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All Journal Jurnal Teknik Industri Jurnal Keuangan dan Perbankan Trikonomika: Jurnal Ekonomi Indonesian Journal of Science and Technology Jurnal Ilmiah Econosains Format : Jurnal Imiah Teknik Informatika Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal Bisnis dan Manajemen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Majalah Ilmiah UNIKOM Jurnal Ilmu Politik dan Komunikasi FIRM: Journal of Management Studies Didaktik : Jurnal Ilmiah PGSD STKIP Subang Indonesian Community Service and Empowerment Journal (IComSE) Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Sains Manajemen Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Administrasi Bisnis (J-Adbis) International Journal of Entrepreneurship & Technopreneur (INJETECH) International Journal of Research and Applied Technology (INJURATECH) DIVAGATRA - Jurnal Penelitian Mahasiswa Desain International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of World Science Jurnal Sains Informatika Terapan (JSIT) MATRIX : JURNAL MANAJEMEN TEKNOLOGI DAN INFORMATIKA Journal of Artificial Intelligence and Digital Business Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Manajemen Informatika, Sistem Informasi dan Teknologi Komputer (JUMISTIK) ASEAN Journal for Science and Engineering in Materials ASEAN Journal of Educational Research and Technology Jurnal Manajemen, Bisnis dan Kewirausahaan Integrated System and Management Technology Software Engineering in Computing Systems Jurnal Nasional Komputasi dan Teknologi Informasi Optimal: Jurnal Ekonomi dan Manajemen
Eddy Soeryanto Soegoto
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Komputer Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Neuroscience Social Sciences Other

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STUDY PROGRAM PERFORMANCE IMPROVEMENT MODEL BY WAY OF PERFORMANCE MANAGEMENT SUPPORTED BY UTILIZATION OF INFORMATION TECHNOLOGY AND ORGANIZATIONAL CLIMATE IN UNIKOM Soegoto, Eddy Soeryanto
Majalah Ilmiah UNIKOM Vol. 15 No. 1 (2017): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.279 KB)

Abstract

The Performance of Study Program is the determinant factor of Higher Education performance. The decrease of the number of students enrolling in the StudyProgram (Prodi), the accreditation result of Prodi, the duration of student studyand the absorption of alumni are the factors of Prodi performance that have notbeen achieved yet according to the purpose of the Institution. The problem ispointed out that only the utilization of information technology has not beenevenly distributed both to lecturers and employees, to unorganized organizational climate, and performance management that has not been effectively implemented. Based on these phenomena, the purpose of this study is to obtain theresults of the study and analysis of the study program performance model affected by management performance with the help of utilization of informationtechnology and organizational climate.Research approach is quantitative. The object of research is the study programin UNIKOM environment with saturated samples amounted to 27 Study Programs. Data collection uses questionnaires, interviews and documentation. Theanalysis procedure is path analysis.Research result shows that the performance of study program in the UNIKOMenvironment has not been in accordance with institutional expectations, especially in the acquisition of accreditation; Performance management has notbeen effective yet; Utilization of information technology especially software implementation has not been conducive to service to students, and organizationclimate has not been fully support the achievement of Prodi's performance yet,especially in achieving superior accreditation. This research result generates anew model, which is different from the previous research, where the use of information technology, and organizational climate give very low direct effect toProdi's performance, whereas the performance management shows dominanteffect on Prodi's performance. This means that Prodi's performance will be optimal when it has the use of appropriate information technology and organizational climate conducive in supporting effective performance management
MODEL KEPUTUSAN PEMBELIAN MELALUI IMPLEMENTASI STRATEGI BAURAN PROMOSI PADA BISNIS ONLINE (STUDI KASUS: PADA TRANSPORTASI PT GOJEK INDONESIA) Soegoto, Eddy Soeryanto
Majalah Ilmiah UNIKOM Vol. 16 No. 1 (2018): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

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Abstract

The goals of the research are to divulge the implementation of promotion mix strategy and its impact on the purchase decision towards the Go-jek online transportation service. The research-er uses a quantitative approach, descriptive and verified design, and survey method. As much as 100 respondents have been drawn using the purposive approach from the population of the Go-jek consumers. The data collection employs questionnaire and the path analysis procedure has been used as the data analysis technique. The findings of this research are as follows: the varia-bles of advertising, sales promotion, personal sale, publicity and community relationship fall into moderate – good category; moreover both partially and simultaneously the variables of advertis-ing, sales promotion, personal sale, publicity and community relationship, as well as direct mar-keting affect the purchase decision.
Implementation of a Web-Based Inventory System for Sales Efficiency in Retail Sector MSMEs in Bandung City Makalalag, Sukiman; Soegoto, Eddy Soeryanto
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 1 (2025): Vol 5 No 1 (2025)
Publisher : Universitas Komputer Indonesia

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Abstract

Indonesian Government Takes Bandung’s Retail Stores to Court The shelves should be organized. we’re looking into ways to improve stock monitoring with a web-based. We adopted a Waterfall approach for the construction of this system. When we created the stock tracking website. This study is special since we did not do that. We tried it; we actually tried it out in a shop. The system was tested by them. We wanted to see if the system would actually work well in a real situation. We tested it in. I attempted it. I witnessed what happened. This is basically the definition of black-box testing, right? I used the “Black Box” testing method to see what would happen after just kicking the tires on it. We have just seen the results. The system was working perfectly; all the businesses in Bandung that. The decision to use the web-based inventory system was 100% successful. The main thing is, once we. Our operations improved greatly when we began using it. According to our stock data, transaction timelines dropped by 83%. This new system reduced stock shortages by 90% and was 98% accurate. So, it seems like it helps. More sales and improved performance for business. It’s a fairly suitable solution for smaller and midsized.
Strategi Komunikasi Pemasaran Wondr Multicurrency PT Bank Negara Indonesia Cabang Cianjur Agustin, Nada Delia; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4462

Abstract

Perkembangan inovasi layanan digital di sektor perbankan mendorong adanya strategi komunikasi pemasaran yang lebih adaptif terhadap kebutuhan nasabah. Bank Negara Indonesia (Persero) Tbk menghadirkan fitur Wondr Multicurrency sebagai layanan transaksi global yang memungkinkan nasabah bertransaksi menggunakan berbagai mata uang secara praktis. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi pemasaran yang diterapkan BNI Cabang Cianjur dalam memperkenalkan dan mengoptimalkan penggunaan Wondr Multicurrency kepada nasabah. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran dilakukan melalui penguatan media sosial, khususnya Instagram @BNI46 dan @Cabang.Cianjur, yang berfungsi sebagai kanal penyebaran informasi, edukasi fitur, serta pembangunan citra digital. Di samping itu, komunikasi langsung melalui customer service dan relationship manager turut berperan dalam memberikan pemahaman mendalam kepada nasabah yang membutuhkan penjelasan tatap muka. Kombinasi kedua strategi ini terbukti efektif meningkatkan awareness, minat, serta tingkat adopsi awal fitur Wondr Multicurrency. Penelitian ini menegaskan pentingnya integrasi pemasaran digital dan konvensional sebagai bentuk komunikasi yang komprehensif dalam mendukung keberhasilan pengenalan produk perbankan digital, sekaligus memperluas jangkauan layanan dan memperkuat kepercayaan nasabah terhadap inovasi berbasis teknologi yang terus berkembang secara signifikan dalam industri perbankan modern.
Strategi Pengembangan Bisnis Agroteknologi Agri Edu Pariwisata Pertanian Kabupaten Sumedang Dicky Kurniawan; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Agus Mulyana
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i1.6611

Abstract

Indonesia, as an agricultural country ranked 51st out of 78 countries in the 2021 Food Sustainability Index (FSI) and with a low performance in the Sustainable Agriculture category (ranked 71st), faces serious challenges in global food security due to the lack of accurate agricultural land data. This problem hinders efforts to achieve the Sustainable Development Goals (SDGs), particularly SDG 2 on zero hunger for food security and nutrition, and SDG 12 on sustainable consumption and production in the efficient use of resources. To overcome this, the Precision Agriculture Ecosystem Map has emerged as an innovative solution, integrating IoT devices, Edge Computing, and Artificial Intelligence (AI) for GIS-based plantation mapping. This system provides farmers with accurate information on land characteristics, crop requirements, planting season determination, and recommendations for fertilization and irrigation, and even predicts the risk of crop failure. This innovation is expected to increase agricultural productivity in a sustainable manner, optimize resource use, reduce waste, and significantly contribute to national food security and farmer welfare.
Pengaruh Intensitas Penggunaan Generative AI terhadap Niat Berwirausaha Digital: Studi pada Digital Product Manager di Indonesia Raka Pradana Kostarian; Eddy Soeryanto Soegoto; Shinta Wanda Kusuma Modjo
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i1.6676

Abstract

The Indonesian technological landscape is undergoing a fundamental shift, characterized by a 92% AI adoption rate in the workplace. As Digital Product Managers evolve into strategic AI-powered orchestrators, there is a growing need to understand how this technology influences career transitions. This research aims to analyze the influence of Generative AI usage intensity on digital entrepreneurial intention among Digital Product Managers in Indonesia. Adopting a quantitative descriptive-correlational design, the study surveyed 50 professionals selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM). The findings demonstrate that Generative AI usage intensity exerts a strong, positive, and significant influence on digital entrepreneurial intention. The model explains 77.2% of the variance in the dependent variable. AI integration provides significant weekly time savings, which professionals reallocate as cognitive assets for business experimentation and strategic planning. By lowering technical barriers and democratizing prototyping, Generative AI acts as a psychological catalyst that enhances self-efficacy and mitigates perceived risks. These results provide strategic insights for policymakers and talent developers to bolster the national digital entrepreneurship ecosystem.
Peran Infrastruktur Teknologi dalam Mengakselerasi Ekosistem Kewirausahaan dan Produktivitas Ekonomi Muhammad Irfan; Eddy Soeryanto Soegoto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i1.6715

Abstract

This study analyzes the strategic role of technology infrastructure in accelerating entrepreneurship ecosystem maturity and its impact on national economic productivity. Addressing data distribution biases in the digital economy, the research employs rigorous Structural Equation Modeling (SEM) using World Bank WDI data. The model examines three constructs: the exogenous variable Technology Infrastructure (TECH) (measured by secure internet servers, fixed broadband, and high-tech exports); the mediating variable Entrepreneurship Ecosystem (ENT) (proxied by domestic credit and trademark applications); and the endogenous variable Economic Productivity (PROD) (evaluated via GDP per person employed, patents, and industry value added).To ensure multivariate normality and minimize outlier effects, the study applied Natural Logarithm (Ln) transformations to skewed variables. Analysis using Jamovi reveals that technology infrastructure is a critical foundation that significantly creates a conducive entrepreneurship ecosystem. Consequently, this strong ecosystem mediates technology’s impact, enhancing long-term economic productivity. The findings suggest that investment in digital infrastructure—particularly cybersecurity—and strict statistical validity are vital for policymakers to drive innovation-based growth and avoid the middle-income trap.
Integration Of Hirka Packaging As A Physical Output Of The System E-Commerce In Improving Customer Experience Fadillah, Ismail Hudan; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

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Abstract

The development of e-commerce as an applied information system has changed the interaction pattern between brands and consumers, where user experiences are increasingly mediated by non-physical digital processes. This condition creates limitations in conveying material value, product quality, and brand character, especially for products that emphasize material aspects and an artisan approach. This study aims to analyze the role of packaging as a physical output in the e-commerce system architecture and its contribution to enhancing the customer experience value of the local leather shoe brand HIRKA. The study uses a qualitative approach with a case study method. Data collection was carried out through observations of the marketplace system and HIRKA packaging design, in-depth interviews with brand owners, and literature studies related to e-commerce information systems and technology-based customer experience. The results show that packaging functions as an extension of the information system that translates data, visual representations, and digital narratives into a physical post-purchase experience. The integration between the e-commerce system and packaging design creates continuity between the digital process and the physical output, narrowing the gap in user experience, and increasing customer perceptions of value, trust, and satisfaction. These findings emphasize that evaluation of e-commerce system performance needs to consider the quality of integration between the digital system and the physical output as part of the overall customer experience.
The Role of Visual Identity Design and Digital Technology in Developing Local Photography Studio Entrepreneurship: A Case Study of Natsume Studio Foto Cianjur Akbar, Aldi Mohamad; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil; Mohamad Akbar, Aldi
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

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Abstract

The rapid growth of digital technology has reshaped entrepreneurial practices in the creative industry, including local photography studios. However, many creative MSMEs have not yet optimized visual identity design and digital media as strategic business assets. This study examines the role of visual identity design and digital media in supporting entrepreneurial development within a local photography studio. Using a qualitative case study approach, data were collected through visual observation, semi- structured interviews, and documentation of promotional media. The findings show that consistent visual identity design supported by digital platforms helps build a professional image, strengthen consumer trust, enhance brand recognition, and improve competitiveness. This study underscores the importance of visual identity and digital media as strategic and accessible tools for sustaining local creative enterprises in the digital era.
Analysis of the Development and Business Opportunities of Digital Business in Indonesia in the Last Five Years Lukito Angga Prasakti; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Adam Mukharil Bachtiar
Eduvest - Journal of Universal Studies Vol. 6 No. 4 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i4.53071

Abstract

Indonesia's digital economy has shown rapid growth over the past five years. The e-Conomy SEA 2024 report noted that the gross merchandise value (GMV) of the digital economy increased from US$27 billion in 2018 to US$90 billion in 2024, with projections of reaching US$200–360 billion by 2030. The largest contribution comes from the e-commerce sector, which reached US$65 billion in 2024. Meanwhile, the adoption of digital payments and fintech is increasing rapidly; Bank Indonesia reported that electronic money transactions increased from 47.2 trillion rupiah in 2018 to 594.2 trillion rupiah in 2024. This article is designed to map trends, analyze opportunities, and link digital business developments in Indonesia to government policies, technological developments, consumer behavior, and the startup and MSME ecosystems. The research will employ a systematic literature review approach and secondary data analysis from government reports, scientific journals, and industry surveys. In addition to examining e-commerce and fintech, the study will also examine the edtech subsector—which is projected to have a market value of US$3.23 billion in 2024 with a predicted annual growth of 11.79% through and healthtech, with transaction value projected to increase from US$16 billion in 2023 to US$34 billion in 2027. Challenges such as digital infrastructure inequality, talent shortages, data privacy and cybersecurity regulations, and funding gaps will also be part of the analysis. This research is expected to provide a comprehensive mapping and strategic recommendations for the government, business actors, and researchers to strengthen Indonesia's digital business ecosystem.
Co-Authors Adam Mukharil Bachtiar Adani Ghina Puspita Sari Adhea Vinora Putri Agis Abdi Rafdhi Agis Abhi Rafdhi Agung Nugraha Agus Mulyana Agustin, Nada Delia Ahmad Budi Sulistioyuwono Airine Hananiah Akbar, Aldi Mohamad Albar, Chepi Nur Anggun Fergina Arif Rachmat Darmawan Asep Bayu Dani Nandiyanto Bachtiar, Adam Mukharil Bobi Kurniawan, Bobi Burhanuddin Burhanuddin Chepi Nur Albar Cindy Nuke Mardika Cut Dinda Sara Daniel Maruli Debora Siahaan Dedi Sulistiyo Soegoto Dian Dharmayanti Dicky Kurniawan Dina Oktafiani Dostnazar Ximmataliyev E Elfiyah Fadillah, Ismail Hudan Fahmi Muhamad Mukhliansyah Firmansyah Firmansyah Fitri Febriyanti Fristaloka, Gina Dwi Ganieva Nasiba Shukhrat Kizy Goh Kang Wen Hani Irmayanti Harun AS Hayati, Euis Neni Hayin Ananta Herdiansyah Pratama Ginanjar Herman Soegoto Hernalom Sitorus Herry Saputra Hewa Majeed Zangana Hidayat Hidayat Ilham Zaki Iluh Sri Purwani Imanuel Eko Anggun Sugiyono Ipan Ripai Irawan Afrianto Irfan Dwiguna Sumitra Irine Sofianty Juliana Karin Karina Nurhidayah Lia Warlina Linda Norhan Lingga Puspita Handayani Luckyardi, Senny Lukito Angga Prasakti Lusianto Lusianto M Mulyanto Makalalag, Sukiman Mari Maryati Maryati, Mari Maulana, Hanhan Mohamad Akbar, Aldi Mohd. Kamir Yusof Muhammad Ananta Hafidz Muhammad Habibi Putera Muhammad Helmi Muhammad Ikhlas Naufalsyah Ranau Muhammad Irfan N Adilah N H Kamil Nada Archy Dhafina Nadia Putri Nabilah Nadia Tahiyyah Alifia Natalia, Tri Widiati Nawawi, Muhamad Novia Aenu Rizqi Nurintang Nurintang Nurul Amelia Popon Dauni Puri Swastika Gusti Krisna Dewi Putera, Muhammad Habibi Raden Budi Setiawan Ragadhita, Risti Rahma Wahdiniwanty Rahma Wahdiniwaty Rahma Wahdiniwaty Rahmadani, Indri Kristanty Raka Pradana Kostarian Rania Febiananda Ria Anggraeni Rina Maryanti Rio Yunanto Riska Endah Septiani Rita Sari Puspita Rizal Rachman Rizky Jumansyah Rofi Fadilah Madani Saputra, Herry Senny Luckyardi Shinta Wanda Kusuma Modjo Soegoto, Dedi Sulistiyo Sri Erina Damayanti Sri Supatmi Sri Yuliawati Sufa Atin Sugilar, Audya Pridita Sumitra, Irfan Dwiguna Suryatno Wiganepdo Soegoto Sutisnawati, Yayah Theresia Valentina Lumban Gaol Tiara Salsabila Tomas Chochole Tri Utomo Wiganarto Tri Widianti Natalia Wellga Berlianti Zainal Arifin Hasibuan Zanjabil Zulkarnain Zuli Priyanto zulkifli, ridwan