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Strategi Komunikasi Petani Dalam Difusi Inovasi Padi Organik selly Oktarina; Thirtawati .
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.86 KB) | DOI: 10.20527/mc.v1i1.4672

Abstract

Organic farming is an agricultural system that is designed and managed in such a wayso as tocreate sustainable productivity. Agricultural extensionagents is one of there formers who havean important role in the diffusion of innovation activities of organic rice program. The success of education is not only determined by the material presentedal one but delivery technique also plays an important roleinthe success ofagricultural extensionactivities. Therefore, itis necessary that the communication strategy of an innovationcan bediffusedto farmers. With the effective communication strategy will facilitate the extensionin presenting the materialin various ways according to theapproach taken.This research was conducted in the Village Pulokerto Palembang. Points were selected intentionally (purposive) to farmers who perform semi-organic rice cultivation. When the study conducted from May to November 2014. The method includes a case study (case study) of selected farmers, farmers selected from farmers who take the whole organic rice cultivation (census) as respondentsBased on the research results can be summarized as follows: (1). SO strategyisa strategy that uses the power(strenghts) totake advantage of opportunities that exist.; (2).  WO strategy is astrategy adoptedby minimizing weaknesses (weaknesses) to take advantage of opportunitiesthatare owned; (3). ST strategy is a strategy that is performed with the way of using force(strengths) to address threats; (4).  WT strategy is astrategy used by minimizing the weaknesses and avoiding all thethreats(threats) Key words: communication strategies, diffusion of innovation, organic farming
STRATEGI KOMUNIKASI POLITIK OPINION LEADER DALAM DIFUSI PROGRAM PEMBANGUNAN DAN PENGEMBANGAN LEMBAGA LOKAL DI PEDESAAN (Opinion Leader Political Communication Strategy in Diffusion Development Program and Development of Local Institutions in Rural) Selly Oktarina; Sarwititi Sarwoprasodjo
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.701 KB) | DOI: 10.20527/mc.v3i1.4687

Abstract

ABSTRACT                 Politics has entered almost every level of society in urban and rural areas. Previously, rural people is very taboo with  "politics", but technological advances can be happen. Diffusion of development program, people in rural need  someone who can be trusted about the issue of  development. One of the political actors who have good credibility is the opinion leader in convincing about development program and development of local institution in rural. The aims of this research are to describe 1) public opinion of rural community, 2) opinion leader political communication strategy in diffusion of development program and  3) opinion leader communication strategy in the development of local institutions in rural. This study uses literature review that related to the topic and described in a descriptive. The results of this research indicate that people in rural areas consider that development programs still tend to be political because based on intervention and  interests in others that local institutions are formed still tend to be a formality. The political communication strategy of opinion leader in the diffusion of development program is  1) interactive communication, 2) political communication in propaganda, 3) communication of political awareness. Opinion leader communication strategy in local institution development is 1) conducting campaign of importance local institution, 2) forming and improving image of local institution, 3) keep harmony among stakeholders, 4) improving performance of change agents..Keywords:  interactive, propaganda, campaign, image, stakeholder.  ABSTRAK Politik sudah memasuki hampir setiap lapisan masyarakat dan berbagai isu yang ada baik di perkotaan maupun di pedesaan. Sebelumnya, bagi masyarakat pedesaan masih sangat tabu dengan namanya “politik”, akan tetapi dengan kemajuan teknologi hal ini dapat terjadi. Untuk meyakinkan masyarakat di pedesaan tentu saja membutuhkan seseorang yang dapat dipercaya mengenai isu pembangunan yang sedang berkembang. Salah satu aktor politik yang memiliki kredibilitas baik adalah opinion leader (pemuka pendapat) dalam menyakinkan masyarakat di pedesaan mengenai program pembangunan dan pengembangan lembaga tani di pedesaan..  Penelitian ini bertujuan untuk mendeskripsikan opini publik masyarakat pedesaan, strategi komunikasi  opinion leader dalam difusi  program pembangunan dan strategi komunikasi  opinion leader dalam pengembangan  lembaga tani di pedesaan. Penelitian ini menggunakan studi literatur yang berkaitan dengan topik dan diuraikan secara deskriftip. Hasil penelitian ini menununjukkan bahwa masyarakat di pedesaan menganggap bahwa program pemerintah masih cenderung bersifat politik karena berdasarkan intervensi dan kepentingan serta lembaga tani yang terbentuk masih cenderung bersifat formalitas saja. Strategi komunikasi politik opinion leader dalam difusi program pembangunan adalah dengan melakukan 1) komunikasi interaktif, 2) komunikasi politik berupa propaganda, 3) komunikasi penyadaran politik. Untuk strategi komunikasi opinion leader dalam pengembangan lembaga tani di pedesaan adalah dengan cara 1) melakukan kampanye pentingnya lembaga tani, 2) membangun dan memperbaiki citra lembaga tani, 3) menjaga keharmonisan antar stakeholder terkait, 4) meningkatkan kinerja agen perubahan..Kata Kunci: interaktif, propaganda, kampanye, citra, stakeholder.
HUBUNGAN MODAL SOSIAL DAN MODAL MANUSIA DENGAN TINGKAT PENDAPATAN PETANI KARET DI KECAMATAN TANJUNG BATU KABUPATEN OGAN ILIR Nukmal Hakim; Henny Malini; Selly Oktarina
Publikasi Penelitian Terapan dan Kebijakan Vol 4 No 3 (2010): Jurnal Pembangunan Manusia
Publisher : Badan Penelitian dan Pengembangan Daerah Provinsi Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Relationship of Social Capital and Human Capital with rubber Farmer Income in the District of Tanjung Batu Ogan Ilir, the purpose of this study is to analyze how much Social Capital and Human Capital owned rubber farmers and farmer income Counting Rubber, and analyze the relationship between human capital and social capital Rubber farmers with income and identify the efforts made by rubber farmers in the district of Tanjung Batu in Ogan Ilir enhance Social Capital and Human Capital. The research method used in this study is a survey method. Social capital is owned by farmers in the village of Tanjung Batu rubber is set at 45.57 which is in the criteria are and Human Capital owned by farmer rubber is set at 14.36 which is also located on the stage or the criteria are. Average farm incomes rubber rubber farmers in the village of Tanjung Batu this is Rp. 32,305,181.41 per hectare per year and an average total income 35,051,848.07 per year. Correlation test by using Spearman correlation test showed that there is no relationship between social capital rubber farmers with incomes of farmers in the village of Tanjung Batu Tanjung Batu subdistrict Ogan Ilir, meaning that the higher the social capital of farmers will not affect farmers' income so anything and vice versa. Correlation test using Sperarman correlation test also showed that there was no relationship between the human capital with income levels of rubber farmers in the village of Tanjung Batu Ogan Ilir. Efforts being made to increase social capital by increasing social interaction with the local environmental community and the outside environment so that it will obtain useful inputs and efforts to enhance human capital is to diligently follow the training and the courses that are useful for their lives, always maintain personal hygiene and the environment.
Kredit Usaha Rakyat (KUR) Regulation and Communication Factors towards Farmer Independence Anna Gustina Zainal; Toni Wijaya; Selly Oktarina; Eko Wahyono; Pairulsyah Pairulsyah
Nyimak: Journal of Communication Vol 5, No 1 (2021): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3446.743 KB) | DOI: 10.31000/nyimak.v5i1.2871

Abstract

This study aims to determine: (1) the level of understanding of farmers about government regulations related to KUR funds in the Agriculture sector, (2) communication patterns and behavior as well as the use of farmer media types associated with KUR management in the agricultural sector (3) the relationship between communication patterns and behavior and the use of sector is aimed at educating farmers’ independence in managing their farming so that the food security program continuously improving. This research was designed as a descriptive correlational approach using the survey method. The research targets are farmer groups participating in the KUR program in the Agriculture sector covering five sub Districts, namely: Gading Rejo, Kotaa Agung, Gisting, Talang Padang, and Semaka, in Tanggamus District. Based on the results of the research, it is known that the understanding of farmers about the procedure for applying for KUR in the agricultural sector, rights and obligations and sanctions for violations, and management of KUR funds in the agricultural sector that they get on average are in the quite good category. Besides, there are significant differences in communication patterns and behavior as well as the use of types of media, causing farmers to understand different KUR programs in the Agriculture sector. Especially in the factor of communication patterns, communication behavior, and the use of the type of media that farmers choose. The relationship between communication patterns, individual farmer characteristics, behavior, communication, and the use of media types is quite varied.Keywords: Agriculture sector, communication patterns, farmer, regulation ABSTRAKPenelitian ini bertujuan untuk mengetahui: (1) tingkat pemahaman petani tentang peraturan pemerintah terkait dana KUR di sektor Pertanian, (2) pola dan perilaku komunikasi serta penggunaan jenis media petani yang terkait dengan pengelolaan KUR di bidang pertanian. sektor (3) keterkaitan antara pola komunikasi dan perilaku dengan pemanfaatan sektor bertujuan untuk mendidik kemandirian petani dalam mengelola usahataninya sehingga program ketahanan pangan terus meningkat. Penelitian ini dirancang dengan pendekatan deskriptif korelasional dengan menggunakan metode survei. Sasaran penelitian adalah kelompok tani peserta program KUR bidang Pertanian yang meliputi lima kecamatan, yaitu: Gading Rejo, Kota Agung, Gisting, Talang Padang, dan Semaka, di Kabupaten Tanggamus. Berdasarkan hasil penelitian diketahui bahwa pemahaman petani tentang tata cara pengajuan KUR di sektor pertanian, hak dan kewajiban serta sanksi atas pelanggaran, dan pengelolaan dana KUR di sektor pertanian yang mereka dapatkan rata-rata. termasuk dalam kategori cukup baik. Selain itu terdapat perbedaan pola komunikasi dan perilaku serta penggunaan jenis media yang sangat berbeda sehingga menyebabkan petani memahami berbagai program KUR di sektor Pertanian. Terutama pada faktor pola komunikasi, perilaku komunikasi, dan penggunaan jenis media yang dipilih petani. Hubungan antara pola komunikasi, karakteristik individu petani, perilaku, komunikasi, dan penggunaan jenis media cukup bervariasi.Kata Kunci: Sektor pertanian, pola komunikasi, petani, regulasi 
FENOMENA THE GLASS CEILING PHENOMENON PADA PEREMPUAN PEKERJA Selly Oktarina; Eko Wahyono; Anna Gustina Zainal; Muhammad Alif; Andri Sarifudin
Marwah: Jurnal Perempuan, Agama dan Jender Vol 21, No 2 (2022): MARWAH
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/marwah.v21i2.13986

Abstract

Perempuan mengalami ketimpangan pada berbagai proses pengembangan karir dan pekerjaanTujuan penelitian ini adalah untuk melihat perspektif multitasking peran perempuan pada fenomena the glass ceiling dan faktor penyebab terjadi fenomena the glass ceiling diberbagai kasus tempat perempuan bekerja. Selain itu juga menjelaskan peran perempuan di berbagai sektor Birokrat, anggota Eksekutif/Legislatif, CEO dan pekerja seni. Penelitian ini menunjukkan bahwa perempuan berada pada posisi inferior baik karena tekanan struktur dan kultur di dalam masyarakat. Kondisi masyarakat indonesia belum memberikan dukungan sepenuhnya terhadap posisi pekerjaan perempuan baik dalam bidang pekerjaan formal dan informal. Pada kasus di Indonesia perempuan bahkan memiliki peran ganda selain pada pekerjaan utama juga pada pekerjaan rumah tangga. Hal ini yang seringkali menjadi dilematis dalam pengembangan karir seorang perempuan pekerja. Posisi ini berbeda dengan seorang pekerja laki-laki yang dapat fokus pada pekerjaan formal.
STRATEGI KOMUNIKASI PEMASARAN PADA KOPI OGUT KAFÉ DALAM MENARIK MINAT KONSUMEN Eko Purwanto; Selly Oktarina; Abdul Basit; Mirza Shahreza; Anna Gustina Zainal; Ana Kuswanti; Lusiana Setianti
Metakom Vol. 6 No. 2 (2022)
Publisher : Communication Science Department at Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i2.264

Abstract

This study focuses on how the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest and the factors influence the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest. The method used in this study is a qualitative research method using interview, observation and documentation techniques as data collection. After conducting research, it was found that the marketing communication strategy applied by Café Ogut Cofee uses the concept of the marketing mix that he uses including, produst, place, price, promotion, people, physical evidence, and process. Of the seven elements, Café Ogut Cofee uses all elements of the marketing mix including product, place, price, promotion, physical evidence and process. The driving factors that influence the marketing communication strategy of Café Ogut Cofee are the existence of board game facilities for visitors so that it becomes an attraction for Café Ogut Cofee and the inhibiting factor is the lack of space or place for events such as live music to reduce the attractiveness of Café Ogut Cofee and become obstacle to the smooth marketing mix of Café Ogut Cofee.
Praktik Urban Farming bagi Wanita Tani untuk Ketahanan Pangan Keluarga di Masa Pandemi: Urban Farming Practices for Women Farmer for Family Food Security during The Pandemic Oktarina, Selly; Sumardjo; Purnaningsih, Ninuk; Hapsari, Dwi Retno
Jurnal Penyuluhan Vol. 19 No. 02 (2023): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/19202343439

Abstract

Virus Covid-19 menyebabkan terbatasnya aktivitas masyarakat di luar rumah akibat PSBB yang menimbulkan kejenuhan. Salah satu aktivitas yang dapat dilakukan adalah memanfaatkan pekarangan secara optimal, menumbuhkan kesadaran pentingnya sayuran sehat sehingga mendorong praktik urban farming dalam menunjang ketahanan pangan keluarga. Kajian ini memberikan gambaran praktik urban farming yang banyak dilakukan masyarakat pada masa pandemi, mengetahui faktor penyebab masyarakat melakukan praktik urban farming di masa pandemi serta dampak praktik urban farming bagi ketahanan pangan keluarga. Kajian ini bersifat deskriptif kualitatif yang ditulis berdasarkan hasil wawancara dan observasi dengan menggunakan studi literatur dan jurnal-jurnal terkait. Pengumpulan data dilakukan pada 30 anggota kelompok wanita tani (KWT) yaitu KWT Idola, KWT Bersatu dan KWT Berseri yang berada di Kabupaten Bogor. Pengolahan data dilakukan secara analisis deskriptif. Hasil kajian menunjukkan bahwa masa pandemi memberikan dampak yang sangat baik terhadap pengelolaan dan pemanfaatan pekarangan secara optimal dimana adanya sayuran unggulan dan kekhasan sistem tematik pada setiap KWT. Masyarakat sudah memanfaatkan teknologi media seperti: tanah, pot/polybag, barang bekas, styrofom, budikdamber maupun hidroponik atau aquaponik. Berdasarkan teori adopsi inovasi, adapun faktor pendorong masyarakat melakukan praktik urban farming dilihat dari keuntungan memanfaatkan teknologi pada lahan terbatas, lebih hemat dan efisien, banyak pilihan teknologi, kemudahan dalam mencoba dan hasil yang dapat diamati. Dampak yang dirasakan adalah sebagai sarana pemenuhan kebutuhan keluarga, menghijaukan pekarangan, mengedukasi pentingnya sayuran sehat, mengurangi pengeluaran rumah tangga, menumbuhkan kebiasaan berhemat dan menabung, menyalurkan hobi, adanya rasa kebersamaan dan menjadi gaya hidup sehat.
Desiminasi Teknologi Domestikasi Ikan Putak (Notopterus notopterus) di Desa Putak, Kecamatan Gelumbang Kabupaten Muara Enim, Sumatera Selatan Muslim, Muslim; Syaifudin, Mochamad; Taqwa, Ferdinand Hukuma; Oktarina, Selly
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1155

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Bronze featherback (Notopterus notopterus) is one of the fish species native to Indonesian waters. This species is closely related to the knifefish (Chitala sp.). South Sumatra uses this fish as a raw material for pempek and kemplang crackers. This fish has a high economic value like Chitala sp. The need for the culinary industry is increasing, causing the demand for this fish to also increase. Until now, the production of N. notopterus has relied on wild catches, as aquaculture production has not been available. Overfishing as well as habitat destruction have led to the decline of this species' population in the wild. Domestication is the effort to domesticate wild fish into a farming environment. The initial stage of N. notopterus domestication has been successfully carried out. They successfully survived and grew in aquaculture containers. This activity is the dissemination of information on the results of the initial stage of the N. notopterus domestication study. The methods used were counseling, demonstration plots, and mentoring. This activity was carried out in Putak Village, Gelumbang District, Muara Enim Regency. The results of the activity show that the community's knowledge of N. notopterus is increasing. People know that N. notopterus and Chitala hypselonotus are different species, even though they are very similar. Public awareness of the importance of preserving N. notopterus and Chitala hypselonotus is increasing. This activity is very beneficial for the Putak community.
Analysis of Communication System for Community Empowerment Based on Integrated Plant Management Implementation Movement Program (GPPTT) Oktarina, Selly; Kutty, Norhazlina Fairuz Musa; Purwanto, Eko; Shahreza, Mirza; Basit, Abdul
Jurnal Mamangan Vol 12, No 2 (2023): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.6655

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Empowerment communication is important so the people become empowered through effective communication. The effectiveness of communication is inseparable from the role of the institutions involved in program implementation. This study aims to analyze the communication system in empowering the community the “jajar legowo” cropping system in the Integrated Plant Management Implementation Movement (GPPTT) program. The theory used in this study is the adoption of innovation. The research method is qualitative in nature, namely based on the results of field observations supported by literature studies of related journals. Data were analyzed descriptively by providing understanding and explanation so that it was easy to understand. The focus of the study was carried out in Ogan Ilir Regency, South Sumatra, as one of the implementers of the GPPTT and as a Food Barn. The communication system based on black box analysis shows that community empowerment based on the GPPTT Program is good, it is carried out based on five elements consisting of environmental input, controlled input, uncontrolled input, desired input and unwanted input. The pattern of analysis of the GPPTT program system is based on the existence of GPPPT policies, empowerment strategies and technical guidelines that affect the empowerment of farmers in adopting the jajar legowo cropping system so as to produce a paradigm shift in empowerment communication. A community empowerment communication system based on the GPPTT program based on black box analysis is a problem solving solution for farmers to adopt technology to be independent.
Consumer Behavior Analysis in Pangkalpinang: Perception as Intervening of Hydroponic Purchase Decision with STP Approach Gianina, Dewa Ayu; Yamin, Muhammad; Oktarina, Selly
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3735

Abstract

The rapid rise in urban growth and health-conscious behavior in Pangkalpinang has spurred a demand for hydroponic vegetables. This study seeks to explore the factors shaping consumers' decision to purchase hydroponic vegetables in this area. By employing a quantitative research design, survey data were gathered from 170 respondents, focusing on demographic characteristics, variables related to socioeconomic status, perception as psychological influence, and marketing elements. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to identify the key predictors of purchasing behavior, alongside the application of the STP (Segmentation, Targeting, Positioning) strategy to enhance sales. The results show that most consumers are women working in the private sector, with a bachelor's degree, earning between Rp 4,000,000 and Rp 6,000,000, aged 17-25 years, married, and residing in Gabek District. The factors directly and significantly influence the decision to purchase hydroponic vegetables are product, income and perception. Price, however, does not have a direct effect. Nonetheless, price has a significant indirect impact on purchasing decision through its influence on perception. The marketing strategy employs the STP model to create an appealing product image and attract potential consumers. This approach integrates excellent customer service, attractive packaging, promotional pricing, and product innovation.