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All Journal Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi SEIKO : Journal of Management & Business Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kewarganegaraan Journal La Bisecoman Jurnal Ekonomi Abdi-Dharma Jurnal Ekonomi dan Bisnis Jurnal Ekonomi dan Binsis Journal of Artificial Intelligence and Digital Business APPA : Jurnal Pengabdian Kepada Masyarakat Jurnal Kolaborasi Sains dan Ilmu Terapan JER Journal of Management Branding
Rohsita Amalyah Rasyid
Universitas Muhammadiyah Mamuju
Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Pemberdayaan Masyarakat Desa Aralle Selatan Melalui Peningkatan Literasi, Kesehatan, dan Pengelolaan Sumber Daya Alam Berkelanjutan Amalia; Rohsita Amalyah Rasyid; Yati Heryati
Abdi Dharma Vol. 5 No. 2 (2025): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v5i2.4034

Abstract

Program Kuliah Kerja Nyata (KKN) merupakan wujud pengabdian mahasiswa yang berperan dalam mendukung pembangunan berkelanjutan desa melalui peningkatan kualitas sumber daya manusia dan pemanfaatan potensi lokal. Artikel ini membahas pelaksanaan KKN di Desa Aralle Selatan, Kabupaten Mamasa, yang menekankan pemberdayaan masyarakat dalam bidang literasi, kesehatan, dan pengelolaan sumber daya alam. Metode yang digunakan berupa observasi lapangan, wawancara dengan tokoh masyarakat, serta implementasi program kerja yang disusun berdasarkan kebutuhan riil desa. Temuan penelitian menunjukkan rendahnya tingkat literasi masyarakat, terutama pada anak-anak, keterbatasan kesadaran gizi dan kesehatan keluarga, serta tingginya ketergantungan petani pada pupuk kimia. Sebagai respon, mahasiswa KKN melaksanakan serangkaian program, antara lain Baca Tulis Al-Qur’an, Pojok Baca, Sosialisasi Pencegahan Stunting, penyuluhan pupuk organik, serta program kebersihan lingkungan seperti Jumat Bersih dan penyediaan tempat sampah. Selain itu, kegiatan sosial seperti Senam Sehat dan Semarak Merah Putih turut memperkuat kohesi sosial masyarakat. Hasil evaluasi menunjukkan peningkatan pengetahuan dan keterampilan masyarakat dalam bidang literasi keagamaan dan umum, kesadaran gizi, praktik pertanian ramah lingkungan, serta kepedulian terhadap kebersihan dan kebersamaan warga. Kendala utama terletak pada keterbatasan sarana, partisipasi masyarakat yang belum merata, serta kesinambungan program pasca-KKN. Meskipun demikian, kegiatan ini berhasil memberikan kontribusi signifikan dalam pembangunan desa dan memperkuat hubungan antara perguruan tinggi dan masyarakat. Artikel ini menegaskan pentingnya kolaborasi multisektor untuk mewujudkan desa yang mandiri, sehat, dan berdaya saing berkelanjutan.
Pengaruh Segmenting dan Targeting terhadap Volume Penjualan Melalui Minat Beli Sebagai Variabel Intervening Karimah, Sari Yazidhatul; Kumbara, Vicky Brama; Candana, Dori Mittra; Rasyid, Rohsita Amalyah
Jurnal Ekonomi & Bisnis Vol 4 No 1 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v4i1.416

Abstract

The era of globalization, business competition is very sharp, both in the domestic and foreign markets. Market segmentation (segmenting) and target market determination (targeting) influence the sales volume of a product or service. The main focus of this research is to examine the role of consumer purchase intention as an intervening variable, which acts as a mediator between marketing strategies and sales outcomes. By understanding and implementing appropriate segmentation and targeting strategies, companies can enhance consumers' purchase intentions, which ultimately leads to a positive impact on increasing sales volume. This research aims to test how big the influence of segmenting and targeting is on sales volume through purchase interest as an intervening variable at the classy cafe Rimbo Bujang. The data collection method is through surveys and distributing questionnaires, with a sample of 96 respondents. The analytical method used is structural equation modeling using smartpls. The research results showed that there was a significant influence of segmenting on buying interest. There is a significant influence of targeting on buying interest. There is a significant influence of segmenting on sales volume. There is an insignificant effect of targeting on sales volume. There is a significant influence of buying interest on sales volume. There is a significant influence of segmenting on sales volume through purchasing interest. There is a significant influence of targeting on sales volume through purchasing interest. The R-Square value for the purchase intention variable is 78.2%, indicating that the remaining 21.8% is influenced by other variables outside of this study.
Digital Competence and Lecturer Performance: The Roles of Digital Teaching Innovation and Organizational Support Rasyid, Rohsita Amalyah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5819

Abstract

The massive digital transformation has fundamentally altered the higher education landscape, compelling lecturers to adapt by integrating advanced technologies into their daily teaching practices. A primary challenge faced by Private Universities, particularly in developing regions, is ensuring that the digital competence possessed by lecturers is effectively translated into relevant and high-quality teaching performance. This study aims to empirically examine an integrative model linking digital competence to lecturer performance, mediated by digital teaching innovation and moderated by the role of organizational support. Employing a quantitative explanatory research design, data were collected from 210 lecturers across various Private Universities in Kendari City through structured questionnaires. Data analysis was conducted using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS) to test the proposed hypotheses. The results provide empirical evidence that digital competence exerts a positive and significant influence on both teaching innovation and lecturer performance. Specifically, digital teaching innovation proves to be a vital mediator that bridges the gap between individual technical capabilities and tangible classroom outcomes. Furthermore, a crucial finding of this study is that organizational support positively moderates (strengthens) the relationship between digital competence and performance. This indicates that lecturer performance reaches its optimal level only when individual competencies are backed by an institutional environment that provides adequate facilities and supportive policies.
Analisis Peran Jumlah Utang Beredar, Utang Luar Negeri dan Pembiayaan Terhadap Inflasi Irwan Moridu; Amalia; Iwan Adinugroho; Suwanti; Rohsita Amalyah Rasyid
Jurnal Kewarganegaraan Vol 4 No 2 (2020): Desember 2020
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4425

Abstract

Abstrak Inflasi merupakan permasalahan yang terjadi di setiap negara berkembang termasuk Indonesia. Penelitian ini bertujuan untuk menentukan penyebab inflasi melalui analisis determinan inflasi yaitu faktor-faktor ekonomi baik ekonomi konvensional maupun ekonomi syariah. Penelitian ini menggunakan data sekunder dan metode VECM. Variabel yang digunakan pada penelitian ini adalah FINC, PUAS, JUB(M2), ULN dan INFLASI. Hasil penelitian ini menunjukkan variabel INFLASI Lag 1 memiliki pengaruh yang positif dan INFLASI Lag 2 memiliki pengaruh yang negatif terhadap INFLASI dalam jangka pendek sedangkan variabel FINC, PUAS, JUB(M2), dan ULN tidak memiliki pengaruh yang signifikan. Hasil VECM jangka panjang menunjukkan bahwa variabel FINC dan JUB memiliki pengaruh positif sedangkan variabel ULN memiliki pengaruh negatif. Dalam jangka panjang variabel PUAS berpengaruh negatif tidak signifikan terhadap INFLASI. Kata Kunci: Inflasi, Determinan Inflasi, Ekonomi Syariah, VECM
Auditor Competence and Audit Quality on Organizational Performance: The Moderating Role Of Extrinsic Rewards Ichsanuddin Akbar; Rohsita Amalyah Rasyid; Syahrir; Arifin; Astil Harli Roslan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10186

Abstract

This study examines the effect of upper management support on audit quality and auditor competence, as well as their impact on organizational performance, with extrinsic rewards as a moderating variable. Methods: This research employs a quantitative, explanatory design using a cross-sectional approach. The study was conducted on 240 auditors in Southeast Sulawesi using a census method. Data were collected through structured questionnaires measured on a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The results show that upper management support has a positive and significant effect on audit quality and auditor competence. Furthermore, audit quality and auditor competence significantly influence organizational performance. However, extrinsic rewards do not moderate the relationships between audit quality and organizational performance, nor between auditor competence and organizational performance. Implications: These findings imply that organizational performance is more influenced by internal structural support and professional competence than external reward systems. Future research is suggested to explore other moderating variables to better explain performance improvement
The Mediating Role of Affective Commitment in The Relationship Between Self-Efficacy and Employee Performance in Hotels in Sorong City Reijeng Tabara; Rohsita Amalyah Rasyid; Angelina Kolim Srer
JUEB : Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jueb.v5i2.3030

Abstract

This study examines the effect of self-efficacy on hotel employee performance with affective commitment as a mediating variable, based on Social Cognitive Theory and Social Exchange Theory. Using a quantitative-explanatory survey, data were collected from 172 full-time employees at three- and four-star hotels in Sorong City, Southwest Papua. Data were analyzed using PLS-SEM with SmartPLS 4.0. The results of the structural model analysis revealed that self-efficacy has a positive and significant effect on affective commitment and employee performance. Affective commitment has a positive and significant effect on performance and partially and significantly mediates the relationship between the two. This model explains 83.9% of the variance in employee performance, indicating very high predictive power. This study contributes as the first empirical evidence from the Eastern Indonesian context that integrates Social Cognitive Theory and Social Exchange Theory and extends the cross-context validity of both theories beyond Western countries. It also produces a psychological mediation model that has not been tested in the hospitality HR management literature. These findings provide a basis for hotel managers to design HR development programs based on strengthening employee self-efficacy and emotional engagement, as well as for tourism industry policymakers in Southwest Papua to prioritize HR certification that integrates psychological capacity in response to the pressures of sustainable tourism growth.
Pemberdayaan Siswa Melalui Pemanfaatan Artificial Intelligence dalam Kreasi Konten Digital Syahra; Dahlia Surahmawati; Nurfa Muharlisa; Prayoga Oksa Perkasa; Suparningsih; Muliadin Salenda; Nonik Latifah; Rahmatia; Rohsita Amalyah Rasyid; Astil Harli Roslan
APPA : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2026): APPA : Jurnal Pengabdian kepada Masyarakat 
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat pemahaman dan keterampilan praktis siswa dalam memanfaatkan Artificial Intelligence (AI) sebagai alat bantu kreasi konten digital. Kegiatan dilaksanakan pada 29–30 Juni 2026 di SMAN 2 Kendari melalui pendekatan interaktif yang memadukan pengenalan konsep, demonstrasi, praktik terbimbing, diskusi, dan pendampingan langsung. Materi mencakup literasi dasar AI, penggunaan generative AI secara bertanggung jawab, penyusunan prompt, pengembangan ide konten, penyusunan caption dan pesan, serta penyempurnaan keluaran AI. Siswa diarahkan untuk menilai dan memodifikasi keluaran AI sesuai tujuan komunikasi dan target audiens. Kegiatan menunjukkan bahwa penggunaan AI secara terbimbing dapat mendukung kreativitas, evaluasi kritis, dan partisipasi digital yang bertanggung jawab. Program ini menempatkan AI bukan sebagai pengganti kreativitas manusia, melainkan alat bantu agar siswa berkembang dari pengguna teknologi yang pasif menjadi kreator digital yang produktif.
Pengaruh Hard Skill dan Soft Skill terhadap Employee Performance pada Dinas Pekerjaan Umum dan Penataan Ruang (PUPR) Provinsi Sulawesi Barat Sumiati; Rohsita Amalyah Rasyid; Agus Halim; Mu’fidatul Nurul Hajjad; Abdul Wahab
Jurnal Kolaborasi Sains dan Ilmu Terapan Vol. 5 No. 1.1 (2026): SPECIAL ISSUE
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Unit Pelaksana Teknis Daerah (UPTD) Balai Latihan Kerja (BLK) Penelitian ini bertujuan menganalisis pengaruh hard skill dan soft skill terhadap employee performance pegawai pada Kantor Dinas Pekerjaan Umum dan Penataan Ruang (PUPR) Provinsi Sulawesi Barat, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan populasi 311 pegawai Aparatur Sipil Negara (138 PNS dan 175 PPPK). Penentuan sampel dilakukan melalui teknik purposive sampling dengan menetapkan seluruh pegawai berstatus PNS sebagai responden sehingga diperoleh 138 responden. Data primer dikumpulkan melalui kuesioner skala Likert lima poin yang didukung observasi, wawancara, dan dokumentasi, kemudian dianalisis menggunakan uji validitas, uji reliabilitas, dan regresi linear berganda dengan bantuan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa hard skill berpengaruh positif dan signifikan terhadap employee performance (t = 6,011; sig. = 0,000) dan soft skill juga berpengaruh positif dan signifikan (t = 3,745; sig. = 0,000). Secara simultan kedua variabel berpengaruh signifikan (F = 40,268; sig. = 0,000) dengan koefisien determinasi (R²) sebesar 0,374, yang berarti hard skill dan soft skill secara bersama-sama menjelaskan 37,4% variasi employee performance, sedangkan 62,6% sisanya dijelaskan oleh faktor lain di luar model. Temuan ini menegaskan bahwa penguatan kompetensi teknis dan interpersonal secara seimbang penting untuk meningkatkan kinerja pegawai pada instansi pemerintah daerah yang memiliki tuntutan pekerjaan teknis dan administratif sekaligus.
Co-Authors A Nubahriati Abdul Wahab Agus Halim Amalia Amalia Amalia Amalia Angelina Kolim Srer Arifin Astil Harli Roslan Dahlia Surahmawati Dewi Sartika Dori Mittra Candana Fajariani, Nur Ferils, Muh Hastila, Nurwidya Herman Callo Ichsanuddin Akbar Irwan Moridu Iwan Adinugroho Junaeda, Junaeda Karimah, Sari Yazidhatul Muchtar Muchtar Muh. Ihwan Dwi Putra Muhammad Aqil Muliadin Salenda Mu’fidatul Nurul Hajjad Nonik Latifah Nur Fajariani Nurfa Muharlisa Prayoga Oksa Perkasa Rahayuni Setira Yusuf Rahmat Kaco Rahmatia Rahmatunnisa, Laila Rosmawati S Rufi'i Rusdiaman Rauf Sitti Humaerah Sumiati Suparningsih Suwanti Syahra Syahrir Tabara, Reijeng Vicky Brama Kumbara Yati Heryati