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Yossinomita
Universitas Dinamika Bangsa
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Harga, Keamanan, Dan Ketepatan Waktu Pengiriman Pada Keputusan Penggunaan Layanan J&T Express Di Kota Jambi Hassandi, Irfan; Pangestu, Mira Gustiana; Fadillah, Yosi; Yossinomita, Yossinomita; Desy Ratna Wijaya; Ivan Cristhian
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 5 No. 1 (2025): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v5i1.8141

Abstract

This study used a random probability sampling technique to determine how customer decisions about J&T Express delivery services in Jambi City are influenced by pricing, security, and the promptness of product delivery. Data for this study, which employs quantitative methods, was gathered using a questionnaire. One hundred respondents from Jambi City who had utilized delivery services and analyzed their data using the SPSS software made up the research sample. The study's findings demonstrated that (1) Price had a positive and significant influence, with a significant value of 0.023. (2) Security had a favorable but not statistically significant impact on the decision to employ J&T Express delivery services in Jambi City, as indicated by its significance value of 0.617. (3) A significant value of 0.000 was achieved for the timeliness variable. Timeliness plays a major role in the decision to employ J&T Express services in Jambi City, and it has a positive impact. Price and timeliness are the most important factors when choosing to use J&T Express delivery services in Jambi City, according to data collected for this study.
PENGARUH KUALITAS PRODUK, FASILITAS TEMPAT DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI CAFE LATERA JAMBI Junaida, Junaida; Yossinomita, Yossinomita; Prasasti, Laura
Jurnal Dinamika Manajemen Vol. 13 No. 3 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i3.48157

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas produk, fasilitas tempat, dan media sosial terhadap keputusan pembelian konsumen di Cafe Latera Jambi. Penelitian ini dilakukan dengan jumlah sampel sebanyak 97l responden yang menggunakan metode kuantitatif. Hasill penelitian menunjukkan bahwa kualitas produk dan media sosial memiliki pengaruh yang sangat signifikan, dengan nilai signifikansi  0,00. Fasilitas tempat juga berpengaruh signifikan dengan nilail signifikansi 0,000. Secara simultan, ketiga variabel tersebut berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen dengan nilai signifikansi < l0,000. Temuan ini menegaskan pentingnya peningkatan kualitas produk, fasilitas tempat, dan pemanfaatan media sosial dalam memengaruhi keputusan pembelian.
EDUKASI PAJAK DIGITAL: PELAPORAN PAJAK SECARA DIGITAL UNTUK MENDORONG EFISIENSI EKONOMI DAN KEUANGAN PADA MAHASISWA UNIVERSITAS BATANGHARI Yossinomita; Feranika, Ayu; Rohaini, Eni; Devitra, Joni; Fadillah, Yosi; Meisak, Despita; Jovansah, Afif; The, Felix Filbert
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.16999

Abstract

Transformasi digital telah mengubah berbagai aspek kehidupan, termasuk perpajakan, seiring dengan berkembangnya ekonomi digital. Sebagai bagian dari kerjasama antara Universitas Dinamika Bangsa (UNAMA) dan Universitas Batanghari (UNBARI), tim PKM UNAMA menyelenggarakan program edukasi pajak digital untuk memperkenalkan mahasiswa UNBARI pada konsep dan praktik perpajakan digital, seperti e-Filing dan e-Billing, guna meningkatkan kesadaran dan keterampilan mereka dalam memenuhi kewajiban pajak secara efisien. Program ini bertujuan untuk membekali mahasiswa dengan pengetahuan yang relevan dalam menghadapi tantangan ekonomi digital, serta menekankan pentingnya kepatuhan pajak dan peran teknologi dalam meningkatkan transparansi dan akuntabilitas administrasi perpajakan. Kerjasama antara pemerintah, universitas, dan sektor swasta sangat diperlukan untuk menciptakan generasi muda yang siap berkontribusi pada pembangunan ekonomi digital yang berkelanjutan.
PELATIHAN PENGELOLAAN KEUANGAN RUMAH TANGGA PADA KELOMPOK IBU-IBU PKK DESA KEBUN DUREN TANGKIT Mardiana R.; Yossinomita; Ayu Feranika; Melani Kadar; Rista Aldilla Syafri; Sabrina Angelina; Intan Nuraini
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17940

Abstract

Tingkat literasi keuangan di kalangan ibu rumah tangga masih tergolong rendah, yang berdampak pada kurang optimalnya pengelolaan keuangan keluarga. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan ibu-ibu PKK di Desa Kebun Duren Tangkit dalam mengelola keuangan rumah tangga secara efektif dan mandiri. Metode yang digunakan mencakup ceramah, diskusi, serta simulasi praktik pengelolaan keuangan, termasuk penyusunan anggaran, pencatatan pengeluaran, perencanaan investasi dasar, dan edukasi mengenai risiko pinjaman online terhadap 30 peserta ibu rumah tangga. Hasil evaluasi menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terhadap pentingnya pengelolaan keuangan keluarga. Peserta juga menunjukkan antusiasme tinggi terhadap materi yang disampaikan dan berharap kegiatan serupa dapat diadakan secara berkelanjutan. Pelatihan ini memberikan kontribusi positif dalam membentuk kemandirian finansial keluarga dan diharapkan menjadi model edukasi keuangan di tingkat komunitas pedesaan. Kata kunci: Ibu rumah tangga, Investasi pemula, Literasi keuangan, Pelatihan keuangan, Pinjaman online
Social Media and Consumerism Culture: A Study on Students of Universitas Dinamika Bangsa Chandra Dinata, Anglelika; Permatasari, Devita; Monica, Agnes; Diana, Diana; Yossinomita, Yossinomita
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 3 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

This study is motivated by the increasing use of social media among students at Universitas Dinamika Bangsa, which is suspected to influence their consumerist lifestyle. The purpose of this research is to examine the impact of social media on students’ purchasing habits. A quantitative approach with a survey method was employed. Data were collected through questionnaires distributed to 92 enrolled students. The independent variable in this study is the intensity of social media use, while the dependent variable is the level of student consumerism. Data were analyzed using simple linear regression. The findings indicate that the intensity of social media use has a significant effect on students’ consumerism levels. The higher the intensity of social media use, the greater the tendency for students to purchase non-essential goods. These results highlight the need for enhancing students’ digital literacy skills to enable them to respond more critically to social media content, particularly promotional materials. The novelty of this research lies in its focus on the relationship between social media and consumerism among university students—a segment of the young generation that is particularly susceptible to the influence of a consumerist lifestyle.
Efektivitas Teknologi Financial (Fintech) dalam Mendukung Akses Keuangan Bagi Pelaku UMKM Di Kalangan Generasi Milenial Victoria, Kareen; Septiani, Dhea; Azzahra, Ratumas Fadillah; Hati, Ilok Nyen Ratu Annisa Curah; Yossinomita, Yossinomita
Jurnal Manajemen Teknologi Dan Sistem Informasi (JMS) Vol 5 No 2 (2025): JMS Vol 5 No 2 September 2025
Publisher : LPPM STIKOM Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jms.2025.5.2.2534

Abstract

This study examines the influence of financial literacy, financial technology (FinTech), and demographic moderation on the financial behavior of the Millennial generation in Indonesia. Employing a descriptive quantitative approach and the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS), data were collected from 97 respondents using a structured questionnaire. The analysis results reveal that financial literacy (X1), FinTech (X2), and demographic moderation (Z) have a significant impact on financial behavior (Y). Financial literacy directly enhances individuals’ ability to manage finances, invest, and plan for their financial future, with a P-value of 0.004. FinTech also promotes more efficient financial behavior, with a P-value of 0.009. Furthermore, demographic moderation significantly moderates the relationship between financial literacy and FinTech with financial behavior, with P-values of 0.002 and 0.035, respectively. These findings highlight the importance of incorporating demographic perspectives in understanding Millennials’ financial behavior. The research model demonstrates strong predictive capability, with an R-Square value of 0.766, indicating that 76.6% of the variance in financial behavior is explained by the independent variables. The constructs’ reliability and validity were well established, as evidenced by Cronbach’s Alpha and Composite Reliability values above 0.7, as well as an Average Variance Extracted (AVE) exceeding 0.5. Theoretically, this study contributes to the understanding of the relationship between financial literacy, FinTech, and demographic factors in shaping financial behavior. Practically, the findings suggest that FinTech service providers should design more inclusive strategies and implement effective financial education programs for Millennials. A comprehensive approach that considers demographic and technological factors is essential for enhancing financial literacy and behavior more effectively.
Persepsi Manfaat dan Kemudahan dalam Penggunaan E-wallet DANA: Studi Adopsi Teknologi Finansial Digital pada Mahasiswa Universitas Dinamika Bangsa Molwen, Elsa; Caroline, Caroline; Tamia, Brenda Aouren; Yulina, Putri Dea; Lie, Jason; Yossinomita, Yossinomita
Jurnal Manajemen Teknologi Dan Sistem Informasi (JMS) Vol 5 No 2 (2025): JMS Vol 5 No 2 September 2025
Publisher : LPPM STIKOM Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jms.2025.5.2.2535

Abstract

In the digital era, financial technology has become an essential part of everyday life, particularly for students who are highly adaptive to innovations such as electronic wallets. This study aims to analyze the effect of perceived usefulness (PU) on the use of the DANA e-wallet among students of Universitas Dinamika Bangsa (UNAMA), with perceived ease of use (PEOU) as a mediating variable. The research employed a quantitative approach by distributing questionnaires and analyzing the data using SmartPLS. The findings reveal that PU significantly influences both PEOU and actual use (AU). However, PEOU does not have a significant effect on AU, and PU through PEOU also does not significantly influence AU. These results indicate that although perceived usefulness is the primary factor driving e-wallet adoption, perceived ease of use does not act as a strong mediating variable. This study recommends that e-wallet providers focus on enhancing useful features and offering user education to improve the experience and adoption of financial technology among students.
STORYTELLING AS A COMMUNICATION STRATEGY MARKETING ON INSTAGRAM: STUDY THE TUKU SAMBAL CASE Yosi Fahdillah; irfan Hassandi; Yossinomita; Wahya Lubis
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.47890

Abstract

This Research This aiming For analyze how storytelling is used as a communication strategy marketing by UMKM Tuku Sambal through the Instagram platform. Using approach qualitative with method studies case , research This explore practice narrative built by the Instagram account @tukusambal in convey message brand , build connection with consumers , and strengthen identity brand . Analysis done with to study content uploads (captions, visuals, interactions) users ) and reflect it through Narrative Paradigm theory , Social Media Marketing, Brand Identity, and Integrated Marketing Communication (IMC). Research results show that the storytelling applied by Tuku Sambal is authentic , consistent and contains values relevant culture​ with life audience . The story being told No only introduce products , but also build proximity emotional and strengthening loyalty customers . This strategy is also supported by uniform visual branding , style down to earth language , as well as interaction two active direction​ through social media . Findings This to emphasize that storytelling is not only tool communication creative , but also an effective marketing strategy in build identity brand and improve involvement customer digitally .
Innovation and capability building of MSME “Las Yayang” and its local economic contribution Mardiana R; Yossinomita Yossinomita; Eni Rohaini; Erick Morales; Erna Stelawati
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 10 No. 4 (2025): November 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v10i4.16205

Abstract

One well-known home-based business that produces peyek and chips and plays a strategic role in enhancing both household welfare and regional economic is Las Yayang. Nevertheless, Las Yayang also faces several challenges, including limited production capacity, difficulties in maintaining accurate financial records, and a reliance on conventional marketing methods. The solutions provided include the provision of an automatic slicing machine and a continuous band sealer machine to enhance productivity, assistance in digital financial recording using the MYOB Premier, as well as training in digital marketing through Facebook and e-commerce platforms, particularly Toko Shopee. The program outcomes showed an increase in production capacity, more organized and accurate financial records, and the expansion of marketing reach. Participants’ knowledge also increased by an average of 30 percent–40 percent, with the highest improvement seen in operating automatic machines. This program has had a tangible impact on home-based entrepreneurs, like improved production efficiency, management professionalism, and contributions to local economic growth through increased partner revenues. The program will continue with further assistance related to optimizing digital financial management using MYOB, advancing digital marketing strategies, and fostering product innovation. Therefore, enables the home-based entrepreneurs to sustain business growth and contribute to the development of a circular economy.
Optimalisasi Digital Marketing Dan Bisnis Digital Dalam Ruang Kreatif Untuk Meningkatkan Potensi Pemuda Di Desa Tantan Kecamatan Sekernan Kabupaten Muaro Jambi Nurhayati; Nurhadi; Dodo Zaenal Abidin; Yossinomita; Eni Rohaini; Meisak, Despita; Sharipuddin; Beni Purnama; Roby Setiawan8; ronal naibaho; Ayu Feranika
Jurnal Pengabdian Masyarakat UNAMA Vol 4 No 2 (2025): JPMU Volume 4 Nomor 2 Oktober 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jpmu.2025.4.2.2543

Abstract

Pelatihan ini bertujuan untuk memberikan pemahaman dan keterampilan praktis mengenai manfaat digital marketing dan bisnis digital dalam ruang kreatif sebagai upaya meningkatkan potensi pemuda di Desa Tantan, Kecamatan Sekernan, Kabupaten Muaro Jambi. Kegiatan dilaksanakan pada tanggal 16 Agustus 2026 bertempat di Aula Masyarakat Desa Tantan, dengan jumlah peserta sebanyak 20 orang yang terdiri dari pemuda desa, anggota Karang Taruna, Koperasi Desa, BUMDes, Perpustakaan Desa, serta dihadiri oleh Kepala Desa Bapak Mashur, S.Pd. Metode pelatihan meliputi penyampaian materi, diskusi interaktif, dan praktik langsung mengenai strategi digital marketing, pemanfaatan media sosial, serta pengembangan bisnis digital berbasis potensi lokal. Hasil dari pelatihan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya literasi digital, keterampilan pemasaran berbasis teknologi, serta kreativitas dalam membangun brand desa. Selain itu, pelatihan ini juga memperkuat sinergi antarorganisasi desa sebagai upaya penguatan kelembagaan dalam pengembangan ekonomi kreatif berbasis digital.Dengan demikian, pelatihan ini diharapkan dapat menjadi langkah awal dalam membentuk pemuda yang berdaya saing, mandiri, serta mampu berkontribusi terhadap pembangunan ekonomi desa secara berkelanjutan di era digital
Co-Authors Abdul Rahim Addya Nafisa Adilah, Alifah Agnes Clarissa Agustina Wulandari Ahmad Hussaein Ahmad Tasyrik Jumaldi Akmalun Nisa Akwan Sunoto Almas Zaskia Nurlilahi Alvaro, Rakan Amanda Aurelya Putri Rudyan Amilia Difa S. Putri Ananda Dstari, Dwi Andi Nurul Izzah Andi Riskiya Putri Andreas Nathanael Andrianti, Ari Ariandi Ramadan Aryani, Lies Asyep Syaefudin Audy Sri Hapsari Aulia Devita Ramadhan Aulia Elvira Aura Septi Safana Ayu Feranika Azzahra, Ratumas Fadillah Bagus Irawan Bagus Irmawan Beni Purnama Besse Zulfa Sya’diyah Calvin Yang Candra Candra Carin Anjani Caroline Caroline Chandra Dinata, Anglelika Chindo Miftahulrizky Cindy Malim Della Tri Andini Delvina Colen Henata Desgha Lavia Miranda Desi Yulistiani Destri Hamidah Destri Hamidah Desy Ratna Wijaya Devi, Tiara Synta Dian Fitri Anasari Diana Diana Dinda Tiara Putri Dini Suci Dwi Angraini Dion Julino Dodo Zaenal Abidin Dwi Nur Khasanah Dyesty Salsazillaa Eddy Suratno Effiyaldi Effiyaldi Effiyaldi Effiyaldi Einike Jesika Triana Eni Rohaini Eni Rohaini Erick Morales Erna Stelawati Fadhillah, Yosi Fadillah, Yosi Fahdillah, Yosi Faisa Putra Faizah Nabila Fatan Heti Anggraini Febby Nanda Utami Febrian Ananda Feby Lestari Felix Chandra Dinata Feranika, Ayu Ferdy Danuarta Fharda Nur Khasanah Fikih Fikih Fitria, Syarabila Dwi FRIYANI, RITA Grace Clarissa Angel Gunardi Hafiati Pracita Sari Hanan Laras Sabrina Hanasya Putri Hanafi Hanasya Putri Hanafi.HS Hansen Wijaya Harmoni Delarossa Haryadi - Haryanti, Putri Hasan Subaidi Hati, Ilok Nyen Ratu Annisa Curah Herry Mulyono Herry Mulyono Ikrima Khairunnisa Ilham Akbar Ingriana, Alberta Intan Kusumawati Intan Nuraini Irfan Hassandi Irfan Hassandi Irfan Hassandi Irmawan, Bagus Isfiani, R.A Ivan Cristhian Jasper Imanuel Jessica Bestlimvya Yap Jimmy Fernando Johni Paul Karolus Pasaribu Johni Paul Karolus Pasaribu Joni Devitra, Joni Joselyn Eprilya Jovansah, Afif Juliana Juliana Julmi, Remalita Mantira Putri Junaida Junaida, Junaida Junaidi Junaidi Kadar, Melani Karin Angelika Putri Karin Angelika Putri Kartika, Yulia D Kartika, Yulia Dwi Kotali Kotali Krismonika Hidayat Kurnia Hadhinata La Chica Salsabila Bilqis Laras Sabrina, Hanan Laura Prasasti Laura Prasasti Leonardo Leonardo Leonita Leonita Leonnel Fridelon Nitung Lie, Jason Lielyani Saputri Louis Ma'isyatur Rodhiyah MARDIANA Mardiana R Mardiana R Mardiana R. Mardiana R. Mardiana R. Maria Rosario Ma’isyatur Rodhiyah Meisak, Despita Melani Kadar Melani Kadar Melly Agustina Lastuti Michael Dylan Michael Fransisico Lie Mira Gustiana Pangestu Molwen, Elsa Monica, Agnes Muetia Apriliani Muhammad Haris Saputra Mutiara Zahwa Nabila Amarah Dani Nabila Ammarah Dani Nadia Desfira Nael Venicho Irwan Saputra Najmi Nabila Nayla Anindi Irawan Nayla Felisa Maharani Nazwa Yuwandira Putri Neza Dwi Sandani Nia Rahayu Nia Rahayu Nicholas Fernando Nicholas Raymond Sentosa Nicky Aprillio Nofril, Nabila Cantika Novi Anggraini Novia Ardhana Novia Ardhana NOVITA EKASARI NURHADI Nurhayani dan Rosmeli Nurhayani Rosmeli Nurhayati Nurul Depty Anggraini Paskalina Widiastuti Ratnaningsih Patresia, Erin Permatasari, Devita Prasasti, Laura Putri Guslia Putri Haryanti Putri Indri Fitria Ningrum Putri Putri Qori Nur Hidayah R A Isfiani R, Mandasari R, Mardiana Rahman, Aldi Aulia Rahmi Dayanti Raka Akhmad Rizq Ramadhan Hibatur Rahman Ramadhan Hibatur Rahman Ramadhan, Raihan Fajri Raysia Nurazizah Prihastiwi Remalita Mantira Putri Julmi Rendi Irawan Saputra Ressy Allya Susanto Rhaisya Adellia Rhyan Araldo Richard Standley Rifat Prasetya Riska Dwi Utari Rista Aldilla Syafri Rista Aldilla Syafri ROBY SETIAWAN Rohaini, Eni ronal naibaho Ronal Naibaho Rosario, Maria Sabela, Istawa Dina Sabrina Angelina Saharani Isabella Saidin Nainggolan, Saidin Saifan Ali Fazila Sandi Cua Sandra Adelia Saputra, M Haris Sarmilah Puspita Selaras Winny Br Marpaung Septiani, Dhea Septiawan Syaputra , Alfito Setiawan Assegaff Sharipuddin Shivani Nayla Putri Siti Rahmah Sonia Aprilia Sri Wahyu Ningsih Stanley Huang Stevani Putri Anggraini Suratno, Eddy Syacila Andriana Syafina Marwina Syarabila Dwi Fitria Tamia, Brenda Aouren The, Felix Filbert Tiara Eka Putri Tiara Nur Aulia Azhari Tri Agustin, Aini Tri Dinanti Sukmawani Agus Putri Tria Oktavina Tunas Agung Jiwa Brata Usmayanti, Vivi Utami, Febby Nanda Victoria, Kareen Vidya Klara Desvina Vina Andiliana S Vincensius Aprian Mared Vinsensius Kenzie Aldo Baswara Violin Patricia Viony Septhelim Vivi Usmayanti Wafi, Akhdan Wahya Iffa Lubis Wahya Lubis Yaldi, Effiyaldi Yamir , Septi Novi Yonatan, Terence Adi Yosi Fahdillah yosi fahdillah Yulina, Putri Dea Yuni Zuliawati Zalfa Zahira Azzahra Zulfanetti Zulfanetti Zulfanetti, Zulfanetti