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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal Ilmiah Universitas Batanghari Jambi IJEBA (International Journal of Economic, Business & Applications) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Business Management Analysis Journal (BMAJ) JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Enrichment : Journal of Management JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Bisnis dan Keuangan ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Ekonomi Jurnal Bisnis Mahasiswa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal SALMAN : Sosial dan Manajemen Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal Liaison Academia and Society IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Innovative: Journal Of Social Science Research Jurnal Pendekar Nusantara Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Harmony Management: International Journal of Management Science and Business JIMEK Jurnal Simki Economic
Muhammad Hilman Fikri
Universitas Muslim Nusantara Al-Washliyah
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The Effect of Student’s Mix Marketing Services on Student's Interest in Saving at Syari’ah Bank Muhammad Hilman Fikri; Abd. Rasyid Syamsuri; Julianto Hutasuhut; Ardansyah Harahap; Solawati Nainggolan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3730

Abstract

This study aims to determine and analyze how much the influence of mixmarketing service on students' interest in becoming customers at Syari’ah banks. In finding out which variable is the most dominant, this type of research is quantitative research. This research used numerical data and analyzed through statistics. The data collection in this study used a questionnaire. Questionnaires were distributed directly to students who were the objects of this research. The population in this study were students of the Economics Faculty, Alwasliyah Medan, totaling 260 people. Based on calculations using the Slovin formula, the sample obtained was 158.The questionnaire given using the Likert scale measurement basic scale. Data were analyzed using validity and reliability tests, classical assumption test, multiple regression analysis (correlation coefficient test, coefficient of determination test), F test and T test with the help of SPSS software. The results of the study through the F test showed that the product, location, promotion, price, service quality variables simultaneously had a positive and significant effect on student interest in becoming customers at Syari’ah Banks. Meanwhile, the t-test results show that the product, promotion and price variables have no partial positive effect. While the variables Location and Service Quality have a positive and significant effect on student interest. The dominating variable, that is service quality, has a positive and significant effect on student interest in becoming customers.
Co-Authors Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adrial Falahi Ananda, Fitria Andi Rahman Ardhansyah Putra Hrp AYU WULANDARI Bambang Hermanto Dahrul Siregar Darwis, Ahmad Dedi Iskandar Batubara Devi, Nabila Dwi Febriyanti Fadratul Sharly Fahrezi, Citra Dwi Ginting, Ayu Taniya Hadian, Arief Handayani, Uci Harahap, Laila Handayani Harahap, Nur’ain Hardi Mulyono Hasibuan, Melisa Zuriani Ihsan, Ahmad Zendi Indrawan, Muhammad Gita Julianto Hutasuhut Mahyani Mahyani Mhd Zulkifli Hasibuan Muhammad Rahmat Muhammad Rizaldy Wibowo Muhdiawati Mulyono , Hardi Mulyono, Hardi Nadila, Shinta Nainggolan, Solawati Nirma Yunita, Siregar Nirmala, Devi Panjaitan, Dedi Juliandri Pranata Pardede, Joshua Prayogi Siregar, Aldian Pristiwati Pristiwati Pristiwati, Pristiwati Purba, Nelvitia Putra, Haditiya Risna Dewi Ritonga, Lumayanti Rodiatun Rodiatun Rukmini Rukmini Rukmini Safina, Wan Dian Sahdandi, Shendy Saiful Bahri Samosir, Nazly Maza Utama Samsul Bahri Sari, Wulandari Sarinah Br Hasibuan Sarmini Silvia Mona Solawati Nainggolan Solawati Nainggolan Suhaila Husna, Samosir Syafrin Ananda Harahap Syahfitri, Dinda Wulan Tazmi, Ayustia Toni Hidayat Utama, Indra Wan Dian Safina Winda Oriza Safira Wulandari , Bayu Yanti Hasibuan Hasibuan Yogi, Sulastri Zainuddin Nur Zamaluddin Sembiring