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All Journal JURNAL ADMINISTRASI BISNIS DeReMa (Development Research of Management) Jurnal Manajemen JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF BUSINESS STUDIES The Studies of Social Sciences Jurnal Administrasi Bisnis Productivity
Rianne Johnly Pio, Rianne Johnly
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan De Royale Homestay Pomorow Mikhael Pendong; Riane Johnly Pio; Danny D. S. Mukuan
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.61834

Abstract

This study aims to analyze the effect of service quality on customer satisfaction at De Royale Homestay Pomorow. The research employed a quantitative approach with a sample of 96 respondents using a Likert-scale questionnaire. Data analysis was conducted using SPSS version 30 through validity, reliability, correlation, regression, hypothesis testing, and coefficient of determination analyses. The results showed that service quality had a positive and significant effect on customer satisfaction. These findings indicate that improving service quality can enhance customer satisfaction at De Royale Homestay Pomorow. Therefore, management is encouraged to continuously improve service quality in order to maintain customer satisfaction and loyalty.
Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Toko Ice Cream Mixue Cabang Bahu Kota Manado Johanes Sahala; Riane Johnly Pio; Danny D. S. Mukuan
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.61865

Abstract

The level of ice cream consumption in Indonesia is still considered very low, this makes the ice cream market in Indonesia have promising potential and can be used as an opportunity for existing ice cream producers. One of the ice cream companies in Indonesia that is currently busy is Mixue Ice Cream & Tea. As a consumer, the popularity of ice cream sales will certainly confuse consumers when choosing a product. This research aims to determine the influence of brand image and service quality on purchasing decisions for the ice cream mixue shop in the Bahu branch of Manado City. This research method uses quantitative research. The sample used in the research consisted of 100 respondents, with data collection using a questionnaire. The data is analyzed using multiple correlation test, multiple linear regression test, T test, F test, and coefficient of determination test. The results of this research show that brand image influences the purchasing decision of the ice cream mixue shop in the Bahu City Manado branch; service quality influences the purchasing decision of the ice cream Mixue shop in the Bahu branch of Manado City, and brand image and service quality simultaneously have a significant effect on the purchasing decision of the ice cream mixue shop in the Bahu City Manado branch.
Co-Authors Adolf Pendong Alliani Dinda Anggraini, Dewi Riskah Anjelika Prisilia Lengkong Anneke Yolly Punuindoong Christofel Kojo Christoffel Kojo Danny D. S. Mukuan Danny David Samuel Mukuan DINUS KENELAK Djamhur Hamid Febryan Yonathan Lumintang Feylani Puja Antara Friane Livi Pangemanan Glenn N. Marentek Graciela Palayukan Ischevell Vialara Saina Johanes Sahala Johny A. F. Kalangi Johny R. E. Tampi Johny Revo Elia Tampi Johny Revo Elia Tampi, Johny Revo Elia Kristian Soleman DjelaDjela Lidya Octafia Rumere Lidya Octafia Rumere, Lidya Octafia Lucky F. Tamengkel Lucky Franky Tamengkel MAX PANGKEY Mikhael Pendong Nathasya Fabiolatesly Olivia F. C. Walangitan Omega Gratia Anita Karisoh Gratia Anita Karisoh Pricilia Sondakh Putri Listia Anwar rachel_rebecca_kaunang Rakhel Gloria Benedikta Nafai Rika Oktaviana Pohan Rizki Reinaldi Thanan Salisa Modeong Sandra Asaloei Sandra I. Asaloei Sandra Ingried Asaloei Shania Victoria Kaesang SHINTA RUNDENGAN Siti Munawaroh Sofia A. P. Sambul Sofia A. P. Sambul Sofia Sambul Sonny Gerson Kaparang Sontje Sumayku Stevanus Kalensun Taher Alhabsji Teodosius Domina Herta Putra Thessalonica G.M. Kumajas Tinneke M. Tumbel Umar Nimran Vanesa Vincentia Margareta Tampi Ventje Tatimu Wehelmina Rumawas Wihelmina Rumawas