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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL BERKALA ILMIAH EFISIENSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of International Conference Proceedings Journal of Artificial Intelligence and Digital Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Abdurrauf Science and Society
Frederik G. Worang, Frederik G.
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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THE INFLUENCE OF BRAND IMAGE AND SELF-IMAGE CONGRUENCE TOWARDS BRAND ATTACHMENT ON FASHION ITEMS (CASE STUDY: STUDENTS OF IBA, SAM RATULANGI UNIVERSITY) Pangemanan, Ekaristia Gratia; Worang, Frederik G.; Arie, Fitty Valdi
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (963.479 KB) | DOI: 10.35794/emba.v8i4.30902

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Abstract: As the competitors increase, companies need to secure their customer from moving to other brands. This push companies to be more sensitive with what kind of brand image that can interest customer and urge them to choose the said companies’ brands. Once the customers feel that a certain brand is relatable to their own needs and wants, it will create an attachment to the said brand. The purpose of this study is to analyze the influence of brand image and self-image congruence toward brand attachment, specifically about fashion items, at International Business Administration, Sam Ratulangi University. The quantitative method is used in this research. In order to collect the data, questionnaires were distributed to 100 IBA students. The result of this research shows that brand image has positive relationship toward brand attachment with significant influence, and self-image congruence also has positive relationship toward brand attachment with significant influence. Keywords: brand image, self-image congruence, brand attachment 
ANALYZING THE INFLUENCE OF RETURN ON ASSET, DEBT-TO-EQUITY RATIO, AND NET PROFIT MARGIN TOWARD STOCK RETURN ON TELECOMMUNICATION COMPANY (EVIDENCE FROM COMPANIES LISTED IN BEI 2010-2019) Hosea, Sheila S.; Kindangen, Paulus; Worang, Frederik G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (772.596 KB) | DOI: 10.35794/emba.v8i4.30894

Abstract

Abstract: Nowadays, telecommunication sector plays an important role in development of any economy. As technology develops rapidly, making the telecommunications sector more advanced, so that many investors have begun to be interested in investing their funds on telecommunication companies. Stock return is the level of profit to be gained by investors who invest their funds in the capital market in the form of realization return and expected return. The aim of this paper is to measure financial performance of the Indonesian Telecommunication Company during the years 2010-2019. This paper analyzed the influence of independent variables which include Return on Assets, Debt to Equity Ratio, and Net Profit Margin toward Stock Return. This study uses secondary data derived from annual financial reports from 5 telecommunications companies in the infrastructure, utilities and transportation sector listed on the Indonesia Stock Exchange. The sample collection has been carried out by using purposive sampling method. The data analysis technique has been done by using multiple linear regression test. Based on the result of the analysis, it can be concluded that (1) Return on Assets have significant and positive influence on stock return, (2) Debt to Equity Ratio and Net Profit Margin have no significant influence on stock return in Telecommunication companies. Keywords: Return on Assets, Debt to Equity Ratio, Net Profit Margin, Stock Return, telecommunication
ANALISIS FAKTOR-FAKTOR EKUITAS MEREK MOBIL AGYA TERHADAP KEPUTUSAN PEMBELIAN PADA TOYOTA AGYA CLUB DI KOTA MANADO Raranta, Andrea A.; Worang, Frederik G.; Ogi, Imelda W. J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (880.209 KB) | DOI: 10.35794/emba.v9i1.32646

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Perilaku pembelian seseorang dapat dikatakan sesuatu yang unik, karena preferensi dan sikap terhadap obyek setiap orang berbeda. Selain itu konsumen berasal dari beberapa segmen, sehingga apa yang diinginkan dan dibutuhkan juga berbeda. Tujuan penelitian ini adalah untuk menganalisis pengaruh kesadaran merek, asosiasi merek, persepsi kualitas dan loyalitas merek terhadap keputusan pembelian mobil Toyota Agya pada TAC Manado. Populasi dalam penelitian ini berjumlah 124 orang, dengan menggunakan teknik non probability sampling dan formula Slovin, sampel penelitian ini berjumlah 55 responden. Analisis data yang digunkan adalah regresi linier berganda. Hasil penelitian menunjukan bahwa secara simultan, faktor-faktor ekuitas merek berpengaruh terhadap keputusan pembelian, secara parsial kesadaran merek, asosiasi merek, persepsi kualitas berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan loyalitas merek tidak berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan uji koefisien korelasi dan koefisien determinasi, diketahui faktor-faktor ekuitas merek memiliki pengaruh sebesar 80% terhadap keputusan pembelian dan masuk dalam kategori hubungan yang sangat kuat. Saran untuk perusahaan yang bernaung di bawah merek Toyota, hendaknya melakukan upaya-upaya pengembangan strategi pemasaran yang menitik beratkan pada membangun kesadaran akan kelebihan-kelebihan merek Toyota dibanding merek mobil lain, dampak menggunakan mobil Toyota terhadap gaya hidup dan kebaikan lingkungan serta meningkatkan perlayanan pra dan pasca penjualan untuk dapat meningkatkan keputusan pembelian. Kata Kunci: kesadaran merek, asosiasi merek, persepsi kualitas, loyalitas merek, keputusan pembelian.
CUSTOMER RELATIONSHIP MANAGEMENT DAN CUSTOMER VALUE PENGARUHNYA TERHADAP KEPUASAN NASABAH SERTA IMPLIKASINYA TERHADAP LOYALITAS NASABAH PADA NASABAH KREDIT KOMERSIL PT. BANK SULUTGO KANTOR CABANG UTAMA MANADO Rompas, Jeifer J. L.; Mananeke, Lisbeth; Worang, Frederik G.
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.30297

Abstract

Customer Relationship Management and Customer Value influence on Customer Satisfaction and the effect on the loyalty of commercial credit customers at PT. Bank SulutGo, Manado Main Branch Office. This study aims to 1) Analyze the influence of Customer Relationship Management on commercial credit customer satisfaction. 2) Analyzing the effect of Customer Value on customer satisfaction of commercial credit. 3) Analyzing the effect of Customer Relationship Management on the loyalty of commercial credit customers. 4) Analyzing the effect of Customer Value on the loyalty of commercial credit customers. 5) Analyzing the effect of satisfaction on the loyalty of commercial credit customers. This research is a quantitative study which adopts path analysis model. The data used are primary and were obtained using a questionnaire. Data was collected from 100 samples that are commercial credit customers of PT. Bank SulutGo, Manado Main Branch Office. The research findings conclude that 1) Customer Relationship Management has a significant influence on Customer Satisfaction of commercial credit. 2) Customer Value has a significant influence on Customer Satisfaction of commercial credit. 3) Customer Relationship Management has a significant direct effect on customer loyalty for commercial credit. 4) Customer Value has a significant direct effect on the loyalty of commercial credit customers. 5) Satisfaction has a significant influence on Customer Loyalty, as well as mediating Customer Relationship Management and Customer Value variables to Customer Loyalty variables Keywords:  customer relationship management, customer value, customer satisfaction, customer loyalty 
THE IMPACT OF JOB SATISFACTION AND EMPLOYEE ENGAGEMENT ON EMPLOYEE RETENTION AT PT.MEGAH PRIMA SUPRA MAKMUR MANADO Hido, Esterlita Claudia; Worang, Frederik G.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (703.342 KB) | DOI: 10.35794/emba.v9i1.32146

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In era 4.0, Human resources are very important for increasing the profitability of one organization or company. Employees are not effective in working if they do not feel irresponsible and has a negative or positive impact on their of work. If they can not maintain a negative perception or negative development, of course, they can not reach the target or goals and surely the company will give a punishment. With so, confidence and optimism in the company will encourage employees to have a higher sense of attachment and make employees will stay and survive in the company.States According to Gary Dessler, “Human resource management is the process of acquiring, training, appraising and compensating employees and of attending to their labor relations, health & safety and fairness concerns and how to obtain the job satisfaction for represents a person’s evaluation of his or her job and works context. every organization must try to maximize the contribution of each employee to achieve success, each employee needs to find their work goals and satisfaction based on employee engagement and employee retention itself. Keywords: Job Satisfaction, Employee Engagement, and Employee Retention
THE INFLUENCE OF BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE DECISION OF OPPO SMARTPHONE IN MANADO Kausuhe, Jutresia Nigita; Worang, Frederik G.; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1067.906 KB) | DOI: 10.35794/emba.v9i1.32041

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In this development era, all things continue to develop, especially the technologies that sophisticated increase, including communication technology, which is currently growing rapidly. In the development of communication technology, Smartphone is a development form of Handphone that has various advantages and make smartphone becomes the favorite of many people, including people in Indonesia. A large number of smartphone users has led to the emergence of many smartphone brands in Indonesia that are competing to attract the attention of smartphone enthusiasts, and one of the smartphone brands is Oppo. The purpose of this study is to find out whether The Influence of Brand Image and Country of Origin on Purchase Decision of Oppo Smartphone In Manado. This research implies a quantitative method, To achieve this goal the researchers distributed questionnaires and samples used 100 respondents. The results of this study found that brand image has a significant positive effect on customer loyalty while the country of origin has a positive but not significant effect on the purchase decision. Keywords:brand image, country of origin, purchase decision
IMPORTANCE PERFORMANCE ANALYSIS OF SPORT SHOES PRODUCT ATTRIBUTES IN MANADO (CASE STUDY: ADIDAS SPORT SHOES USER IN MANADO) Ponomban, Novia A.; Worang, Frederik G.; Pandowo, Merinda H.Ch.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.628 KB) | DOI: 10.35794/emba.v9i3.34833

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The competition in the footwear industry as explained earlier shows that this is quite tight due to the number of imported shoe products entering the market, especially China which offers cheaper products. The purpose of this research is to find out the importance and performance of sport shoes attributes. The research sample was 100 users who wear the Adidas Sport Shoes in Manado. The result shows that Convenience, Quality, Durability, Appropriateness, Good fit, and Attractiveness are very importance to consumer compare to others indicators. The followed by Fashion which is relatively importance to consumer, afterwards Easy of Care, Style, Color, price, and the last one Brand Name has the low level of importance in customers mind based on the data plotting. While in term of performance, Quality, Durability, Appropriateness, Good fit, and Attractiveness has a high level of performance compared to the 76 other attributes. They should consider which attributes need to be developed based on the result in quadrant so the consumer will satisfied with the product. Keyword: product attributes, importance and performance analysis
COMPARATIVE ANALYSIS OF CONSUMER PREFERENCE ON ONLINE NEWS BETWEEN MALE AND FEMALE STUDENT IN MANADO Nainggolan, Mutiara .; Worang, Frederik G.; Tumiwa, Johan .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 02 (2017): JE VOL 5 NO 2 (2017) HAL 2488
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.913 KB) | DOI: 10.35794/emba.v5i02.16738

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Abstract: The speed of technology has affected some aspects of people’s life, one of which is the need to get quick and accurate information. Internet has become the technology to fulfill people’s need in gaining abundant information. They make Internet as lifestyle tool to be able to access information quickly and accurately from online news services. Consumer Preferences allow a consumer to rank different bundles of goods according to level of utility, or the total satisfaction of consuming a good or service. This research is purposed to analyze the differences of consumer preferences towards online news between male and female students in Manado. This research used the Independent Sample T-Test as the method of this research. Population in this research is the students in Manado. The sample of this research is 100 respondents of random sampling. The comparative analysis of this research is prove that there are significant difference between male and female in order to consume the online news. Male has a higher preference to read the online news rather than the female, when male has higher education and factor situational that can increase their intends of reading the online new.Keywords: marketing, consumer preference, gender, online news
DETERMINANTS OF BANK PROFITABILITY IN INDONESIA (CASE STUDY OF INDONESIAN COMMERCIAL BANKS LISTED IN IDX PERIOD 2010-2015) Watuseke, Christiadi .; Worang, Frederik G.; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.186 KB) | DOI: 10.35794/emba.v7i1.22348

Abstract

Abstract:Banks are the most profitable industries that are able to contribute to the economy. The purpose of this study is to determine the profitability factors of commercial banks in Indonesia by using the industry data panel of banks from 2010 to 2015. This study uses quantitative analysis and secondary financial data using linear regression model for bank size profitability, Asset Return (ROA). The fixed effect regression model is applied for depiction of Bank SIZE, CAR, LDR, NPL, and NIM). The results showed that bank size and NIM have a significant and positive relationship with bank profitability. On the other hand, variables such as NPL and LDR have a negative and significant relationship with bank profitability. However, the relationship to CAR is not significant .Banks in Indonesia should not only be concerned about internal structures and policies, but they must consider both the internal environment and the macroeconomic environment together in fashioning out strategies to improve their performance or profits. Indonesian banks should try their best in order to provide new banking services and to participate in risky investment areas which may in turn increases their profitability significantly. Keywords:profitability of bank,nim,ldr,npl,size,car,roa 
THE IMPORTANCE OF SOFT SKILLS TRAINING ON COMPANY PERFORMANCE AT BNI TOLITOLI BRANCH OFFICE Lahope, Reffaldi R.; Worang, Frederik G.; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1056.059 KB) | DOI: 10.35794/emba.v8i1.27784

Abstract

Soft skills are very important for all company employees to have. Companies are required to improve the soft skills of employees by conducting soft skills training. Soft skills training for employees will provide benefits for the company in supporting the company performance to achieve several objectives. The purpose of this study is to see the importance of soft skills training on company performance, along with exploring the relationship between soft skills training and company performance and to find that soft skills are important for company performance. This research use qualitative methods with using in dept interviews through 20 employees of Bank BNI Tolitoli Branch Office and gather some data from company. The results show that soft skills training are important on company performance. The employees aware about soft skills and thought that soft skills training is important and should be more held by company. The result also show that with using soft skills and develop it, performance of Bank BNI Tolitoli Branch Office is runs well. Online training is very effective in achieving good company performance. Company should accommodate different learning styles so that most employees want to be involved. Keywords: analysis importance of soft skills training, soft skills, company performance, banking industry.
Co-Authors Abas, Dewita Lucyana Adithya Pandowo Agus Supandi Soegoto Amelia Taroreh, Amelia Arie, Fitty V. Aruan, Carina Ateng, Hana Febrina Balak, Vanesa Anastasia Bee, Sharon C. Bokko, Stefant . Burhanuddin, Rizka A. Christian, Yeyen Apriana Christoffel Kojo, Christoffel Kojo Christoffel Mintardjo, Christoffel Cristo, Mandang Dandel, Noldy P. David Kaunang David P. E Saerang, David P. E David P.E Saerang Emilia Margareth Gunawan Emor, Desinta Farlane S. Rumokoy Ferdinand J. Tumewu Ferdinand Tumewu Ferdy Roring Fitty Valdi Arie, Fitty Valdi Fransischa Veronika Claudya Titing Gunawan, Emilia Gunawan, Emilia M. Halid, Sitti N. Hido, Esterlita Claudia Hosea, Sheila S. Huwae, Karien M.M. Imelda Ogi Indrie D. Palandeng James D. D. Massie, James D. D. James D.D. Massie Jesika Ngantung, Jesika Johan R. Tumiwa, Johan R. Johan Tumiwa Joy Elly Tulung Kaharmen, Pascal . Kalangie, Christian I. Karouw, Deatara E. Z. Kaseger, Enjelie Kausuhe, Jutresia Nigita Kawet, Raymond . Keith Kalonta, Keith Koloay, Kesia Sheren Prillya Kolondam, Gabrila Fanesa Lahope, Reffaldi R. Laluyan, Wanda Nadya Lampus, Josua Miracle Lapian, Joyce . Lenehang, Vega R. Linda Lambey, Linda Lisbeth Mananeke Lomanorek, Gabriela Abigail Lumempow, Rani Anatasia Lumenta, Ulrigh Z. Mamahit, Nikita Isabella Manampiring, Cicilia T. Manampiring Mangundap, Hizkia Toar Mangundap, Maria B. Manurip, Jelita Maria Tielung Maryam Mangantar Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Mintardjo, Christofel Monareh, Pascal A.A Mongula, Eric C. Moniharapon, Silcyljeova . Nainggolan, Mutiara . Novena Sumampouw, Novena Ogi, Imelda W.J Onesimus Simanungkalit, Onesimus Palit, Wulan Pricillia Pangaila, Paulus A. Pangemanan, Ekaristia Gratia Paulus Kindangen Pelealu, Irsa Weinechita Pelealu, Julian Yehezkiel Petege, Agustinus . Pompayo, Andriani . Pondaag, Adrian Pongantung, Inke F. Ponomban, Novia A. Raranta, Andrea A. Ridho Prawira Ramadhanu Rompas, Jeifer J. L. Rompis, Noval Krisander Rudy S. Wenas S.L.H.V Joyce Lapian Saerang, David P. Saerang, Regina T. Sentinuwo, Jesika Aurelia Liogu Shinta J. C. Wangke Shinta Wangke, Shinta Sifrid Pangemanan Sifrid S. Pangemanan Soepeno, Djurwati . Soepeno, Djurwaty . Soloty, Edmund Sondakh, Aristide G. S. Sumaraw, Josefina M. Sundah, Prisilia Ester Tambuwun, Rigita Ratnasari Tangkudung, Dion Berio Tasik, Hizkia H.D Tielung, Maria . Togubu, Siti Faya Ila Tompodung, Esther Tuhumena, Fernanda M.B Tulandi, Wandy M.G. Tumbol, Indah Permata Tumiwa, Johan . Umboh, Yobel . Viantara, Afriandy Victor P.K. Lengkong Walandouw, Julita A. Walangitan, Mac Donald B. Warokka, Gloria F. Watae, Reynaldo Henry Watuseke, Christiadi . Wenas, Rudi Wenas, Rudi S. Wilar, Omega Wulan Willem J.F.A Tumbuan Wowor, Lingkan Theofhani Wungow, Abigail