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All Journal Jurnal Teknik Industri Jurnal Keuangan dan Perbankan Trikonomika: Jurnal Ekonomi Indonesian Journal of Science and Technology Jurnal Ilmiah Econosains Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal Bisnis dan Manajemen YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Majalah Ilmiah UNIKOM FIRM: Journal of Management Studies Indonesian Community Service and Empowerment Journal (IComSE) Jurnal Ekonomi Bisnis Dan Industri (EBI) International Journal of Research and Applied Technology (INJURATECH) MATRIX : JURNAL MANAJEMEN TEKNOLOGI DAN INFORMATIKA Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Manajemen Informatika, Sistem Informasi dan Teknologi Komputer (JUMISTIK) Jurnal Salingka Nagari ASEAN Journal for Science and Engineering in Materials ASEAN Journal of Educational Research and Technology Jurnal Manajemen, Bisnis dan Kewirausahaan Software Engineering in Computing Systems
Eddy Soeryanto Soegoto
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Komputer Indonesia
Aerospace Engineering Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Neuroscience Social Sciences Other

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PENDEKATAN DESIGN THINKING DALAM STRATEGIC DESIGN ENTREPRENEURSHIP UNTUK PENGEMBANGAN CREATIVE MARKETING AGENCY: STUDI KASUS KAMAR ATAS Rahmadani, Indri Kristanty; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Bachtiar, Adam Mukharil; Sumitra, Irfan Dwiguna
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19456

Abstract

The development of the creative industry has encouraged the emergence of various creative marketing agencies that rely on creativity and design strategies as competitive advantages in entrepreneurial activities. Design is not merely positioned as a visual element, but also as a strategic approach that shapes business value, strengthens brand identity, and enhances corporate competitiveness. This study aims to analyze design-based entrepreneurship strategies in the business development of a creative marketing agency through a case study of KAMAR ATAS. The research employs a qualitative approach using a case study method, with secondary data derived from company profiles, business documentation, and relevant literature. The findings indicate that the implementation of design as an entrepreneurship strategy at KAMAR ATAS is manifested through the integration of creative services, the utilization of integrated media, and the strengthening of brand identity across various marketing activities. These strategies contribute to increasing business value and ensuring business sustainability amid competition in the creative industry. This study is expected to provide a conceptual contribution to the discourse on design-based entrepreneurship, particularly in the development of creative marketing agencies. Key Words: Entrepreneurship, Strategic Design, Creative Industry, Creative Marketing Agency
TINJAUAN LITERATUR : MODEL STRATEGI KOMUNIKASI PEMASARAN DIGITAL PADA USAHA MIKRO KECIL DAN MENENGAH Fristaloka, Gina Dwi; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19527

Abstract

The rapid development of technology today, especially in digital marketing for Micro, Small and Medium Enterprises (MSMEs), often causes MSME players to experience confusion in determining the priorities for using this technology. The abundance of technology tends to be underutilized by MSME players in developing their businesses. This study aims to develop a strategic model applied to an effective technology roadmap for MSMEs to enhance their competitiveness. The methodology employed in this research is based on a systematic literature review of reputable scientific articles published in the last five years (2020-2025). The results of the study formulate a roadmap model consisting of four crucial stages: (1) The foundation & readiness phase, which focuses on legality and financial literacy; (2) The transaction & capital access phase, which emphasizes the adoption of marketplaces and digital payments; (3) Engagement & Ethics Phase, which prioritizes creative content and storytelling; and (4) Integration & Sustainability Phase, which implements CRM and supply chain management. This study concludes that marketing communication strategies in the digital era cannot be implemented simultaneously. The main implication of this study emphasizes that digital marketing failures are often caused by weak foundations. Therefore, MSMEs are advised not to jump straight into complex technologies without first addressing legal and operational fundamentals to ensure business sustainability. Key Words: Digital marketing, Marketplace, MSME, Roadmap, Social Commerce
ANALISIS KOMPARATIF DESAIN KEMASAN PRODUK SABUN BATANG JENAMA FRAGRANDE PASAR DOMESTIK DAN EKSPOR BERDASARKAN ELEMEN VISUAL PADA TEORI DESAIN KEMASAN Sugilar, Audya Pridita; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19628

Abstract

Fragrande is an Indonesian local brand offering beauty care products consisting of body care and fragrance items. The brand plans to expand into international markets by introducing several products, including bar soap, body mist, nourishing hair oil, perfume oil, and face mist. Differences in target markets cause a product to adopt different packaging designs between domestic and export distribution. These changes involve visual design elements that shape the product’s character. This study aims to analyze the differences in visual elements of the packaging of Fragrande bar soap for domestic and export markets based on the visual elements in the packaging design theory of Klimchuk and Krasovec. The research employs a descriptive qualitative comparative method through visual observation of Fragrande bar soap packaging. The analysis is conducted by identifying packaging visual elements, including color, typography, layout, space, and material, and examining them through the design principles of balance, hierarchy, contrast, unity, and simplicity. The urgency of this research lies in contributing academically to visual communication design studies in product packaging, providing a reference for designers in developing packaging for global markets, and demonstrating that design changes are not merely aesthetic but function as a visual positioning strategy. The results show that the domestic packaging tends to present a dense and informative visual structure, whereas the export packaging displays a simpler composition emphasizing an emotional experience approach through hierarchy. Key Words: packaging, branding, local products, export products, design communication visual
Integration Of Hirka Packaging As A Physical Output Of The System E-Commerce In Improving Customer Experience Fadillah, Ismail Hudan; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of e-commerce as an applied information system has changed the interaction pattern between brands and consumers, where user experiences are increasingly mediated by non-physical digital processes. This condition creates limitations in conveying material value, product quality, and brand character, especially for products that emphasize material aspects and an artisan approach. This study aims to analyze the role of packaging as a physical output in the e-commerce system architecture and its contribution to enhancing the customer experience value of the local leather shoe brand HIRKA. The study uses a qualitative approach with a case study method. Data collection was carried out through observations of the marketplace system and HIRKA packaging design, in-depth interviews with brand owners, and literature studies related to e-commerce information systems and technology-based customer experience. The results show that packaging functions as an extension of the information system that translates data, visual representations, and digital narratives into a physical post-purchase experience. The integration between the e-commerce system and packaging design creates continuity between the digital process and the physical output, narrowing the gap in user experience, and increasing customer perceptions of value, trust, and satisfaction. These findings emphasize that evaluation of e-commerce system performance needs to consider the quality of integration between the digital system and the physical output as part of the overall customer experience.
Technopreneurship and Digital Innovation as Determinants of MSME Competitive Advantage: A Strategic Management Perspective in the Digital Economy Era Burhanuddin, Burhanuddin; Soegoto, Eddy Soeryanto; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil; Wahdiniwaty, Rahma
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1311

Abstract

Digital transformation is understood as a systematic process that influences the entire management cycle—from strategy formulation and implementation to organizational performance evaluation. This study aims to analyze the effect of digital innovation, technopreneurial managerial competence, and technology orientation on the competitive advantage of Small and Medium Enterprises (SMEs). A quantitative approach was employed using a survey method involving 150 SME respondents who had adopted digital technologies, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that digital innovation, technopreneurial managerial competence, and technology orientation have a positive and significant impact on SMEs’ competitive advantage, explaining 71.7% of the variance. These findings highlight the importance of integrating technopreneurship and digital innovation as an effective managerial strategy to enhance the competitiveness and sustainability of SMEs. The study provides practical implications for SME owners to prioritize managerial competence development, technology adoption, and innovation culture while offering guidance for future research to consider external factors influencing competitive advantage models.
Persaingan PayLater di Indonesia: Analisis Pasar dan Peramalan Minat Konsumen Berbasis Data Science Koswara, Asep; Tarso, Tarso; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Bachtiar, Adam Mukharil; Sumitra, Irfan Dwiguna
Jurnal Salingka Nagari Vol. 4 No. 2 (2025): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

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Abstract

This study examines the dynamics of consumer interest in PayLater services in Indonesia by leveraging big data from Google Trends for the 2023–2025 period. Using a qualitative approach that integrates spatial analysis and Python-based predictive modeling, this research aims to map temporal search patterns, the geographical distribution of adoption, and the socio-economic factors influencing consumer preference toward three major platforms: Kredivo, Akulaku, and Shopee PayLater. The methodology includes time-series analysis, provincial-level geospatial mapping, and forecasting using the Facebook Prophet algorithm. The findings reveal that PayLater search interest is cyclical, with significant spikes during e-commerce campaigns, public holidays, and monthly payday cycles. Spatially, a sharp adoption disparity exists between urban areas and regions with limited digital infrastructure. Kredivo exhibits the most balanced regional distribution, while Akulaku is heavily concentrated in West Java, and Shopee PayLater shows strong penetration in non-Java regions. The forecasting results project sustained growth in interest through 2027, providing strategic implications for fintech companies in expanding digital financial inclusion across Indonesia.
The Role of Visual Identity Design and Digital Technology in Developing Local Photography Studio Entrepreneurship: A Case Study of Natsume Studio Foto Cianjur Akbar, Aldi Mohamad; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil; Mohamad Akbar, Aldi
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of digital technology has reshaped entrepreneurial practices in the creative industry, including local photography studios. However, many creative MSMEs have not yet optimized visual identity design and digital media as strategic business assets. This study examines the role of visual identity design and digital media in supporting entrepreneurial development within a local photography studio. Using a qualitative case study approach, data were collected through visual observation, semi- structured interviews, and documentation of promotional media. The findings show that consistent visual identity design supported by digital platforms helps build a professional image, strengthen consumer trust, enhance brand recognition, and improve competitiveness. This study underscores the importance of visual identity and digital media as strategic and accessible tools for sustaining local creative enterprises in the digital era.
Analysis of the Development and Business Opportunities of Digital Business in Indonesia in the Last Five Years Lukito Angga Prasakti; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Adam Mukharil Bachtiar
Eduvest - Journal of Universal Studies Vol. 6 No. 4 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i4.53071

Abstract

Indonesia's digital economy has shown rapid growth over the past five years. The e-Conomy SEA 2024 report noted that the gross merchandise value (GMV) of the digital economy increased from US$27 billion in 2018 to US$90 billion in 2024, with projections of reaching US$200–360 billion by 2030. The largest contribution comes from the e-commerce sector, which reached US$65 billion in 2024. Meanwhile, the adoption of digital payments and fintech is increasing rapidly; Bank Indonesia reported that electronic money transactions increased from 47.2 trillion rupiah in 2018 to 594.2 trillion rupiah in 2024. This article is designed to map trends, analyze opportunities, and link digital business developments in Indonesia to government policies, technological developments, consumer behavior, and the startup and MSME ecosystems. The research will employ a systematic literature review approach and secondary data analysis from government reports, scientific journals, and industry surveys. In addition to examining e-commerce and fintech, the study will also examine the edtech subsector—which is projected to have a market value of US$3.23 billion in 2024 with a predicted annual growth of 11.79% through and healthtech, with transaction value projected to increase from US$16 billion in 2023 to US$34 billion in 2027. Challenges such as digital infrastructure inequality, talent shortages, data privacy and cybersecurity regulations, and funding gaps will also be part of the analysis. This research is expected to provide a comprehensive mapping and strategic recommendations for the government, business actors, and researchers to strengthen Indonesia's digital business ecosystem.
DIGITAL CROWDSOURCING UNTUK INFRASTRUKTUR PERKOTAAN: PENDEKATAN TATA KELOLA SMART CITY Linda Norhan; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
Jurnal EBI Vol 8, No 1 (2026): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v8i1.525

Abstract

The primary challenge in maintaining infrastructure within developing urban areas is the government's limited capacity to monitor damage in real-time. This study aims to develop and evaluate 'JagaInfra', a web-based platform designed using the Laravel framework as an instrument of social technopreneurship. This research adopts the Design Science Research (DSR) methodology to design a technological artifact that resolves the inefficiency of the reporting bureaucracy. The study highlights how the transformation from manual reporting to a digital crowdsourcing system can enhance public participation. System evaluation results indicate that location validation features (geotagging), distribution map visualization, and transparency in handling status are capable of improving data accountability and public trust. Managerially, JagaInfra offers an effective collaborative governance model within the Smart City ecosystem
Energy-Harvesting Materials for Autonomous Smart Farming Sensors: A Literature Review Riska Endah Septiani; Bobi Kurniawan; Senny Luckyardi; Eddy Soeryanto Soegoto; Dostnazar Ximmataliyev; Mohd. Kamir Yusof; Tomas Chochole; Hewa Majeed Zangana
ASEAN Journal for Science and Engineering in Materials Vol 6, No 1 (2027): AJSEM: Volume 6, Issue 1, March 2027
Publisher : Bumi Publikasi Nusantara

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Abstract

The integration of the Internet of Things (IoT) in smart farming is hindered by limited battery life and the environmental impact of electronic waste. This review evaluates the development of energy-harvesting materials as a solution to power autonomous agricultural sensors. Through a systematic review, this paper analyzes three main mechanisms: Organic Photovoltaic (OPV), triboelectric nanogenerator/piezoelectric nanogenerator (TENG/PENG), and thermoelectric generator (TEG). Flexible polymers for TENGs and perovskite-based solar cells have the highest potential in addressing canopy shading and outdoor weather challenges. However, material toxicity and degradation due to UV and humidity remain major obstacles. Future research must prioritize biocompatible materials and hybrid systems to ensure the sustainability of precision agriculture.
Co-Authors Adam Mukharil Bachtiar Adani Ghina Puspita Sari Adhea Vinora Putri Adilah, N Agis Abdi Rafdhi Agis Abhi Rafdhi Agung Nugraha Agus Mulyana Agustin, Nada Delia Akbar, Aldi Mohamad Albar, Chepi Nur Asep Bayu Dani Nandiyanto Asep Koswara Bachtiar, Adam Mukharil Bobi Kurniawan, Bobi Burhanuddin Burhanuddin Chepi Nur Albar Cindy Nuke Mardika Daniel Maruli Dedi Sulistiyo Soegoto Dian Dharmayanti Dicky Kurniawan Dina Oktafiani Dostnazar Ximmataliyev Elfiyah, E Fadillah, Ismail Hudan Firmansyah Firmansyah Fitri Febriyanti Fristaloka, Gina Dwi Goh Kang Wen Hani Irmayanti Hayati, Euis Neni Hayin Ananta Herman Soegoto Herry Saputra Hewa Majeed Zangana Hidayat Hidayat Ilham Zaki Iluh Sri Purwani Imanuel Eko Anggun Sugiyono Irfan Dwiguna Sumitra Irine Sofianty Juliana Karin Jumansyah, Rizky Kamil, N H Lia Warlina Linda Norhan Luckyardi, Senny Lukito Angga Prasakti M Mulyanto Makalalag, Sukiman Maryati, Mari Maulana, Hanhan Mohamad Akbar, Aldi Mohd. Kamir Yusof Muhammad Ananta Hafidz Muhammad Habibi Putera Muhammad Ikhlas Naufalsyah Ranau Muhammad Irfan Nada Archy Dhafina Nadia Tahiyyah Alifia Natalia, Tri Widiati Novia Aenu Rizqi Nurintang Nurintang Nurul Amelia Puri Swastika Gusti Krisna Dewi Putera, Muhammad Habibi Rafdhi, Agis Abhi Ragadhita, Risti Rahma Wahdiniwaty Rahma Wahdiniwaty Rahmadani, Indri Kristanty Raka Pradana Kostarian Rania Febiananda Rina Maryanti Rio Yunanto Riska Endah Septiani Rizky Jumansyah Rofi Fadilah Madani Saputra, Herry Senny Luckyardi Shinta Wanda Kusuma Modjo Soegoto, Dedi Sulistiyo Sri Supatmi Sri Supatmi Sri Yuliawati Sufa Atin Sugilar, Audya Pridita Sumitra, Irfan Dwiguna Suryatno Wiganepdo Soegoto Sutisnawati, Yayah Tarso, Tarso Theresia Valentina Lumban Gaol Tiara Salsabila Tomas Chochole Tri Utomo Wiganarto Tri Widianti Natalia Wellga Berlianti Zainal Arifin Hasibuan Zanjabil Zulkarnain