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All Journal ETIKONOMI Jurnal Manajemen Teknologi Jurnal Ekonomi Syariah Teori dan Terapan Jurnal Ekonomi dan Bisnis Islam Al Tijarah SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah al-Uqud : Journal of Islamic Economics Ihtifaz: Journal of Islamic Economics, Finance, and Banking Cakrawala: Jurnal Litbang Kebijakan Ekonomi dan Bisnis International Journal of Islamic Business and Economics (IJIBEC) ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES NUKHBATUL 'ULUM : Jurnal Bidang Kajian Islam Indonesian Journal of Halal Research Jurnal Riset Akuntansi Kontemporer Oeconomicus Journal of Economics Journal of Islamic Law El-Qist : Journal of Islamic Economics and Business (JIEB) Airlangga Journal of Innovation Management Jurnal Manajemen dan Inovasi (MANOVA) Etihad: Journal of Islamic Banking and Finance Journal of Economics Development Issues Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan Nomicpedia: Journal of Economics and Business Innovation Journal of Islamic Economics Lariba IIJSE Journal of Finance and Islamic Banking Madania: Jurnal Kajian Keislaman Asian Journal of Law and Islamic Finance Jurnal Manajemen Pendidikan Islam
Ana Toni Roby Candra Yudha
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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Journal : ETIKONOMI

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Exploring a Consumption Value Model for Islamic Halal Cosmetics Ana Toni Roby Candra Yudha; Rizka Rahmatillah Zidna; Novi Febriyanti
ETIKONOMI Vol 23, No 2 (2024)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v23i2.36080

Abstract

Research Originality: Halal cosmetics segmentation requires detailed analysis to enable stakeholders from the industry sector to optimize marketing and sales. The findings of this study are interesting, the market opportunity specifically for women is not only in consumption volume but also production, especially with market segmentation among millennials and Gen Z.Research Objectives: This research aims to determine the simultaneous and partial effects of halal labeling, product quality, religiosity, and online consumer reviews on purchasing decisions regarding halal cosmetic products among female and male consumersResearch Methods: This research employed an online survey method with 203 respondents. It also employed the SEM-PLS to evaluate models and validate hypotheses, and Multi-Group Analysis (MGA), which is employed to determine the gender effect's position on the hypotheses.Empirical Results: The results with the SEM-PLS method show that product quality, online consumer reviews, and religiosity satisfactorily influence purchasing decisions, this is not the case with the halal label. It seems that online consumer reviews are more suitable for male consumers. Appearance and persuasive factors are more important for male consumers who value rational factors compared to female consumers.Implications: The findings of this research are significant due to the comparison drawn between male and female consumers. Such a comparison aids practitioners and business professionals in effectively delineating market demands and preferences. When developing halal cosmetic products, manufacturers must consider not only the product's sales potential but also its efficacy and potential side effects upon usage.JEL Classification: M5, M10, M21How to Cite:Yudha, A.T.R.C., Zidna, R.R & Febriyanti, N. (2024). Exploring a Consumption Value Model for Halal Cosmetics. Etikonomi, 23(2), 465 – 480. https://doi.org/10.15408/etk.v23i2.36080.
Co-Authors Abdul Hakim Abdul Mu’izz Achmad Room Fitrianto Agus Afandi Ahmad Danu Syaputra, Ahmad Danu Ahmad Saifudin, Ahmad Ainin Nur Mufidah Ajeng Tita Nawangsari Akbar Pratama Kartika Akh. Yunan Atho'illah Al-Kamal, Abdullah Muhammad Alfadia Fitri Aini Alfin Maulana Alvina Mutia Hendarti Amalia Yustika Andaru Rachmaning Dias Prayitno Andhy Permadi, Andhy Andi Triyanto Andriani Samsuri Ani Fatmawati Anisa Fadilah Zustika Arianti, Bella Dahniar Arifin, Rahman Arista, Setia Rini Astuti, Setyani Agung Dwi Atho'illah, Akh. Yunan Atho'illah, Akhmad Yunan Atho?illah, Akhmad Yunan Aulia, Fa'iqotur Awwaliah, Habibah Azhar, Masyhuri Debby Nindya Istiandari Dharmawan, Ferry Dikuraisyin, Basar Dk Hjh Saerah Pg Hj Petra Dusturiya, Nyda Eka Mega Pertiwi Erly Erlian Kurniawati Fadilla, Siti Fauziah, Nailatin Febiola Bunga Asprila Febriyanti, Novi Habibah Awwaliah Habibah Awwaliah Habibi, M. Lutfillah Hammis Syafaq Handila Rizka harir, muharir Himami, Fatikul Ida Wijayanti Imam Wahyudi Indrawan, Imam Wahyudi Ivan Riyadi, Ivan Izzuddin M. Afif Junjunan, Mochammad Ilyas Kafabih, Abdullah LATIF, SALWA SABRINA Lusiana Dewi M. Lathoif Ghozali M. Lutfillah Habibi Maghfiroh, Aulya Putri Maksum, Maksum Masrufa, Nur Masyhuri Azhar Maziyah Mazza Basya Md Atiqur Rahman Sarker Melis Misnen Ardiansyah, Misnen Mochammad Andre Agustianto Mohamad Yusak Anshori Mohammad Khoiruzi Afiq Mohd Azli, Rafidah binti Muhamad Nafik Hadi Ryandono, Muhamad Nafik Muhammad Hamdan Ali Masduqie Muhammad Rendy Setiawan Muharir, Muharir Mutia Hendarti, Alvina Nasif Sidquee Pauzi Novi Febriyanti Novia Putri Artanti Nurlailah Nurlailah Nurul Huda Nurul Huda Nurul Huda Nurul Izzah Adiningsih Nyda Dusturiya Pauzi, Nasif Sidquee Pertiwi, Eka Mega Petra, Dk Hjh Saerah Pg Hj Pradessari, Alda Putra, Muhammad Deni Rafidah binti Mohd Azli Ratna Indah Lestari Rianto Anugerah Wicaksono Rina Ramadhani Riska Delta Rahayu Riski Delta Ningtyas Rizka Rahmatillah Zidna Rizqa Rahmaddina Rofiki, Akhmad Rofiqoh, Isnaini Rosidhah, Nafi Ngatur Sabella Putriani Salsa Yuli Setiani Samawi, Mohammad Wirmon Saprida, Saprida Saputra, Gery Akbar Sarker, Md Atiqur Rahman Selly Nursafitri Septiani, Arinda Sherawali Sherawali Sherawali Sherawali Sherawali, Sherawali Slamet Haryono Sri Wigati Sugiyanto Sugiyanto Sugiyanto Sukoco, Anton Syahruddin Syahruddin Syahruddin Syahruddin Syarifudin Syarifudin Syarifudin Syarifudin Syarifudin Syarifudin Ummi Hanik Vinka Alysia Wahid, Muhammad Ilham Wijayanti, Ida WULANDARI, TIFFANI AYU Yalina, Nita Yayan Firmansah ZAKARIYA, NOVIE ANDRIYANI Zakiyatul Fakhiroh Zulfiah, Hilya