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Analysis of User Attitudes Towards the Attributes of the Simpel Dukcapil Web Application in Bengkalis District Jushermi, Jushermi; Adnan, Adnan; Pratiwi, Dian
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1879

This study aims to analyze the fishbein attitude of users of the Simpel Dukcapil Web Application in Bengkalis District. This study uses a type of quantitative research with a population of all Bengkalis Regency residents who have used the Simpel Dukcapil Web Application in processing population documents. The sampling technique uses the proportionate stratified random sampling method with a sample size of 100 respondents. The data analysis technique is processed using the fishbein multiattribute method. The results showed that the total attitude value (Ao) of the Simpel Dukcapil Web Application users generated was 145.6705 which was included in the interval scale range of 98-146, which is in a fairly good category. Researchers chose to use 10 (ten) attributes of the Simpel Dukcapil Web Application in this study, namely accuracy, completeness, relevance, updates, security, reliability, availibility, navigation map, search engine, and browser compatibility. The attribute with the highest value level of importance (ei) is Navigation Map with a value of 4.08. The attribute with the highest value of confidence level (bi) is Accuracy with a value of 4.34. The overall attitude of users towards the Simple Dukcapil Web Application in this study is positive.

Pelatihan Pencatatan Keuangan Sederhana Bagi Pelaku UMKM Binaan PT. BPR Duta Perdana Pekanbaru Pramadewi, Arwinence; Noviasari , Henni; Pramitha, Anggia; Jushermi, Jushermi; Nasution, Hafiza Oktasia; Wildah, Sri Wahyuni
JCOMMITS: Journal of Community Empowerment, Inovation, and sustainability Vol. 3 No. 1 (2025): Jcommits (The Journal of Community Empowerment, Innovation, and Sustainability)
Publisher : LPPM UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar

UMKM merupakan tulang punggung perekonomian nasional, namun banyak pelaku usahanya belum memahami pentingnya pencatatan keuangan sederhana, yang berdampak pada lemahnya akuntabilitas dan pengambilan keputusan usaha. Minimnya literasi keuangan pada UMKM binaan PT BPR Duta Perdana Pekanbaru menjadi alasan penting dipilihnya topik pengabdian ini. Tujuan kegiatan adalah untuk meningkatkan kemampuan pencatatan keuangan sederhana bagi pelaku UMKM agar dapat mengelola dan memantau usahanya secara efisien. Metode pengabdian menggunakan pendekatan partisipatif melalui empat tahapan: motivasi kewirausahaan, pemberian materi, pelatihan interaktif, dan praktik pencatatan keuangan. Kegiatan dilakukan selama empat bulan dengan melibatkan 10 pelaku UMKM terpilih berdasarkan evaluasi debitur triwulan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan sebesar 85% berdasarkan hasil pre-post test, dan sebanyak 80% peserta mampu menyusun buku kas dan laporan laba rugi sederhana secara mandiri. Kesimpulannya, pelatihan ini memberikan kontribusi signifikan terhadap peningkatan literasi keuangan dan penguatan tata kelola usaha mikro melalui sistem pencatatan keuangan yang mudah dan aplikatif.

Analysis of Customer Satisfaction Levels with Service Quality at BPR Cempaka Wadah Sejahtera in Teluk Kuantan Nindia, Nindia; Jushermi, Jushermi; Wildah, Sri Wahyuni
West Science Interdisciplinary Studies Vol. 3 No. 08 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i08.2142

Customer satisfaction is customer feedback on the mismatch between previous expectations and the actual performance they feel after use. This satisfaction is strongly influenced by the quality of service provided by the bank. One important aspect of service quality is assurance, which includes security, trust, and employee competence in providing services to customers. So that quality becomes a major factor for every bank as an indicator of being able to compete with its competitors. This study aims to determine the level of customer satisfaction with service quality and to determine strategies to improve customer satisfaction. The sampling technique was purposive random sampling of 100 respondents of BPR Wadah Cempaka Sejahtera customers. The analysis method used in this research is IPA (Importance Perfomance Analysis) analysis. The results of the Importance Performance Analysis (IPA) analysis of service quality at BPR Cempaka Wadah Sejahtera that in general the services provided have met and even exceeded customer expectations. Therefore, BPR Cempaka Wadah Sejahtera should be able to continue to improve the quality of services provided.

Analysis of Customer Satisfaction Levels with Service Quality at BPR Cempaka Wadah Sejahtera in Teluk Kuantan Nindia, Nindia; Jushermi, Jushermi; Wildah, Sri Wahyuni
West Science Interdisciplinary Studies Vol. 3 No. 08 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i08.2142

Customer satisfaction is customer feedback on the mismatch between previous expectations and the actual performance they feel after use. This satisfaction is strongly influenced by the quality of service provided by the bank. One important aspect of service quality is assurance, which includes security, trust, and employee competence in providing services to customers. So that quality becomes a major factor for every bank as an indicator of being able to compete with its competitors. This study aims to determine the level of customer satisfaction with service quality and to determine strategies to improve customer satisfaction. The sampling technique was purposive random sampling of 100 respondents of BPR Wadah Cempaka Sejahtera customers. The analysis method used in this research is IPA (Importance Perfomance Analysis) analysis. The results of the Importance Performance Analysis (IPA) analysis of service quality at BPR Cempaka Wadah Sejahtera that in general the services provided have met and even exceeded customer expectations. Therefore, BPR Cempaka Wadah Sejahtera should be able to continue to improve the quality of services provided.

The Effect of Green Product and Price on Brand Image and Buying Interest of Gesits Electric Motorcycle in Pekanbaru City Alhadi, Hafizh; Jushermi, Jushermi; Rahayu, Deny Danar
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2039

This study aims to examine the influence of Green Product on Purchase Intention of Gesits electric motorcycles in Pekanbaru, with Brand Image as an intervening variable. The population of this research consists of residents of Pekanbaru City who are aware of the Gesits electric motorcycle brand but have never purchased one. Sampling was conducted using non-probability sampling techniques with the Lemeshow formula, resulting in a sample size of 100 respondents. The data analysis method employed Partial Least Square-Structural Equation Modeling (PLS-SEM) using SmartPLS software version 4.1.1.1. The results indicate that Green Product has no direct or indirect effect (through Brand Image) on Purchase Intention. However, Green Product significantly influences Brand Image. Meanwhile, Price has a direct effect on Purchase Intention and Brand Image but does not indirectly influence Purchase Intention (through Brand Image). Brand Image itself does not significantly affect Purchase Intention. These findings provide strategic implications for Gesits in formulating marketing strategies, particularly in strengthening brand positioning through Green Product and Price aspects, even though Brand Image has not yet been a determining factor for Purchase Intention. This study emphasizes the importance of a holistic approach in developing effective marketing strategies for Gesits electric motorcycles.

Green Marketing and Brand Image: Strengthen Consumers’ Purchase Decisions Through Brand Trust on Mineral Water Aqua Consumers in Pekanbaru City Melinda, Lisa; Restuti, Sri; Jushermi, Jushermi
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.695

This study aims to find out the effect of Green Marketing and Brand Image on the purchase decisions of Mineral Water AQUA consumers in Pekanbaru City through the moderation of Brand Trust. The population in this study is the residents of Pekanbaru who purchase and consume AQUA Mineral Water. Sampling was done using purposive sampling technique with a total of 226 respondents. Data analysis used was SMART PLS 3.2.9. The results research: 1) Green Marketing has a positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 2) Brand Image has positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 3) Green Marketing has a positive and significant effect on Purchase Decisions 4) Brand Image has positive effect on Purchase Decisions is positive but insignificant. 5) Green Marketing has a positive and significant effect on Purchase Decisions through Brand Trust as a moderating variable for AQUA Mineral Water consumers in Pekanbaru City. 6) Brand Image has a positive and significant influence on Purchase Decisions through Brand Trust as a moderating variable on AQUA Mineral Water consumers in Pekanbaru City. 7) Brand Trust has positive and significant impact on the Purchase Decisions on AQUA Mineral Water consumers in Pekanbaru City.

The Influence of Celebrity Endorser Towards Consumer Interest Usage of Threads App Through Brand Image in Indonesia Hasra, Muhammad Rayhan; Jushermi, Jushermi; Wasnury, Rendra
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.869

This research aims to examine The Influence of Celebrity Endorser towards Consumer Interest Usage of Threads App through Brand Image in Indonesia. The population in this research is Indonesia people that has hear about Thread Apps. The sampling technique in this research used purposive sampling technique and a sample of 118 sample was obtained. The data analysis method used is path analysis. There are 4 hypothesis on this research. The results of this research show 3 hypothesis are accepted, such as celebrity endorser has affect on brand image, brand image has affect on consumer interest, and celebrity endorser has affect on consumer interest through brand image. However, the rejected hypothesis is celebrity endorser has affect directly on consumer interest.

Green Marketing and Brand Image: Strengthen Consumers’ Purchase Decisions Through Brand Trust on Mineral Water Aqua Consumers in Pekanbaru City Melinda, Lisa; Restuti, Sri; Jushermi, Jushermi
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.695

This study aims to find out the effect of Green Marketing and Brand Image on the purchase decisions of Mineral Water AQUA consumers in Pekanbaru City through the moderation of Brand Trust. The population in this study is the residents of Pekanbaru who purchase and consume AQUA Mineral Water. Sampling was done using purposive sampling technique with a total of 226 respondents. Data analysis used was SMART PLS 3.2.9. The results research: 1) Green Marketing has a positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 2) Brand Image has positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 3) Green Marketing has a positive and significant effect on Purchase Decisions 4) Brand Image has positive effect on Purchase Decisions is positive but insignificant. 5) Green Marketing has a positive and significant effect on Purchase Decisions through Brand Trust as a moderating variable for AQUA Mineral Water consumers in Pekanbaru City. 6) Brand Image has a positive and significant influence on Purchase Decisions through Brand Trust as a moderating variable on AQUA Mineral Water consumers in Pekanbaru City. 7) Brand Trust has positive and significant impact on the Purchase Decisions on AQUA Mineral Water consumers in Pekanbaru City.

The Influence of Celebrity Endorser Towards Consumer Interest Usage of Threads App Through Brand Image in Indonesia Hasra, Muhammad Rayhan; Jushermi, Jushermi; Wasnury, Rendra
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.869

This research aims to examine The Influence of Celebrity Endorser towards Consumer Interest Usage of Threads App through Brand Image in Indonesia. The population in this research is Indonesia people that has hear about Thread Apps. The sampling technique in this research used purposive sampling technique and a sample of 118 sample was obtained. The data analysis method used is path analysis. There are 4 hypothesis on this research. The results of this research show 3 hypothesis are accepted, such as celebrity endorser has affect on brand image, brand image has affect on consumer interest, and celebrity endorser has affect on consumer interest through brand image. However, the rejected hypothesis is celebrity endorser has affect directly on consumer interest.

The Effect of Repurchase Intent on The Millennial Generation Through E-Word Of Mouth (E-WOM) As An Intervention Variable on E-Satisfaction and E-Trust In Bukalapak E-Commerce Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Rama, Rovanita; Rivai, Yutiandry
Return : Study of Management, Economic and Bussines Vol. 2 No. 3 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i03.80

This study aims to evaluate the effect of repurchase intention on the millennial generation through e-word of mouth (e-WOM) as an intervention variable on e-satisfaction and e-trust in Bukalapak e-commerce. This study used quantitative approach and survey method using online questionnaire. The sample used was 185 respondents who were millennial generation users of Bukalapak. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Partial Least Squares (PLS) software. The results showed that e-WOM has a significant positive influence on repurchase intent, e-satisfaction, and e-trust. In addition, repurchase intent also has a significant positive influence on e-satisfaction and e-trust. These findings suggest that e-WOM can be used as a strategy to increase repurchase intent, e-satisfaction, and e-trust in Bukalapak e-commerce. Therefore, Bukalapak needs to pay attention to and improve the quality of e-WOM that appears on their platform, as well as improve the quality of service and customer experience to strengthen customers' repurchase intent, e-satisfaction, and e-trust in the future.

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