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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara El-kahfi : Journal of Islamic economics Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Pengabdian Mandiri Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Peradaban Masyarakat (JPM) Journal of Economic and Management (JECMA) Cakrawala: Jurnal Pengabdian Masyarakat Global JAMU : Jurnal Abdi Masyarakat UMUS EJOIN : Jurnal Pengabdian Masyarakat Kalianda Halok Gagas Jurnal Manajemen Kreatif dan Inovasi Jurnal Pengabdian Masyarakat Jurnal Inovasi Bisnis Manajemen dan Akuntansi Journal of Innovative and Creativity Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Pengabdian Kepada Masyarakat E-Amal: Jurnal Pengabdian Kepada Masyarakat IECON: International Economics and Business Conference Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu
Agilistya Rahayu
Universitas Muhammadiyah Sorong
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Pengaruh Keterlibatan Kerja Dan Semangat Kerja Terhadap Prestasi Kerja Pegawai Selama Pandemi Pada Kantor DAMRI Kota Sorong Sartika Sartika; Agilistya Rahayu; Digor Mufti; Susetyowati Sofia
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i2.1007

Abstract

This study aims to analyze the effect of work involvement and morale on employee performance at the Sorong DAMRI Office. This study uses descriptive quantitative research methods and correlations. Data collection techniques using questionnaires and interviews with all employees of the Sorong DAMRI Office as many as 30 respondents using the Saturated Sampling Technique. This study uses the SPSS Version 25 application program for windows, the results of this study indicate that the variables of work involvement and morale on employee performance have a positive and significant effect.
PENGARUH MOTIVASI DAN LINGKUNGAN KERJA NON FISIK TERHADAP KINERJA PEGAWAI PADA DINAS PEHUBUNGAN KOTA SORONG Sofia, Susetyowati; Rahayu, Agilistya; Maimuna, Maimuna
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 1 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i1.238

Abstract

This study aims to find out: (1) determine the influence of motivation on employee performance at the Sorong City Transportation Office, (2) determine the influence of the non-physical work environment on employee performance at the Sorong City Transportation Office, (3) find out the influence of motivation and non-physical work environment on employee performance at the Sorong City Transportation Office. This study used a correlation method using a quantitative approach. The population of this study is employees who work at the Sorong City Transportation Office which amounts to 77 people. The sample collection technique of this study used a saturated sample with a sample of 77 people. Data collection techniques by distributing questionnaires. The results of this study show that (1) motivation has a positive effect on employee performance at the Sorong City Transportation Office. This is evidenced by a significant value of 0.035 where the result is smaller than 0.05; (2) the non-physical work environment positively affects the performance of employees at the Sorong City Transportation Office. This is evidenced by a significant value of 0.002 where the result is smaller than 0.05; (3) motivation and non-physical work environment simultaneously affect the performance of employees at the Sorong City Transportation Office. This is evidenced by a significant value of 0.007 where the result is smaller than 0.05
ANALISIS SWOT DALAM MENENTUKAN PROSES REKRUTMEN DAN SELEKSI KARYAWAN DI JNE EXPRESS CABANG UTAMA KOTA SORONG Syahputra, Aji Mas; Sofia, Susetyowati; Rahayu, Agilistya; Andjar, Febry Jein
Journal of Development Economics and Digitalization, Tourism Economics Vol. 1 No. 2 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jdedte.v1i2.674

Abstract

This research aims to determine effective recruitment and selection strategies to increase deliveries carried out by JNE Express Sorong City Main Branchthrough SWOT analysis. This research uses qualitative research. Secondary data was collected through observation. Apart from observation, the author also used interviews with HRD and the head of Marketing at JNE Express Main Branch, Sorong City. The data that has been collectedthen analyzed using the SWOT method. The results of the research show that the total IFAS Matrix is 3.29 and the EFAS Matrix is 3.24, with the position in quadrant III showing that the strategy used is the Turn Around (WO) strategy with several strategies, namely inviting a trainer from JNE center to conduct training or seminars to develop employees' knowledge andskills in their field and conduct a trial period for new outsourcing employees.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN PADA CV. SINAR PAPUA Sofia, Susetyowati; Rahayu, Agilistya; Hasanawati, Nur Intan
Journal of Development Economics and Digitalization, Tourism Economics Vol. 1 No. 2 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jdedte.v1i2.676

Abstract

This study aims to determine the effect of the marketing mix on the decision to purchase housing at CV. Sinar Papua. In this study, a sample of 45 respondents was taken using an purposive sampling technique. This study uses a descriptive quantitative research method. Which data collection techniques are carried out through direct observation and surveys obtained by distributing questionnaires, interviews, and documentation to housing consumers at CV. Sinar Papuarelating to the purchase decision on the housing. This study uses the SPSS 20 application program. Based on the results of the t-test the effect of each marketing mix variable consisting of Product, Price, Promotion and Location has a significant value below 0.05. So it can be concluded that H0 is rejected and Ha is accepted, which means that Product, Price, Promotion and Location affect the Housing Purchase Decision at CV. Sinar Papua. And based on the results of the f test it can be concluded that Product, Price, Promotion and Location jointly influence the Housing Purchase Decision at CV. Sinar Papuais in accordance with the f test where fcount > ftable (11.760 > 3.226).
The Influence of Job Stress on the Intention to Change Jobs Through Employee Engagement (A Study on Millennial Generation Employees) Anisa Pujianti Bachtiar; Rais Dera Pua Rawi; Susetyowati Sofia; Agilistya Rahayu
IECON: International Economics and Business Conference Vol. 2 No. 1 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/van9zd39

Abstract

This study investigates the impact of work stress on turnover intention, with employee engagement as a mediating variable. Employing a quantitative approach, the research utilizes a structured questionnaire for data collection. The population comprises 120 millennial employees, and the study adopts a non-probability sampling technique, specifically purposive sampling, to select respondents. Data analysis is conducted using Smart PLS 4.0, a robust statistical tool for examining complex relationships between variables. The findings reveal a significant relationship between work stress and employee engagement, indicating that increased work stress levels directly affect employee engagement. However, the analysis shows that employee engagement does not significantly influence turnover intention, suggesting that engaged employees may still consider leaving their organizations under certain conditions. Furthermore, there is a direct and significant relationship between work stress and turnover intention, underscoring the critical role of stress in driving employees' decisions to exit their workplace. The mediation test indicates that employee engagement does not effectively mediate the relationship between work stress and turnover intention. This implies that while engagement is influenced by stress, it does not sufficiently buffer the negative impact of stress on employees' intention to leave. These findings provide valuable insights for organizations aiming to mitigate turnover by addressing workplace stressors effectively.
Pengaruh Social Media Marketing Instagram, Brand Awareness Terhadap Keputusan Pembelian: (Studi Konsumen Nhunu Shop Sorong) Sofia, Susetyowati; Wally, Sarmila; Wijiastuti, Retno Dewi; Rahayu, Agilistya
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 1 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i1.118

Abstract

The Influence of Instagram Social Media Marketing, Brand Awareness on Purchasing Decisions (Nhunu Shop Sorong Consumer Study). This study has the following formulation: 1). Does Instagram Social Media Marketing have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?; 2). Does Brand Awareness have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?; 3). Do Instagram Social Media Marketing and Brand Awareness simultaneously have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?. This study aims to determine the influence of Instagram social media marketing (X1) and brand awareness (X2) on purchasing decisions (Y) of Nhunu Shop consumers in Sorong City. This study uses a quantitative approach with a descriptive method with a population of 749. Sampling uses a non-probability sampling method with a purposive sampling technique and sample criteria focused on consumers who shop more than once as many as 374 so that the number of samples in this study is 193 samples. The results of this research analysis indicate that the Instagram social media marketing variable (X1) has a positive and significant effect on the purchasing decision variable (Y), the brand awareness variable (X2) has a positive and significant effect on the purchasing decision variable (Y). The Instagram social media marketing and brand awareness variables simultaneously have a positive and significant effect on purchasing decisions (Y).
PENGARUH CITRA PERUSAHAAN DAN KEUNGGULAN PRODUK TERHADAP KEPUASAN NASABAH PADA PRODUK TABUNGAN EMAS: Studi PT Pegadaian UPC HBM Kota Sorong Hariyanto, Galuh Hesty Putriana; Wijiastuti, Retno Dewi; Rahayu, Agilistya; Sofia, Susetyowati
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 5 No. 1 (2025): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v5i1.341

Abstract

This research aims to determine the effect of company image (X1) and product superiority (X2) on customer satisfaction (Y) on gold savings products (PT Pegadaian UPC HBM Study, Sorong City. This research uses a quantitative approach with descriptive methods with a population of 455. Takeaways The sample used non-probability sampling with a purposive sampling technique and sample criteria focused on customers who saved gold savings at PT Pegadaian UPC HBM Sorong City in 2022-2023 so that the number of samples in this study was 215. The results of this research analysis show that the company image ( X1) has a positive and significant effect on customer satisfaction (Y) with a significant value of 0.000 < 0.05 (X1) and product excellence (X2) simultaneously have a positive and significant effect on customer satisfaction (Y) with a significant value of 0.000 < 0.05.
Pelatihan Digitalisasi UMKM dalam Pemasaran Produk Pada Masyarakat Kota Sorong Agilistya Rahayu; Susetyowati Sofia; Karfin; Istika Ahdiyanti; Andi Hasrun; Ramli Lewenussa
Jurnal Pengabdian Masyarakat Disiplin Ilmu (JPMASDI) Vol. 3 No. 1 (2025): Jurnal Pengabdian Masyarakat Multi Disiplin ILmu ( JPMASDI)
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jpmasdi.v3i1.5442

Abstract

Latar belakang: Dengan adanya kemajuan teknologi yang begitu pesat, telah mengubah banyak hal dalam kehidupan manusia. Adapun beberapa contoh pengaruh dari adanya teknologi yang berkembang sangat signifikan dalam kehidupan manusia diantaranya adalah kecerdasan buatan (AI), dimana teknologi ini dapat melakukan tugas tertentu dengan menggunakan kecerdasan buatan, dan Internet of Things (Iot), dimana teknologi ini dapat menghubungkan berbagai perangkat ke internet. Namun, dengan adanya kemajuan teknologi ini, sebagian masyarakat Papua Barat Daya khususnya di Kota Sorong, belum bisa memanfaatkan internet sebagai sarana promosi dalam pemasaran produk. Masyarakat Papua Barat Daya khususnya di Kota Sorong, masih mengandalkan metode lama atau offline dalam pemasaran produk. Pelaksanaan pengabdian masyarakat ini dalam bentuk pelatihan pemasaran produk dengan memanfaatkan media sosial, terkhusus Marketplace pada Facebook. Karena Masyarakat Papua Barat Daya terkhusus di Kota Sorong mayoritas memiliki akun Facebook. Sasaran kegiatan pengabdian ini adalah masyarakat Papua Barat Daya yang berdomisili di Kota Sorong. Materi yang disampaikan adalah tentang digitalisasi UMKM dalam pemasaran produk. Kegiatan ini dilaksanakan selama 1 hari dengan jumlah peserta 25 orang. Metode pengabdian: Metode pengabdian yang digunakan adalah ceramah dan pembagian materi dalam bentuk softfile. Gadget dan Wifi adalah media yang digunakan dalam menunjang pelaksanaan kegiatan pengabdian ini. Hasil pengabdian: Hasil dari kegiatan pengabdian ini adalah menambah pengetahuan dan keterampilan masyarakat dalam menggunakan sosial media social dan fitur-fiturnya untuk mempromosikan produk sehingga mampu meningkatkan kuantitas penjualan. Membuat branding produk sendiri dan mampu mengidentifikasi kebutuhan konsumen/pasar. Kesimpulan: Setelah kegiatan pengabdian ini, pengetahuan pelaku UMKM mengenai digitalisasi UMKM dan pemasaran produk semakin bertambah. Selain itu, pelaku UMKM yang mengikuti kegiatan ini dapat membuat branding produk mereka sendiri, serta mampu melakukan identifikasi dan observasi pada kebutuhan konsumen/pasar. Dengan adanya kegiatan pengabdian ini diharapkan masyarakat Kota Sorong dapat lebih cerdas menggunakan media sosial beserta fitur-fiturnya dalam memasarkan produk mereka secara online.
Peningkatan Santripreneur dengan Tema Pelatihan Pengolahan Bayam Kakap di Madrasah Aliyah Negeri Insan Cendekia Kabupaten Sorong -, Susetyowati Sofia; Noormiati; Andi Nirwana; Anggi Eka Haryanti; Muhammad Zhafran Zidan; Nur Jannah; Wiwin Airyanti Suryadarma; Agilistya Rahayu; Ahmad Jamil
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 1 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1315.095 KB) | DOI: 10.30640/cakrawala.v2i1.611

Abstract

. Santripreneur memiliki makna santri yang mempunyai usaha sendiri, santri yang berani membuka kegiatan produktif yang mandiri. Atau seorang santri yang berani mengambil risiko untuk menjalankan usaha sendiri dengan memanfaatkan peluang-peluang untuk menciptakan usaha baru atau dengan pendekatan yang inovatif sehingga usaha yang dikelola berkembang menjadi besar dan mandiri dalam menghadapi tantangan-tantangan persaingan. Di Indonesia, bayam dapat tumbuh sepanjang tahun tumbuh di daerah panas dan dingin, tetapi tumbuh lebih subur di dataran rendah pada lahan terbuka yang udaranya gak panas. Keripik bayam merupakan cemilan yang tergolong baru. Anak – anak yang sulit mengkonsumsi sayuran, cemilan ini menjadi alternatif bagi orang tua dalam membantu memenuhi nutrisi pada anak. Dengan adanya inovasi bisnis ini dapat memotivasi wirausahawan baru atau pemula untuk bisa memanfaatkan sumber daya alam seperti tanaman bayam dengan ide inovasi yang berbeda. Salah satunya di Madrasah Aliyah Negeri Insan Cendekia,yang merupakan Sekolah Menegah Atas berbasis pesantren yang terletak di Kabupaten Sorong
Pengembangan Santripreneur Di Madrasah Aliyah Negeri Insan Cendekia (MAN IC) Sorong (Tema Pelatihan Pemanfaatan Pengolahan Mangrove) -, Susetyowati Sofia; Kristol Dafrino Soumokil; Sofian Akbar; Hilda Ramadhani Lakamudi; Isna Safitri Soleman; Agilistya Rahayu; Aprisa Rian Histiariani
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 1 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1087.708 KB) | DOI: 10.30640/cakrawala.v2i1.613

Abstract

Potensi lahan budidaya air payau cukup besar, hal ini dapat dilihat dengan luas hutan mangrove 33.142 Hetar tersebar di sepanjang pantai di Distrik Aimas, Distrik Mayamuk, Distrik Segun, Distrik Beraur sampai Distrik Klabot. Melihat potensi ini, kami mencoba untuk menggunakan sumber daya alam yang ada untuk di proses menjadi produk yang bernilai tinggi dan bermanfaat, yakni tepung mangrove yang kemudian dapat diolah menjadi berbagai jenis olahan makanan. Pelatihan merupakan tahap lanjutan dari kegiatan penyuluhan, jika pada penyuluhan fokus pembahasan yang disampaikan adalah tata kelola mangrove berbasis sustainable development, maka pelatihan ini adalah praktik pengelolaan mangrove untuk dijadikan sebagai bahan baku pembuatan bolu yang sangat bermanfaat dan praktis karena potensi hutan mangrove yang cukup luas di kabupaten Sorong. Santripreneur adalah seseorang yang menuntut ilmu dan tinggal di pondok pesantren yang mampu berwirausaha dengan produk-produk baru dan inovatif. Santripreneur merupakan program untuk mencetak wirausaha dari lingkungan pondok pesantren (ponpes) agar dapat turut mendorong roda perekonomian nasional
Co-Authors -, Susetyowati Sofia Ahdiyanti, Istika Ahmad Jamil Ahmad Jamil - Andi Hasrun Andi Nirwana Andjar, Febry Jein Anggi Eka Haryanti Anisa Pujianti Bachtiar Aprisa Rian Histiariani Aria Dian Tri Wahyuni Banuru, Nurbais Cahyanti Cahyanti Celyan Sangadji Dia Fitrianingsih Malik Digor Mufti Digor Mufti Digor Mufti - Dimas Indra Laksmana Dwi Iin Kahinah Evi Mufrihah Zain Evi Mufrihah Zain - Fajri Fajri Febry Jein Andjar Frisayanti , Fadia Hardianti Daeng Parany Hariyanto, Galuh Hesty Putriana Hasanawati, Nur Intan Hasrun, Andi Hendra Setiawan Hilda Ramadhani Lakamudi Ikhwanul Kiram Intan Cindika Ananta Irfan Firmansyah, Irfan Irzal Irzal Isna Safitri Soleman Istika Ahdiyanti Jeremia Vito Kamarul Zaman Karfin Karfin Karfin Karfin, Karfin Kiram, Ikhwanul Kristol Dafrino Soumokil Latifah Dian Iriani Latifah Dian Iriani Lestari Aprilia Lewenussa, Ramli Maimuna Maimuna, Maimuna Maria Stephani Andini Maulin Adinda Miki Novita Bala Miranty Muhammad Amin Muhammad Amin Muhammad Ardiansyah Muhammad Arkan Rahmat Muhammad Fachrud Ananda Khan Muhammad Wahyu Novi Ramadan Muhammad Zhafran Zidan Muhammad, Rahmin Musdalifah Sudirman Muslim, Rangga Nadia Rafni Ramadina Nafisah Nur Zafitri Ashar Nahdia Nurul Wahda Nirmala Husnun Nur Afifah Nonce Marlisye Mundoni Noormiati Nopahlin Toding Panginan Nukuhehe, Nurmiatti Nur Hidaya Nur Jannah Nuraini Fitra Salsabila Nurmiatti Nukuhehe Nurul Hidayah Parany, Hardianti Daeng Rahmawati, Siwi Rainhard Raimond Segidifat Rawi, Rais Dera Pua Riska Dewi Ningsih Rokhimah Rokhimah Rokhimah, Rokhimah Sajaya, Erfandi Mukti Sangadji, Celyan Sartika Sartika Sofia, Susetyowati Sofian Akbar Sudirman, Musdalifah Susetyowati Sofia Syahputra, Aji Mas Syahrul Muarif Tiara Mega Utami Utami, Tiara Mega Vicky Shanaz Nurul Fajrin Vito, Jeremia Wally, Sarmila Wijiastuti, Retno Dewi Wiwin Airyanti Suryadarma Yasmine Sabir, Nabilah Aura