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All Journal Dinamika Pendidikan WARTA Benefit: Jurnal Manajemen dan Bisnis Jurnal Sinar Manajemen JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Ecopreneur.12 Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Bina Bangsa Ekonomika Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Nur Achmad
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH INFLUENCER ENDORSEMENT DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PADA KLINIK KECANTIKAN ELLA SKINCARE DENGAN TRUST SEBAGAI VARIABEL INTERVENING Faraliza Gibranty Syarifudin; Nur Achmad
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1028

Abstract

The purpose of this study was to analyze the effect of influencer endorsement and online customer reviews on purchase intention at the Ela skincare beauty clinic with trust as an intervening variable. This research uses quantitative methods. The population in this study were students throughout Solo Raya who knew, had bought, and used Ella Skincare products. The number of samples used was 384 respondents. The sampling technique used a non-probability sampling approach with purposive sampling technique. This study uses primary data obtained by filling out a questionnaire distributed to respondents via google form. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are Influencer endorsement, Online customer and Trust have a positive and significant influence on purchase intention. Influencer endorsement and online customer review have a positive and significant influence on trust. Influencer endorsement has a positive and significant influence on purchase intention which is mediated by trust. Online customer reviews have a positive and significant influence on purchase intention which is mediated by trust. Keywords: Influencer endorsement, Online customer, Purchase intention, Trust.
ANALISIS PENGARUH HARGA, KUALITAS, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI LAMPU PANDAWA LED Govanda Elcovano Adenza Faradz; Nur Achmad
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1226

Abstract

This quantitative study aims to analyze the effect of price, quality, and promotion on purchasing decisions mediated by buying interest in Pandawa Led lamps. The population in this study were consumers of Pandawa LED lamps at the Gema Lawu Elektronik Plaosan store, from which data was taken in part with a Likert-scale questionnaire. The sampling technique in this study was non probability sampling with a purposive sampling approach. The data analysis technique used in this study is to use PLS-SEM analysis consisting of two Outer model and Inner model. The results showed that price, product quality and promotion had a positive and significant effect on purchasing decisions. Likewise, price, product quality and promotion have a positive and significant effect on purchase intention. The same results on the mediating variable can be explained that buying interest mediates the influence between price, product quality and promotion variables on purchasing decisions.
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA PT X JAKARTA PUSAT Fadhel Adam Syahaical; Nur Achmad
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1284

Abstract

This study aims to analyze the impact of work discipline and motivation on employee performance, with job satisfaction acting as an intermediary variable. A quantitative research method was utilized in this investigation. The target population consisted of employees at PT X, located in Central Jakarta. The sampling process utilized a purposive sampling method, involving a total of 80 respondents. Data collection was conducted using a questionnaire formatted on a Likert scale. For data analysis, PLS technique was applied with the assistance of SMARTPLS 4.0 software. The PLS-SEM analysis consists of two main components: the Inner Model and the Outer Model. The result showed that motivation positively affects employee performance, but the impact is not significant. In contrast, work discipline has a positive and significant influence on employee performance. Moreover, both motivation and work discipline contribute positively and significantly to job satisfaction. Additionally, job satisfaction acts as a mediator in the relationship between motivation and work discipline with employee performance.
PENGARUH PREFERENSI KERJA DAN PERENCANAAN KARIR TERHADAP KESIAPAN KERJA MAHASISWA ERA DIGITAL DENGAN KESEMPATAN PENGEMABANGAN KARIR Sari, Gias Gemilang; Achmad, Nur
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1985

Abstract

This study aims to analyze the influence of work preferences and career planning on students' work readiness in the digital era 4.0, with career development as a mediating variable. Using a quantitative approach, data were collected through questionnaires from 161 respondents from Muhammadiyah University of Surakarta students. Data analysis was conducted using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS 4 software. This study focuses on management students facing the digital curriculum-industry gap. The results of the study indicate that job preferences do not directly influence job readiness, but significantly influence career development. Conversely, career planning has a positive and significant influence on both job readiness and career development directly. Key findings demonstrate that career development functions as a partial mediator in bridging the influence of job preferences and career planning on job readiness. This study's theoretical contribution enriches the mediation model of career development on the job readiness of Indonesian Generation Z. Practical implications recommend the integration of digital-based career development programs in higher education to address the demands of a dynamic workplace. This study fills the gap in the synthesis of previously disparate career mediation theories on Indonesian Generation Z. Practical implications recommend digital career workshops and virtual internships in higher education.
Co-Authors Ambariyanto Ambariyanto Ananda, Kannitha Audria Deva Andriansyah, Muhammad Rafi' Angellia, Anggi Anisa Ayu Gyanmar, Fridasari Arianto, Sheptian Tunjung Arum, Jovita Sekar Atahiro, Wildan Hamid Atwal Arifin, Atwal Bastotan, Rosid Choirunnisa, Bella A. Damayanti, Putri Devi, Septiana Retna Dewaty, Galuh Kasih Anugerah Divando, Alvian Fery Dwi Sarbini Edy Purwo Saputro Fadhel Adam Syahaical Faraliza Gibranty Syarifudin Fatah, M. Miftahul Firli Dwi Kusuma Putri Firli Dwi Kusuma Putri Fitriana Mustikaningrum Fitriana, Desinta Fajar Fridasari Anisa Ayu Gyanmar Govanda Elcovano Adenza Faradz Ismaya, Malika Indah Nur Itsna Fauzia Nurul Rahmawati Jannah, Zainur Miftakhul Jati Waskito K Kussudyarsana Kristina Ayu Oktaviani Kussudyarsana Kussudyarsana Kussudyarsana M. Sholahuddin M. Sholahudin Maharani, Riris Arienda Marfuah, Aulia Dias Maulaniya Nestri Setya Zhari Mirzam Arqy Ahmadi Muhammad Sholahuddin Murniawati, Adita Muthohar, A'isy Rusdi Muzakar Isa Nadia Rahmawati Nadia Rahmawati Novel Idris Abas Nursesa, Puan Cielo Putri Nuur Rohmah Nadzafah Permatasari, Qisthoni Pradana, Muhammad Aldilo Ihza Pramudya Kurnia Purnomo, Siddiq Putri, Eva Kumala Sapna Rini Kuswati S Soepatini Salsabila, Sherlynda Febriana Saputro, Ahmad Eko Sari, Elisa Novita Sari, Gias Gemilang Setiyanto, Sulis Shabrina Putri Pembayun Sholahudin, M. Siddiq Purnomo Sih Handayani, Sih Sri Murwanti Sri Murwanti Sulis Setiyanto Syah, Habib Irfan Triyono Triyono Wahyu Hamzah Yudatama Wahyuningrum, Dinda Daniar Waruwu, Dicky Rahmat Wibowo, Debora Tata Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yayat Sujatna, Yayat Yessy Bangkit Forma Yudatama, Wahyu Hamzah Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulfa Irawati, Zulfa