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All Journal JDM Jurnal Pendidikan dan Pemberdayaan Masyarakat Jurnal Akuntansi dan Pajak IJBE (Integrated Journal of Business and Economics) IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Budimas : Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Journal of Business Studies and Management Review Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Ilmiah Manajemen dan Kewirausahaan JIMP: Jurnal Ilmiah Manajemen Pancasila Journal of Economic, Management and Entrepreneurship Scholars: Jurnal Sosial Humaniora dan Pendidikan Jurnal Pengabdian Masyarakat Unama Jurnal Ekonomi, Manajemen, Akuntansi JHSS (Journal of Humanities and Social Studies)
Yossinomita
Universitas Dinamika Bangsa
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STORYTELLING AS A COMMUNICATION STRATEGY MARKETING ON INSTAGRAM: STUDY THE TUKU SAMBAL CASE Yosi Fahdillah; irfan Hassandi; Yossinomita; Wahya Lubis
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.47890

Abstract

This Research This aiming For analyze how storytelling is used as a communication strategy marketing by UMKM Tuku Sambal through the Instagram platform. Using approach qualitative with method studies case , research This explore practice narrative built by the Instagram account @tukusambal in convey message brand , build connection with consumers , and strengthen identity brand . Analysis done with to study content uploads (captions, visuals, interactions) users ) and reflect it through Narrative Paradigm theory , Social Media Marketing, Brand Identity, and Integrated Marketing Communication (IMC). Research results show that the storytelling applied by Tuku Sambal is authentic , consistent and contains values relevant culture​ with life audience . The story being told No only introduce products , but also build proximity emotional and strengthening loyalty customers . This strategy is also supported by uniform visual branding , style down to earth language , as well as interaction two active direction​ through social media . Findings This to emphasize that storytelling is not only tool communication creative , but also an effective marketing strategy in build identity brand and improve involvement customer digitally .
Innovation and capability building of MSME “Las Yayang” and its local economic contribution Mardiana R; Yossinomita Yossinomita; Eni Rohaini; Erick Morales; Erna Stelawati
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 10 No. 4 (2025): November 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v10i4.16205

Abstract

One well-known home-based business that produces peyek and chips and plays a strategic role in enhancing both household welfare and regional economic is Las Yayang. Nevertheless, Las Yayang also faces several challenges, including limited production capacity, difficulties in maintaining accurate financial records, and a reliance on conventional marketing methods. The solutions provided include the provision of an automatic slicing machine and a continuous band sealer machine to enhance productivity, assistance in digital financial recording using the MYOB Premier, as well as training in digital marketing through Facebook and e-commerce platforms, particularly Toko Shopee. The program outcomes showed an increase in production capacity, more organized and accurate financial records, and the expansion of marketing reach. Participants’ knowledge also increased by an average of 30 percent–40 percent, with the highest improvement seen in operating automatic machines. This program has had a tangible impact on home-based entrepreneurs, like improved production efficiency, management professionalism, and contributions to local economic growth through increased partner revenues. The program will continue with further assistance related to optimizing digital financial management using MYOB, advancing digital marketing strategies, and fostering product innovation. Therefore, enables the home-based entrepreneurs to sustain business growth and contribute to the development of a circular economy.
Optimalisasi Digital Marketing Dan Bisnis Digital Dalam Ruang Kreatif Untuk Meningkatkan Potensi Pemuda Di Desa Tantan Kecamatan Sekernan Kabupaten Muaro Jambi Nurhayati; Nurhadi; Dodo Zaenal Abidin; Yossinomita; Eni Rohaini; Meisak, Despita; Sharipuddin; Beni Purnama; Roby Setiawan8; ronal naibaho; Ayu Feranika
Jurnal Pengabdian Masyarakat UNAMA Vol 4 No 2 (2025): JPMU Volume 4 Nomor 2 Oktober 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jpmu.2025.4.2.2543

Abstract

Pelatihan ini bertujuan untuk memberikan pemahaman dan keterampilan praktis mengenai manfaat digital marketing dan bisnis digital dalam ruang kreatif sebagai upaya meningkatkan potensi pemuda di Desa Tantan, Kecamatan Sekernan, Kabupaten Muaro Jambi. Kegiatan dilaksanakan pada tanggal 16 Agustus 2026 bertempat di Aula Masyarakat Desa Tantan, dengan jumlah peserta sebanyak 20 orang yang terdiri dari pemuda desa, anggota Karang Taruna, Koperasi Desa, BUMDes, Perpustakaan Desa, serta dihadiri oleh Kepala Desa Bapak Mashur, S.Pd. Metode pelatihan meliputi penyampaian materi, diskusi interaktif, dan praktik langsung mengenai strategi digital marketing, pemanfaatan media sosial, serta pengembangan bisnis digital berbasis potensi lokal. Hasil dari pelatihan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya literasi digital, keterampilan pemasaran berbasis teknologi, serta kreativitas dalam membangun brand desa. Selain itu, pelatihan ini juga memperkuat sinergi antarorganisasi desa sebagai upaya penguatan kelembagaan dalam pengembangan ekonomi kreatif berbasis digital.Dengan demikian, pelatihan ini diharapkan dapat menjadi langkah awal dalam membentuk pemuda yang berdaya saing, mandiri, serta mampu berkontribusi terhadap pembangunan ekonomi desa secara berkelanjutan di era digital
Pola Konsumsi dan Kepuasan Konsumen Mi Instan Indomie: Studi di Kota Jambi Julmi, Remalita Mantira Putri; Isfiani, R.A; Haryanti, Putri; Fitria, Syarabila Dwi; Irmawan, Bagus; Mulyono, Herry; Yossinomita, Yossinomita
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 5 No 1 (2026): Volume 5 Nomor 1 Tahun 2026
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2026.5.1.2506

Abstract

Indonesia menempati peringkat kedua sebagai konsumen mi instan terbesar di dunia, dengan konsumsi sebesar 14,54 miliar porsi pada tahun 2023 atau setara dengan 12% dari konsumsi global. Salah satu merek paling populer adalah Indomie, yang diproduksi oleh PT Indofood CBP Sukses Makmur Tbk. Tingginya kepuasan konsumen terhadap Indomie didorong oleh kombinasi faktor rasa, harga, dan ketersediaan. Kepraktisannya menjadikan Indomie sebagai makanan instan utama di Indonesia, yang mencerminkan perannya dalam kehidupan sehari-hari. Penelitian ini bertujuan untuk mengkaji kepuasan konsumen dan pola konsumsi mi instan Indomie di kalangan masyarakat. Dengan beragam pilihan rasa, Indomie tetap menjadi salah satu makanan ikonik di Indonesia. Pendekatan kuantitatif digunakan melalui penyebaran kuesioner kepada 100 responden yang mengonsumsi mi instan Indomie di wilayah Kota Jambi. Analisis data dilakukan menggunakan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa sebagian besar responden merasa puas terhadap kualitas rasa, kemudahan penyajian, dan harga Indomie yang terjangkau. Namun, variasi produk dan inovasi rasa juga memengaruhi tingkat kepuasan konsumen secara keseluruhan. Pola konsumsi memperlihatkan bahwa Indomie sering dikonsumsi sebagai makanan cepat saji, khususnya di kalangan mahasiswa dan pekerja. Selain itu, faktor sosial dan budaya turut berperan dalam membentuk preferensi konsumen, sehingga menjadikan Indomie bagian penting dari pilihan makanan sehari-hari di Indonesia.
The Transformation Of Human Resource Management In The Web3 Era: Bibliometric Analysis Aprillio , Nicky; Yossinomita, Yossinomita; Feranika, Ayu
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 3 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.156

Abstract

. This study aims to explore the transformation of human resource management in the Web3 era through a bibliometric analysis of global research trends. The research investigates how decentralized technologies, such as blockchain, smart contracts, tokenization, and Decentralized Autonomous Organizations (DAO) reshape human resource management practices toward transparency, autonomy, and efficiency. Using a descriptive qualitative approach combined with bibliometric analysis, data were collected from the Scopus database (2020–2025) and analyzed using VOSviewer to map keyword networks, identify clusters, and determine research evolution. The findings reveal four major research clusters focusing on blockchain applications, human resource analytics, organizational transformation, and smart contract implementation. Results indicate a paradigm shift in human resource management from administrative functions to strategic, technology-driven roles emphasizing digital competence and data transparency. Moreover, the study highlights challenges in privacy, data regulation, and digital literacy as critical barriers to Web3 adoption in human resource systems. The research provides conceptual insights and a framework for understanding human resource management digital evolution, offering implications for policymakers and organizations to design adaptive, decentralized, and human-centered human resource management strategies.
The Effect Of Entrepreneurship Education And The Family Environment On Entrepreneurial Interest With Self-Efficacy As Moderating Variable Cua, Sandi; Yossinomita, Yossinomita; Setiawan , Roby
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 3 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.157

Abstract

This research seeks to provide insight into the influence of entrepreneurship education and the family environment on entrepreneurial interest, with self-efficacy as an intermediate variable in students of Universitas Dinamika Bangsa (UNAMA). The research approach used a quantitative method, with data obtained through the distribution of questionnaires to 362 respondents. Data analysis was carried out using SEM techniques with the help of AMOS software to assess the direct and indirect relationships between variables. The results of the study show that entrepreneurship education and the family environment have a positive and significant influence on self-efficacy and entrepreneurial interest. In addition, self-efficacy acts as a mediator that strengthens the influence of these two variables on entrepreneurial interest. These findings confirm that a relevant entrepreneurial learning process and positive family support can foster students' self-confidence, which in turn encourages an increase in interest in entrepreneurship.
The Influence of Generation Z’s Social Media Activity in Jambi City on Stock Market Trends: A Statistical Analysis Anggraini, Fatan Heti; Ningsih, Sri Wahyu; Apriliani, Muetia; Nisa, Akmalun; Lestari, Feby; Mulyono, Herry; Yossinomita, Yossinomita
Scholars: Jurnal Sosial Humaniora dan Pendidikan Vol. 3 No. 2 (2025): SCHOLARS: Jurnal Sosial Humaniora dan Pendidikan
Publisher : P3M POLITEKNIK NEGERI AMBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/js.v3i2.3415

Abstract

Generation Z plays a pivotal role in shaping contemporary trends, including those in the stock market. In the digital era, social media serves as a dominant medium for this demographic to access, discuss, and disseminate investment-related information. This study examines the influence of Generation Z in Jambi City on stock market trends through a statistical analysis of social media activities. Data were obtained from interactions on Instagram, YouTube, Twitter/X, Discord, TikTok, and Telegram, integrated with corresponding stock market indicators. The analysis employed classical assumption tests to assess the relationship between the intensity of Generation Z’s social media engagement and stock market fluctuations. The study also investigates the extent to which online sentiment, discussion frequency, and platform-specific engagement correlate with short-term market volatility. By bridging behavioral finance and digital communication analysis, the research aims to contribute to a deeper understanding of how technologically adept young investors influence capital market dynamics. The findings are expected to offer valuable implications for policymakers, financial educators, and market practitioners in adapting strategies to the evolving digital investment landscape. Keywords: Generation Z, Social Media, Stock Market Trends, Digital Investment Behavior, Behavioral Finance.
Pengaruh Lokasi dan Harga Produk terhadap Loyalitas melalui Kepuasan Mahasiswa sebagai Mediasi: Analisis SMART PLS dalam Perspektif Manajemen Kantin Universitas Dinamika Bangsa Candra Candra; Jasper Imanuel; Kotali Kotali; Michael Dylan; Stevani Putri Anggraini; Selaras Winny Br Marpaung; Violin Patricia; Yossinomita, Yossinomita
Jurnal Manajemen Teknologi Dan Sistem Informasi (JMS) Vol 6 No 1 (2026): JMS Vol 6 No 1 MARET 2026
Publisher : LPPM STIKOM Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jms.2026.6.1.2662

Abstract

This study aims to analyze the influence of location and product price on student loyalty through student satisfaction as a mediating variable in the context of cafeteria management at Universitas Dinamika Bangsa. A quantitative approach was employed, with data processed using the SmartPLS application. The sampling technique applied was purposive sampling, targeting active students who regularly utilize cafeteria services. A total of 100 respondents participated by completing an online questionnaire consisting of 13 items covering location, product price, satisfaction, and loyalty. The results reveal that: (1) location has a positive and significant effect on student satisfaction; (2) product price also shows a positive and significant effect on student satisfaction; and (3) student satisfaction significantly mediates the relationship between location, product price, and student loyalty. These findings highlight the strategic role of student satisfaction in fostering loyalty. Therefore, cafeteria management should emphasize strategic improvements in location and competitive pricing to enhance satisfaction, which in turn can strengthen sustainable loyalty among students.
Pengaruh Sistem Pembayaran QRIS Terhadap Kepuasan Pelanggan Di Kantin Universitas Dinamika Bangsa Jambi Adilah, Alifah; Nofril, Nabila Cantika; Devi, Tiara Synta; Wafi, Akhdan; Sabela, Istawa Dina; Kadar, Melani; Yossinomita, Yossinomita
Jurnal Manajemen Teknologi Dan Sistem Informasi (JMS) Vol 6 No 1 (2026): JMS Vol 6 No 1 MARET 2026
Publisher : LPPM STIKOM Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jms.2026.6.1.2665

Abstract

This study analyzes the impact of QRIS usage on customer satisfaction at the Universitas Dinamika Bangsa (UNAMA) cafeteria. Utilizing a quantitative approach, this research examines the relationship between ease of use and speed (X1), security and comfort (X2), as well as features and support (X3) on customer satisfaction (Y) through regression analysis. The findings indicate that ease of use and speed (X1) do not significantly affect customer satisfaction (t = 0.667; sig = 0.500), suggesting that students do not prioritize these aspects in their transactions. In contrast, security and comfort (X2) have a significant influence (t = 6.284; sig < 0.001), highlighting that students value these factors more when making transactions. Features and support (X3) also show a significant impact (t = 2.545; sig = 0.012), emphasizing the importance of additional features and technical support in enhancing user satisfaction. Overall, the three variables explain 61% of customer satisfaction, while the remaining 39% is influenced by other factors. This study confirms that while QRIS improves transaction efficiency, ease of use and speed do not sufficiently influence customer satisfaction. This may be due to user habits or their expectations of digital payment systems. Further evaluation is necessary to enhance the transaction experience at the Universitas Dinamika Bangsa Jambi cafeteria.
Co-Authors Abdul Rahim Adilah, Alifah Ahmad Hussaein Akwan Sunoto Alvaro, Rakan Amilia Difa S. Putri Ananda Dstari, Dwi Andi Nurul Izzah Andrianti, Ari Anggraini, Fatan Heti Apriliani, Muetia Aprillio , Nicky Aryani, Lies Asyep Syaefudin Azzahra, Ratumas Fadillah Beni Purnama Candra Candra Caroline Caroline Chandra Dinata, Anglelika Cua, sandi Desy Ratna Wijaya Devi, Tiara Synta Diana Diana Dodo Zaenal Abidin Eddy Suratno Effiyaldi Effiyaldi Effiyaldi Eni Rohaini Erick Morales Erna Stelawati Fadhillah, Yosi Fadillah, Yosi Fahdillah, Yosi Febby Nanda Utami Feranika, Ayu Fernando, Jimmy Fitria, Syarabila Dwi FRIYANI, RITA Gunardi Haryadi - Haryanti, Putri Hati, Ilok Nyen Ratu Annisa Curah Herry Mulyono HERRY MULYONO Ikrima Khairunnisa Intan Nuraini Irfan Hassandi Irmawan, Bagus Isfiani, R.A Ivan Cristhian Jasper Imanuel Johni Paul Karolus Pasaribu Joni Devitra, Joni Jovansah, Afif Julmi, Remalita Mantira Putri Junaida Junaida, Junaida Junaidi Junaidi Kadar, Melani Kartika, Yulia D Kartika, Yulia Dwi Kotali Kotali Laras Sabrina, Hanan Laura Prasasti Lestari, Feby Lie, Jason MARDIANA Mardiana R Mardiana R Mardiana R. Maria Rosario Meisak, Despita Melani Kadar Melani Kadar Michael Dylan Mira Gustiana Pangestu Molwen, Elsa Monica, Agnes Muhammad Haris Saputra Nanda Utami , Febby Nia Rahayu Nia Rahayu Ningsih, Sri Wahyu Nisa, Akmalun Nofril, Nabila Cantika NOVITA EKASARI NURHADI Nurhayati Paskalina Widiastuti Ratnaningsih Patresia, Erin Permatasari, Devita Prasasti, Laura Putri Indri Fitria Ningrum R, Mandasari R, Mardiana Rahman, Aldi Aulia Ramadhan, Raihan Fajri Rista Aldilla Syafri ROBY SETIAWAN Rohaini, Eni ronal naibaho Rosario, Maria rosmeli, rosmeli Sabela, Istawa Dina Sabrina Angelina Saidin Nainggolan, Saidin Saifan Ali Fazila Saputra, M Haris Selaras Winny Br Marpaung Septiani, Dhea Septiawan Syaputra , Alfito Setiawan Assegaf Sharipuddin Stevani Putri Anggraini Suratno, Eddy Tamia, Brenda Aouren The, Felix Filbert Tri Agustin, Aini Tunas Agung Jiwa Brata Usmayanti, Vivi Utami, Febby Nanda Victoria, Kareen Violin Patricia Vivi Usmayanti Wafi, Akhdan Wahya Iffa Lubis Wahya Lubis Yaldi, Effiyaldi Yamir , Septi Novi Yonatan, Terence Adi Yosi Fahdillah yosi fahdillah Yulina, Putri Dea Yuni Zuliawati Zulfanetti Zulfanetti Zulfanetti, Zulfanetti