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All Journal EKONOMIS : Journal of Economics and Business JEM17: Jurnal Ekonomi Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Journal on Education Referensi : Jurnal Ilmu Manajemen dan Akuntansi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat (JRAMB) Jurnal Riset Akuntansi Mercu Buana MBIA JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Value: Jurnal Manajemen dan Akuntansi Community Development Journal: Jurnal Pengabdian Masyarakat Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat WAHATUL MUJTAMA: Jurnal Pengabdian Masyarakat Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Abdi Putra Journal of Management Studies and Development Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Economica: Journal of Economic and Economic Education Journal of Contemporary Administration and Management (ADMAN) Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Reza Anggapratama
Universitas Bojonegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Indikator Kualitas Pelayanan Terhadap Kepuasan Pelanggan: Studi di Alfamart Jalan Diponegoro Bojonegoro Noor, Fauzian; Anggapratama, Reza
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 10 No. 1 (2024): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v10i1.2337

Abstract

Alfamart Jalan Diponegoro Bojonegoro is a retail business developing rapidly, selling daily necessities and offering convenience because its location is easy to reach and close to buyers. This organization is on Jalan Diponegoro, Bojonegoro Regency, East Java Region. Organizations today face increasingly fierce competition to increase consumer loyalty. So it is necessary to investigate which plans can determine the factors that influence service quality on consumer loyalty, determine the characteristics that fundamentally influence consumer loyalty and determine the degree of service quality provided by Alfamart Jalan Diponegoro Bojonegoro on consumer loyalty. Quantitative research is used in this type of research. The examination strategy uses fascinating investigations. The f-test results obtained a very large value of 0.000. This means there is a very large influence between physical evidence, reliability, responsiveness, guarantee and empathy on customer satisfaction, with an impact level of 58.4% and more than 41.60% influenced by various factors not included in this research.
Keputusan Pembelian Pocari Sweat Isotonik Dipengaruhi Kesadaran Merek Serta Harga Anggapratama, Reza
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Melalui pergeseran cara individu bertambah banyak aktivitas memerlukan akal sehat dalam beragam cara. Berkembangnya perhatian masyarakat terhadap kesehatan, kemudian mempengaruhi perilaku pelanggan dalam berkonsumsi. Penelitian ini bertujuan untuk melihat keputusan pembelian Pocari sweat isotonik dipengaruhi oleh kesadaran merek dan harga. Metode penelitian yakni Regresi Linier Berganda. Penelitian ini diharapkan dapat menunjukkan keputusan pembelian Pocari Sweat isotonik dipengaruhi oleh kesadaran merek serta harga. Mahasiswa-Mahasiswi Universitas Bojonegoro yang meminum Pocari Sweat sebagai sampel. Non-probability sampling digunakan buat penelitian. Kuesioner yang memuat 12 pernyataan yang disebarkan kepada 100 responden untuk mengumpulkan informasi. Regresi linier berganda untuk metode penelitian. Hasil penelitian tersebut menunjukkan variabel kesadaran merek serta harga secara keseluruhan memengaruhi keputusan pembelian dimana F hitung 11,571 > F tabel 3,09. Hasilnya juga menunjukkan bahwa kesadaran merek mempengaruhi keputusan pembelian dimana t-hitung 4,505 > ttabel 1,984. Sementara itu, variabel harga yang tidak mempengaruhi keputusan pembelian t-hitung 1,649 lebih kecil dari t-tabel 1,984. Mengingat koefisien determinasi dari uji definisi (adjusted R2) menunjukkan bahwa 17,6% variasi dalam faktor keputusan pembelian bisa dipahami oleh kesadaran merek serta melihat faktor harga. Sebagai perbandingan, kelebihan 82,4% dipahami berbagai element diluar penelitian ini.
Pendampingan Digital Marketing pada Usaha Pengelolaan Limbah Fashion di BUMDesa Berkaho Desa Pungpungan Kecamatan Kalitidu: Pengabdian Muhammad Rizqi Agustino; Dwi Irnawati; Kustaji; Reza Anggapratama; Fauzian Noor; Vicky Eka Prasetya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.772

Abstract

The issue of textile waste and second-hand clothing has become a global concern, also affecting Indonesia, including its rural areas. Pungpungan Village, through its Village-Owned Enterprise (BUMDesAberkaho), has taken an innovative step by transforming fashion waste into economically valuable handicrafts such as bags and doormats. Although this initiative creates opportunities for community empowerment—particularly for housewives and youth—significant challenges remain in the area of marketing. Limited branding strategies and low digital literacy have prevented these upcycled products from gaining wider recognition, with sales still confined to local markets. This community engagement program aims to provide digital marketing assistance to entrepreneurs under BUMDesAberkaho. The focus of the activities includes training on storytelling-based branding, the creation of engaging visual content, the optimization of social media and online marketplaces, and the development of digital collaboration strategies with local communities and influencers. A participatory and educational approach is applied to ensure that participants can directly implement the knowledge in their businesses. Through this mentoring, it is expected that the upcycled handicraft products from Pungpungan Village can compete in broader digital markets and support a village-based circular economy
PENDAMPINGAN DIGITAL MARKETING USAHA SOSIS PAK WI DESA NGULANAN KECAMATAN DANDER BOJONEGORO Irnawati, Dwi; Anggapratama, Reza; Eka Prasetya, Geraldi; Ariffudin, Iza; Juniar Al Kadhafie, Khafia
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i4.1283-1288

Abstract

Pengabdian ini memiliki latar belakang terkait belum adanya pemasaran berbasis digital di Usaha Sosis Pak WI dan belum adanya merek yang menjadi ciri khas dari usaha Sosis Pak WI serta kemasan yang belum menarik untuk diperjual belikan. Padahal saat ini banyak pelanggan yang menginginkan bisa pesan online tanpa harus datang langsung ke tempat usaha Sosis Pak WI. Sehingga tim pengabdian memberikan pendampingan terkait digital marketing yang didalamnya juga akan memberikan pendampingan terkait merek dan kemasan Sosis yang menarik untuk dipasarkan. Metode yang dipakai dalam pengabdian ini yaitu pertama melalui Pendekatan terlebih dahulu untuk mencari masalah yang dihadapi oleh mitra kemudian diberikan sosialisasi terkait pentingnya digital marketing, merek dan kemasan yang menarik untuk memasarkan produk, setelah itu memberikan pendampingan terkait digitial marketing, merek, dan kemasan. Hasil dari pengabdian ini yaitu Usaha Sosis Pak WI menjadi lebih meningkat penjualannya setelah dibuatkan merek dan kemasan yang menarik serta dibuatkan akun sosial media yang bisa digunakan untuk memasarkan produk sosis Pak WI di dunia maya dan hal tersebut memudahkan konsumen maupun mitra dalam proses jual beli karena tidak harus bertemu langsung sudah bisa melakukan proses jual beli.
PENINGKATAN NILAI JUAL PRODUK OLAHAN LOKAL UMKM MELALUI INOVASI KEMASAN DAN BRANDING DI DESA TULUNGAGUNG-MALO KABUPATEN BOJONEGORO Anggapratama, Reza; Afnani, Roghib; Dwi Irma Rosida, Sahra; Nur Rohmah, Siti; Yoga Saputra, Ricki; Rahma Anggun Hidayati, Nur; Al Gufron, Muhammad; Nur Fadila, Esti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i4.1221-1226

Abstract

UMKM keripik singkong ibu Mudzakir membutuhkan bantuan dalam mengatasi banyak masalah, termasuk rendahnya pemanfaatan inovasi maju. Tujuan pengabdian masyarakat perlu adanya informasi lebih lanjut mengenai inovasi kemasan dan branding dalam memperkenalkan barang kepada pembeli. Pelaku UMKM keripik singkong ibu Mudzakir masih fokus pada penjualan namun harus melakukan inovasi kemasan dan branding dengan baik. Metode pengabdian masyarakat meliputi persiapan, tahap pelaksanaan dan evaluasi. Hasil pengabdian masyarakat yakni membantu memberikan solusi kegiatan pengabdian masyarakat yang meliputi sosialisasi dan pelatihan strategi inovasi kemasan dan branding produk UMKM keripik singkong ibu Mudzakir untuk menunjang stabilitas usaha dan memperluas jangkauan pasar. Pelaku UMKM keripik singkong ibu Mudzakir menunjukkan senang dengan materi yang dipaparkan. Mereka memperluas perhatian akan pentingnya inovasi kemasan dan branding sebagai pedoman pada produk yang dibuat dan persiapan pembuatan branding dengan Canva. Dengan berlatih secara langsung dan memperluas kemampuan dalam inovasi kemasan dan branding yang menarik sesuai keinginan agar konsumen loyal terhadap produk yang dibuat.
MENINGKATKAN POTENSI UMKM KERUPUK MICIN MELALUI OPTIMALISASI PACKAGING DAN BRANDING DI DESA CAMPUREJO KABUPATEN BOJONEGORO Anggapratama, Reza; Irnawati, Dwi; Shalzabilla Meta Firanka, Sofie; Ivoka Junea, Amelia
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.3916-3923

Abstract

UMKM kerupuk micin Bu Tutik sebenarnya menghadapi banyak permasalahan, termasuk rendahnya pemanfaatan inovasi maju. Serta belum adanya informasi dalam penggunaan packaging dan branding mengenalkan barang ke pelanggan. Pelaku UMKM kerupuk micin Bu Tutik masih fokus pada penukaran barang namun belum melakukan packaging dan branding dengan baik. Ketidaksadaran dan ketiadaan informasi, citra diri yang berlebihan dan rasa takut serta kedekatan pelaku terhadap pemikiran-pemikiran inovatif dan perasaan langsung senang dengan pendekatan pertukaran yang telah selesai. Sebagai dosen, membantu memberikan solusi dengan melibatkan mahasiswa dalam pengabdian kepada masyarakat meliputi pengarahan dan pelatihan strategi branding produk UMKM kerupuk micin Bu Tutik guna mendukung stabilitas usaha dan memperluas jangkauan pasar. Metode pengabdian dilakukan secara langsung dilokasi UMKM kerupuk micin Bu Tutik di Desa Campurejo Kabupaten Bojonegoro.
FINANCIAL MANAGEMENT PLANNING OF MARGOMULYO VILLAGE FUNDS FROM THE PERSPECTIVE OF SAMIN TEACHINGS TO REALIZE SUSTAINABLE ACCOUNTABILITY Sulistyowati, Rina; Anggapratama, Reza; Rama Prasetya, Nanda
(JRAMB) Jurnal Riset Akuntansi Mercu Buana Vol 11 No 2: November 2025
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jramb.v11i2.4896

Abstract

This research aims to explore the Samin culture in relation to the planning and management of village funds in Margomulyo Village, from the perspective of Samin teachings, with the goal of achieving sustainable accountability. The research method employed in this study is a qualitative approach, utilizing a case study design. Data collection techniques include observation, interviews, and documentation. Meanwhile, the data analysis technique employs an interactive analysis model that encompasses data reduction, data presentation, and conclusion. Furthermore, data triangulation was used to validate the data. The results of the study show that the planning of village fund financial management, which includes deliberation to determine priority scales, community participation, preparation of village financial management planning (RPJMDes, ‘RKPDes, and ‘APBDes), planning mechanisms in village’ financial’ management, as well as transparency, has been implemented in accordance with Samin teachings. The implications of this study contribute to the body of knowledge in public sector accounting, and, practically, this research can serve as a reference for policy-making related to village fund management planning, based on local culture, specifically the Samin teachings. Implications Technologically, the research results can be utilized in designing a village information system based on local culture, for example, the APBDes dashboard, which includes the values of honesty (transparency), patience (deliberation process), and narimo (reward fairness), so that it is in line with the social character of the village.
Peran SCM terhadap Keputusan Pembelian Ritel Konvensional (Toko Madura) di Bojonegoro Cahya, Kevin Dwi Nur; Anggapratama, Reza; Irnawati, Dwi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.4447

Abstract

This study aims to analyze the influence of Supply Chain Management (SCM) dimensions, including Delivery Information Management, Quality Control, and Customer Relationship, on purchasing decisions in conventional stores (Toko Madura) in Bojonegoro. The research is motivated by the crucial role of SCM in enhancing the competitiveness of traditional retail businesses amid the dominance of modern retail and e-commerce. A quantitative descriptive approach, with 100 consumer respondents conventional stores (toko madura) in Bojonegoro. The results indicate that Quality Control and Customer Relationship have a significant effect on purchasing decisions, while Delivery Information Management shows no significant effect. Simultaneously, the three SCM dimensions significantly influence purchasing decisions, with a determination coefficient value of 61.5%. These findings highlight the importance of improving product quality and customer relationships as key strategies for conventional retailers to maintain customer loyalty and enhance competitiveness in the digital era.
PEMBUATAN DAN PENGELOLAAN TAG LOKASI USAHA DI GOOGLE MAPS BAGI PELAKU INDUSTRI TAHU LEDOK KULON BOJONEGORO Agustino, Muhammad; Anggapratama, Reza; Firmansyah, Eka Ilham; Santoso, Iqbal Indrawan
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol. 13 No. 1 (2026): Januari
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/t2msq763

Abstract

This community service program was carried out in Ledok Kulon Village, Bojonegoro District, Bojonegoro Regency, with the aim of improving digital literacy and the marketing capabilities of tofu industry entrepreneurs through the use of Google Maps as a business promotion platform. Based on initial observations, business owners in the area had not utilized digital technology optimally and still relied heavily on traditional marketing methods. The activities consisted of preparation, socialization, digital literacy training, hands-on practice in creating a Google Business Profile, verification assistance, monitoring, and evaluation. A hands-on mentoring approach was implemented to ensure participants gained direct learning experiences and were able to manage their business profiles independently. The results showed that 22 business owners successfully created and activated their business location tags on Google Maps, indicating the effectiveness of the program in enhancing participants’ digital capabilities. Documentation and verification demonstrated that all business profiles appeared in Google Maps searches and had begun receiving initial user views. This program has had a direct impact on increasing business visibility and has provided a foundation for the digital transformation of MSMEs in the village. Thus, this community service activity contributes to strengthening the competitiveness of local MSMEs through the use of simple, low-cost, and sustainable information technology
Peran SCM terhadap Keputusan Pembelian Ritel Konvensional (Toko Madura) di Bojonegoro Cahya, Kevin Dwi Nur; Anggapratama, Reza; Irnawati, Dwi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.4447

Abstract

This study aims to analyze the influence of Supply Chain Management (SCM) dimensions, including Delivery Information Management, Quality Control, and Customer Relationship, on purchasing decisions in conventional stores (Toko Madura) in Bojonegoro. The research is motivated by the crucial role of SCM in enhancing the competitiveness of traditional retail businesses amid the dominance of modern retail and e-commerce. A quantitative descriptive approach, with 100 consumer respondents conventional stores (toko madura) in Bojonegoro. The results indicate that Quality Control and Customer Relationship have a significant effect on purchasing decisions, while Delivery Information Management shows no significant effect. Simultaneously, the three SCM dimensions significantly influence purchasing decisions, with a determination coefficient value of 61.5%. These findings highlight the importance of improving product quality and customer relationships as key strategies for conventional retailers to maintain customer loyalty and enhance competitiveness in the digital era.
Co-Authors Afnani, Roghib Agustino , Muhammad Rizqi Agustino, Muhammad Agustino, Muhammad Rizqi Al Gufron, Muhammad Amelia Ivoka Junea Ariffudin, Iza Azhari Azhari Azhari, Azhari Bima Kusumanjaya Budianto Budianto Cahya, Kevin Dwi Nur Danang Ananda Yudha Deviana Diah Probowati Dwi Irma Rosida, Sahra Dwi Irnawati Edy Suhartono Eka Prasetya, Geraldi Esa Septian Esti Nur Fadila Esti Nur Fadila Fadila, Esti Nur Fadilla, Esti Nur Farida Isroani Firanka, Sofie Shalzabilla Meta Firmansyah, Eka Ilham Geraldi Eka Prasetya Hadi Sulthoni, Fharhan Ivoka Junea, Amelia Iza Ariffudin Junea, Amelia Ivoka Juniar Al Kadhafie, Khafia Khafia Juniar Al Kadhafie Khoirus Shobirin Kustaji Lestariningsih Lestariningsih Masahid Masahid Mei Ria Rahayu Moehadi Mugito Mugito Muhammad Al Gufron Mula Agung Barata Niswah, Syifa’un Noor, Fauzian Nur Fadila, Esti Nur Rahma Anggun Hidayati NUR ROHMAH, SITI Nurcholis Nurul Badriyah Purnomo, Ari Rahma Anggun Hidayati, Nur Rama Prasetya, Nanda Ranti Safitri Ricki Yoga Saputra Rina Sulistyowati Roghib Afnani Sahra Dwi Irma Rosida Santoso, Iqbal Indrawan Saputra, Muhammad Yoga Aditya Sari, Mutiara Dewi Anggun Puspita Selviana, Sova Shalzabilla Meta Firanka, Sofie Shofie Shalzabilla Meta Firanka Siti Nur Rohmah Siti Patonah Siti Rizqiyatul Munawaroh Sofie Shalzabilla Meta Firanka Sova Selviana Suhartono, Edy Sulaeman, Moh. Muklis Sulistyowati, Rina Syifa’un Niswah Syifa’un Niswah Vicky Eka Prasetya Wahyu Putro Utomo Wibowo, Sandi Nasrudin Yoga Saputra, Ricki