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Journal : Jurnal Ilmiah Manajemen Kesatuan

The Effect of Social Media Marketing Activities and Price Perception on Brand Trust, Brand Image, and Purchase Intention Ramli, Abdul Haeba; Aristawidya, Annisa Nur; Mesina, James Ronald O.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3152

Abstract

This study explores direct and indirect effects with data collection methods through surveys by distributing questionnaires. The population in this study is a woman who uses barenbliss cosmetic products for at least 18 years. Based on the research results, 6 hypotheses can be accepted, namely The results of this study indicate that social media marketing activities have a positive effect on purchase intention, social media marketing activities have a positive effect on brand trust, social media marketing activities have a positive effect on brand image, price perception has a positive effect on brand image, brand trust has a positive effect on purchase intention, brand trust has a positive effect as a mediation on the relationship between social media marketing activities and purchase intention. A total of 4 hypotheses were rejected which showed no effect including, price perception and brand image have no effect on purchase intention, brand image has no effect on the relationship between price perception and purchase intention, brand image has no effect on the relationship between social media marketing activities and purchase intention. This research provides managerial implications for the marketing sector of a company to optimize social media strategies to create consumer purchase intention. Keywords: Social media marketing activities, price perception, brand trust, brand image, purchase intention
Techno Resources, Transformational Leadership, Job Satisfaction And Turnover Intention Fahrosa, Salsa Meisita; Ramli, Abdul Haeba; Mariam, Siti; Purnomo, Suseno Hadi; Tablante, Dennish H.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3158

Abstract

Techno Resources are essential to increase productivity and efficiency in organizations. However, the application of technology in the workplace often causes difficulties, which can affect Job Satisfaction and encourage employees to Turnover Intention. The purpose of this study is to investigate how Techno Resources, Transformational Leadership, Job Satisfaction, and Turnover Intention in an organization interact with each other. This study shows that Transformational Leadership is a factor that can affect how satisfied employees are with their jobs when Techno Resources affect how satisfied they are with their jobs. The results of this study are expected to provide insight for organizations on the best way to use Techno Resources and Transformational Leadership methods to increase employee productivity and retention. This study uses quantitative research using the Structural Equation Model Partial Least Square (SEM-PLS) method. Questionnaires were distributed to 150 respondents from private companies in the Tangerang area. The results of this study are expected to provide insight for organizations on the best way to use employee productivity and retention. Keywords: Techno Resources, Transformational Leadership, Job Satisfaction, Turnover Intention.
Psychological Capital, Authentic Leadership, Job Satisfaction And Job Performance Kusnadi, Kusnadi; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3168

Abstract

The purpose of this study was to explore the relationship between authentic leadership, psychological capital, job satisfaction and job performance in employees working in manufacturing companies in the province of Banten, Indonesia. This study was conducted with 387 respondents. The research respondents were selected using the purposive sampling method. The research conducted was a quantitative study using the Structural Equation Model (SEM) method. The results of this study prove that there is an influence between psychological capital on job satisfaction, and authentic leadership on job satisfaction; Then job satisfaction affects work engagement and work engagement affects job performance. The managerial implications of this study are that companies must be able to encourage employees to have good work performance by paying attention to variables that can improve it, namely employees must feel full involvement between themselves and the organization, then employees must also be happy with their work and then employees must be confident in what they do. Keywords - Authentic Leadership, Psychological Capital, Job Satisfaction, Work Engagement, Job Performance
The Influence Of Online Communication Strategies On Purchase Intention Of Skincare Products In Generation Z Adelia, Marsach; Ramli, Abdul Haeba; Asmin, Erny Amriani; Gecolea, Zianneil T. Gecolea
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3193

Abstract

The purpose of this study was to analyze the factors that influence online communication strategies in generation Z to buy beauty products that focus on the TikTok platform involving the variables ewom, influencer marketing, content marketing, attitudes, subjective norms, purchase intentions and purchasing behavior. This study is quantitative using a purposive sampling technique conducted through an online questionnaire to 140 respondents of skintific product consumers aged 17-27 years in Tangerang. The results showed that the ewom variable had a positive effect on purchase intentions, while influencer marketing and content marketing showed a positive effect on purchase intentions. Then attitudes and subjective norms were proven to have a positive effect on purchase intentions. In addition, purchase intentions also have a positive effect on purchasing behavior. Then purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between subjective norms and purchasing behavior. Purchase intention provides an indirect influence between influencer marketing and content marketing on purchasing behavior. The results of this study are expected to help develop marketing theory and business practices in the skincare industry and be a reference for future research. Keywords: ewom, influencer marketing, content marketing, attitude, subjective norms, purchase intention and purchase behavior.
Systematic Literature Review of Counterproductive Work Behavior From Several Perspectives Takrim, Muhammad; Ramli, Abdul Haeba; Safuan, Safuan`; Hamdi, Edi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3380

Abstract

This study presents a systematic literature review of counterproductive work behavior (CWB) using the PRISMA methodology to analyze research trends over the past decade (2014–2024). CWB encompasses negative actions performed by employees that may harm organizations, either directly or indirectly. This study identifies key factors influencing CWB, including personality traits such as narcissism, decision-making styles, perceived task legitimacy, and broader social and economic factors. The findings reveal that illegitimate tasks, job stress, and an unfavorable organizational environment are primary triggers of CWB. Additionally, leadership factors significantly contribute to the emergence of counterproductive behaviors in the workplace. Through an analysis of 11 selected journal articles from the Scopus database, this study highlights the trends in CWB research across various countries and industries, particularly at the managerial level. This research provides insights into the importance of organizational policies and managerial interventions in mitigating the negative impacts of CWB. It also identifies gaps in the literature, offering opportunities for further exploration, particularly in understanding the role of cultural and organizational policies in preventing CWB. By adopting a more holistic approach, organizations can foster a healthier and more productive work environment. Keywords: Counterproductive Work Behavior, Managers, Systematic Literature Review, PRISMA, Organizational Factors
Advancing Green Work Engagement In Healthcare: A Systematic Review And Future Research Directions Satria, Fajar; Sutawijaya, Ahmad Hidayat; Ramli, Abdul Haeba; Wahyudi, Triyono Arief
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3403

Abstract

The healthcare sector, while central to public well-being, is paradoxically responsible for 4–5% of global greenhouse gas emissions. This systematic literature review (SLR) critically explores the emerging concept of Green Work Engagement (GWE)—defined as employees’ proactive involvement in sustainable practices—and its transformative potential for healthcare institutions. Guided by the PRISMA framework, this review synthesizes high-quality studies from 2014 to 2024, identifying leadership, organizational support, environmental awareness, and green HRM as pivotal antecedents of GWE. Findings highlight that green servant leadership and green talent management foster innovative behaviors, enhance job satisfaction, and improve both environmental performance and clinical outcomes. Technological integration (e.g., cloud computing) and structured frameworks (e.g., GreenEd, 5R) also emerge as key enablers of systemic change. However, the literature reveals methodological gaps, limited application in developing contexts, and insufficient empirical evaluation of behavioral interventions. This study offers a robust conceptual foundation and practical roadmap for embedding sustainability into healthcare operations, emphasizing the role of leadership, employee engagement, and inclusive organizational culture in advancing environmental stewardship. The review concludes with actionable research directions to strengthen the theoretical and practical relevance of GWE and support the healthcare sector’s alignment with global sustainability goals. Keywords: Green Work Engagement, Healthcare Sustainability, Green HRM, Employee Engagement, Environmental Leadership, Systematic Review
Determinants of Purchase Intention On TikTok As An E-WOM Platform Mariam, Siti; Agustia, Rizka Diah; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3453

Abstract

Social media platforms have revolutionized how consumers receive and evaluate product information, particularly through Electronic Word of Mouth (E-WOM). TikTok, with its interactive features and large user base, has emerged as a powerful E-WOM medium that can influence consumer behavior. This study investigates the impact of E-WOM components—information quality, credibility, suitability, and needs—on information usefulness, information adoption, and ultimately purchase intention for Wardah cosmetic products. A quantitative, descriptive-causal research design was applied using purposive sampling, with 160 respondents from the JABODETABEK area who had purchased Wardah products at least twice in 2023. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all proposed relationships are statistically significant: E-WOM attributes positively affect information usefulness, which in turn influences information adoption and purchase intention. This study contributes to a deeper understanding of the role of E-WOM in digital consumer behavior and offers practical insights for cosmetic brands aiming to leverage social media platforms for marketing strategies. Keywords: E-WOM, information usefulness, information adoption, purchase intention, TikTok, Wardah cosmetics
The Effect Of Transformational Leadership On Turnover Intention: The Mediating Role Of Work Stress And Organizational Commitment In The Retail Industry Sukalumba, Sofia Apriliani Penu; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3516

Abstract

This study aims to analyze the influence of transformational leadership on turnover intention, considering the mediating roles of work stress and organizational commitment among retail industry employees. The research employed a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM), involving 155 respondents working at PT Duta Intiguna Yasa (Mr.DIY) in East Jakarta, Bogor, and Depok. The results indicate that transformational leadership does not have a direct effect on turnover intention, but it does exert an indirect influence through two pathways: the reduction of work stress and the enhancement of organizational commitment. Organizational commitment emerged as a stronger mediator in reducing turnover intention, while work stress also played a significant yet weaker mediating role. Meanwhile, the indirect effect of work stress on turnover intention through organizational commitment, as well as the combined dual mediation pathway, was not statistically significant. These findings underscore the importance of developing transformational leadership to foster employee loyalty. Practical implications include leadership training, effective stress management strategies, and efforts to strengthen organizational commitment in order to improve employee retention in the retail sector.   Keywords: Transformational Leadership, Turnover Intention, Work Stress, Organizational Commitment, Retail Industry
Driving Management Change: Green Transformational Leadership as a Catalyst for Sustainable Management A Systematic Literature Review Arman, Siti Rafika; Asianto, Andriyanti; Ramli, Abdul Haeba; Amalia, Lia; Abadi, Ferryal
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3684

Abstract

Research on green transformational leadership has attracted academic attention in recent years. However, a comprehensive analysis of the development of green transformational leadership and its role in changes that occur within organizations has not been conducted. To address this gap, this literature aims to review the development of green transformational leadership and analyze the role of green transformational leadership in changes that occur at both the individual and organizational levels. A systematic literature review approach was used in writing this article. Selected journal articles are analyzed to determine their relationship and relevance to the topic of Green Transformational Leadership. Research on Green Transformational Leadership has increased over the past 12 years. In total, 25 articles were examined in this literature review, a large portion of literature used quantitative approaches and were mostly studied in the Asian continent. Based on the findings analyzed, Transformational leadership styles have shifted towards a sustainable approach because of the emphasized responsibility for environmentally friendly behavioral practices for organizations. In addition, Green Transformational Leadership plays an important role in management change at both the individual and organizational levels. This study describes the structural overview of 25 journal articles published from 2013 to early 2025. This review presents an in-depth discussion of the current state of research, trends and future research directions on green transformational leadership.   Keywords: Green Transformational Leadership; Change Management; Sustainable Management
The Influence of Work and Personal Life Interference and Emotional Exhaustion on Counterproductive Work Behavior Syahroni, Syahroni; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3149

Abstract

Conflicts between personal life and work are increasingly common due to dynamic work environments and growing job demands. This study aims to analyze the effects of Work Interference With Personal Life (WIPL), Personal Life Interference With Work (PLIW), and Emotional Exhaustion on Counterproductive Behavior (CPB) among employees at poultry slaughterhouses. A quantitative approach was employed through a questionnaire survey distributed to 196 respondents. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4 software. The results reveal that WIPL does not significantly affect CPB, while both PLIW and Emotional Exhaustion have a positive effect on CPB. Moreover, WIPL and PLIW significantly increase Emotional Exhaustion levels. However, Emotional Exhaustion does not mediate the relationship between WIPL or PLIW and CPB. These findings highlight the importance of managing emotional fatigue and ensuring work-life balance to prevent counterproductive behaviors in the workplace. Keywords: Work Interference With Personal Life, Personal Life Interference With Work, Emotional Exhaustion, Counterproductive Behavior
Co-Authors Abadi, Ferryal Abidin, Roza Aulia Adelia, Marsach Adrifa, Zacky Putra Agustia, Rizka Diah Al Kausar, Al Kausar Anggraeni, Abellia Septri Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arifah, Muhammad Syahroni Aristawidya, Annisa Nur Arman, Siti Rafika Asianto, Andriyanti Awibowo, Yogo Ayu Larasati Banca, Cherie Anne S. Dewi, Ni Putu Karunia Diatmika, Anak Agung Ketut Dihin Septyanto Edi Hamdi eki, eki Erny Amriani Asmin Fahrosa, Salsa Meisita Fatiani, Kurunul Febriani, Fika Aurelia Gecolea, Zianneil T. Gecolea, Zianneil T. Gecolea Gianis, Almaitsya Gunawan, Tipanirah Hendriadi, Hendriadi Indriani, Sintiati Kalim, Muchamad Nur Kanaya, Aida Suni Kurniawati, Erna Kusnadi LIA AMALIA Maharani, Alfiana Citra Maratis, Jerry Megawaty Meidiyanty, Elvira Mesina, James Ronald O. Miaty, Indah Juneta Muhmin, Andi Hidayat Muslim Muslim Novianti, Intan Erlita Nurcahyani, Widy Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Pratama, Mario Putra Pratama, Rekha Agustiyanto Purbasari, U.K. Purnomo, Suseno Hadi Rahayu, Astrid Rahmawati, Amanda Reza, Heru Kreshna Ridswan, Muhammad Ringo, Rejhi Yunus Siringo Rizky, Amelia Rojuaniah Rojuaniah Safuan Safuan Saputra, Radiansyah Harry Sari, Pascalia Indah Permata Satria, Fajar SITI MARIAM Steven, Jacob Sukalumba, Sofia Apriliani Penu Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Tablante, Dennish Tablante, Dennish H. Takrim, Muhammad Thamanda, Dhea Rusli Toaha, Muhammad Trianingrum, Cendy Fauziah Ulfa, Vina Sandriana Wahyudi, Ickhsanto Wahyudi, Triyono Arief Wicaksana, Harits Hijrah Witjaksono, Beny Yudistria, Yuyus