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All Journal EKONOMIS : Journal of Economics and Business JEM17: Jurnal Ekonomi Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Journal on Education Referensi : Jurnal Ilmu Manajemen dan Akuntansi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat (JRAMB) Jurnal Riset Akuntansi Mercu Buana MBIA JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Value: Jurnal Manajemen dan Akuntansi Community Development Journal: Jurnal Pengabdian Masyarakat Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat WAHATUL MUJTAMA: Jurnal Pengabdian Masyarakat Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Abdi Putra Journal of Management Studies and Development Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Economica: Journal of Economic and Economic Education Journal of Contemporary Administration and Management (ADMAN) Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Reza Anggapratama
Universitas Bojonegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pemberdayaan Masyarakat Melalui Digital Marketing Untuk Meningkatkan Akses Pasar Bagi BUMDES Berkaho Pungpungan Kabupaten Bojonegoro Kustaji, Kustaji; Anggapratama, Reza; Irnawati, Dwi; Agustino, Muhammad Rizqi; Noor, Fauzian; Selviana, Sova
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Mei 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i3.863

Abstract

BUMDes Berkaho di Desa Pungpungan, Kabupaten Bojonegoro, menghadapi tantangan dalam memperluas akses pasar karena keterbatasan strategi pemasaran yang masih bersifat konvensional. Kondisi ini menjadi alasan penting dilakukannya program pengabdian masyarakat dengan fokus pada pemanfaatan digital marketing untuk meningkatkan daya saing dan jangkauan pasar produk BUMDes. Metode pengabdian dilaksanakan melalui lima tahapan utama, yaitu persiapan, sosialisasi dan edukasi, pelatihan teknis, pendampingan implementasi, serta evaluasi dan tindak lanjut. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan pengurus BUMDes dalam memanfaatkan media sosial, marketplace, dan konten digital sebagai sarana promosi. Selain itu, terjadi peningkatan keterlibatan masyarakat dalam pemasaran digital serta terbentuknya tim khusus yang mengelola akun digital BUMDes. Kesimpulannya, program ini berkontribusi signifikan dalam memperkuat kapasitas BUMDes dan memberikan dampak positif bagi pemberdayaan ekonomi lokal.
Assistance in the Preparation of Simple Financial Statements for the Karang Taruna of Rahayu Village, Tuban Regency Anggapratama, Reza; Sulistyowati, Rina; Kustaji, Kustaji; Noor, Fauzian; Agustino , Muhammad Rizqi; Fadila, Esti Nur
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Mei 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i3.1139

Abstract

This community service program aims to strengthen the capacity of the Karang Taruna of Rahayu Village, Tuban Regency, in preparing simple financial statements in a transparent and accountable manner. The activity was initiated due to limited financial literacy and the absence of systematic financial recording, which potentially hindered organizational accountability and sustainability. Proper financial administration is essential to enhance public trust and support effective youth organizational governance at the village level. The program was implemented through several stages, including needs assessment and coordination, socialization and basic financial education, technical training on simple bookkeeping, mentoring, and evaluation. Training materials focused on recording cash inflows and outflows, preparing a general cash book, organizing transaction evidence, and compiling activity accountability reports. A participatory and practice-based approach was applied to ensure that participants could directly implement the acquired knowledge. The results indicate improved understanding and skills among administrators in preparing structured financial reports. Participants demonstrated greater competence in financial recording and documentation. This program contributes to strengthening institutional governance and promoting sustainable and accountable financial management practices within the Karang Taruna organization.
Influence of BNPL Loans and Consumer Motivation on Youth Consumptive Behavior: Evidence from Pungpungan Village, Bojonegoro Regency, Indonesia Anggapratama, Reza; Sulistyowati, Rina; Hadi Sulthoni, Fharhan; Agustino, Muhammad Rizqi; Kustaji; Noor, Fauzian
Journal of Management Studies and Development Vol. 5 No. 02 (2026): Article in Press - Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jmsd.001905

Abstract

This study aims to investigate the influence of buy-now-pay-later (BNPL) online loans and consumer motivation on the consumptive behavior of youth in Pungpungan Village, Bojonegoro Regency. The collected data were processed quantitatively.This study adopts a correlational research design to examine the relationships between buy-now-pay-later online loan usage, consumer motivation, and the consumptive behavior of youth in Pungpungan Village, Bojonegoro Regency. The final sample comprises 100 respondents. The results indicate that both Pay Later usage and consumer motivation have a positive and significant effect on the consumptive behavior of youth in Pungpungan Village, both individually and simultaneously. Pay Later usage shows a stronger influence (0.485) compared to consumer motivation (0.208), with the model explaining 31.8% of the variance in consumptive behavior. These findings suggest that the ease of deferred payments combined with high consumer motivation substantially drives impulsive and excessive spending among rural youth. This study extends the literature on consumer behavior by integrating buy-now-pay-later (BNPL) usage and consumer motivation as joint predictors of consumptive behavior in a rural youth context. It offers a novel perspective by highlighting how fintech adoption interacts with psychological drivers to shape spending patterns outside urban settings.
PENYULUHAN KEWIRAUSAHAAN BAGI UMKM BERBASIS DIGITAL DI FIJ BOJONEGORO JAWA TIMUR Edy Suhartono; Reza Anggapratama; Siti Patonah; Farida Isroani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40186

Abstract

Potensi lokal merupakan suatu aset nasional yang jika dimaanfaatkan secara maksimal dapat menambah pendapatan nasional untuk kesejahteraan rakyat. Namun, masyarakat Indonesia masih didominasi oleh kalangan yang secara praktis masih berada pada garis kemiskinan. Data Badan Pusat Statistik menunjukkan angka kemiskinan meningkat hingga 28,95 juta atau mencapai 12.25 persen dari total penduduk di Indonesia. Salah satu penyebabnya, yaitu kurangnya sosialisasi dan penerapan pendidikan ekonomi kreatif di lingkungan masyarakat yang berada di wilayah pelosok, seperti Kabupaten Bojonegoro di Provinsi Jawa Timur yang memiliki beragam potensi lokal diberbagai sektor UMKM. UMKM merupakan produk sumber penunjang ekonomi bagi masyarakat Desa Alastengah. Ironisnya, selama terbentuknya UMKM ini, hasil penjualan selalu mengalami penurunan, maka diperlukan sebuah inovasi kreatif dan inovatif bagi masyarakat setempat. Oleh karena itu, tim menggagas program Pengabdian Masyarakat guna mewujudkan kemandirian ekonomi masyarakat berbasis digital, sebuah program yang dapat membentuk masyarakat yang memiliki jiwa entrepreneurship dan kompetitif dengan pemberian edukasi terkait ekonomi kreatif. Sehingga tidak hanya terbatas pada strategi pemasaran lewat digital marketing saja.
Pengaruh Kualitas Pelayanan Kinerja BUMDES terhadap Pemberdayaan Masyarakat Desa Pungpungan Kabupaten Bojonegoro Kustaji; Reza Anggapratama; Syifa’un Niswah
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 11 No. 2 (2025): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v11i2.3946

Abstract

The Village-Owned Enterprise (BUMDes) of Pungpungan Village, Bojonegoro Regency, represents a form of village business entity that plays a crucial role in stimulating the local economy and enhancing community welfare. In its operational activities, BUMDes encounters various challenges in delivering high-quality services to optimally support the community empowerment process. Therefore, it is necessary to conduct research to examine the extent to which BUMDes service quality influences the level of community empowerment. This study employed a quantitative method with a survey approach and multiple linear regression analysis technique. The findings indicate that the performance indicators of BUMDes service quality simultaneously have a significant effect on community empowerment. Service quality variables, including tangibles, reliability, responsiveness, assurance, and empathy, collectively account for 54.4% of the variation in community empowerment, while the remaining 45.6% is attributed to other factors. It is imperative for BUMDes Pungpungan Village to enhance its service quality through capacity building, performance evaluations, and a more responsive approach to community needs.
Peningkatan Kesadaran Pajak Melalui Sosialisasi dan Edukasi Penggunaan Aplikasi Pajak Cortex bagi Masyarakat Desa Kebonagung Rina Sulistyowati; Reza Anggapratama; Khoirus Shobirin; Wahyu Putro Utomo
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2026): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i2.674

Abstract

Transformasi digital administrasi perpajakan melalui implementasi Coretax menuntut peningkatan literasi dan kesadaran pajak masyarakat, khususnya di wilayah pedesaan. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran pajak dan keterampilan penggunaan aplikasi Coretax pada masyarakat Desa Kebonagung. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi penyuluhan, edukasi interaktif, praktik langsung, dan pendampingan personal. Kegiatan dilaksanakan melalui tiga tahapan, yaitu persiapan, pelaksanaan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai kewajiban perpajakan, peningkatan keterampilan teknis dalam melakukan registrasi, pengisian, dan pelaporan Surat Pemberitahuan (SPT) melalui Coretax, serta peningkatan kesadaran dan komitmen untuk melaksanakan kewajiban pajak secara tepat waktu. Analisis menggunakan Theory of Planned Behavior menunjukkan bahwa program ini berhasil membentuk sikap positif terhadap pajak, memperkuat norma subjektif dalam komunitas, serta meningkatkan persepsi kontrol perilaku melalui penguasaan teknologi perpajakan digital. Meskipun masih terdapat kendala literasi digital pada sebagian peserta, pendekatan pendampingan yang sistematis dan berbasis praktik terbukti efektif dalam mendukung transformasi digital perpajakan di tingkat desa. Program ini berpotensi direplikasi pada komunitas lain dengan karakteristik serupa guna mendorong peningkatan kepatuhan pajak secara berkelanjutan.
Customer Relationship Management (CRM) Strategies and Service Quality in Building Customer Loyalty: A Case Study of the Grab Application in Bojonegoro, East Java, Indonesia Esti Nur Fadila; Reza Anggapratama; Dwi Irnawati
Journal of Management Studies and Development Vol. 5 No. 01 (2026): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jmsd.001675

Abstract

The expansion of application-based online transportation services has intensified competition across platforms at national and global levels, compelling companies to adopt strategies that foster long-term customer loyalty. This study examines the effects of CRM and service quality on customer loyalty toward Grab in Bojonegoro Regency, Indonesia. This study employs a quantitative approach using a survey method, in which data were collected through questionnaires distributed to Grab customers. The data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using the t-test, F-test, and the coefficient of determination (R²). The results indicate that CRM has a positive and significant effect on customer loyalty. Service quality is also found to have a positive and significant effect on customer loyalty. Furthermore, CRM and service quality simultaneously have a significant effect on Grab customer loyalty. The coefficient of determination indicates that CRM and service quality explain part of the variation in customer loyalty, while the remaining variation is influenced by other factors outside the research model. These findings underscore the importance of integrating CRM strategies and enhancing service quality in fostering customer loyalty within the online transportation industry. This study is expected to provide an empirical contribution to the development of service marketing management literature and serve as a practical reference for online transportation companies in designing sustainable customer retention strategies within both regional and global market contexts.
ANALYSIS OF THE INFLUENCE OF FINANCIAL LITERACY AND LIFESTYLE ON THE PERSONAL FINANCIAL MANAGEMENT OF BOJONEGORO UNIVERSITY STUDENTS Reza Anggapratama; Dwi Irnawati; Kustaji Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Shofie Shalzabilla Meta Firanka
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 13, No 2 (2025): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2025.v13.i2.9581

Abstract

This study aims to determine the effect of financial literacy and lifestyle on the personal financial management of Bojonegoro University students, given the low level of financial literacy in Indonesia and the importance of adequate understanding of finance to support economic growth and financial well-being. This study also aims to determine whether financial literacy and lifestyle jointly affect the personal financial management of these students. The research method used is a mixed-method approach using a sample of 100 Bojonegoro University students. Data were collected through the use of questionnaires and interviews. Quantitative data were analyzed using validity, reliability, normality, multicollinearity, heteroscedasticity, t-test, F test, and R test with the help of the SPSS version 21 application. The results showed that financial literacy had a significant effect on the personal financial management of Bojonegoro University students, while lifestyle had no significant effect. In addition, financial literacy and lifestyle together have a significant effect on the personal financial management of these students simultaneously. Financial literacy and lifestyle variables together contribute 34.92% to the personal financial management of Bojonegoro University students.
Co-Authors Afnani, Roghib Agustino , Muhammad Rizqi Agustino, Muhammad Agustino, Muhammad Rizqi Al Gufron, Muhammad Amelia Ivoka Junea Ariffudin, Iza Azhari Azhari Azhari, Azhari Bima Kusumanjaya Budianto Budianto Cahya, Kevin Dwi Nur Danang Ananda Yudha Deviana Diah Probowati Dwi Irma Rosida, Sahra Dwi Irnawati Edy Suhartono Eka Prasetya, Geraldi Esa Septian Esti Nur Fadila Esti Nur Fadila Fadila, Esti Nur Fadilla, Esti Nur Farida Isroani Firanka, Sofie Shalzabilla Meta Firmansyah, Eka Ilham Geraldi Eka Prasetya Hadi Sulthoni, Fharhan Ivoka Junea, Amelia Iza Ariffudin Junea, Amelia Ivoka Juniar Al Kadhafie, Khafia Khafia Juniar Al Kadhafie Khoirus Shobirin Kustaji Lestariningsih Lestariningsih Masahid Masahid Mei Ria Rahayu Moehadi Mugito Mugito Muhammad Al Gufron Mula Agung Barata Niswah, Syifa’un Noor, Fauzian Nur Fadila, Esti Nur Rahma Anggun Hidayati NUR ROHMAH, SITI Nurcholis Nurul Badriyah Purnomo, Ari Rahma Anggun Hidayati, Nur Rama Prasetya, Nanda Ranti Safitri Ricki Yoga Saputra Rina Sulistyowati Roghib Afnani Sahra Dwi Irma Rosida Santoso, Iqbal Indrawan Saputra, Muhammad Yoga Aditya Sari, Mutiara Dewi Anggun Puspita Selviana, Sova Shalzabilla Meta Firanka, Sofie Shofie Shalzabilla Meta Firanka Siti Nur Rohmah Siti Patonah Siti Rizqiyatul Munawaroh Sofie Shalzabilla Meta Firanka Sova Selviana Suhartono, Edy Sulaeman, Moh. Muklis Sulistyowati, Rina Syifa’un Niswah Syifa’un Niswah Vicky Eka Prasetya Wahyu Putro Utomo Wibowo, Sandi Nasrudin Yoga Saputra, Ricki