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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL BERKALA ILMIAH EFISIENSI Journal of Asean Studies on Maritime Issues JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Agroekoteknologi Terapan
Raintung, Michael Ch.
Universitas Sam Ratulangi Manado
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science

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Digital Transformation And Omnichannel Strategies In Indonesian Agricultural Retail: A Technology Organization Environment Perspective Kawet, Raymond Christian; Raintung, Michael Ch.; Mandey, Silvya Lefina; Soegoto , Agus Supandi; Paat , Franda Benedicta; Rondonuwu, Christy Natalia
Jurnal Agroekoteknologi Terapan (Applied Agroecotechnology Journal) Vol. 7 No. 1 (2026): ISSUE JANUARY-JUNE 2026
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v7i1.62153

Abstract

Digitalisation is reshaping how agricultural products and farm inputs move along value chains, yet the role of agricultural retailers in this process remains underexplored. This study investigates digital transformation and omnichannel strategies in Indonesian agricultural retail, focusing on agro input shops and agrifood outlets that combine physical stores with digital channels such as social media, marketplaces, and websites. Guided by the Technology Organization Environment framework, it analyses how technological, organisational, and environmental factors influence omnichannel adoption, identifies key barriers, and examines perceived effects on business performance. A mixed method design is employed: in the qualitative phase, semi structured interviews with owners and managers explore current digital practices, drivers, and obstacles and inform the development of a structured questionnaire; in the quantitative phase, survey data from agricultural retailers in several Indonesian regions are analysed using partial least squares structural equation modelling. The results indicate that all three Technology Organization Environment dimensions have positive and significant relationships with the degree of omnichannel adoption. The study also finds important barriers, including limited rural digital and logistics infrastructure, seasonal demand patterns, perceived high costs of integrated systems, gaps in digital skills and confidence, and difficulties in integrating data and processes across platforms. Higher levels of omnichannel adoption are associated with improved perceived sales, customer relationships, and operational efficiency. Overall, the findings suggest that well-designed omnichannel strategies can strengthen the intermediary role of agricultural retailers and support more efficient and inclusive agricultural marketing systems in Indonesia. Keywords: Digital transformation; Omnichannel retail; Agricultural retail; Agrifood sector; Technology Organization Environment (TOE); Indonesia
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, IKLIM KERJA, DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA PADA PABRIK ES KROCO TUMUMPA DUA Taha, Fricilla; Trang, Irvan; Raintung, Michael
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 14 No. 1 (2026): JE. Vol. 14 No. 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v14i1.65916

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional, iklim kerja, dan disiplin kerja terhadap kepuasan kerja karyawan pada Pabrik Es Kroco Tumumpa Dua. Penelitian menggunakan metode kuantitatif dengan pendekatan regresi linear berganda, serta melibatkan 45 responden. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional berpengaruh negatif dan signifikan terhadap kepuasan kerja, iklim kerja berpengaruh positif dan signifikan terhadap kepuasan kerja, serta disiplin kerja berpengaruh positif dan signifikan terhadap kepuasan kerja. Secara simultan, ketiga variabel independen tersebut terbukti berpengaruh signifikan terhadap kepuasan kerja karyawan. Temuan ini menegaskan bahwa kepuasan kerja karyawan tidak hanya dipengaruhi oleh faktor lingkungan dan kedisiplinan, tetapi juga oleh gaya kepemimpinan yang diterapkan di perusahaan. Penelitian ini diharapkan dapat menjadi masukan bagi manajemen dalam meningkatkan kepuasan kerja melalui evaluasi gaya kepemimpinan, penciptaan iklim kerja yang kondusif, serta penegakan disiplin kerja yang konsisten dan adil.   Kata Kunci: Kepemimpinan Transformasional, Iklim Kerja, Disiplin Kerja, Kepuasan Kerja.
Co-Authors Adokia, Eldricar Jener Agus S. Soegoto Agus Supandi Soegoto Altje L. Tumbel Andriyanie Maria Agone Angkasa, Micael Y. Bawarodi, Meike Bernhard Tewal Bode Lumanauw Christoffel M. O. Mintardjo, Christoffel M. O. Djurwati Soepeno Doodoh, Vieliany G. M. Ering, Glend Andre Furqon, Moh Hifdil George M. V. Kawung Hendra N. Tawas Imelda Ogi Irvan Trang Ivonne S. Saerang Jacky S. B. Sumarauw James D. D. Massie, James D. D. Joy Elly Tulung Kawet, Raymond . Kawet, Raymond Christian Kojongian, Vanysa Verany Kolonio, Wasti Kussoy, Yosua H. Lahia, Ivana Victoria Lasut, Stenyverens J.D Lengkong, Vicktor P. K. Lie, Fabio Billy Lisbeth Mananeke Loindong, Sendry S. Loindong, Sendry S.R. Lucky Dotulong Lucky Leonardo Sembeng, Lucky Leonardo Lumanaw, Bode Lumatow, Rudie Y. Mandey, Silvya Lefina Masloman, Miftah I. S. Massie, James D.D Montolalu, Prisca . Mussu, Michelle Christie Noya, Sonia Beatrix Ogi, Imelda W.J. Onibala, Juwenda Paat , Franda Benedicta Paruntu, Moudy Jendry Pasamba, Irene Ayu Paulina Van Rate Pulukadang, Amelia Rondonuwu, Christy Rondonuwu, Christy N. Rondonuwu, Christy Natalia S.L.H.V Joyce Lapian Salombe, Retno . Sarayar, Myzxi Ch. L. Sendow, Greis Mike Silcyljeova Moniharapon Silvya L. Mandey Soegoto , Agus Supandi Sutardjo, Deagiva Taha, Fricilla Victor P.K Lengkong Wagiu, Julio Marselino Willem J.F.A Tumbuan Wowor, Syaloom Yunita Mandagie