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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Logistik Indonesia Majalah Ilmiah Bijak Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Engineering, Science and Information Technology International Journal of Economy, Education and Entrepreneurship (IJE3) Neo Journal of economy and social humanities
Abdul Haeba Ramli, Abdul Haeba
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal Logistik Indonesia

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The Influence of Instagram Marketing Activities on Brand Equity of Beauty Products: A Customer Relationship Management (CRM) Approach Kanaya, Aida Suni; Mariam, Siti; Sutawijaya, Ahmad Hidayat; Ramli, Abdul Haeba
Jurnal Logistik Indonesia Vol. 9 No. 1: April 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v9i1.4833

Abstract

This study aims to examine the influence of Instagram Marketing,Brand Awareness, Brand Image, Perceived QualitytoBrand Love, Brand Reuse IntentionAndBrand Trustto customersScarlett Whitening. The population in this study are customers whofollowInstagram accountScarlett Whiteningand have purchased and used the productScarlett Whiteningwith a minimum customer age of 18 years and domiciled in West Jakarta. The research sample consisted of 162 respondents. This research is a quantitative study using the SEM-PLS method. The results of the study indicate that Instagram Marketing has a positive effect onBrand Awareness, Instagram marketing has a positive impact onBrand Image, Instagram marketing has a positive impact onPerceived Quality,Brand Awarenesshave a positive influence onBrand Love, Brand Awarenesshave a positive influence onBrand Reuse Intention, Brand Awarenesshave a positive influence onBrand Trust, Brand Imagehave a positive influence onBrand Love, Brand Imagehave a positive influence onBrand Reuse Intention, Brand Imagehave a positive influence onBrand Trust, Perceived Qualityhave a positive influence onBrand Love, Perceived Qualityhave a positive influence onBrand Reuse Intentionand lastPerceived Qualityhave a positive influence onBrand Trust.
Co-Authors Abadi, Ferryal Abidin, Roza Aulia Adelia, Marsach Adrifa, Zacky Putra Agustia, Rizka Diah Al Kausar, Al Kausar Anggraeni, Abellia Septri Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arifah, Muhammad Syahroni Aristawidya, Annisa Nur Arman, Siti Rafika Asianto, Andriyanti Awibowo, Yogo Ayu Larasati Banca, Cherie Anne S. Dewi, Ni Putu Karunia Diatmika, Anak Agung Ketut Dihin Septyanto Edi Hamdi eki, eki Erny Amriani Asmin Fahrosa, Salsa Meisita Fatiani, Kurunul Febriani, Fika Aurelia Gecolea, Zianneil T. Gecolea, Zianneil T. Gecolea Gianis, Almaitsya Gunawan, Tipanirah Hendriadi, Hendriadi Indriani, Sintiati Kalim, Muchamad Nur Kanaya, Aida Suni Kurniawati, Erna Kusnadi LIA AMALIA Maharani, Alfiana Citra Maratis, Jerry Megawaty Meidiyanty, Elvira Mesina, James Ronald O. Miaty, Indah Juneta Muhmin, Andi Hidayat Muslim Muslim Novianti, Intan Erlita Nurcahyani, Widy Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Pratama, Mario Putra Pratama, Rekha Agustiyanto Purbasari, U.K. Purnomo, Suseno Hadi Rahayu, Astrid Rahmawati, Amanda Reza, Heru Kreshna Ridswan, Muhammad Ringo, Rejhi Yunus Siringo Rizky, Amelia Rojuaniah Rojuaniah Safuan Safuan Saputra, Radiansyah Harry Sari, Pascalia Indah Permata Satria, Fajar SITI MARIAM Steven, Jacob Sukalumba, Sofia Apriliani Penu Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Tablante, Dennish Tablante, Dennish H. Takrim, Muhammad Thamanda, Dhea Rusli Toaha, Muhammad Trianingrum, Cendy Fauziah Ulfa, Vina Sandriana Wahyudi, Ickhsanto Wahyudi, Triyono Arief Wicaksana, Harits Hijrah Witjaksono, Beny Yudistria, Yuyus