Article Per Year (5 Year)
p-Index From 2021 - 2026
4.035
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen Return : Study of Management, Economic and Bussines INJURITY: Journal of Interdisciplinary Studies West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Management Accounting, Tax and Production Neraca Manajemen, Akuntansi, dan Ekonomi Commercium: Journal of Business and Management Jcommits : The Journal of Community Empowerment, Innovation, and Sustainability
Jushermi Jushermi, Jushermi
Unknown Affiliation
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Selfitri, Selfitri; Noviasari, Henni; Jushermi, Jushermi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.19

Abstract

This study aims to determine how much influence Service Quality and Price have on customer loyalty through purchasing decisions at JN Coffe Bangkinang. The population  in this study is all consumers who have shopped at JN Coffe in Bangkinang City. This study used 110 respondents with Non-Probability Sampling technique with Purposive Sampling method. The analysis method in this study uses path analysis (Path Analysis) with data management using SPSS (Statistical Package of Social Science) version 23. The results of this study show that (1) Service quality has a positive and significant effect on Purchasing Decisions; (2) Price has a positive and significant effect on purchasing decisions; (3) Purchase decisions have a positive and significant effect on customer loyalty; (4) Service quality has a positive and significant effect on customer loyalty through Purchase Decisions; (5) Price has a positive and significant effect on customer loyalty through purchasing decisions.   Abstrak Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Pada JN Coffe Bangkinang. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah berbelanja pada JN Coffe di Kota Bangkinang. Penelitian ini menggunakan 110 responden dengan teknik Non-Probability Sampling dengan metode Purposive Sampling. Metode analisis dalam penelitian ini menggunakan analisis jalur (Path Analysis) dengan pengelolahan data menggunakan SPSS (Statistical Package of Social Science) versi 23. Hasil penelitian ini menunjukan bahwa (1)Kualitas pelayanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian; (2)Harga berpengaruh positif dan signifikan terhadap Keputusan pembelian; (3)Keputusan pembelian berpengaruh positif dan signifikan terhadap Loyalitas pelanggan; (4)Kualitas pelayanan berpengaruh positif dan signifikan terhadap Loyalitas pelanggan melalui Keputusan Pembelian; (5)Harga berpengaruh positif dan signifikan terhadap Loyalitas pelanggan melalui Keputusan pembelian.
Peran Kepercayaan Dalam Memediasi Persepsi Kemudahan dan Persepsi Risiko Terhadap Minat Pengguna BNI Mobile Banking Untuk Membayar UKT Pada Mahasiswa FEB UNRI Syarif, Salsabila Al Qarirah Ibnu; Wijayanto, Gatot; Jushermi, Jushermi
Journal of Management Accounting, Tax and Production Vol 2, No 1 (2024): Maret 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mantap.v2i1.1626

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Persepsi Kemudahan dan Persepsi Risiko terhadap minat pengguna BNI Mobile Banking dalam membayar UKT melalui Kepercayaan pada mahasiswa S1 FEB UNRI. Penelitian dilakukan terhadap mahasiswa S1 (Strata 1) Fakultas Ekonomi dan Bisnis Universitas Riau yang menggunakan BNI Mobile Banking namun belum pernah menggunakannya untuk melakukan pembayaran UKT. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Non-Probability Sampling dengan Teknik Purposive Sampling. Jumlah sampel yang digunakan dalam penelitian ini diperoleh menggunakan rumus Hair dengan jumlah 119 responden. Teknik analisis data menggunakan metode Structural Equation Modeling (SEM) dengan jenis Partial Least Squares (PLS) menggunakan Software Smart-PLS versi 3.0 Hasil penelitian menunjukkan bahwa Persepsi Kemudahan dan Persepsi Risiko berpengaruh signifikan terhadap Kepercayaan pengguna fitur pembayaran UKT pada BNI Mobile Banking. Kepercayaan berpengaruh signifikan terhadap minat pengguna fitur pembayaran UKT pada BNI Mobile Banking. Persepsi Kemudahan berpengaruh signifikan terhadap minat pengguna BNI Mobile Banking dalam melakukan pembayaran UKT. Persepsi Risiko tidak berpengaruh terhadap minat pengguna BNI Mobile Banking dalam melakukan pembayaran UKT. Kepercayaan memediasi Persepsi Kemudahan dan Persepsi Risiko terhadap minat pengguna BNI Mobile Banking dalam melakukan pembayaran UKT.
Pengaruh Diskon Gratis Ongkos Kirim dan Pembayaran COD pada E-Commerce Shopee Terhadap Positive Emotion dan Pembelian Implusif Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Riau Sari, Siska Anggun; Jushermi, Jushermi; Rahayu, Deny Danar
Journal of Management Accounting, Tax and Production Vol 2, No 2 (2024): September 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mantap.v2i2.3312

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Diskon, Gratis Ongkos Kirim, Pembayaran COD terhadap Positive Emotion dan Pembelian Implusif di e-Commerce Shopee pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Riau. Populasi dalam penelitian ini adalah Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Riau yang menggunakan e-Commerce Shopee. Sedangkan dalam pengambilan sampel menggunakan Nonprobability Sampling dengan Teknik Insidental Sampling sehingga diperoleh sampel sebanyak 100 responden. Analisis data dilakukan dengan menggunakan analisis jalur (Path Analysis) yang diolah dengan program SPSS. Dari hasil pengujian yang telah dilakukan diketahui bahwa Diskon dan Gratis Ongkos Kirim berpengaruh terhadap Positive Emotion di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau. Pembayaran COD berpengaruh terhadap Positive Emotion di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau. Diskon dan Positive Emotion berpengaruh terhadap Pembelian Implusif di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi Dan Bisnis Universitas Riau. Pembayaran COD dan Gratis Ongkos Kirim berpengaruh terhadap Pembelian Implusif di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau. Diskon berpengaruh terhadap Pembelian Implusif melalui Positive Emotion di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau. Gratis Ongkos Kirim berpengaruh terhadap Pembelian Implusif melalui Positive Emotion di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau. Pembayaran COD berpengaruh terhadap Pembelian Implusif melalui Positive Emotion di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau.
ANALYSIS OF CONSUMER PERCEPTIONS IN POSITIONING FROZEN FOOD PRODUCTS IN PEKANBARU CITY Fadilah, Nurul; Jushermi, Jushermi; Musfar, T. Firli Musfar
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 9 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonom
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v9i7.6562

Abstract

The frozen food market in Pekanbaru, Indonesia, has experienced notable growth, particularly in the wake of the Covid-19 pandemic, influenced by shifts in consumer lifestyles and a growing preference for convenience. This study employs Multi-Dimensional Scaling (MDS) techniques to analyze consumer perceptions of frozen food products, effectively mapping preferences and expectations. The MDS outcomes illustrate that the x-axis indicates consumer preference for frozen foods, with proximity to the origin denoting higher preference levels, while the y-axis represents consumer expectations. Findings reveal a strong consumer demand for broader access to frozen food, highlighting packaging as a critical area for improvement. Additionally, perceptions indicate that frozen foods are often regarded as inferior to fresh alternatives, attributed to concerns surrounding preservatives and health. The analysis identifies sausages, meatballs, and French fries as preferred products, in contrast to nuggets, which received lower consumer favor. These insights underscore the significance of accessibility, packaging, and product presentation in enhancing consumer engagement and satisfaction within the frozen food sector.
The Effect of E-commerce Platforms, Digital Marketing, and User Experience on Market Reach and Competitiveness of Indonesian MSMEs Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Novandalina, Arini; Rivai, Yutiandry
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.492

Abstract

The complex relationships between digital marketing tactics, user experience, and e-commerce platforms are examined in this study, as well as how these relationships affect MSMEs' (micro, small, and medium-sized enterprises) ability to compete in the Indonesian market. Structural Equation Modeling with Partial Least Squares (SEM-PLS) is utilized in the study to analyze survey data obtained from 150 MSMEs in Indonesia. The adoption of e-commerce and market reach, competitiveness and effective digital marketing techniques, and user experience and overall market performance are all significantly positively correlated, according to the results. The report offers detailed insights into the digital tactics influencing MSMEs' success in the Indonesian business environment. It also offers recommendations for further research and real-world applications for companies and regulators.
Influence of Dynamic Capability, Market Research, and Social Capital on Marketing Sustainability and Competitiveness of Tourism Creative Economy in Indonesia Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.500

Abstract

This study explores how market research, social capital, and dynamic capabilities interact to shape the competitiveness and sustainability of firms in Indonesia's tourism creative economy. Survey data from 215 businesses were analyzed quantitatively using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show a strong correlation between dynamic capability and competitiveness and sustainability in marketing. Likewise, social capital and market research showed favorable correlations with competitiveness and sustainability in marketing. While the structural model attained good fit indices, the measurement model proved to be valid and reliable. These results advance our knowledge of the variables affecting competitiveness and sustainable marketing strategies in the fast-paced environment of the tourism creative economy.
The Effect of Pricing Strategy, Promotional Activities, Market Research, and Supply Chain Management on Marketing Performance in Indonesian Start-ups Wijayanto, Gatot; Rama, Rovanita; Jushermi, Jushermi; Pramadewi, Arwinence; Rivai, Yutiandry; S, Deswita
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.557

Abstract

The present study examines the complex relationships that exist between pricing strategy, promotional activities, supply chain management, market research, and marketing performance within the framework of start-ups in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess data from a sample of 150 start-ups quantitatively. The findings demonstrate the interdependence of strategic choices and their influence on marketing results by pointing out important correlations between these variables. Key factors influencing marketing performance were found to be pricing strategy, advertising, supply chain management, and market research. The results offer practical advice for aspiring business owners, highlighting the significance of comprehensive and integrated marketing approaches for long-term success in the cutthroat market.
Marketing Performance and Marketing Sustainability In Msmes In Pekanbaru City: Innovation Capability, Market Orientation And Branding Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.218

Abstract

In the dynamic setting of Pekanbaru City, this study explores the complex interactions among innovation capacity, market orientation, and branding, and their effects on marketing performance and sustainability in Micro, Small, and Medium-Sized Enterprises (MSMEs). Structural Equation Modeling (SEM-PLS 4) was utilized for investigation in a quantitative method with 215 respondents. The study reveals important positive correlations between marketing performance and innovation ability, market orientation and marketing sustainability, and marketing performance and sustainability enhanced by successful branding. Additionally, the synergistic relationship among branding, market orientation, and innovation affects marketing results and sustainability. These findings have important ramifications for MSMEs, policymakers, and researchers. They offer practical guidance for improving tactics and promoting sustainability in the MSME sector of Pekanbaru City.
Marketing Strategy in Maintaining the Continuity of Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 Pandemic in Pekanbaru City Wijayanto, Gatot; Jushermi, Jushermi; Marzolina, Marzolina; Pramadewi, Arwinence; Rama, Rovanita
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 3 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i3.50

Abstract

This research is a literature study on marketing strategies for MSME owners in Riau. This study aims to analyze what marketing strategies are used by MSME owners in an effort to maintain their business continuity. The research method used in this study is a qualitative descriptive method. The type of data used in this study is qualitative data, which is categorized into two types, namely primary data and secondary data. Sources of data obtained through library research techniques (library study) which refers to sources available both online and offline such as: scientific journals, books and news sourced from trusted sources. The results of the study conclude that the marketing strategies carried out by MSME owners in maintaining their business during the Covid-19 pandemic are; Product Strategy, during the Covid-19 pandemic, MSME owners in Riau also created innovations in their respective products. Price Strategy (Price), during the pandemic, MSME owners in Riau also carried out a price strategy in the form of discounts or price discounts to attract consumers and be able to maintain business. Promotion Strategy (Promotion), The forms of promotion used are: (1) Advertising (Advertising) (2) Personal Selling (Personal Selling) (3) Sales Promotion (4) Place Strategy (Place/Distribution).
Analysis of User Attitudes Towards the Attributes of the Simpel Dukcapil Web Application in Bengkalis District Jushermi, Jushermi; Adnan, Adnan; Pratiwi, Dian
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1879

Abstract

This study aims to analyze the fishbein attitude of users of the Simpel Dukcapil Web Application in Bengkalis District. This study uses a type of quantitative research with a population of all Bengkalis Regency residents who have used the Simpel Dukcapil Web Application in processing population documents. The sampling technique uses the proportionate stratified random sampling method with a sample size of 100 respondents. The data analysis technique is processed using the fishbein multiattribute method. The results showed that the total attitude value (Ao) of the Simpel Dukcapil Web Application users generated was 145.6705 which was included in the interval scale range of 98-146, which is in a fairly good category. Researchers chose to use 10 (ten) attributes of the Simpel Dukcapil Web Application in this study, namely accuracy, completeness, relevance, updates, security, reliability, availibility, navigation map, search engine, and browser compatibility. The attribute with the highest value level of importance (ei) is Navigation Map with a value of 4.08. The attribute with the highest value of confidence level (bi) is Accuracy with a value of 4.34. The overall attitude of users towards the Simple Dukcapil Web Application in this study is positive.
Co-Authors Adnan Adnan Aida Nursanti Aida Nursanti, Aida Nursanti Aida, Nursanti Albar, Muhammad Fachri Alfath, Sauli Alhadi, Hafizh Arini Novandalina Arwinence Pramadewi Deni, Fujianto Deny Danar Rahayu Dewita Suryati Ningsih Dian Pratiwi Gatot Wijayanto Hasna, Zafira Hasra, Muhammad Rayhan Hendratri, Bhaswarendra Guntur Henni Noviasari Henni, Noviasari Indra Prasetya Nasution, Indra Prasetya Iswanto, Juni Khairunnisa, Mardhatillah Indah Lestari, Tri Puji Endang Marzolina Marzolina, Marzolina Melinda, Lisa Musfar, T. Firli Musfar Musisko, Dede Nabillah, Danty Sukma Nasution, Hafiza Oktasia Nayoga, Muhammad Nindia, Nindia Noviasari , Henni Nurul Fadilah, Nurul Pramitha, Anggia Prima Andreas Siregar Putri, Hutagalung Raesela, Raesela Rendra Wasnury Rihandhika, Bagas Marcellino Rovanita Rama S, Deswita Sari, Siska Anggun Savira, Dina Selfitri, Selfitri Sri Restuti Sri Wahyuni Wildah Sudarmanto, Eko Suroso Suroso Syarif, Salsabila Al Qarirah Ibnu Tengku Firli Musfar Wildah, Sriwahyuni Yelgo Daniel Turnip Yutiandry Rivai