Claim Missing Document
Check
Articles

Found 39 Documents
Search

Pengaruh Media Sosial, Celebrity Endorser, Brand Image, terhadap Minat Beli Ulang Pelanggan MS Glow Kupang dengan Brand Trust sebagai Variabel Intervening Anika Amalo, Patrichia; Sia Niha, Simon; A. Manafe, Henny; Paridy, Anggraeny
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 6 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i6.1617

Abstract

This study aims to determine (1) respondents' perceptions of social media, celebrity endorser, brand image, repurchase intention, and brand trust, (2) the significance of social media on repurchase intention, (3) the significance of celebrity endorser on repurchase intention, (4) the significance of brand image to repurchase intention, (5) the significance of social media to brand trust, (6) the significance of celebrity endorser to brand trust, (7) the significance of brand image to brand trust, (8) the significance of brand trust to interest repurchase, (9) the significance of brand trust in mediating social media, celebrity endorsers, and brand image in influencing repurchase intention. The results of the descriptive statistical analysis make it clear that the achievement of the social media variable indicators is 69%, the achievement of the indicator variable celebrity endorser is 70%, the achievement of the indicator variable brand image is 70%, the achievement of the variable indicator of repurchase intention is 68%, and the achievement of the indicator variable brand trust is 68%. These five variables are categorized as good. The results of inferential statistics show that social media has a positive effect, but is not important enough for repurchasing interest, with a significance of 0.293 > 0.05. Celebrity endorsers have a positive and significant influence on repurchase intention, with a significance of 0.010 <0.05. Brand image has a positive and important influence on repurchase intention, its significance is 0.034 <0.05.
Pengaruh Kepemimpinan Transformasional, Kompetensi Pegawai dan Budaya Organisasi Terhadap Kinerja Pegawai melalui Motivasi Kerja Dami, Welhelmus Daniel; Niha, Simon Sia; Kaluge, Agapitus H.; Perseveranda, M. E.; Paridy, Anggraeny
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i1.p570-589

Abstract

This research aims to comprehend Employee Performance, Work Motivation, Transformational Leadership, Employee Competency, and Organizational Culture at the Office of the Chief Port and Port Authority Class III Kupang, as well as to examine the influence of variables related to Work Motivation as a mediator and employee performance as a dependent variable. This research is quantitative in nature, utilizing both primary and secondary data, and employing descriptive and inferential statistical analyses. The results indicate that Transformational Leadership, Employee Competency, and Organizational Culture significantly influence employee work motivation; Work Motivation significantly affects employee performance; and Work Motivation mediates the influence of Transformational Leadership, Employee Competency, and Organizational Culture on Employee Performance at the Office of the Chief Port Class III and Port Authority Kupang.
Bagaimana Komitmen dan Motivasi berperan dalam Jenjang Karier Pegawai Biro Umum Setda Provinsi NTT? Hasmin, Maria Osinta; Paridy, Anggraeny; Lopes Amaral, Maria Augustin
Jurnal Bina Praja Vol 14 No 2 (2022)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.14.2022.339-348

Abstract

Commitment, motivation, and performance are several factors influencing career path development. This research was conducted based on observations and preliminary data from pre-research results at the General Bureau of the Regional Secretary of East Nusa Tenggara Province, that employee commitment and motivation were still lacking. As a result, performance achievement and employee career paths decline. This study aims to prove and analyze the variables of Commitment and motivation on performance and their implications for career paths at the Secretary-General Bureau of East Nusa Tenggara Province. The population in this study were employees of the General Bureau of the Regional Secretary of the Province of NTT, as many as 115 people. The number of 90 samples in this study was determined from the number of indicators used, namely 18, multiplied by 5. Hence, the sample in this study was 90 respondents using the purposive sampling technique. The results of the descriptive analysis showed that the variables of Commitment, motivation, employee career path, and performance were included in the very good category. The results of inferential statistical analysis from the data from the General Secretariat of the Regional Secretariat of the Province of East Nusa Tenggara show that: 1). motivation and performance have a significant effect on employee career paths. 2). Commitment and motivation have a significant effect on performance. 3). Commitment does not significantly affect employee career paths; 4). Performance mediates the effect of Commitment and motivation on employee career paths; 4). Performance mediates the effect of Commitment and motivation on employee career paths. The contribution of the variables of Commitment, motivation, and performance to the career path of employees is 89.8 percent. At the same time, the rest is a contribution from other variables that do not contribute. It is recommended that the General Bureau of the Regional Secretary of East Nusa Tenggara Province increase Commitment and motivation for employees through creating comfortable and harmonious conditions in the work environment, giving prizes to employees who achieve targets, and providing periodic training.
PENGUATAN KELEMBAGAAN PRODUSEN KERIPIK SINGKONG ATAKORE ATADEI LEMBATA Man, Stanis; Firmansyah, Mariano; Paridy, Anggraeny; Amaral, Maria Augustin Lopes; Dima, Enike Tje Yustin; Timuneno, Antonius Yohanes Wiliam; Tukan, Gerardus Diri
RESONA : Jurnal Ilmiah Pengabdian Masyarakat Vol 8, No 1 (2024): June
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/resona.v8i1.1972

Abstract

Produsen keripik singkong di Desa Atakore Kecamatan Atadei Kabupaten Lembata, menjalankan usaha produksi keripik singkong dengan memanfaatkan energy dapur alam panas bumi Karun Atakore Atadei untuk mengukus singkong dan singkong kukusan diiris serta dikeringkan dan dijual. Terdapat permasalahan dalam hal pengembangan teknologi produksi, manajemen usaha  dan jaringan pemasaran. Tujuan pelaksanaan kegiatan ini yaitu memperkuat kelembagaan mitra sasaran yang mencakup inovasi teknologi produksi, penataan manajemen usaha dan perluasan jaringan pemasaran. Penulisan naskah ini bertujuan untuk publikasi ilmiah tentang pelaksanaan kegiatan dan hasil-hasilnya. Metode pelaksanaan kegiatan yaitu pendidikan masyarakat. Kepada mitra kegiatan diberikan pendidikan dan pelatihan atau penguatan  tentang inovasi produksi, penataan manajenem poduksi, penataan keuangan dan perluasan jaringan penjualan produk. Hasil kegiatan menunjukkan bahwa anggota sangat antusias mengikuti kegiatan penguatan tersebut yang mencakup inovasi produksi, penataan manajemen produksi, keuangan dan perluasan jejaring pemasaran. Peserta kegiatan antusias berdiskusi dengan calon pelanggan yang dihadirkan pada kegiatan tersebut, dan juga menghubungi kawan-kawannya di kota terdekat bahkan di kota  pada pulau yang lain untuk menjadi pelanggan produk keripik setengah jadi yang dihasilkan. Temuan inovasi dari pelaksanaan kegiatan ini yakni pemanfaatan uap panas bumi di permukaan tanah untuk produksi keripik singkong dari singkong parutan. Abstract. A cassava chips producer in Atakore Village, Atadei District, Lembata Regency, runs a cassava chips production business by utilizing Karun Atakore Atadei's natural geothermal kitchen energy to steam cassava and the steamed cassava is sliced, dried and sold. There are problems in terms of developing production technology, business management and marketing networks.. The aim of implementing this activity is to strengthen target partner institutions which include production technology innovation, structuring business management and expanding marketing networks. The aim of writing this manuscript is for scientific publication regarding the implementation of activities and their results. The method of implementing activities is community education. Activity partners are provided with education and training or strengthening regarding production innovation, structuring production management, financial structuring and expanding product sales networks. The results of the activity show that members are very enthusiastic about participating in these strengthening activities which include production innovation, structuring production management, finance and expanding marketing networks. Activity participants enthusiastically discussed with potential customers who were presented at the activity, and also contacted their friends in nearby cities and even in cities on other islands to become customers of the semi-finished chip products produced. The innovation found from the implementation of this activity is the use of geothermal steam at the ground surface to produce cassava chips from grated cassava.
PENGARUH MOTIVASI, DISIPLIN, DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU (STUDI EMPIRIK PADA SMK PANCASILA SUMBA BARAT DAYA) Erni, Melania; Perseveranda, M.E; Paridy, Anggraeny
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10441

Abstract

This study aims to determine the effect of motivation, discipline, and work environment on teacher performance at SMK Pancasila, Southwest Sumba. The research method used is quantitative research. The results of the study showed that the teacher's performance at Pancasila Vocational School Sumba Barat Daya was "very good", this indicated that the teacher's awareness of their professionalism was increasing.
PEMBERDAYAAN MASYARAKAT LEMBATA DALAM PENANAMAN JAGUNG PULUT UNTUK MENDUKUNG INDUSTRI JAGUNG TITI Tukan, Gerardus Diri; Lalong, Paulus Risan Funan; Naben, Maria Novalina; Gulo, Joanivita Paulo; Paridy, Anggraeny; Tukan, Clara Marcian Palan; Tukan, Cerry Julianus Pana
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 2 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i2.5135

Abstract

Industri rumah tangga jagung titi di Kabupaten Lembata mengalami penurunan drastis dalam kurun waktu 2020–2024 akibat kelangkaan bahan baku jagung pulut. Kelangkaan ini disebabkan oleh kebijakan pemerintah lokal yang lebih mendorong budidaya jagung hibrida. Kegiatan pengabdian masyarakat ini bertujuan untuk memberdayakan masyarakat dalam meningkatkan kembali penanaman jagung pulut guna mendukung ketersediaan bahan baku industri jagung titi yang merupakan produk unggulan lokal. Mitra kegiatan terdiri dari 24 kepala desa dan 40 petani di Kabupaten Lembata. Metode pelaksanaan mencakup penyebaran informasi melalui media sosial, distribusi 400 kg bibit jagung pulut, penyuluhan teknis penanaman, serta monitoring daring terhadap hasil tanam. Hasil menunjukkan bahwa mitra menanggapi kegiatan dengan antusias. Bibit jagung pulut telah ditanam di lahan masyarakat dan menunjukkan pertumbuhan serta hasil panen yang baik. Total hasil panen yang dilaporkan mencapai 64,8 ton jagung kering. Kesimpulan dari kegiatan ini adalah adanya keberhasilan dalam upaya awal pemulihan bahan baku jagung titi dan perlunya keberlanjutan serta perluasan program dengan dukungan penggunaan pupuk organik dan peningkatan kapasitas lahan tanam.
The Role of Digital Literacy in Mediating the Influence of Regulations and Organizational Support on Lecturer Career Development in East Nusa Tenggara Paridy, Anggraeny; Man, Stanis; Fallo, Apryanus
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3316

Abstract

This research is titled The Role of Digital Literature in Mediating the Influence of Regulation and Organization Support Towards the Growth of Lecturers’ Career in East Nusa Tenggara. Government regulations serve as a lecturer’s guide to the growth of their career. The role of Digital Literature is important to provide information and reports on the Lecturer’s growth. The purpose of this research is to figure out if Regulation, Organization Support has a significant impact on the growth of a Lecturer’s Career, and if the role of Digital Literature can mediate the influence of Regulation and Organization’s Support on the growth of one’s career. This research is being held in East Nusa Tenggara, the object of this research are lecturers who work in National University and Private University, the researched population are the entire lecturers that worked in East Nusa Tenggara, the samples were set as much as 174 lecturers according to the questioner given In determining the sampling technique with random action sampling, the analytical tool used is SEM PLS. The result of this research is the Regulation and Organization Support, which is significant for the Growth of lecturers’ careers and for understanding how Digital Literature mediates the influence of Regulation and Organization Support on lecturers’ careers in East Nusa Tenggara. This is supported by achieving the optimal value or significance, by the contribution of each variable studied, or by a robust coefficient of determination.
EDUKASI DAN IMPLEMENTASI STRATEGI PEMASARAN RITEL BERKELANJUTAN UNTUK MENDUKUNG PENGEMBANGAN KEWIRAUSAHAAN ANAK MUDA DENGAN PEMANFAATAN TEKNOLOGI Fallo, Apryanus; Noviega Bribin Burin, Stefanie; Arbania, Septiani; Goetha, Selfiana; Thomasita Bau Mau, Ignatia; Paridy, Anggraeny; Firmansyah, Mariano; H.T Lejap, Hedwigh; Sia Niha, Simon; Akbar Nursad, Mohhamad; Herodian Suni, Yohana
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i1.%p

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan, keterampilan, dan motivasi anak muda dalam mengembangkan usaha ritel berbasis teknologi digital yang ramah lingkungan dan berkelanjutan. Program ini dilaksanakan melalui pendekatan pengorganisasian komunitas dengan metode partisipatif yang melibatkan peserta secara aktif sejak tahap perencanaan, pelaksanaan, hingga evaluasi.Tahapan kegiatan diawali dengan pre-test untuk mengukur tingkat pemahaman awal peserta mengenai bisnis ritel, minat berwirausaha, dampak sosial-lingkungan, serta pemanfaatan media sosial sebagai sarana pemasaran. Selanjutnya dilakukan sosialisasi dan Focus Group Discussion (FGD) untuk memperdalam pemahaman dan menggali ide serta tantangan yang dihadapi anak muda dalam memulai usaha. Kegiatan dilanjutkan dengan pelatihan dan pendampingan mengenai strategi pemasaran digital, pembuatan konten promosi, serta penyusunan rencana bisnis sederhana. Di akhir kegiatan, dilakukan post-test guna mengevaluasi peningkatan pengetahuan dan keterampilan peserta.Hasil kegiatan menunjukkan adanya peningkatan signifikan pada aspek pemahaman bisnis ritel, kemampuan pemanfaatan media sosial untuk pemasaran, serta motivasi berwirausaha di kalangan anak muda. Selain itu, kegiatan ini juga mendorong terbentuknya komunitas wirausaha muda sebagai wadah kolaborasi dan pengembangan usaha bersama.Secara keseluruhan, kegiatan pengabdian ini berhasil memberikan dampak positif terhadap pemberdayaan ekonomi anak muda melalui penguatan kapasitas kewirausahaan digital yang kreatif, mandiri, dan berorientasi pada keberlanjutan sosial dan lingkungan.
OPTIMALISASI PERENCANAAN SUMBER DAYA MANUSIA (SDM) DAN PENGUATAN STRUKTURAL UNTUK MENDUKUNG PEMBENTUKKAN KOPERASI BAGI IBU-IBU ARISAN” Noviega B. Burin, Stefanie; Firmansyah, Mariano; Bau Mau, Thomasita; Arbania, Septiani; Paridy, Anggraeny; Goetha, Selfiana; Manafe, David; Fallo, Apryanus; H.T Lejap, Hedwigh; Jessicca M. Paka, Angelica
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 2 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i2.849-855

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kemampuan ibu-ibu arisan di RT 20 RW 006 Kelurahan Kolhua, Kecamatan Maulafa, Kota Kupang dalam mengelola sumber daya manusia (SDM) serta memperkuat struktur organisasi guna mendukung pembentukan koperasi baru. Permasalahan utama yang dihadapi kelompok adalah kurangnya pemahaman mengenai perbedaan antara arisan dan koperasi, serta lemahnya pengelolaan SDM dan keuangan kelompok. Metode pelaksanaan menggunakan pendekatan Participatory Community Development Approach yang menekankan partisipasi aktif masyarakat dalam seluruh tahapan kegiatan, mulai dari identifikasi kebutuhan, perencanaan, pelaksanaan sosialisasi dan pelatihan, hingga evaluasi melalui pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta mengenai konsep dasar koperasi, sistem keanggotaan, pengelolaan SDM, serta pengelolaan keuangan sederhana. Peserta mampu memahami struktur organisasi koperasi, fungsi kepengurusan, serta prinsip-prinsip manajemen yang mendukung keberlanjutan organisasi. Respon peserta yang antusias serta hasil post-test yang meningkat menandakan keberhasilan kegiatan dalam mengubah pola pikir kelompok arisan menjadi kelompok ekonomi produktif berbasis koperasi. Secara keseluruhan, kegiatan ini berkontribusi positif dalam pemberdayaan masyarakat tingkat RT dengan membangun kesadaran kolektif, semangat gotong royong, dan kesiapan membentuk koperasi mandiri yang mampu meningkatkan kesejahteraan ekonomi anggota secara berkelanjutan.
Co-Authors Adrianus Ketmoen Agapitus Hendrikus Kaluge Akbar Nursad, Mohhamad Anika Amalo, Patrichia Apryanus Fallo Arbania, Septiani Ayub Pariakan, Melki Bau Mau, Thomasita Beby Minda Suharti Lubalu Bernardino Realino Kehi Blikololong, Mikael Laba Bribin Burin, Stefanie Noviega Burin, Stefanie Noviega Bribin Dami, Welhelmus Daniel David Manafe Dethan, Selvi CH. Djuang, Maria Adelaide A Efrisca M. Damanik Ellya Soares Yuningsih Engelbertus G. Ch. Watu Enike Tje Yustin Dima Erni, Melania Eugenius Dwi Ardhika Irianto Fatima Mau, Ermelinda Firmansyah, Mariano Gaudensius Djuang Gerardus Diri Tukan Gulo, Joanivita Paulo H.T Lejap, Hedwigh Hamid, Vera Suryani Hasmin, Maria Osinta Hedwigh Hendrikus Temai Lejap Heni Pujiastuti Henny Angri Manafe Herminus Bou Herodian Suni, Yohana Hironimus Dopo Ida Ayu Putu Sri Widnyani Islani Ruchiyat, Elis Jermias Meda Jessicca M. Paka, Angelica Jou Sewa Adrianus Kanadjo, Leni Marlina Kletus Erom Kornelius Kelemur Kroon Lalong, Paulus Risan F. Leni Marlina Kanadjo Lidia Natalia Sitompul M. E. Perseveranda M.E Perseveranda Manafe, Henny Angry Maria Augustin Lopes Amaral Maria Bernadethe Mawarni Gelu Wutun Maria Goreti Malut Maria Susana Elaman Mariano Firmansyah Mau, Ignatia Thomasita Bau Mega Sangu, Romualdus Wilhelmus Melania Erni Mooy, Maria Odilia Veronika Naben, Maria Novalina Noviega B. Burin, Stefanie Noviega Bribin Burin, Stefanie Oktavianus, Henry F. Perseveranda, M. E. Perseveranda, M.E Perseveranda, M.E, Perseveranda, M.E. Perseveranda, Maria Erse Philipus Tule Praeng, Raynaldo Jaka Raynaldo Jaka Praeng Realino Kehi, Bernardino Rere Paulina Bibiana Romualdus Wihelmus Mega Sangu Ruminah Ruminah Selfiana Goetha Seran, Paskalis Simon Sia Niha Stanis Man Thomasita Bau Mau, Ignatia Timuneno, Antonius Yohanes Wiliam Tukan, Cerry Julianus Pana Tukan, Clara Marcian Palan Vera Suryani Hamid Vincent Gaspersz Watu Yohanes Vianey Yohanes Ronaldo Dheo Rato Yolinda Yanti Sonbay Yongky Gousario Yulius Yasinto Yustina Alfira Nay