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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Rechtsregel : Jurnal Ilmu Hukum Abdimasku : Jurnal Pengabdian Masyarakat Semarang Law Review Journal of Artificial Intelligence and Digital Business Jurnal Penelitian Serambi Hukum Rampai Jurnal Hukum Jaksa: Jurnal Kajian Ilmu Hukum Dan Politik VISA: Journal of Vision and Ideas Law Journal Jurnal Bakti Humaniora J-CEKI KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Hani Irhamdessetya
Universitas Ngudi Waluyo
Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Implementasi Strategi Digital Marketing Terintegrasi dalam Upaya Peningkatan Penjualan Usaha Kopi "Kangmas Coffee" di Dusun Kebonlegi Kabupaten Semarang Arista Candra Irawati; Ari Siswanti; Hani Irhamdessetya; Dewi Purwanti; Purwati Purwati
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.7985

Abstract

Coffee is the third most consumed beverage in the world after water and tea. Indonesia, being a tropical country, is the fourth largest coffee producer globally. In Semarang Regency, Central Java, there is a home-based coffee business called "Kangmas Coffee," founded by Martina Rinarsih in 2017. The business produces three premium coffee variants: Arabica, Robusta, and Liberica, processed using both dry and wet methods. Kangmas Coffee products are marketed to various regions through digital platforms and even won the prestigious 13th Indonesian Specialty Coffee Contest (KKSI) in 2021. Despite its success in specialty coffee, local marketing efforts remain limited due to insufficient promotion and intense competition from other coffee businesses. This is a common challenge faced by small businesses in Indonesia. In the current digital age, the potential of digital marketing offers a viable solution to these problems. By leveraging digital marketing, businesses like Kangmas Coffee can increase their visibility, reach wider audiences, and ultimately boost sales. Effective digital marketing strategies such as search engine optimization (SEO), social media engagement, and online advertisements can create new economic opportunities and help home-based coffee businesses expand their customer base. This is particularly crucial for small and medium enterprises (SMEs) operating in a competitive market. This community service activity focused on empowering local coffee entrepreneurs with digital marketing skills. It was conducted in a participatory manner, involving pre-tests, socialization sessions, interactive discussions, and post-tests. The results showed a significant increase in participants’ understanding of digital marketing, with a 53% improvement in their knowledge. This newly acquired knowledge can be instrumental for businesses like Kangmas Coffee, helping them enhance their competitiveness and sustainability in the local market. By embracing digital marketing, Kangmas Coffee and similar enterprises can thrive and contribute to the local economy
Co-Authors Abdul Aziz Affandi, Ahmad I Agustin, Dina Twenty Ahmad Isman Affandi Aniatul Khusna Ari Siswanti Arista Candra Irawati Bagus Abdulloh Asidiq bernad, Bernadus Dewanto Dewi Purwanti Dina Twenty Agustin Elfiana Elfiana, Elfiana Fahrisky, Zidant Hendra Wijaya Hendrike Priventa Maulidha, Riztanti Ayu Nugroho, Bagas Slamet Nurcahyo, Satria A Prabowo, Bagus Zaidan Cahyo Pratama, Faiz Afri Pupung Hermawan Purwati Purwati Purwati Purwati Purwati Rahayu, Agil Faradina Salsabiela D. Suyudi Sudiyono Sudiyono Umi Handayani Usman, Yerniah Iswanti Veronika, Irma Roito Wahyu Kristiningrum Yuliawan, Indra Zhyka Sofhia Firdausi