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All Journal EKONOMIS : Journal of Economics and Business JEM17: Jurnal Ekonomi Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Journal on Education Referensi : Jurnal Ilmu Manajemen dan Akuntansi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat (JRAMB) Jurnal Riset Akuntansi Mercu Buana MBIA JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Value: Jurnal Manajemen dan Akuntansi Community Development Journal: Jurnal Pengabdian Masyarakat Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat WAHATUL MUJTAMA: Jurnal Pengabdian Masyarakat Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Abdi Putra Journal of Management Studies and Development Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Economica: Journal of Economic and Economic Education Journal of Contemporary Administration and Management (ADMAN) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Reza Anggapratama
Universitas Bojonegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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PEMBUATAN DAN PENGELOLAAN TAG LOKASI USAHA DI GOOGLE MAPS BAGI PELAKU INDUSTRI TAHU LEDOK KULON BOJONEGORO Agustino, Muhammad; Anggapratama, Reza; Firmansyah, Eka Ilham; Santoso, Iqbal Indrawan
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol. 13 No. 1 (2026): Januari
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/t2msq763

Abstract

This community service program was carried out in Ledok Kulon Village, Bojonegoro District, Bojonegoro Regency, with the aim of improving digital literacy and the marketing capabilities of tofu industry entrepreneurs through the use of Google Maps as a business promotion platform. Based on initial observations, business owners in the area had not utilized digital technology optimally and still relied heavily on traditional marketing methods. The activities consisted of preparation, socialization, digital literacy training, hands-on practice in creating a Google Business Profile, verification assistance, monitoring, and evaluation. A hands-on mentoring approach was implemented to ensure participants gained direct learning experiences and were able to manage their business profiles independently. The results showed that 22 business owners successfully created and activated their business location tags on Google Maps, indicating the effectiveness of the program in enhancing participants’ digital capabilities. Documentation and verification demonstrated that all business profiles appeared in Google Maps searches and had begun receiving initial user views. This program has had a direct impact on increasing business visibility and has provided a foundation for the digital transformation of MSMEs in the village. Thus, this community service activity contributes to strengthening the competitiveness of local MSMEs through the use of simple, low-cost, and sustainable information technology
Customer Relationship Management (CRM) Strategies and Service Quality in Building Customer Loyalty: A Case Study of the Grab Application in Bojonegoro, East Java, Indonesia Esti Nur Fadila; Reza Anggapratama; Dwi Irnawati
Journal of Management Studies and Development Vol. 5 No. 01 (2026): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jmsd.001675

Abstract

The expansion of application-based online transportation services has intensified competition across platforms at national and global levels, compelling companies to adopt strategies that foster long-term customer loyalty. This study examines the effects of CRM and service quality on customer loyalty toward Grab in Bojonegoro Regency, Indonesia. This study employs a quantitative approach using a survey method, in which data were collected through questionnaires distributed to Grab customers. The data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using the t-test, F-test, and the coefficient of determination (R²). The results indicate that CRM has a positive and significant effect on customer loyalty. Service quality is also found to have a positive and significant effect on customer loyalty. Furthermore, CRM and service quality simultaneously have a significant effect on Grab customer loyalty. The coefficient of determination indicates that CRM and service quality explain part of the variation in customer loyalty, while the remaining variation is influenced by other factors outside the research model. These findings underscore the importance of integrating CRM strategies and enhancing service quality in fostering customer loyalty within the online transportation industry. This study is expected to provide an empirical contribution to the development of service marketing management literature and serve as a practical reference for online transportation companies in designing sustainable customer retention strategies within both regional and global market contexts.
Co-Authors Afnani, Roghib Agustino, Muhammad Agustino, Muhammad Rizqi Al Gufron, Muhammad Amelia Ivoka Junea Ariffudin, Iza Azhari Azhari Azhari, Azhari Bima Kusumanjaya Budianto Budianto Cahya, Kevin Dwi Nur Danang Ananda Yudha Deviana Diah Probowati Dwi Irma Rosida, Sahra Dwi Irnawati Eka Prasetya, Geraldi Esa Septian Esti Nur Fadila Esti Nur Fadila Fadila, Esti Nur Fadilla, Esti Nur Firanka, Sofie Shalzabilla Meta Firmansyah, Eka Ilham Geraldi Eka Prasetya Isroani, Farida Ivoka Junea, Amelia Iza Ariffudin Junea, Amelia Ivoka Juniar Al Kadhafie, Khafia Khafia Juniar Al Kadhafie Kustaji Lestariningsih Lestariningsih Masahid Masahid Mei Ria Rahayu Meta Firanka, Shofie Shalzabilla Moehadi Mugito Mugito Muhammad Al Gufron Mula Agung Barata Niswah, Syifa’un Noor, Fauzian Nur Fadila, Esti Nur Rahma Anggun Hidayati NUR ROHMAH, SITI Nurcholis Nurul Badriyah Purnomo, Ari Rahma Anggun Hidayati, Nur Rama Prasetya, Nanda Ranti Safitri Ricki Yoga Saputra Roghib Afnani Sahra Dwi Irma Rosida Santoso, Iqbal Indrawan Saputra, Muhammad Yoga Aditya Sari, Mutiara Dewi Anggun Puspita Selviana, Sova Shalzabilla Meta Firanka, Sofie Siti Nur Rohmah Siti Patonah Siti Rizqiyatul Munawaroh Sofie Shalzabilla Meta Firanka Sova Selviana Suhartono, Edy Sulaeman, Moh. Muklis Sulistyowati, Rina Syifa’un Niswah Vicky Eka Prasetya Wibowo, Sandi Nasrudin Yoga Saputra, Ricki