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All Journal JDM Jurnal Pendidikan dan Pemberdayaan Masyarakat Jurnal Akuntansi dan Pajak IJBE (Integrated Journal of Business and Economics) IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Budimas : Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Journal of Business Studies and Management Review Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Ilmiah Manajemen dan Kewirausahaan JIMP: Jurnal Ilmiah Manajemen Pancasila Journal of Economic, Management and Entrepreneurship Jurnal Pengabdian Masyarakat Unama Jurnal Ekonomi, Manajemen, Akuntansi
Yossinomita
Faculty Of Management And Business Science, Universitas Dinamika Bangsa
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Harga, Keamanan, Dan Ketepatan Waktu Pengiriman Pada Keputusan Penggunaan Layanan J&T Express Di Kota Jambi Hassandi, Irfan; Pangestu, Mira Gustiana; Fadillah, Yosi; Yossinomita, Yossinomita; Desy Ratna Wijaya; Ivan Cristhian
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 5 No. 1 (2025): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v5i1.8141

Abstract

This study used a random probability sampling technique to determine how customer decisions about J&T Express delivery services in Jambi City are influenced by pricing, security, and the promptness of product delivery. Data for this study, which employs quantitative methods, was gathered using a questionnaire. One hundred respondents from Jambi City who had utilized delivery services and analyzed their data using the SPSS software made up the research sample. The study's findings demonstrated that (1) Price had a positive and significant influence, with a significant value of 0.023. (2) Security had a favorable but not statistically significant impact on the decision to employ J&T Express delivery services in Jambi City, as indicated by its significance value of 0.617. (3) A significant value of 0.000 was achieved for the timeliness variable. Timeliness plays a major role in the decision to employ J&T Express services in Jambi City, and it has a positive impact. Price and timeliness are the most important factors when choosing to use J&T Express delivery services in Jambi City, according to data collected for this study.
PENGARUH KUALITAS PRODUK, FASILITAS TEMPAT DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI CAFE LATERA JAMBI Junaida, Junaida; Yossinomita, Yossinomita; Prasasti, Laura
Jurnal Dinamika Manajemen Vol. 13 No. 3 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i3.48157

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas produk, fasilitas tempat, dan media sosial terhadap keputusan pembelian konsumen di Cafe Latera Jambi. Penelitian ini dilakukan dengan jumlah sampel sebanyak 97l responden yang menggunakan metode kuantitatif. Hasill penelitian menunjukkan bahwa kualitas produk dan media sosial memiliki pengaruh yang sangat signifikan, dengan nilai signifikansi  0,00. Fasilitas tempat juga berpengaruh signifikan dengan nilail signifikansi 0,000. Secara simultan, ketiga variabel tersebut berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen dengan nilai signifikansi < l0,000. Temuan ini menegaskan pentingnya peningkatan kualitas produk, fasilitas tempat, dan pemanfaatan media sosial dalam memengaruhi keputusan pembelian.
EDUKASI PAJAK DIGITAL: PELAPORAN PAJAK SECARA DIGITAL UNTUK MENDORONG EFISIENSI EKONOMI DAN KEUANGAN PADA MAHASISWA UNIVERSITAS BATANGHARI Yossinomita; Feranika, Ayu; Rohaini, Eni; Devitra, Joni; Fadillah, Yosi; Meisak, Despita; Jovansah, Afif; The, Felix Filbert
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.16999

Abstract

Transformasi digital telah mengubah berbagai aspek kehidupan, termasuk perpajakan, seiring dengan berkembangnya ekonomi digital. Sebagai bagian dari kerjasama antara Universitas Dinamika Bangsa (UNAMA) dan Universitas Batanghari (UNBARI), tim PKM UNAMA menyelenggarakan program edukasi pajak digital untuk memperkenalkan mahasiswa UNBARI pada konsep dan praktik perpajakan digital, seperti e-Filing dan e-Billing, guna meningkatkan kesadaran dan keterampilan mereka dalam memenuhi kewajiban pajak secara efisien. Program ini bertujuan untuk membekali mahasiswa dengan pengetahuan yang relevan dalam menghadapi tantangan ekonomi digital, serta menekankan pentingnya kepatuhan pajak dan peran teknologi dalam meningkatkan transparansi dan akuntabilitas administrasi perpajakan. Kerjasama antara pemerintah, universitas, dan sektor swasta sangat diperlukan untuk menciptakan generasi muda yang siap berkontribusi pada pembangunan ekonomi digital yang berkelanjutan.
PELATIHAN PENGELOLAAN KEUANGAN RUMAH TANGGA PADA KELOMPOK IBU-IBU PKK DESA KEBUN DUREN TANGKIT Mardiana R.; Yossinomita; Ayu Feranika; Melani Kadar; Rista Aldilla Syafri; Sabrina Angelina; Intan Nuraini
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17940

Abstract

Tingkat literasi keuangan di kalangan ibu rumah tangga masih tergolong rendah, yang berdampak pada kurang optimalnya pengelolaan keuangan keluarga. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan ibu-ibu PKK di Desa Kebun Duren Tangkit dalam mengelola keuangan rumah tangga secara efektif dan mandiri. Metode yang digunakan mencakup ceramah, diskusi, serta simulasi praktik pengelolaan keuangan, termasuk penyusunan anggaran, pencatatan pengeluaran, perencanaan investasi dasar, dan edukasi mengenai risiko pinjaman online terhadap 30 peserta ibu rumah tangga. Hasil evaluasi menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terhadap pentingnya pengelolaan keuangan keluarga. Peserta juga menunjukkan antusiasme tinggi terhadap materi yang disampaikan dan berharap kegiatan serupa dapat diadakan secara berkelanjutan. Pelatihan ini memberikan kontribusi positif dalam membentuk kemandirian finansial keluarga dan diharapkan menjadi model edukasi keuangan di tingkat komunitas pedesaan. Kata kunci: Ibu rumah tangga, Investasi pemula, Literasi keuangan, Pelatihan keuangan, Pinjaman online
Social Media and Consumerism Culture: A Study on Students of Universitas Dinamika Bangsa Chandra Dinata, Anglelika; Permatasari, Devita; Monica, Agnes; Diana, Diana; Yossinomita, Yossinomita
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 3 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

This study is motivated by the increasing use of social media among students at Universitas Dinamika Bangsa, which is suspected to influence their consumerist lifestyle. The purpose of this research is to examine the impact of social media on students’ purchasing habits. A quantitative approach with a survey method was employed. Data were collected through questionnaires distributed to 92 enrolled students. The independent variable in this study is the intensity of social media use, while the dependent variable is the level of student consumerism. Data were analyzed using simple linear regression. The findings indicate that the intensity of social media use has a significant effect on students’ consumerism levels. The higher the intensity of social media use, the greater the tendency for students to purchase non-essential goods. These results highlight the need for enhancing students’ digital literacy skills to enable them to respond more critically to social media content, particularly promotional materials. The novelty of this research lies in its focus on the relationship between social media and consumerism among university students—a segment of the young generation that is particularly susceptible to the influence of a consumerist lifestyle.
Efektivitas Teknologi Financial (Fintech) dalam Mendukung Akses Keuangan Bagi Pelaku UMKM Di Kalangan Generasi Milenial Victoria, Kareen; Septiani, Dhea; Azzahra, Ratumas Fadillah; Hati, Ilok Nyen Ratu Annisa Curah; Yossinomita, Yossinomita
Jurnal Manajemen Teknologi Dan Sistem Informasi (JMS) Vol 5 No 2 (2025): JMS Vol 5 No 2 September 2025
Publisher : LPPM STIKOM Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jms.2025.5.2.2534

Abstract

This study examines the influence of financial literacy, financial technology (FinTech), and demographic moderation on the financial behavior of the Millennial generation in Indonesia. Employing a descriptive quantitative approach and the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS), data were collected from 97 respondents using a structured questionnaire. The analysis results reveal that financial literacy (X1), FinTech (X2), and demographic moderation (Z) have a significant impact on financial behavior (Y). Financial literacy directly enhances individuals’ ability to manage finances, invest, and plan for their financial future, with a P-value of 0.004. FinTech also promotes more efficient financial behavior, with a P-value of 0.009. Furthermore, demographic moderation significantly moderates the relationship between financial literacy and FinTech with financial behavior, with P-values of 0.002 and 0.035, respectively. These findings highlight the importance of incorporating demographic perspectives in understanding Millennials’ financial behavior. The research model demonstrates strong predictive capability, with an R-Square value of 0.766, indicating that 76.6% of the variance in financial behavior is explained by the independent variables. The constructs’ reliability and validity were well established, as evidenced by Cronbach’s Alpha and Composite Reliability values above 0.7, as well as an Average Variance Extracted (AVE) exceeding 0.5. Theoretically, this study contributes to the understanding of the relationship between financial literacy, FinTech, and demographic factors in shaping financial behavior. Practically, the findings suggest that FinTech service providers should design more inclusive strategies and implement effective financial education programs for Millennials. A comprehensive approach that considers demographic and technological factors is essential for enhancing financial literacy and behavior more effectively.
Persepsi Manfaat dan Kemudahan dalam Penggunaan E-wallet DANA: Studi Adopsi Teknologi Finansial Digital pada Mahasiswa Universitas Dinamika Bangsa Molwen, Elsa; Caroline, Caroline; Tamia, Brenda Aouren; Yulina, Putri Dea; Lie, Jason; Yossinomita, Yossinomita
Jurnal Manajemen Teknologi Dan Sistem Informasi (JMS) Vol 5 No 2 (2025): JMS Vol 5 No 2 September 2025
Publisher : LPPM STIKOM Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jms.2025.5.2.2535

Abstract

In the digital era, financial technology has become an essential part of everyday life, particularly for students who are highly adaptive to innovations such as electronic wallets. This study aims to analyze the effect of perceived usefulness (PU) on the use of the DANA e-wallet among students of Universitas Dinamika Bangsa (UNAMA), with perceived ease of use (PEOU) as a mediating variable. The research employed a quantitative approach by distributing questionnaires and analyzing the data using SmartPLS. The findings reveal that PU significantly influences both PEOU and actual use (AU). However, PEOU does not have a significant effect on AU, and PU through PEOU also does not significantly influence AU. These results indicate that although perceived usefulness is the primary factor driving e-wallet adoption, perceived ease of use does not act as a strong mediating variable. This study recommends that e-wallet providers focus on enhancing useful features and offering user education to improve the experience and adoption of financial technology among students.
Innovation and capability building of MSME “Las Yayang” and its local economic contribution Mardiana R; Yossinomita, Yossinomita; Rohaini, Eni; Morales, Erick; Stelawati, Erna
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 10 No. 4 (2025): November 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v10i4.16205

Abstract

One well-known home-based business that produces peyek and chips and plays a strategic role in enhancing both household welfare and regional economic is Las Yayang. Nevertheless, Las Yayang also faces several challenges, including limited production capacity, difficulties in maintaining accurate financial records, and a reliance on conventional marketing methods. The solutions provided include the provision of an automatic slicing machine and a continuous band sealer machine to enhance productivity, assistance in digital financial recording using the MYOB Premier, as well as training in digital marketing through Facebook and e-commerce platforms, particularly Toko Shopee. The program outcomes showed an increase in production capacity, more organized and accurate financial records, and the expansion of marketing reach. Participants’ knowledge also increased by an average of 30 percent–40 percent, with the highest improvement seen in operating automatic machines. This program has had a tangible impact on home-based entrepreneurs, like improved production efficiency, management professionalism, and contributions to local economic growth through increased partner revenues. The program will continue with further assistance related to optimizing digital financial management using MYOB, advancing digital marketing strategies, and fostering product innovation. Therefore, enables the home-based entrepreneurs to sustain business growth and contribute to the development of a circular economy.
The Effect of Compensation and Work Environment on Employee Performance With Job Satisfaction As an Intervening Variable Fernando, Jimmy; Yossinomita, Yossinomita; Ratnaningsih, Paskalina Widiastuti
SENTRALISASI Vol. 15 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i1.5129

Abstract

This research aims to examine the impact of compensation and work environment on employee performance at PT. Jambi Mandiri Sentosa, while assessing job satisfaction as a mediating variable, a study prompted by the company's fluctuating sales and downward performance trends. Using a quantitative approach and a census sampling strategy involving all 60 employees, data were analyzed through the PLS-SEM method using SmartPLS software. The findings reveal that while compensation and work environment have a positive and significant direct effect on both employee performance and job satisfaction, job satisfaction itself does not have a statistically significant impact on employee performance (P-Value 0.174 > 0.05). Consequently, the mediation analysis demonstrates that job satisfaction does not act as an intermediary between the independent variables and performance. It is concluded that the influence of compensation and work environment on productivity is primarily direct; therefore, management is advised to prioritize optimizing the work environment and fair compensation systems to ensure sales stability and operational efficiency, rather than relying on job satisfaction as a primary driver of performance. 
PENGUATAN BRAND IDENTITY DAN DIGITAL MARKETING UNTUK PENINGKATAN DAYA SAING USAHA ANEKA KERIPIK DAN PEYEK LAS YAYANG Hassandi, Irfan; Yossinomita; Mardiana R.; Eni Rohaini; Saifan Ali Fazila; Amilia Difa S. Putri
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.18495

Abstract

This community service activity aims to strengthen brand identity and enhance digital marketing skills for the MSME Aneka Keripik and Peyek Las Yayang in Jambi City. The main issues faced by the partner are the weak brand identity and the limited use of digital media for promotion. The program was conducted using a participatory approach through counseling, training, and direct mentoring on brand management concepts, visual identity design, and social media–based digital marketing strategies. Evaluation through pre- and post-tests revealed a significant improvement in participants’ understanding of brand identity, digital marketing strategies, and the use of social media for online sales. This activity had a positive impact on raising awareness among MSME actors about the importance of branding and digital technology utilization to expand markets and strengthen business competitiveness.
Co-Authors Abdul Rahim Ahmad Hussaein Akwan Sunoto Alvaro, Rakan Amilia Difa S. Putri Ananda Dstari, Dwi Andi Nurul Izzah Andrianti, Ari Aryani, Lies Asyep Syaefudin Azzahra, Ratumas Fadillah Caroline Caroline Chandra Dinata, Anglelika Desy Ratna Wijaya Diana Diana Eddy Suratno Effiyaldi Effiyaldi Effiyaldi Fadhillah, Yosi Fadillah, Yosi Fahdillah, Yosi Febby Nanda Utami Feranika, Ayu Fernando, Jimmy FRIYANI, RITA Gunardi Haryadi - Hati, Ilok Nyen Ratu Annisa Curah HERRY MULYONO Ikrima Khairunnisa Intan Nuraini Irfan Hassandi Irfan Hassandi Ivan Cristhian Johni Paul Karolus Pasaribu Joni Devitra, Joni Jovansah, Afif Junaida Junaida, Junaida Junaidi Junaidi Kartika, Yulia D Kartika, Yulia Dwi Laras Sabrina, Hanan Laura Prasasti Lie, Jason MARDIANA Mardiana R Mardiana R Mardiana R. Maria Rosario Meisak, Despita Melani Kadar Melani Kadar Mira Gustiana Pangestu Molwen, Elsa Monica, Agnes Morales, Erick Muhammad Haris Saputra Nanda Utami , Febby Nia Rahayu Nia Rahayu NOVITA EKASARI Paskalina Widiastuti Ratnaningsih Patresia, Erin Permatasari, Devita Prasasti, Laura Putri Indri Fitria Ningrum R, Mandasari R, Mardiana Rahman, Aldi Aulia Ramadhan, Raihan Fajri Rista Aldilla Syafri ROBY SETIAWAN Rohaini, Eni Rosario, Maria rosmeli, rosmeli Sabrina Angelina Saidin Nainggolan, Saidin Saifan Ali Fazila Saputra, M Haris Septiani, Dhea Septiawan Syaputra , Alfito Setiawan Assegaf Stelawati, Erna Suratno, Eddy Tamia, Brenda Aouren The, Felix Filbert Tri Agustin, Aini Tunas Agung Jiwa Brata Usmayanti, Vivi Utami, Febby Nanda Victoria, Kareen Vivi Usmayanti Wahya Iffa Lubis Wahya Lubis Yaldi, Effiyaldi Yamir , Septi Novi Yonatan, Terence Adi Yosi Fahdillah yosi fahdillah Yulina, Putri Dea Yuni Zuliawati Zulfanetti Zulfanetti Zulfanetti, Zulfanetti