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All Journal EKONOMIS : Journal of Economics and Business JEM17: Jurnal Ekonomi Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Journal on Education Referensi : Jurnal Ilmu Manajemen dan Akuntansi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat (JRAMB) Jurnal Riset Akuntansi Mercu Buana MBIA JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Value: Jurnal Manajemen dan Akuntansi Community Development Journal: Jurnal Pengabdian Masyarakat Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat WAHATUL MUJTAMA: Jurnal Pengabdian Masyarakat Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Abdi Putra Journal of Management Studies and Development Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Economica: Journal of Economic and Economic Education Journal of Contemporary Administration and Management (ADMAN) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Reza Anggapratama
Universitas Bojonegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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PENDAMPINGAN DIGITAL MARKETING USAHA SOSIS PAK WI DESA NGULANAN KECAMATAN DANDER BOJONEGORO Dwi Irnawati; Reza Anggapratama; Geraldi Eka Prasetya; Iza Ariffudin; Khafia Juniar Al Kadhafie
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i4.1283-1288

Abstract

Pengabdian ini memiliki latar belakang terkait belum adanya pemasaran berbasis digital di Usaha Sosis Pak WI dan belum adanya merek yang menjadi ciri khas dari usaha Sosis Pak WI serta kemasan yang belum menarik untuk diperjual belikan. Padahal saat ini banyak pelanggan yang menginginkan bisa pesan online tanpa harus datang langsung ke tempat usaha Sosis Pak WI. Sehingga tim pengabdian memberikan pendampingan terkait digital marketing yang didalamnya juga akan memberikan pendampingan terkait merek dan kemasan Sosis yang menarik untuk dipasarkan. Metode yang dipakai dalam pengabdian ini yaitu pertama melalui Pendekatan terlebih dahulu untuk mencari masalah yang dihadapi oleh mitra kemudian diberikan sosialisasi terkait pentingnya digital marketing, merek dan kemasan yang menarik untuk memasarkan produk, setelah itu memberikan pendampingan terkait digitial marketing, merek, dan kemasan. Hasil dari pengabdian ini yaitu Usaha Sosis Pak WI menjadi lebih meningkat penjualannya setelah dibuatkan merek dan kemasan yang menarik serta dibuatkan akun sosial media yang bisa digunakan untuk memasarkan produk sosis Pak WI di dunia maya dan hal tersebut memudahkan konsumen maupun mitra dalam proses jual beli karena tidak harus bertemu langsung sudah bisa melakukan proses jual beli.
Tren Pembelian di Transmart Carrefour Yogyakarta: Pengaruh Atmosphere Store dan PromosiPenjualan Terhadap Pilihan Pembelian Pelanggan Anggapratama, Reza
MBIA Vol. 23 No. 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2904

Abstract

This research aims to understand the store's atmosphere and sales promotions influencing purchasing choices. This research involves a quantitative strategy. Multiple linear regression is used as a data analysis technique. Non-probability is used in research. This research relies on essential information collected through questionnaires. The research is expected to show that purchasing choices are influenced by store atmosphere and sales promotions. Based on this research's findings, store atmosphere, and sales promotions significantly influence purchasing choices where f count is 31.885 > f table 3.09. The shop's atmosphere influences purchasing choices. Namely, t count 5.202 > t table 1.988. Sales promotions influence purchasing choices, namely t count 3.182 > t table 1.988. The coefficient of determination (adjusted R2) shows that 38.4 purchasing choices are influenced by store atmosphere and sales promotions. Variables outside this research influence the remaining 61.6. Keywords: Store, Promotions, Purchasing Options, Transmart Abstrak Penelitian ini yakni memahami suasana toko dan promosi penjualan mempengaruhi pilihan pembelian. Penelitian ini melibatkan strategi kuantitatif. Regresi linier berganda digunakan sebagai teknik analisis data. Non-probability dipakai penelitian. Penelitian ini bergantung pada informasi penting yang dikumpulkan melalui kuesioner. Penelitian diharapkan bisa memperlihatkan pilihan pembelian dipengaruhi oleh suasana toko dan promosi penjualan. Berdasarkan temuan penelitian ini, hasil penelitian yakni suasana toko dan promosi penjualan sama-sama miliki pengaruh signifikan terhadap pilihan pembelian dimana f hitung 31,885 > f tabel 3,09. Suasana toko memperlihatkan miliki pengaruh terhadap pilihan pembelian yakni t hitung 5,202 > t tabel 1,988. Promosi penjualan miliki pengaruh terhadap pilihan pembelian yakti t hitung 3,182 > t tabel 1,988. Koefisien determinasi (adjusted R2) memperlihatkan 38,4 pilihan pembelian dipengaruhi oleh suasana toko dan promosi penjualan. Selebihnya 61,6 dipengaruhi variabel diluar penelitian ini. Kata kunci: Store, Promosi, Pilihan Pembelian, Transmart
MINAT BELI PENGGUNA ASURANSI AXA MANDIRI YOGYAKARTA DIPENGARUHI OLEH HARGA DAN KUALITAS PRODUK Anggapratama, Reza; Irnawati, Dwi; Kustaji, Kustaji; Rizqi Agustino, Muhammad; Noor, Fauzian; Fadila, Esti Nur; Niswah, Syifa’un; Selviana, Sova
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i1.5727

Abstract

This exploration aims to see if cost and item quality impact buying interest in AXA Mandiri Yogyakarta. Various Straight Relapse is the examination approach. This examination shows how cost and item quality impact shoppers' longing to purchase AXA Mandiri Yogyakarta. For this examination, non-likelihood inspecting was utilized. To gather information, every respondent was given a poll of 100 individuals. The examination system uses various direct relapses. Research discoveries show that factors that impact cost and, by and large, item quality impact purchasers' purchasing propensities, with a determined F of 25.536 F table of 3.09. The discoveries additionally show that cost impacts buying choices when the count is 6.030 ttable 1.988. The item quality variable impacts buy expectations with a count of 2.504, more prominent than the ttable of 1.984. In light of the coefficient of assurance definition test (adjusted R2), the cost and item quality factors contribute 33.4% to the variety of buying interest factors. Interestingly, factors other than this exploration added to an abundance of 66.6%. The cost and nature of products can impact customers' longings to purchase AXA Mandiri Yogyakarta. AXA Mandiri Yogyakarta, the board guarantees that the objective market finds the item quality alluring and cost stable.
Pelatihan Re-Branding Produk Biopest Pada Kelompok Tani Kecamatan Ponggok Kabupaten Blitar Irnawati, Dwi; Anggapratama, Reza; Barata, Mula Agung
Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 01 (2024): Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Lembaga Peneliian dan Pengabdian Masyarakat (LPPM) Universitas Islam Madura (UIM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/darmabakti.2024.5.01.22-26

Abstract

Kelompok tani kecamatan ponggok kabupaten blitar mempunyai usaha pembuatan Pestisida Alami yang terbuat dari Batok kelapa dan akan dipasarkan ke masyarakat luas, tetapi seluruh anggota kelompok tani tidak memiliki kemampuan untuk mem-branding dan mengemas produk pestisida alami tersebut agar menarik konsumen oleh karena itu kemasan yang diberikan saat ini hanya biasa saja tanpa merek. Tujuan kegiatan ini yaitu untuk membantu kelompok tani kecamatan ponggok kabupaten blitar dalam pemberian brand dan mengemas produk pestisida alami agar menarik konsumen yang mempunyai daya jual tinggi. Metode pelaksanaan kegiatan ini melakukan soslialisasi, pelatihan, dan pendampingan serta yang terakhir ada evaluasi . Hasil kegiatan ini kelompok tani dapat membuat merek dan mengemas produk pestisida alami yang saat ini disebut BIOPEST lebih menarik minat konsumen. Peningkatan kemampuan kelompok tani dalam pembuatan merek dan pengemasan produk biopest yaitu 55%, yang awalnya hanya 20% saja yang mengetahui supaya produk menjadi menarik dan setelah adanya pelatihan dan pendampingan sudah meningkat menjadi 75%.
Analisis Strategi Digital Marketing Dan Inovasi Produk Untuk Meningkatkan Penjualan Produk UMKM Di Kabupaten Bojonegoro Irnawati, Dwi; Anggapratama, Reza; Saputra, Muhammad Yoga Aditya; Cahya, Kevin Dwi Nur
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25394

Abstract

In achieving company goals through product marketing, an appropriate marketing strategy is needed. Products must continue to innovate to match the direction of the marketing media used. Digital marketing has become a common choice for companies and MSMEs. Both on a micro and macro scale, digital marketing is considered an effective strategy to introduce products to the wider community. Creating efficient marketing flows and continuously innovating products, companies can increase profits and sales significantly. This study aims to evaluate the influence of digital marketing and product innovation on increasing product sales. The method used in this study is using a discriptive quantitative approach, the population in the study is producers and consumers of RENA Fashion Bojonegoro which amounts to 18 people from producers and 1,005,671 people from consumers. Then for sampling using the slovin formula to produce a sample of 97 people, and the data analysis technique used is using SPSS 22. RENA Fashion Bojonegoro was the subject of research. The results showed that digital marketing and product innovation either together or individually had a positive effect on increasing product sales
Peningkatan Potensi Sektor Ekonomi Melalui Pemberdayaan Lembaga Masyarakat di Desa Betet Melalui KKN-T`K Universitas Bojonegoro Reza Anggapratama Anggapratama; Siti Rizqiyatul Munawaroh; Mei Ria Rahayu
Jurnal Pengabdian Kepada Masyarakat Abdi Putra Vol 4 No 3 (2024): September 2024
Publisher : Universitas Nusa Putra & Persatuan Insinyur Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/abdiputra.v4i3.289

Abstract

The Bojonegoro University KKN-TK program implemented in Betet Village, Kepohbaru District, Bojonegoro Regency aims to help the village community in overcoming poverty problems in order to achieve prosperity. The preparation of the work program is adjusted to the potential of the village which is focused on empowering community institutions. Based on the results of the village potential analysis, the main work programs were formulated, including (1) Socialization and assistance in financial management and administration of GAPOKTAN; (2) Empowerment of village youth through training in making briquettes from tobacco stem waste; (3) Socialization and training in making liquid organic fertilizer (POC); (4) Empowerment of village women through training in making fried onions. The results of this work program were that GAPOKTAN began to implement good administration and financial management, village youth understood the utilization of tobacco waste, farmers began to apply the use of POC and village women had knowledge about entrepreneurship. By utilizing the potential of the village, this work program can have a sustainable impact.
MENINGKATKAN POTENSI UMKM KERUPUK MICIN MELALUI OPTIMALISASI PACKAGING DAN BRANDING DI DESA CAMPUREJO KABUPATEN BOJONEGORO Anggapratama, Reza; Irnawati, Dwi; Shalzabilla Meta Firanka, Sofie; Ivoka Junea, Amelia
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.3916-3923

Abstract

UMKM kerupuk micin Bu Tutik sebenarnya menghadapi banyak permasalahan, termasuk rendahnya pemanfaatan inovasi maju. Serta belum adanya informasi dalam penggunaan packaging dan branding mengenalkan barang ke pelanggan. Pelaku UMKM kerupuk micin Bu Tutik masih fokus pada penukaran barang namun belum melakukan packaging dan branding dengan baik. Ketidaksadaran dan ketiadaan informasi, citra diri yang berlebihan dan rasa takut serta kedekatan pelaku terhadap pemikiran-pemikiran inovatif dan perasaan langsung senang dengan pendekatan pertukaran yang telah selesai. Sebagai dosen, membantu memberikan solusi dengan melibatkan mahasiswa dalam pengabdian kepada masyarakat meliputi pengarahan dan pelatihan strategi branding produk UMKM kerupuk micin Bu Tutik guna mendukung stabilitas usaha dan memperluas jangkauan pasar. Metode pengabdian dilakukan secara langsung dilokasi UMKM kerupuk micin Bu Tutik di Desa Campurejo Kabupaten Bojonegoro.
ANALYSIS OF THE POTENTIAL OF THE COASTAL VILLAGE OF KARANGAGUNG, TUBAN REGENCY FOR VILLAGE ECONOMIC GROWTH THROUGH BLUE ECONOMY FACTORS Anggapratama, Reza
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 13, No 1 (2024): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2024.v13.i1.8677

Abstract

The impact of globalization on the emergence of the idea of sustainable growth or Sustainable Development Goals (SDGs) was introduced by the United Nations (UN) on September 25 2015. The cycle of economic activity that sustainably utilizes marine and coastal resources is outlined in the blue economy. This research aims to assess the potential of the coastal village of Karangagung, Tuban Regency, in achieving sustainable economic growth goals related to marine ecosystems and to determine the challenges in managing this potential through the application of blue economy factors. Blue economy factors include workforce (X1), capital (X2), technology (X3) and income (X4). The research method uses a mixed method. Mix methods are a combination of quantitative and qualitative research. The quantitative method uses multiple linear regression analysis. Questionnaires were distributed to 355 respondents. Qualitative method through FGD and interviews. The research results show that it partially influences village economic growth with an F-count of 2138.583 > 3.02. The results simultaneously show that workforce with a value of 0.000, capital with a value of 0.003, technology with a value of 0.000 and income with a value of 0.000 affect village economic growth. The results of the coefficient of determination with a value of 96.1% show that workforce, capital, technology and income influence village economic growth. The results of FGDs and interviews with fishermen and village officials show that workforce, capital, technology, and income influence village economic growth because most Karangagung village residents earn their livelihood as fishermen, influencing the village's economic growth.
Community Empowerment: Strengthening the Capacity of Bumdes Management "Sidorejo Makmur" Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Reza Anggapratama; Dwi Irnawati; Mugito; Budianto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6147

Abstract

The existence of (BUMDesa) "Sidorejo Makmur" belonging to the Sidorejo Village Government, Sukosewu District, Bojonegoro Regency, is expected to be able to strive for, strengthen, and improve the economy in the village. However, this institution still faces various problems, especially regarding management capacity. The management's managerial abilities are still far from the expectations of business entity management standards. Management still receives minimal training in planning business activities, administration of business entities and management and supervision of a business entity. The inability and fear of taking steps still occurs among all administrators, who are still new players, so innovative ideas are still dry and stuck on old businesses running in BUMDesa business units that have existed for a long time. This service and empowerment seek to strengthen administrators' capacity to increase their capacity in managing business management and finding various solutions for the progress and development of BUMDesa. So that the objectives of the activity are carried out and achieved well, mentoring also involves students starting from socialization of activities, and simple management training, strengthening management capacity, administrative management, and strengthening opportunities for developing business potential so that BUMDesa administrators can carry out their functions optimally, manage BUMDes, control and regulate activities a business that is managed and can be held accountable for activities to all stakeholders, the end of which will be the prosperity of the village community.
Empowering Farmer Groups in Ponggok District, Blitar Regency in the Creative Economy Era with Digital Marketing Anggapratama, Reza; Irnawati, Dwi; Yudha, Danang Ananda; Azhari, Azhari
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3266

Abstract

The creative economy plays a vital role in business growth and economic growth. The rapid growth of the internet results from technological advances in today's digital era. One strategy to overcome competition and boost income is to empower farmer groups with digital marketing in the creative economy era. The farmer group in Ponggok District, Blitar Regency, is one of them. Farmer groups in Ponggok District process waste from coconut shells often found in Ponggok District Blitar Regency. Natural pesticides or biopesticides (BIOPEST) can be made from coconut shells processed by Ponggok District, Blitar Regency farmer groups. Digital marketing and education in the creative economy are discussed in this report. This did because the farmer groups in Ponggok District, Blitar Regency, still needed to understand. As a result, this activity aims to educate farmer groups on how to market digitally in the future. This activity focuses on developing quality capabilities to face business competition in the creative economy sector by using digital marketing, such as packaging, adding economic value, becoming a commodity, and managing a business.
Co-Authors Afnani, Roghib Agustino, Muhammad Rizqi Al Gufron, Muhammad Amelia Ivoka Junea Ariffudin, Iza Azhari Azhari Azhari, Azhari Bima Kusumanjaya Budianto Budianto Cahya, Kevin Dwi Nur Danang Ananda Yudha Deviana Diah Probowati Dwi Irma Rosida, Sahra Dwi Irnawati Eka Prasetya, Geraldi Esa Septian Esti Nur Fadila Esti Nur Fadila Fadila, Esti Nur Fadilla, Esti Nur Firanka, Sofie Shalzabilla Meta Geraldi Eka Prasetya Isroani, Farida Ivoka Junea, Amelia Iza Ariffudin Junea, Amelia Ivoka Juniar Al Kadhafie, Khafia Khafia Juniar Al Kadhafie Kustaji Lestariningsih Lestariningsih Masahid Masahid Mei Ria Rahayu Meta Firanka, Shofie Shalzabilla Moehadi Mugito Mugito Muhammad Al Gufron Mula Agung Barata Niswah, Syifa’un Noor, Fauzian Nur Fadila, Esti Nur Rahma Anggun Hidayati NUR ROHMAH, SITI Nurcholis Nurul Badriyah Purnomo, Ari Rahma Anggun Hidayati, Nur Rama Prasetya, Nanda Ranti Safitri Ricki Yoga Saputra Roghib Afnani Sahra Dwi Irma Rosida Saputra, Muhammad Yoga Aditya Sari, Mutiara Dewi Anggun Puspita Selviana, Sova Shalzabilla Meta Firanka, Sofie Siti Nur Rohmah Siti Patonah Siti Rizqiyatul Munawaroh Sofie Shalzabilla Meta Firanka Sova Selviana Suhartono, Edy Sulaeman, Moh. Muklis Sulistyowati, Rina Syifa’un Niswah Vicky Eka Prasetya Wibowo, Sandi Nasrudin Yoga Saputra, Ricki