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Muhammad Hilman Fikri
Universitas Muslim Nusantara Al-Washliyah
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The Effect of Student’s Mix Marketing Services on Student's Interest in Saving at Syari’ah Bank Muhammad Hilman Fikri; Abd. Rasyid Syamsuri; Julianto Hutasuhut; Ardansyah Harahap; Solawati Nainggolan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3730

Abstract

This study aims to determine and analyze how much the influence of mixmarketing service on students' interest in becoming customers at Syari’ah banks. In finding out which variable is the most dominant, this type of research is quantitative research. This research used numerical data and analyzed through statistics. The data collection in this study used a questionnaire. Questionnaires were distributed directly to students who were the objects of this research. The population in this study were students of the Economics Faculty, Alwasliyah Medan, totaling 260 people. Based on calculations using the Slovin formula, the sample obtained was 158.The questionnaire given using the Likert scale measurement basic scale. Data were analyzed using validity and reliability tests, classical assumption test, multiple regression analysis (correlation coefficient test, coefficient of determination test), F test and T test with the help of SPSS software. The results of the study through the F test showed that the product, location, promotion, price, service quality variables simultaneously had a positive and significant effect on student interest in becoming customers at Syari’ah Banks. Meanwhile, the t-test results show that the product, promotion and price variables have no partial positive effect. While the variables Location and Service Quality have a positive and significant effect on student interest. The dominating variable, that is service quality, has a positive and significant effect on student interest in becoming customers.
Co-Authors Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adrial Falahi Alamsyah Hasibuan Ananda, Fitria Andi Rahman Andiani Dias Ardhansyah Putra Hrp AYU WULANDARI Bambang Hermanto Bayu Wulandari Chyntia Syahni Cynthia Syahni Dahrul Siregar Darwis, Ahmad Dedi Iskandar Batubara Devi, Nabila Dini Lestari, Dini Dwi Febriyanti Dwi Sukma Rini Fadratul Sharly Fahrezi, Citra Dwi Ginting, Ayu Taniya Hadi Halomoan Hasibuan Hadian, Arief Handayani, Uci Harahap, Laila Handayani Harahap, Nur’ain Hasibuan, Melisa Zuriani Ihsan, Ahmad Zendi Indrawan, Muhammad Gita Inggit Aprilia Utami Intan Pratiwi Julianto Hutasuhut Julianto Hutasuhut Khairina Maulida Paramitha Latifa Ramadhani Leyli Rahmadani Mahyani Mahyani Mhd Dani Habra Mhd Zulkifli Hasibuan Mhd Zulkifli Hasibuan Mona Silvia Muhammad Afriansah Muhammad Arif Muhammad Rahmad Muhammad Rahmat Muhdiawati Mulyono , Hardi Mulyono, Hardi Mulyono, Hardi Mutawaqil Billah Tumanggor Nadila, Shinta Nainggolan, Solawati Nirmala, Devi Novita Permata Sari Panjaitan, Dedi Juliandri Pranata Pardede, Joshua Prayogi Siregar, Aldian Pristiwati Pristiwati Pristiwati, Pristiwati Purba, Nelvitia Putra, Haditiya Ridho Mukti Rima Vera Ningsih Risna Dewi Ritonga, Lumayanti Rodiatun Rodiatun Roza Fahrezi Rukmini Rukmini Rukmini Safina, Wan Dian Sahdandi, Shendy Saiful Bahri Saiful Bahri Samosir, Nazly Maza Utama Samsul Bahri Sarinah Br Hasibuan Sarmini Sekar Arum Siregar Nirma Yunita Solawati Nainggolan Solawati Nainggolan Sri Wahyuni Harahap Suci Hairunisa Batubara Sugiar Sugiar Suhaila Husna Samosir Syafrin Ananda Harahap Syahfitri, Dinda Wulan Tazmi, Ayustia Toni Hidayat Toni Hidayat Utama, Indra Wibowo, Muhammad Rizaldy Winda Oriza Safira Wulandari Sari Wulandari, Febriana Tri Yanti Hasibuan Hasibuan Yogi, Sulastri Zainuddin Nur Zamalludin Sembiring Zamaluddin Sembiring