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Tourism and Hospitality Essentials (THE) Journal, Vol.II, No.1, 2012 - 291 PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta) Desliana, Anasti; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i1.1938

Abstract

Tourism holds an important role as a major contribution for economy of a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has three sub variable are green value-Addition process, green management systems, and green products. Variable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest factors in green marketing is green products in Hotel Shangri-La Jakarta.
Pengaruh Culture Event di Anjungan Bengkulu Taman Mini Indonesia Indah Jakarta Terhadap Citra Destinasi Wisata Provinsi Bengkulu Lestari, Annisa Asri; Waluya, Bagja; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 2 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i2.9017

Abstract

Bengkulu is one of the provinces in Indonesia, which has many potentials in terms of natural and cultural diversity. Looking at the numbers of potentials for cultural tourism around the province, Bengkulu Province was expected to increase the number of tourists for its unique characteristic and good image adhering in the minds of prospective tourists as a cultural destination. Problems occurred in Bengkulu Province is a fluctuating level of tourist visits to the province, and the growth level tends to be low. This is due to the image of Bengkulu Province as a tourist destination that is not good enough in the minds of prospective tourists. Hence, Anjungan Bengkulu, which is located in Indonesian Miniature Park, Jakarta was having the effort to overcome this problem. Therefore, the researcher chose Cultural Event as the solution that can be implemented to improve the Destination Image of the province. On this study, the independent variable (X) was Cultural Event, consisting of Spectacularisation, Theme, Participation and Immersion. The dependent variable (Y) was Destination Image. The type of the research used was a descriptive explanatory survey, and supported by the cross-sectional method. The samples in this study were 108 respondents consisting of individual visitors at the Anjungan Bengkulu Cultural Event, the sampling technique used was purposive sampling. Data analysis technique employed was multiple regressions. The result showed that the implementation of Cultural Event at Anjungan Bengkulu was assessed in the high category, with a dimension of "Spectacularisation" received highest score, and the lowest one was the "theme". Subsequently, visitors’ response regarding Destination Image at Anjungan Bengkulu was also categorized in a very high level, with a dimension of cognitive image received highest score and dimension of affective image became the lowest one. Results showed that there is a significant influence between Culture Event and Destination Image.
DEVELOPING A SUSTAINABLE URBAN TOURISM Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 9, No 1 (2019)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v9i1.16986

Abstract

This paper aims to explain the importance of creating sustainable urban tourism. The method used is library research. Tourism is a useful activity that can preserve cultural and historical heritage and can prosper society. Throughout history, the city has become the focus of tourism activities, providing accommodation, entertainment and other facilities for tourists. Achieving sustainable urban development requires the preservation of historical sites and cultural structures. By preserving a cultural heritage, and reviving it in a new way, is one form of realization of effective sustainable development.
Pengaruh Perceived Quality Terhadap Kepuasan Pengunjung di Museum Mandala Wangsit Siliwangi Suryani, Cynthiawati Suci; Andari, Rini; Taufik, Abdullah
THE Journal : Tourism and Hospitality Essentials Journal Vol 8, No 2 (2018)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v8i2.13741

Abstract

This study aims to determine and analyze the factors that affect Perceived Quality in Mandala Wangsit Silliwangi Museum. Mandala Wangsit Siliwangi Museum is one of the tourist destinations in Bandung with the theme of history museum in Bandung city visited by both domestic tourists and foreign tourists. Based on data acquisition, it is known that the visit to Mandala Wangsit Siliwangi Museum has decreased, even in 2016 2017 there was a very drastic decrease of visit. One of the factors that caused the decrease of the visit was due to the low Satisfaction of tourists at Mandala Wangsit Siliwangi Museum. Visitor Satisfaction is one of the important aspects of tourist destinations. In this study, the independent variable (X) used is Perceived Quality which consists of Service Interaction, Service Evidence, Product Functionality and Product Enrichment. The dependent variable (Y) used is Visitor Satisfaction. The type of this research is descriptive verification. The method used is a survey using systematic random sampling technique with the number of respondents as much as 100 respondents who visited the Mandala Wangsit Siliwangi Museum. Data analysis technique and hypothesis test used is Multiple Regression. The results showed that Perceived Quality gives a significant influence on visitor satisfaction. The biggest influence on visitor Satisfaction at Mandala Wangsit Siliwangi Museum is Service Interaction. The lowest effect on the visiting decision is Product Enrichment; this aspect needs to be improved in activity on Product Enrichment.
ANALYSING FACTORS FOR COMMUNITY PARTICIPATION IN TOURISM DEVELOPMENT Setiyorini, Heri Puspito Diyah; Andari, Rini; Masunah, Juju
THE Journal : Tourism and Hospitality Essentials Journal Vol 9, No 1 (2019)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v9i1.16988

Abstract

This study aims to understand the perceptions of local communities to participate in tourism development. The method used in the research is a quantitative approach. Questionnaires were distributed to local communities in major destinations in Bandung, West Java, Indonesia. There were 200 data set analyzed by factor analysis. The result showed that from 28 indicators of community participation, eight groups of factors formed. The groups are 1) place attachments; 2) perception of negative consequences; 3) Community Involvement; 4) Infrastructure Development; 5) Place Satisfaction; 6) Economic Benefit; 7) Government Support; 8) Community Collaboration. This result also shows that place attachment, perception of negative consequences, place satisfaction, and community collaboration have higher factor loading compares to other groups. The finding implies that in gaining community participation, these factors could be considered as the essence of communication message in raising public awareness and participation for tourism development.
Exploring the Values of Local Wisdom as Sustainable Tourism Attractions Andari, Rini; Supartha, I Wayan Gede; Riana, I Gede; Sukawati, Tjokorda Gde Raka
International Journal of Social Science and Business Vol 4, No 4 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i4.29178

Abstract

Sustainable tourism is a concept that is aspired to be realized in the tourism industry so that natural and cultural resources can be preserved and enjoyed for generations to come. This research explores a variety of tourist attractions based on local wisdom values as an effort to create sustainable tourism. Kampung Banceuy is one of the traditional villages that has various values of local wisdom which is still preserved today and is able to attract many tourists. The method used in this research is an explorative qualitative approach. The data collection technique is done by direct observation, interviews, and documentation. Data analysis techniques were carried out in an interactive way and continued until completion, so that the data was saturated. The informants in this study were 9 people consisting of traditional leaders, communities, tourism managers, and tourists. The results showed that the value of local wisdom that can be a tourist attraction is village celebration events, cultural festivals, natural tourist attractions, and community life that has educational value. These various tourist attractions are not only oriented towards economic benefits but also act as a medium for the conservation of noble socio-cultural and environmental values as well as having educational value for tourists through the experience of tourism activities. The practice of the value of local wisdom that is still maintained is expected to always be passed on to the younger generation and can be of benefit to many parties, therefore this tourism activity always requires support from various parties.
Pengaruh Komunikasi Interpersonal Dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi Pada Karyawan F&B Departement Aston Cirebon Hotel & Convention Center Kabupaten Cirebon) Ratna Puri, Yuniar Sari; Hurriyati, Ratih; Andari, Rini
Gastronomy Tourism Journal Vol 2, No 2 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1189.101 KB) | DOI: 10.17509/gastur.v2i2.3587

Abstract

Penelitian ini dilatarbelakangi oleh permasalahan yang timbul pada ASTON Cirebon Hotel Convention Center, yaitu mengenai komunikasi interpersonal, lingkungan kerja dan kinerja karyawan di perusahaan ini kurangnya kesadaran karyawan dalam berkomunikasi dengan sesama karyaawan mengenai pekerjaaan mereka, serta kurangnya rasa inisiatif dalam melaksanakan ataupun menyelesaikan tugas mereka. Oleh karena itu penulismelakukan penelitian tentang pengaruh komunikasi interpersonal daan lingkungaan kerja terhaadap kinerja karyawan.Penelitian ini menggunakan metode kuantitatif, yaitu deskriptif dan verifikatif.Sampel dalam penelitian ini adalah karyawan dari departemen Food and Beverage di AASTON Cirebon Hotel Convention Center. Pengambilaan sampel sejumlah 60 orang yang dilaksanakan pada bulan Agustus 2015. Teknik pengumpulan data pada penelitian ini menggunakan kuisoner yang disebar kepada sampel.Hasil dari penelitian ini adalah adanya pengaruh yang signifikan antara komunikasi interpersonal dan lingkungan kerja terhadap kinerja karyawan. Besarnya pengaruh komunikasi terhadap kinerja sebesar 6,25% sedangkan lingkungan kerja terhadap kinerja sebesar 4,24%, dari penelitian ini dapat disimpulkan bahwa ada pengaruh positif antara komunikasi interpersonal dan lingkungan kerja terhadap kinerja karyawan walaupun kadar pengaruh pada variabel-variabel tersebut tidak menunjukan hasil yang besar.
Strategi Pengembangan Rumah Makan Nasi Bancakan Sebagai Daya Tarik Wisata Kuliner Di Kota Bandung Andari, Rini; Priatini, Woro; Ramdhani, Dani
Gastronomy Tourism Journal Vol 1, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (698.772 KB) | DOI: 10.17509/gastur.v1i1.4656

Abstract

Tren peningkatan jumlah pengunjung tiap tahun RM. Nasi Bancakan berpotensi untuk lebih berkembang, namun masalahnya daya tarik wisata rumah makan Nasi Bancakan belum begitu dikenal masyarakat luas karena pengunjung masih didominasi dari kota Bandung dan Jakarta. Dimana berpengaruh dengan persentase peningkatan jumlah pengunjung yang relatif menurun. Hasil penelitian yang dilakukan melalui analisis SWOT, yang menggunakan Matriks EFE, Matriks IFE, Matriks SWOT, dan Matriks IE. Berdasarkan analisis SWOT dihasilkan skor total rata-rata tertimbang IFEsebesar 2,94 artinya posisi internal RM. Nasi Bancakan memiliki posisi yang kuat terhadap kekuatan dan kelemahan yang ada. Dengan skor total rata-rata tertimbang EFE sebesar 2,90 yang menunjukkan bahwa RM. Nasi Bancakan merespon dengan baik terhadap peluang dan ancaman yang ada. Strategi yang cocok diterapkan yakni strategi penetrasi pasar dan strategi pengembangan produk
Pengaruh Physical Evidence terhadap Keputusan Pembelian Konsumen di Café Infinito Culinery Bandung Sara, Fenny May; Ningsih, Caria; Andari, Rini
Gastronomy Tourism Journal Vol 4, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (803.038 KB) | DOI: 10.17509/gastur.v4i1.22181

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh physical evidence terhadap keputusan pembelian konsumen di Cafe Infinito Culinery. Keputusan pembelian konsumen adalah tahap di mana konsumen membentuk niat untuk membeli produk atau layanan yang paling disukai oleh konsumen (Kotler dan Keller, 2009). Physical evidence adalah desain fasilitas fisik yang menjadi peran utama dalam proses sosialisasi konsep tentang tujuan perusahaan untuk mengkomunikasikan komunikasi dalam norma, nilai, peran, perilaku dan pola hubungan antara karyawan dan konsumen (Tjiptono, 2008). Penelitian ini dilakukan pada konsumen subjek Culinery Infinito Cafe sebanyak 100 responden. Instrumen pengumpulan data yang digunakan berupa kuesioner physical evidence yang terdiri dari fasilitas eksterior (5 item valid), fasilitas interior (10 item valid), fasilitas lain (valid 5 item) dan keputusan pembelian konsumen (9 item valid). Reliabilitas physical evidence kuesioner adalah sebesar 0,945 dan keputusan pembelian konsumen adalah sebesar 0,885. Analisis data yang digunakan dalam penelitian ini adalah dengan menggunakan analisis regresi pada SPSS 22.0. Hasil dari penelitian ini menunjukkan bahwa ada pengaruh antara physical evidence terhadap keputusan pembelian konsumen di Café Infinito Culinery. Pada hasil analisis regresi sederhana, ada pengaruh antara physical evidence, yang terdiri dari beberapa dimensi (fasilitas eksterior, fasilitas interior, dan fasilitas lainnya), terhadap keputusan pembelian konsumen.
Pengaruh Physical Evidence Terhadap Keputusan Pembelian Konsumen Di Happy Cow Palasari Bandung (Survey Pada Konsumen Di Happy Cow Palasari Bandung) Sabrilia, Tinka; Andari, Rini; Abdullah, Taufik
Gastronomy Tourism Journal Vol 3, No 1 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (970.291 KB) | DOI: 10.17509/gastur.v3i1.3610

Abstract

Tourism has become one of the largest industries in the world, and are themainstay in generating foreign exchange in many countries, including Indonesia with a very vast natural wealth. In a world traveler tourism industry can not be separated from tourism accommodation ranging from lodging services, transport and restaurants. Which at this present moment tourism is much discussed is culinary, talk about the culinary is a city rich in culinary. One of the restaurants in the city of Bandung, Happy Cow Steak Palasari Bandung is located in Jalan Palasari No. 30, Bandung. With the passage of time and an increasingly tight competition in restaurant sales decreased. It is seen from the sales data Happy Cow Steak Palasari Bandung has decreased the number of consumers in 2015 amounted to 15.3%. One of the strategies used to increase the return of consumer purchasing decisions, namely physical evidence. Increased physical evidence aimed to withdraw the interest of consumers to make purchases at the Happy Cow Steak Palasari Bandung.The object in this research is that consumers in Happy Cow Steak PalasariBandung. The independent variable in this study is physical evidence and thedependent variable is buying decision. This study uses descriptive and verification method, with explanatory survey method. The number of samples in this study of 100 respondents. Data analysis technique used is the technique of multiple regression analysis with the program.Based on the results of studies found that physical evidence has a positiveinfluence on purchasing decisions with that middle relationship categories.