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All Journal Sosiohumaniora Berdikari: Jurnal Pengabdian Masyarakat Indonesia Jurnal Riset Bisnis dan Manajemen International Journal of Advanced Multidisciplinary Journal of Accounting, Management, Economics, and Business Advances: Jurnal Ekonomi & Bisnis Journal of Management Abdimas Paspama
R. Dewi Pertiwi
Universitas Kebangsaan Republik Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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The Image Models of PT East Jakarta Industrial Park (EJIP) Lili Suryati; Yoyok Cahyono; Andriasan Sudarso; Yoyo Sudaryo; Wikrama Wardana; Nunung Ayu Sofiati (Efi); R. Dewi Pertiwi; Nandan Limakrisna
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Greenation Publisher

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Abstract

In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.
Strategi Pengembangan Kewirausahaan pada Raja Ngemil melalui Pendekatan Analisis SOAR Mochamad Achyarsyah; Heny Hendrayati; Marhadi Marhadi; Almira Amanda; Raden Dewi Pertiwi; Ramayani Yusuf
Journal of Accounting, Management, Economics, and Business (ANALYSIS) Vol. 4 No. 2 (2026)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/analysis.v4i2.2027

Abstract

Purpose – Penelitian ini bertujuan untuk menganalisis dan merumuskan strategi pengembangan kewirausahaan pada Raja Ngemil melalui pendekatan SOAR. Latar belakang penelitian ini didasarkan pada meningkatnya persaingan usaha kuliner, khususnya di sektor makanan ringan, sehingga diperlukan strategi yang tepat untuk meningkatkan daya saing dan keberlanjutan usaha. Methodology – Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengambilan sampel dilakukan secara purposive dengan subjek utama pemilik usaha. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Instrumen penelitian berupa pedoman wawancara dan lembar observasi. Analisis data dilakukan menggunakan pendekatan SOAR (Strengths, Opportunities, Aspirations, Results) melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Findings – Hasil penelitian menunjukkan bahwa Raja Ngemil memiliki kekuatan pada variasi produk, keunikan level kepedasan, serta pemasaran digital melalui Instagram dan Shopee dengan omzet yang tinggi. Peluang yang dimiliki meliputi tren konsumsi makanan pedas dan pertumbuhan e-commerce. Strategi yang dirumuskan berfokus pada penguatan branding, inovasi produk, dan perluasan pasar. Penelitian ini menyimpulkan bahwa pendekatan SOAR efektif dalam merumuskan strategi pengembangan usaha yang berorientasi pada pertumbuhan dan keberlanjutan. Novelty – Penelitian ini memberikan kontribusi berupa penerapan analisis SOAR dalam pengembangan kewirausahaan pada usaha kuliner skala UMKM yang berfokus pada kekuatan dan peluang secara konstruktif. Significance – Hasil penelitian ini bermanfaat bagi pelaku UMKM, khususnya di bidang kuliner, sebagai referensi dalam menyusun strategi pengembangan usaha yang kompetitif dan berkelanjutan.
Determinants Of Crypto Asset Adoption As A Personal Financial Management Instrument Among Millennial Workers R. Dewi Pertiwi; Riztrya Novedliani; Gema Merdeka Goeyardi; Sengguruh Nilowardono; Reswanda
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Millennial workers are at the stage of life in which personal financial management decisions, such as saving, investing, and preparing for retirement, become central, and many of them have begun to include crypto assets in their financial plans. This study examines the determinants of crypto asset adoption as a personal financial management instrument among Indonesian millennial workers. Building on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2), the model includes performance expectancy, effort expectancy, social influence, facilitating conditions, financial literacy, perceived risk, and trust as determinants of behavioral intention, which in turn drives actual use. Data from 368 employed millennials aged 30 to 45 were analyzed with validity and reliability tests, path analysis using regression with robust standard errors, bootstrapped mediation analysis, and a comparison between income groups. Performance expectancy is the strongest determinant of intention (β = 0.283), followed by perceived risk, which has a significant negative effect, social influence, financial literacy, and trust, while effort expectancy and facilitating conditions have no significant effect on intention. The model explains 37.8% of the variance in intention. Intention is the main driver of use (β = 0.387), and facilitating conditions and financial literacy also affect use directly. Most effects on use are transmitted through intention. The findings suggest that millennial workers treat crypto as a financial instrument whose expected benefits, risks, and trustworthiness matter more than its ease of use, and that financial literacy encourages rather than discourages informed adoption.
Co-Authors Ahidin, Udin Almira Amanda Andriasan Sudarso Anna Noviana Anthon Tondo Anwar Sulaiman Astrin Kusumawaardani Cahyono, Yoyok Deri Apriadi Garneta Dinarsuci Gema Merdeka Goeyardi Gunawan Gunawan H. Syahrum Agung Haris Eko Prabowo, Faizal Heny Hendrayati Herdiana, Ardi Kania Laelawati Kusumawaardani, Astrin Kuswara, Galuh Lenggogeni Lenggogeni Lenggogeni, Lenggogeni Lenny Menara Sari Saragih Lili Suryati Marhadi Marhadi Maria Lusiana Yulianti Merry Fithriani Mochamad Achyarsyah Mohammad Nabilulhaq Diforama Nandan Limakrisna Nandan Limakrisna Noviana, Anna Nunung Ayu Sofiati (Efi) Oyon Suharyono Prabowo, Faizal Haris Eko Pratiwi Putri, Kartika Putri Pratiwi Putri, Dewi Yolanda Ramayani Yusuf Reswanda Riztrya Novedliani Sandi, Muhammad Sengguruh Nilowardono Shahnawaaz Kiara Amanda Syahrum Agung Udin Ahidin Wanda Laksniyunita Wardana, Wikrama Wikrama Wardana Winna Roswinna Yoyo Sudaryo Yoyok Cahyono Yulianah Yulianah Yulianah