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Irra Chrisyanti Dewi
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

 1 
THE FACTORS OF SURABAYA CITY REGION ENCOURAGE IN RESERVATION THROUGH OFFLINE TRAVEL AGENT (TRAVEL AGENT BUREAU): CASE STUDY AT PT ANEKA KARTIKA TOURS AND TRAVEL SERVICES SURABAYA Irra Chrisyanti Dewi; Heni Adhianata; Arnold Suwignyo
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (49.664 KB) | DOI: 10.32535/jicp.v1i1.166

Abstract

This study want to know clearly about making a reservation through offline travel agent (Travel Agency)” and the study was conducted at PT. Aneka Kartika Tours and Travel Services Surabaya. Which is the mainstay of this research is the rise of online business travel agent in Indonesia that make entrepreneurs of offline travel agents or travel agency must be competed. This competition aims to make travel agency can remain superior to online travel agents. However, although online travel agent has been growing rapidly but still found the customers who come and requires the existence of a travel agency. Therefore the aim of this study was to determine: what are the factors that drive and influence the people of Surabaya to continue to use the service of offline travel agents. There are four main variables used in this study that are marketing mix, psychological factors, situational factors and social factors. The method used in researching is confirmatory factor analysis which it is a part of the SEM (Structural Equation Modeling). The population in this study are customers of PT. Aneka Kartika Tours and Travel Services Surabaya by distributing questionnaires to 120 customers, while the technique used is judgmental sampling. After distributing the questionnaire, the questionnaire results are calculated and processed using SPSS ver 21 and AMOS ver 21 thus it is produced a result that variable marketing mix, psychological factors, and situational factors are affected positively towards purchasing decisions through an offline reservation except on fourth variable that is social factors that should be eliminated because it has negative influence or do not contribute significantly. Keywords: offline travel agent, online travel agent, marketing mix, psychological factors, situational factors, social factors.
Co-Authors Adrie Oktavio Andraenetta, Felicia Apriyeni, Deltri Aretha Shifra Ariyanto, Sudirman Rizki Arnold Suwignyo Assa, Victoria Atmodjo, Nikita Elia Hartono Azka, Mazaya Bahtiar Efendi Barada, Tabita Priscilla Alfalianti Budi, Valencia Setia Cadoret, Ni Luh Melani Callista Fortune Wahjudi Chelsea, Michelle Choiriyah, Nurul Azizah Devi, Ika Mariani Ratna Devina Irtanto Diva, Annastasya Kesya Djunaidi, Nancy Natalia edy susanto Eleazaar, I Made Jovan Endang Supriatna Engka, Renata Pinkan Meia Erba Kalto Manik Erba Kalto Manik Fabiola Leoparjo Fernaldy, Delvin Ferris Julian Fortune, Callista Hadiwirawan, Gilbert Hari Minantyo Hartono, Jordy Hendra Kasman Heni Adhianata, Heni Isabel, Yoannetta Isdarmanto Iskandar, Ryan Yeremia Iskandar, Zaldy Jangmi, Beak Jatmiko, Shafira Rahmania Jerry Reyhan Wardanna Joko Sulistyo Joko Sulistyo Julian, Ferris Keisya, Kylie Kezia Michelle Caroline Kiki Rizki Makiya Kristian Agung Nugraha Kushandojo, Abigail Hamidy Laela Nur Rokhmah Latifahtur Rahmah Latifahtur Rahmah legito, Legito Lestantyo, Jessica Lofiandy, Nadine Graciela Luthfiyah Nurlaela Mega Intan Permatasari Michael Ricky Sondak Moses Soediro Muhammad Agil Imawan Muljono, Valerie Michelle Nabilah Sukma Hadipratista Natalie, Catherine Nuri Herachwati Nurul Azizah Choiriyah Nurul Azizah Choiriyah Ooi, Philip Pratama Otje Herman Wibowo Otje Herman Wibowo Pasha, Rafi Nawfal Prasetio, Yohanna Prasetyon Sepsi Winarno Pryanka, Syalfa Pratama Purnomo, Yedida Esther Giovanni Purwanto, Valicia Geralyn rahmah, latifahtur Restu Auliani Rio Putra Sutan Ibrahim Rissa Megavitry Rukhmana, Trisna Ryan Yeremia Iskandar Sanjaya, Sonia Anggun Santoso, Fulvia Angelina Setiawan, Janet Setyawan, Christabella Eilin Soukotta, Yumiko Sri Wulandari Stelson, Queen Allysha Sudarmanto, Eko Sudibyo, Theodora Kezia Sundjaja, Arya Putra Surya, Junior Putra Suryanto, Jason Andrean Sutandi, Tiara Regina Sutopo, Viony Alexandra Suwignyo, Arnold Tan, Miyuki Kyra Tanaya, Andrew Louis Teguh, Stefany Felicia Theodora Kezia Sudibyo Tjahjono, Hartzen Fritz Vallen, Michael Verrellyn, Cherry Victor Kurniawan Yuwono Wijaya, I Putu Gede Dharma Wijaya, Jessica Amelia Wijaya, Winie Tania Wijaya, Wisnu Adjie Nata Wong, Steven Nathanael Yeung, Zara Harvest Yoewono, Jessica Renata Yohanna Prasetio Young, Michelle Yulianti, Eka Budi Yusuf, Ari Zahri, Tiara Casela Zaldy Iskandar