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All Journal Jurnal Ekonomi Modernisasi Jurnal Ilmiah Universitas Batanghari Jambi Resona : Jurnal Ilmiah Pengabdian Masyarakat Jurnal Bina Praja Martabe : Jurnal Pengabdian Kepada Masyarakat Journal on Education Surya Abdimas Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara Jurnal Abdimas Ilmiah Citra Bakti
Anggraeny Paridy
Universitas Katolik Widya Mandira
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Pengaruh Orientasi Pesaing, Orientasi Konsumen dan Peran Pemerintah terhadap Kinerja Pemasaran UMKM pada Wisata Kuliner Oepoi Kupang dengan Keunggulan Bersaing sebagai Variabel Intervening Islani Ruchiyat, Elis; A. Manafe, Henny; Sia Niha, Simon; Paridy, Anggraeny
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 5 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i5.1609

Abstract

The research entitled The Influence of Competitor Orientation, Consumer Orientation and Government Role on MSME Marketing Performance in Oepoi Kupang Culinary Tourism with Competitive Advantage as Intervening Variables is intended to determine the direct and indirect effects of competitor orientation, consumer orientation, the role of government and competitive advantage on marketing performance UMKM Culinary Tourism in Oepoi Kupang. The type of research used is quantitative with partial least squares (PLS) analysis and uses the Smarts PLS 3.0 software. From the results of the analysis and discussion, competitor orientation has a significant impact on the marketing performance of MSMEs in Oepoi, Kupang City. Competitor orientation is not important enough for the competitive advantage of UMKM in Kupang City, consumer orientation is not important enough for the marketing performance of UMKM. Consumer orientation is quite important for the competitive advantage of Kupang City SMEs.
Pengaruh Media Sosial, Celebrity Endorser, Brand Image, terhadap Minat Beli Ulang Pelanggan MS Glow Kupang dengan Brand Trust sebagai Variabel Intervening Anika Amalo, Patrichia; Sia Niha, Simon; A. Manafe, Henny; Paridy, Anggraeny
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 6 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i6.1617

Abstract

This study aims to determine (1) respondents' perceptions of social media, celebrity endorser, brand image, repurchase intention, and brand trust, (2) the significance of social media on repurchase intention, (3) the significance of celebrity endorser on repurchase intention, (4) the significance of brand image to repurchase intention, (5) the significance of social media to brand trust, (6) the significance of celebrity endorser to brand trust, (7) the significance of brand image to brand trust, (8) the significance of brand trust to interest repurchase, (9) the significance of brand trust in mediating social media, celebrity endorsers, and brand image in influencing repurchase intention. The results of the descriptive statistical analysis make it clear that the achievement of the social media variable indicators is 69%, the achievement of the indicator variable celebrity endorser is 70%, the achievement of the indicator variable brand image is 70%, the achievement of the variable indicator of repurchase intention is 68%, and the achievement of the indicator variable brand trust is 68%. These five variables are categorized as good. The results of inferential statistics show that social media has a positive effect, but is not important enough for repurchasing interest, with a significance of 0.293 > 0.05. Celebrity endorsers have a positive and significant influence on repurchase intention, with a significance of 0.010 <0.05. Brand image has a positive and important influence on repurchase intention, its significance is 0.034 <0.05.
Pengaruh Work Life Balance, Kepemimpinan Transformasional, dan Lingkungan Kerja Nonfisik terhadap Kepuasan Kerja Pegawai Irensiana Sama Bili; Anggraeny Paridy; Stanis Man; Apryanus Fallo
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 3 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i3.1816

Abstract

This study examines how work-life balance, transformational leadership, and the non-physical work environment affect employee job satisfaction at the Statistics Indonesia Office of East Nusa Tenggara Province. A quantitative survey design was applied to all 98 employees using saturated sampling. Data were collected through questionnaires and interviews and analysed with descriptive statistics and multiple linear regression. The findings show that job satisfaction, work-life balance, and the non-physical work environment were in the good category, whereas transformational leadership was only fairly good. Partially, work-life balance and the non-physical work environment had positive and significant effects on job satisfaction. Transformational leadership showed a significant but negative effect. Simultaneously, the three variables significantly explained job satisfaction with a high coefficient of determination. These results highlight the importance of balanced work arrangements, supportive work relations, and more context-sensitive leadership practices. Keyword: job satisfaction; non-physical work environment; transformational leadership; work-life balance
Co-Authors Adrianus Ketmoen Agapitus Hendrikus Kaluge Akbar Nursad, Mohhamad Anika Amalo, Patrichia Apryanus Fallo Arbania, Septiani Ayub Pariakan, Melki Bau Mau, Thomasita Beby Minda Suharti Lubalu Bernardino Realino Kehi Blikololong, Mikael Laba Bribin Burin, Stefanie Noviega Burin, Stefanie Noviega Bribin Dami, Welhelmus Daniel David Manafe Dethan, Selvi CH. Djuang, Maria Adelaide A Efrisca M. Damanik Ellya Soares Yuningsih Engelbertus G. Ch. Watu Enike Tje Yustin Dima Erni, Melania Eugenius Dwi Ardhika Irianto Fatima Mau, Ermelinda Fernandez, Cosmas Firmansyah, Mariano Gaudensius Djuang Gerardus Diri Tukan Gulo, Joanivita Paulo H.T Lejap, Hedwigh Hamid, Vera Suryani Hasmin, Maria Osinta Hedwigh Hendrikus Temai Lejap Heni Pujiastuti Henny Angri Manafe Herminus Bou Herodian Suni, Yohana Hironimus Dopo Ida Ayu Putu Sri Widnyani Irensiana Sama Bili Islani Ruchiyat, Elis Jermias Meda Jessicca M. Paka, Angelica Jou Sewa Adrianus Kanadjo, Leni Marlina Kornelius Kelemur Kroon Lalong, Paulus Risan F. Leni Marlina Kanadjo M. E. Perseveranda M.E Perseveranda Manafe, Henny Angry Maria Augustin Lopes Amaral Maria Bernadethe Mawarni Gelu Wutun Maria Goreti Malut Maria Susana Elaman Mariano Firmansyah Mau, Ignatia Thomasita Bau Mega Sangu, Romualdus Wilhelmus Melania Erni Mooy, Maria Odilia Veronika Naben, Maria Novalina Noviega B. Burin, Stefanie Noviega Bribin Burin, Stefanie Oktavianus, Henry F. Perseveranda, M. E. Perseveranda, M.E Perseveranda, M.E, Perseveranda, M.E. Perseveranda, Maria Erse Philipus Tule Praeng, Raynaldo Jaka Raynaldo Jaka Praeng Realino Kehi, Bernardino Rere Paulina Bibiana Romualdus Wihelmus Mega Sangu Selfiana Goetha Seran, Paskalis Simon Sia Niha Stanis Man Thomasita Bau Mau, Ignatia Timuneno, Antonius Yohanes Wiliam Tukan, Cerry Julianus Pana Tukan, Clara Marcian Palan Vera Suryani Hamid Vincent Gaspersz Wuwur, Yohanes Gregorius Rubo Yohanes Ronaldo Dheo Rato Yolinda Yanti Sonbay Yongky Gousario Yulius Yasinto Yustina Alfira Nay