesehatan keluarga, serta tingginya ketergantungan petani pada pupuk kimia. Sebagai respon, mahasiswa KKN melaksanakan serangkaian program, antara lain Baca Tulis Al-Qur’an, Pojok Baca, Sosialisasi Pencegahan Stunting, penyuluhan pupuk organik, serta program kebersihan lingkungan seperti Jumat Bersih dan penyediaan tempat sampah. Selain itu, kegiatan sosial seperti Senam Sehat dan Semarak Merah Putih turut memperkuat kohesi sosial masyarakat. Hasil evaluasi menunjukkan peningkatan pengetahuan dan keterampilan masyarakat dalam bidang literasi keagamaan dan umum, kesadaran gizi, praktik pertanian ramah lingkungan, serta kepedulian terhadap kebersihan dan kebersamaan warga. Kendala utama terletak pada keterbatasan sarana, partisipasi masyarakat yang belum merata, serta kesinambungan program pasca-KKN. Meskipun demikian, kegiatan ini berhasil memberikan kontribusi signifikan dalam pembangunan desa dan memperkuat hubungan antara perguruan tinggi dan masyarakat. Artikel ini menegaskan pentingnya kolaborasi multisektor untuk mewujudkan desa yang mandiri, sehat, dan berdaya saing berkelanjutan.
Pengaruh Segmenting dan Targeting terhadap Volume Penjualan Melalui Minat Beli Sebagai Variabel Intervening Karimah, Sari Yazidhatul; Kumbara, Vicky Brama; Candana, Dori Mittra; Rasyid, Rohsita Amalyah
Jurnal Ekonomi & Bisnis Vol 4 No 1 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v4i1.416

Abstract

The era of globalization, business competition is very sharp, both in the domestic and foreign markets. Market segmentation (segmenting) and target market determination (targeting) influence the sales volume of a product or service. The main focus of this research is to examine the role of consumer purchase intention as an intervening variable, which acts as a mediator between marketing strategies and sales outcomes. By understanding and implementing appropriate segmentation and targeting strategies, companies can enhance consumers' purchase intentions, which ultimately leads to a positive impact on increasing sales volume. This research aims to test how big the influence of segmenting and targeting is on sales volume through purchase interest as an intervening variable at the classy cafe Rimbo Bujang. The data collection method is through surveys and distributing questionnaires, with a sample of 96 respondents. The analytical method used is structural equation modeling using smartpls. The research results showed that there was a significant influence of segmenting on buying interest. There is a significant influence of targeting on buying interest. There is a significant influence of segmenting on sales volume. There is an insignificant effect of targeting on sales volume. There is a significant influence of buying interest on sales volume. There is a significant influence of segmenting on sales volume through purchasing interest. There is a significant influence of targeting on sales volume through purchasing interest. The R-Square value for the purchase intention variable is 78.2%, indicating that the remaining 21.8% is influenced by other variables outside of this study.
Digital Competence and Lecturer Performance: The Roles of Digital Teaching Innovation and Organizational Support Rasyid, Rohsita Amalyah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5819

Abstract

The massive digital transformation has fundamentally altered the higher education landscape, compelling lecturers to adapt by integrating advanced technologies into their daily teaching practices. A primary challenge faced by Private Universities, particularly in developing regions, is ensuring that the digital competence possessed by lecturers is effectively translated into relevant and high-quality teaching performance. This study aims to empirically examine an integrative model linking digital competence to lecturer performance, mediated by digital teaching innovation and moderated by the role of organizational support. Employing a quantitative explanatory research design, data were collected from 210 lecturers across various Private Universities in Kendari City through structured questionnaires. Data analysis was conducted using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS) to test the proposed hypotheses. The results provide empirical evidence that digital competence exerts a positive and significant influence on both teaching innovation and lecturer performance. Specifically, digital teaching innovation proves to be a vital mediator that bridges the gap between individual technical capabilities and tangible classroom outcomes. Furthermore, a crucial finding of this study is that organizational support positively moderates (strengthens) the relationship between digital competence and performance. This indicates that lecturer performance reaches its optimal level only when individual competencies are backed by an institutional environment that provides adequate facilities and supportive policies.
Co-Authors A Nubahriati Amalia Amalia Amalia Candana, Dori Mittra Dewi Sartika Fajariani, Nur Ferils, Muh Hastila, Nurwidya Herman Callo Junaeda, Junaeda Karimah, Sari Yazidhatul Muchtar Muchtar Muh. Ihwan Dwi Putra Muhammad Aqil Nur Fajariani Rahayuni Setira Yusuf Rahmat Kaco Rahmatunnisa, Laila Rosmawati S Rufi'i Rusdiaman Rauf Sitti Humaerah Suwanti Vicky Brama Kumbara Yati Heryati