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All Journal Jurnal Administrasi Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan AdBispreneur Sosio e-kons JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Enterprise and Development (JED) ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah Journal of Economic, Business and Engineering (JEBE) Tepis Wiring : Jurnal Pengabdian Masyarakat Jurnal Entrepreneur dan Manajemen Sains Dharma: Jurnal Pengabdian Masyarakat Jurnal Multidisiplin West Science Digital Business Journal (DIGIBIS)
Ahmad Zaki
Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran“ Yogyakarta
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Kontestasi Start-up Ojek Online di Indonesia: Strategi Promosi Digital Gojek, Grab, Indriver, dan Maxim Pratiwi, Ghany Aulia; Almakhsum, Raisa Majid; Setiyawati, Ratna Dwi; Farahdila, Andira Putri; Zaki, Ahmad
OIKONOMIKA : Jurnal Kajian Ekonomi dan Keuangan Syariah Vol. 5 No. 1 (2024): OIKONOMIKA : Jurnal Kajian Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, IAIN Fattahul Muluk Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53491/oikonomika.v5i1.955

Abstract

Di era digital saat ini yang mana segalanya diinginkan secara cepat dan efektif. Adanya digitalisasi membuat bisnis jasa saat ini semakin berinovasi dan beragam. Tentunya telah berpengaruh pada meningkatnya permintaan dalam bidang transportasi. Gojek, Grab, InDriver dan Maxim merupakan bentuk pembaharuan transportasi yang hadir sebagai solusi hingga saat ini. Dengan adanya berbagai aplikasi ojek online yang semakin beragam menjadikan kontestasi aplikasi ojek online dalam melakukan strategi promosi digital kian meningkat. Gojek sebagai puncak klasemen dengan pengguna aplikasi tertinggi menjadi acuan dalam melakukan strategi promosi. Berbagai promosi dan iklan pada media digital yang ditawarkan dapat menjadikan daya tarik baik pada Gojek, Grab, InDriver, dan Maxim. Penelitian ini membahas tentang kontestasi antar aplikasi ojek online dalam melakukan strategi promosi digitalnya. Jurnal ini menggunakan metode penelitian kualitatif yang bersifat pustaka. Teknik analisis yang digunakan adalah teknik analisis yang dikenalkan oleh Miles dan Huberman yaitu reduksi data, penyajian data, dan penarikan kesimpulan.
Peningkatan Kualitas Konten sebagai Strategi Promosi Desa Wisata Eny Endah Pujiastuti; Keny Rahmawati; Nurul Retno Hapsari; Satrio Tegar Gunung Korrag; Muhammad Irfan Mu’afi; Ahmad Zaki; Virginia Ayu Sagita; Arif Hervianto
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 3 No 1 (2024): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v3i1.4197

Abstract

Digital marketing has enormous potential for promoting and advertising tourism in general, but its impact becomes more apparent when we concentrate on the international target audience of rural tourism and the challenges and costs of reaching them with traditional marketing initiatives. One marketing strategy that can be used to attract customers on social media is to use a content marketing strategy (Krasniak et al., 2021). Digital content marketing strategies theoretically help increase tourist interest in visiting (Holliman and Rowley, 2014). The main problem formulation is how to improve the quality of promotion (digital marketing) so that it can encourage tourists to visit tourist villages, especially international tourists. The aim of the activity is to improve the ability of tourist village managers to make promotions (digital marketing) of higher quality. The approach used is a community-based approach with a business incubator model. The steps taken are training and mentoring. The activity location is in the Jenissari Tourism Village, Cangkringan, Umbulharjo, Sleman, DIY. The results of activities increase the ability to create content in the form of photos and videos. Making videos with publicists via Tripadvisor media so that information about the tourism village of Titiksari can reach the international market. Increasing the quality of content on the website can improve the quality of information and meet tourists' needs for information about the destination they are going to
ALTERNATIF STRATEGI PEMASARAN PADA BATIK BOGOR TRADISIKU MELALUI QSPM Zaki, Ahmad; Kancana, Sauptika; Tiara Anjelina; Annisa Zulfa, Firdha; Suryono, Zahra Caroline
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7149

Abstract

Batik Bogor Tradisiku is one of the batik pioneers in Bogor. This research aims to develop a superior competitive strategy and appropriate business policies for the Batik Bogor Tradisiku business through three stages of analysis methods. The first stage is the input stage, which includes the external factor evaluation matrix (EFE Matrix), competitive profile matrix (CPM), and internal factor evaluation matrix (IFE Matrix). The second stage is the matching stage, consisting of the SWOT and SPACE matrix. The third stage is the decision stage, using a quantitative strategic planning matrix (QSPM). A quadrant 1 position was found through the Input Stage, indicating an aggressive strategy. Furthermore, for the Matching Stage, it is proposed for the SO strategy, namely by developing batik motif designs following developing trends in society, using discount promotion strategies, increasing promotion and marketing through digital media and exhibitions at home and abroad, improving and maintaining the quality of batik products to compete with competitors and maintaining consumer loyalty. Then next, for the Decision Stage through QSPM, it was found that the score for 2 alternative strategies, namely penetrating the market with service development, was 6.60> 6.27, which shows that the right strategy for the Batik Bogor Tradisiku business is to penetrate the market to reach more customers.Keywords: Management Strategy, QSPM, IFAS-EFAS Matrix, SWOT,
ANALYSIS OF THE GROWTH OF DIGITAL ENTREPRENEURSHIP STARTUP SOCIAL ENTERPRISE IN INDONESIA Lestari, Eka Aprilia; Jesie, Titan Aprista; Sari, Amelia; Syefa, Bulan; Zaki, Ahmad
Digital Business Journal Vol 3, No 2 (2025): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v3i2.11057

Abstract

Digital entrepreneurship has developed in various fields, one of which is social enterprise. This development can be seen from the growth of social enterprise startups in Indonesia ranging from creative industry, agriculture and fisheries, as well as education or education. This study aims to analyze the factors that influence the growth of social enterprise in Indonesia in the last five years, which has increased. Through the literature review method, this research explores information from various sources such as journals, the internet, and books relevant to the topic to understand the impact of digital technology on innovation in tackling social and environmental problems. This research was conducted by collecting data related to the topic raised in a study. The results of this study found that the factors that influence the development of social enterprises, such as the growth of digital technology and easy internet access, the development of digital funding and crowdfunding, public awareness of environmental sustainability, government and private sector support, and a culture of social care and cooperation.
Implementasi Relationship Marketing pada Digital Crowdfunding (Studi Kasus: Kitabisa.com) Ahmad Zaki; Ayuramadani Rukmanti, Annisa; Kurnia Athaillah Syah, Dya; Yuliana, Erma; Raga Aprilia Dwi Putri
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2078

Abstract

Perkembangan teknologi digital yang semakin pesat membuat bermunculan inovasi layanan digital dalam berbagai bidang. Dalam sektor keuangan inovasi tersebut disebut dengan istilah Financial Technology. Financial technology yang menarik dan sedang berkembang di masyarakat Indonesia adalah crowdfunding. Crowdfunding merupakan suatu proses untuk memperoleh layanan, ide, maupun konten tertentu dengan cara meminta bantuan atau kontribusi dari orang lain secara massal atau melalui komunitas. Tujuan dari penelitian ini adalah untuk menganalis dimensi Relationship Marketing pada perusahaan Kitabisa.com. Penelitian ini menggunakan metode deskriptif kualitatif yang menginterpretasikan data untuk memperoleh gambaran situasi yang terjadi sebenarnya secara menyeluruh. Data yang digunakan dalam penelitian ini adalah data sekunder. Hasil yang diperoleh dari penelitian ini adalah Kitabisa.com menerapkan empat dimensi dalam penerapan Relationship Marketing, yaitu kepercayaan, komitmen, komunikasi, dan penanganan konflik. Pada dimensi kepercayaan Kitabisa.com memiliki izin Kemensos, membagikan laporan keuangan yang telah diaudit, memproses dan melakukan penelusuran terhadap galang dana yang mencurigakan. Dimensi komitmen diterapkan dengan memastikan semua donasi tersalurkan dan meningkatkan transparansi kepada donatur. Dimensi komunikasi direalisasikan dengan strategi komunikasi dengan pelanggan melalui media sosial. Pada dimensi penyelesaian masalah Kitabisa.com menerapkan Help Center yang terbagi menjadi 9 topik, yaitu Penggalang, Donatur, General, Sedekah Bergulir, Koperasi Kitabisa, Voluntrip, Qurban, Saling jaga Sesama, dan KasAnak.
Sosial Media Marketing untuk Meningkatkan Kunjungan Wisatawan: Studi Kasus pada Desa Wisata Pentingsari Yogyakarta Ariyanti, Siska; Arviania, Nerissa; Zaki, Ahmad
Sosio e-Kons Vol 17, No 1 (2025): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v17i1.26052

Abstract

Digital marketing is an activity of managing and implementing marketing using electronic media such as websites, emails, and other mobile media that aims to achieve marketing goals through the application of digital technology. Pentingsari Tourism Village is a village located in Umbulharjo Village, Cangkringan District, Sleman Regency, Special Region of Yogyakarta. The tourist village has natural beauty, agro-tourism, and cultural appearances that have the potential to be tourist attractions. In an effort to build branding and expand marketing, the Pentingsari tourism village has utilized digital media. This research aims to find out the use of digital marketing as a marketing effort in Pentingsari tourism villages. The research method used is a qualitative method with descriptive analysis. Data collection is carried out through library research and documentation. The research data was analyzed in a qualitative descriptive manner. The results of the study show that the marketing of the Pentingsari tourism village is carried out through the website, Instagram, Tiktok, Facebook, Youtube, Live Inn Video, and the Google Map application. The use of digital marketing aims to expand market reach and increase tourist visits to the Pentingsari tourist village. In its implementation, the use of digital marketing has not been managed optimally due to limited human resource capabilities. This requires training to improve the capabilities of human resources. The conclusion of this study is that digital marketing is one of the efforts to expand the marketing of the Pentingsari tourist village, Sleman Regency so that it can increase the interest in visiting tourists.
Analysis of the Health Level of Financial Services State-Owned Enterprises (Study on Insurance Business Field Companies during the Period 2018 - 2022) Chantika, Shakira Ratu; Zaki, Ahmad; Indarwanta, Didik
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.64857

Abstract

This study aims to determine the level of health of SOE financial services companies in the insurance business sector for the period 2018-2022 through financial aspects, operational aspects, and administrative aspects that refer to the Regulation of the Minister of BUMN Number: PER-10 / MBU / 2014. This type of research uses analytical descriptive research with a quantitative approach. This research uses secondary data, namely in the form of company financial reports with collection techniques using documentation studies. The sampling technique used in this research is purposive sampling non-random sampling. The samples used include PT Jasa Raharja, PT Asuransi Kredit Indonesia, and PT Reasuransi Indonesia Utama. The data analysis technique used, namely using the financial statement ratio analysis method which refers to the Regulation of the Minister of BUMN Number: PER-10 / MBU / 2014. The results showed that the health level of BUMN financial services companies in the insurance business sector for the period 2018 - 2022 was at the level of "Less Healthy" BBB category with a score of 63.33.  Based on the results of the analysis, it is known that the company is experiencing poor performance in ROA, ROE, YOI, and company premium growth.
EXPLORING THE INFLUENCE OF ENTREPRENEURIAL EDUCATION AND ENVIRONMENT ON ENTREPRENEURIAL READINESS: THE MEDIATING EFFECTS OF ENTREPRENEURIAL MINDSET AND FINANCIAL LITERACY IN SHAPING STUDENT INTENTIONS Koraag, Satrio Tegar Gunung; Zaki, Ahmad; Rahmawati, Syakira Alika; Oktafiani, Bintang
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 1 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i1.87012

Abstract

This study examines the influence of entrepreneurship education and the entrepreneurial environment on students' entrepreneurial mindset, financial literacy, intention, and readiness. Using a quantitative approach, data were collected from 482 university students in Indonesia through a structured questionnaire. The analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationship between variables. The results indicate that entrepreneurship education and a supportive entrepreneurial environment contribute to developing students' entrepreneurial mindset and financial literacy, enhancing their entrepreneurial intention and readiness. Furthermore, the study confirms that entrepreneurial intention is key in determining students' preparedness for entrepreneurial activities. These findings highlight the need for universities to strengthen entrepreneurship curricula by integrating experiential learning, financial literacy training, and mentorship programs. Enhancing the entrepreneurial ecosystem within universities can further support students transitioning to entrepreneurial careers. This research provides valuable insights for educators and policymakers to improve entrepreneurship education and foster entrepreneurial readiness among students.JEL: L26, A22.
Optimasi Lean Operations melalui Value Stream Mapping: Eliminasi Pemborosan pada Proses Produksi Mabarok, Alvin; Ahmad Zaki; Muhamad Ridwan; Rolan Mart Sasongko
Jurnal Ilmu Administrasi dan Bisnis Vol 23 No 2 (2025): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji penerapan Lean Operations melalui Value Stream Mapping (VSM) guna mengurangi pemborosan dan mengoptimalkan efisiensi produksi pada Usaha Mikro, Kecil, dan Menengah (UMKM) keripik singkong di Kabupaten Wonosobo, Indonesia. Dengan menggunakan pendekatan studi kasus, data dikumpulkan melalui observasi langsung, wawancara semi-terstruktur, serta dokumentasi aktivitas produksi harian. Current State Map mengidentifikasi sejumlah aktivitas yang tidak bernilai tambah (Non-Value Added / NVA) secara signifikan, seperti akumulasi work-in-process (WIP) yang berlebihan, waktu tunggu yang berkepanjangan, serta ketidakseimbangan proses, khususnya pada tahapan potong-goreng dan pengemasan. Analisis bottleneck menunjukkan bahwa proses potong-goreng memiliki waktu siklus tertinggi dan penumpukan WIP yang paling besar. Intervensi dilakukan melalui pengembangan Future State Map dengan menerapkan sistem produksi berbasis pull, pengurangan buffer WIP, serta penerapan metode Single-Minute Exchange of Dies (SMED) untuk meminimalkan waktu changeover. Hasil penelitian menunjukkan adanya penurunan lead time sebesar 13,6%—dari 0,848 hari menjadi 0,733 hari—serta peningkatan Value-Added Ratio (VAR) dari 70,75% menjadi 81,83%. Studi ini menegaskan bahwa VSM merupakan alat yang efektif dalam mengidentifikasi inefisiensi serta merancang perbaikan proses berbasis data, terutama dalam konteks UMKM yang memiliki keterbatasan sumber daya. Temuan ini juga menyoroti potensi praktik Lean dalam mendukung kinerja operasional berkelanjutan apabila disesuaikan dengan kebutuhan spesifik dari usaha berskala kecil.
IMPLEMENTASI PENDAMPINGAN PROMOSI DESA WISATA PENTINGSARI MELALUI MEDIA SOSIAL Zaki, Ahmad; Chantika, Shakira Ratu
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.11996

Abstract

Pentingsari Tourism Village is one of the tourist villages in Pentingsari, Umbulharjo, Cangkringan, Sleman Regency, Yogyakarta Special Region. Pentingsari Tourism Village has various tourist attractions that target domestic and foreign tourists. However, this tourist village still uses marketing media that has not been digitized. Pentingsari Tourism Village has not maximized the use of social media as a marketing medium in an effort to attract tourists. This community service is carried out through a direct visitation stage followed by the implementation of social media as a promotional tool for Pentingsari Tourism Village. The results obtained, namely the promotional content of Pentingsari Tourism Village, received positive and negative evaluations. Advertisers have applied the AIDA concept to content production, but still lack engagement. In addition, when promotions get a poor response, advertisers need to optimize the marketing funnel in order to increase brand image and engagement rate on the products or services offered.
Co-Authors Alfian, Muhammad Devris Almakhsum, Raisa Majid Alvian Alvin Mubarok Amalia, Ratna Nur Amelia Sari, Amelia Anis Okta Cahyaningrum Annisa Zulfa, Firdha Arif Hervianto Ariyanti, Siska Arviania, Nerissa Asih Marini Wulandari Ayuramadani Rukmanti, Annisa budi purnomo saputro Chantika, Shakira Ratu Dian Fordian Didik Indarwanta Dinovan, Axelliano Egidius Fkun Eny Endah Pujiastuti Erna Maulina Farahdila, Andira Putri Fioletta Papilaya Hidayati, Alfi Ida Susi Dewanti Iwan Sukoco Jesie, Titan Aprista Kancana, Sauptika Keny Rahmawati Kiki Farida Ferine Koraag, Satrio Tegar Gunung Kozun, Salma Nur Purwaning Kurnia Athaillah Syah, Dya Lestari, Eka Aprilia Mabarok, Alvin Margo Purnomo Mu'afi, Muhammad Irfan Muhamad Ridwan Muhamad Ridwan Nurul Retno Hapsari Nurul Retno Hapsari Oktafiani, Bintang Pratiwi, Ghany Aulia Putra, Faraz Febriansyah Raga Aprilia Dwi Putri Rahmawati, Syakira Alika Rifky, Raffi Rolan Mart Sasongko Rolan Mart Sasongko Rosalia Dwi Fadma Tjahjanti Rukmanti, Annisa Ayuramadani Sagita, Virginia Ayu saputro, budi purnomo Sasongko, Rolan Mart Setiyawati, Ratna Dwi Suryono, Zahra Caroline Syah, Dya Kurnia Athailah Syefa, Bulan Tiara Anjelina Tiara Juniar Soewardi Tiara Juniar Soewardi Yuliana, Erma Yurianto, Restu Achmad