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All Journal Jurnal Administrasi Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan AdBispreneur Sosio e-kons JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Enterprise and Development (JED) ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah Journal of Economic, Business and Engineering (JEBE) Tepis Wiring : Jurnal Pengabdian Masyarakat Jurnal Entrepreneur dan Manajemen Sains Dharma: Jurnal Pengabdian Masyarakat Jurnal Multidisiplin West Science Digital Business Journal (DIGIBIS) Jurnal Ekonomi, Manajemen, dan Bisnis
Ahmad Zaki
Ilmu Administrasi Bisnis, Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Exploring The Effects of Creativity and Educational Support on Digital Entrepreneurial Intention Ridwan, Muhamad; Zaki, Ahmad; Mubarok, Alvian Alvin; Sasongko, Rolan Mart; Saputro, Budi Purnomo
Jurnal Ilmu Administrasi dan Bisnis Vol 22 No 2 (2024): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12826

Abstract

This study examines the influence of creativity and educational support on digital entrepreneurial intentions among Indonesian students. Data was collected through an online survey involving 303 respondents, using a 5-point Likert scale to measure relevant variables. The analysis was conducted using the Partial Least Square - Structural Equation Modelling (PLS-SEM) approach with SmartPLS 3.0. The results show that creativity and educational support significantly influence digital entrepreneurial intentions. Creativity plays a key role in identifying business opportunities, while educational support enhances entrepreneurial skills. This study emphasizes the importance of integrating entrepreneurship education into academic curricula to address the high unemployment rates among university graduates in Indonesia. Adequate support from educational institutions in the form of incubation centers and seed funding is strongly recommended to facilitate the development of digital entrepreneurship among students. This research contributes to theoretical understanding and provides practical implications for entrepreneurship education in the digital era.
Formulasi Strategi Produksi Menggunakan BMC, SWOT dan BMC Revisi: Studi Kasus pada CV Moro Plastik Putra, Faraz Febriansyah; Kancana, Sauptika; Zaki, Ahmad; Rukmanti, Annisa Ayuramadani; Alfian, Muhammad Devris
Jurnal Ilmu Administrasi dan Bisnis Vol 23 No 1 (2025): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v23i1.13919

Abstract

Manufaktur sebuah proses perubahan dari bahan baku menjadi bahan setengah jadi ataupun bahan jadi. Manufaktur juga melibatkan bermacam-macam tahapan dari desain, perencanaan, produksi, hingga distribusi. Manufaktur dapat menghasilkan bermacam produk yang dapat diolah hingga dibutuhkan konsumen. Salah satu jenis produk manufaktur ialah olahan plastik yang dimana terdiri dari berbagai jenis barang plastik yang kecil hingga barang plastik yang besar. Pada Moro Plastik terdapat lebih dari 15 barang plastik yang sudah di pisahkan hingga nantinya menghasilkan berupa produk cacahan plastik. Dalam meningkatkan jumlah produksi pada Moro Plastik maka digunakan perumusan strategi berupa BMC. Metode pengumpulan data dalam penelitian ini adalah dengan wawancara. Hasil yang diperoleh dari penelitian ini ialah pada diagram SWOT.Kata Kunci: Manufaktur, Olahan Plastik, BMC, SWOT
ANALISIS PERTUMBUHAN DIGITAL ENTREPRENEURSHIP STARTUP FINTECH PADA SEGMENTASI PRODUK STUDENT LOAN INDONESIA Zaki, Ahmad; Hapsari, Nurul Retno; Koraag, Satrio Tegar Gunung; Mu'afi, Muhammad Irfan; Rahmawati, Keny
Jurnal Paradigma Vol 27 No 1 (2023): January 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i1.8991

Abstract

AbstrakEra digital memungkinkan pertumbuhan digital entrepreneurship yang merambah segala bidang termasuk dalam bidang pendanaan peer to peer landing. Pertumbuhan ini bisa dilihat dari tumbuhnya startup financial technologi yang membuat segmentasi produk student loan di indonesia. Penelitian ini meneliti faktor-faktor yang membuat pertumbuhan fintech dengan segmentasi produk student loan tumbuh di Indonesia. Penelitian ini termasuk jenis penelitian studi literatur dengan mencari referensi teori yang relevan dengan kasus atau permasalahan yang ditemukan. Studi literatur adalah cara yang dipakai untuk menghimpun data atau sumber-sumber yang berhubungan dengan topik yang diangkat dalam suatu penelitian. Hasil penelitian menemukan bahwa faktor-faktor tersebut adalah peningkatan biaya pendidikan, perubahan model bisnis, faktor kebutuhan pengguna, dan faktor peluang usaha.  
Alternatif Strategis Sebagai Upaya Peningkatan Daya Saing UMKM (Studi Kasus Sambal Dadak Mas Arbi) Dinovan, Axelliano; Kancana, Sauptika; Zaki, Ahmad; Rifky, Raffi; Yurianto, Restu Achmad
Jurnal Paradigma Vol 27 No 2 (2023): July 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i2.10110

Abstract

Sambal Dadak Mas Arbi merupakan salah satu kuliner UMKM berkonsep Pecel Lele yang menjadi favorit masyarakat jogja, terutama bagi pekerja kantoran dan mahasiswa kost dikarenakan harganya yang murah terjangkau, rasanya yang enak, dan mudah untuk didapatkan. Tujuan dari riset ini adalah memformulasikan alternatif strategi bersaing yang unggul dan kebijakan bisnis yang sesuai dengan melalui 3 tahapan metode analisis: Stage 1 Input Stage (EFE MATRIX, CPM, IFE MATRIX), Stage 2 Matching Stage (SWOT MATRIX, SPACE MATRIX), Stage 3 Decision Stage (QSPM) di bisnis Sambal Dadak Mas Arbi. Melalui Input Stage ditemukan posisi kuadran 1 yang berarti menggunakan strategi Agresif. Selanjutnya untuk Matching Stage dikemukakan untuk strategi SO yaitu dengan mengurangi porsi, menambah platform online, menambah variasi paket, menambah cabang yang dekat dengan universitas/kantor lain. Lalu selanjutnya untuk Decision Stage melalui QSPM ditemukan bahwa skor untuk 2 alternatif strategi yaitu mengurangi porsi dengan menambah cabang, adalah 3,22>2,85 yang menunjukan bahwa strategi yang tepat untuk bisnis Sambal Dadak Mas Arbi adalah mengurangi porsi untuk mempertahankan harga murah.
Navigating sustainable competitive advantage: social and technological challenges and open innovation in creative economy-based traditional markets Nurul Retno Hapsari; Ahmad Zaki; Tiara Juniar Soewardi
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8699

Abstract

Purpose — Innovation and technology introduce businesses to uncertain conditions, necessitating a focus on enhancing competitiveness. This research aims to investigate the impact of social and technological challenges, as well as open innovation, on the sustainable competitive advantage of a creative economy-based traditional market.Method — This study employs a quantitative approach by distributing questionnaires to 100 MSMEs in Yogyakarta traditional markets. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) was utilized to analyze the effects.Result — The results indicate that social and technological challenges contribute to a sustainable competitive advantage. However, open innovation does not significantly influence the enhancement of a sustainable competitive advantage.Practical implications  — The study suggests that the government should support MSMEs in addressing technological disruption by offering digital training to expand their market reach.
Analysis of the Health Level of Financial Services State-Owned Enterprises (Study on Insurance Business Field Companies during the Period 2018 - 2022) Shakira Ratu Chantika; Ahmad Zaki; Didik Indarwanta
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.64857

Abstract

This study aims to determine the level of health of SOE financial services companies in the insurance business sector for the period 2018-2022 through financial aspects, operational aspects, and administrative aspects that refer to the Regulation of the Minister of BUMN Number: PER-10 / MBU / 2014. This type of research uses analytical descriptive research with a quantitative approach. This research uses secondary data, namely in the form of company financial reports with collection techniques using documentation studies. The sampling technique used in this research is purposive sampling non-random sampling. The samples used include PT Jasa Raharja, PT Asuransi Kredit Indonesia, and PT Reasuransi Indonesia Utama. The data analysis technique used, namely using the financial statement ratio analysis method which refers to the Regulation of the Minister of BUMN Number: PER-10 / MBU / 2014. The results showed that the health level of BUMN financial services companies in the insurance business sector for the period 2018 - 2022 was at the level of "Less Healthy" BBB category with a score of 63.33.  Based on the results of the analysis, it is known that the company is experiencing poor performance in ROA, ROE, YOI, and company premium growth.
Peningkatan Kualitas Konten sebagai Strategi Promosi Desa Wisata Eny Endah Pujiastuti; Keny Rahmawati; Nurul Retno Hapsari; Satrio Tegar Gunung Korrag; Muhammad Irfan Mu’afi; Ahmad Zaki; Virginia Ayu Sagita; Arif Hervianto
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 3 No 1 (2024): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v3i1.4197

Abstract

Digital marketing has enormous potential for promoting and advertising tourism in general, but its impact becomes more apparent when we concentrate on the international target audience of rural tourism and the challenges and costs of reaching them with traditional marketing initiatives. One marketing strategy that can be used to attract customers on social media is to use a content marketing strategy (Krasniak et al., 2021). Digital content marketing strategies theoretically help increase tourist interest in visiting (Holliman and Rowley, 2014). The main problem formulation is how to improve the quality of promotion (digital marketing) so that it can encourage tourists to visit tourist villages, especially international tourists. The aim of the activity is to improve the ability of tourist village managers to make promotions (digital marketing) of higher quality. The approach used is a community-based approach with a business incubator model. The steps taken are training and mentoring. The activity location is in the Jenissari Tourism Village, Cangkringan, Umbulharjo, Sleman, DIY. The results of activities increase the ability to create content in the form of photos and videos. Making videos with publicists via Tripadvisor media so that information about the tourism village of Titiksari can reach the international market. Increasing the quality of content on the website can improve the quality of information and meet tourists' needs for information about the destination they are going to
Dinamika Social Commerce Industri Kecantikan: Content Marketing dan TikTok Live Streaming Memacu Keputusan Pembelian Gen Z Melalui Brand Awareness Ahmad Zaki; Veronica Kireina Hana Kristiani
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 4 No. 2 (2026): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v4i2.620

Abstract

The rapid development of social commerce has shifted consumer shopping behavior, particularly among Generation Z in the beauty industry. This study aims to examine the effect of content marketing and live streaming on purchase decisions, with brand awareness as a mediating variable for Camille Beauty products on the TikTok platform. A quantitative approach was employed, involving 100 Generation Z respondents in Indonesia selected through purposive sampling, specifically users who had made a purchase after being exposed to the brand's promotional content and live broadcasts. Primary data were collected via online questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1 software. The findings demonstrate that content marketing and live streaming have a positive and significant direct effect on both brand awareness and purchase decisions. Furthermore, brand awareness significantly mediates the relationship between these two digital marketing strategies and the purchase decision. Based on these findings, it is recommended that Camille Beauty optimize its content strategy by presenting more up-to-date product information, provide capacity-building training for live stream hosts to be more interactive and responsive to the audience, and strengthen brand identity to drive higher sales conversions.
Co-Authors Alfian, Muhammad Devris Almakhsum, Raisa Majid Alvian Alvin Mubarok Amalia, Ratna Nur Amelia Sari, Amelia Anis Okta Cahyaningrum Annisa Zulfa, Firdha Arif Hervianto Ariyanti, Siska Arviania, Nerissa Asih Marini Wulandari Ayuramadani Rukmanti, Annisa budi purnomo saputro Chantika, Shakira Ratu Dian Fordian Didik Indarwanta Dinovan, Axelliano Egidius Fkun Eny Endah Pujiastuti Erna Maulina Farahdila, Andira Putri Fioletta Papilaya Hidayati, Alfi Ida Susi Dewanti Iwan Sukoco Jesie, Titan Aprista Kancana, Sauptika Keny Rahmawati Keny Rahmawati Kiki Farida Ferine Koraag, Satrio Tegar Gunung Kozun, Salma Nur Purwaning Kurnia Athaillah Syah, Dya Lestari, Eka Aprilia Margo Purnomo Mu'afi, Muhammad Irfan Muhamad Ridwan Muhamad Ridwan Muhammad Irfan Mu’afi Nurul Retno Hapsari Nurul Retno Hapsari Nurul Retno Hapsari Oktafiani, Bintang Pratiwi, Ghany Aulia Putra, Faraz Febriansyah Raga Aprilia Dwi Putri Rahmawati, Syakira Alika Rifky, Raffi Rolan Mart Sasongko Rolan Mart Sasongko Rosalia Dwi Fadma Tjahjanti Rukmanti, Annisa Ayuramadani Sagita, Virginia Ayu saputro, budi purnomo Sasongko, Rolan Mart Satrio Tegar Gunung Korrag Setiyawati, Ratna Dwi Shakira Ratu Chantika Suryono, Zahra Caroline Syah, Dya Kurnia Athailah Syefa, Bulan Tiara Anjelina Tiara Juniar Soewardi Tiara Juniar Soewardi Veronica Kireina Hana Kristiani Yuliana, Erma Yurianto, Restu Achmad