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All Journal JDM Jurnal Pendidikan dan Pemberdayaan Masyarakat Jurnal Akuntansi dan Pajak IJBE (Integrated Journal of Business and Economics) IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Budimas : Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Journal of Business Studies and Management Review Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Ilmiah Manajemen dan Kewirausahaan JIMP: Jurnal Ilmiah Manajemen Pancasila Journal of Economic, Management and Entrepreneurship Jurnal Pengabdian Masyarakat Unama Jurnal Ekonomi, Manajemen, Akuntansi
Yossinomita
Faculty Of Management And Business Science, Universitas Dinamika Bangsa
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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DISEMINASI KAJIAN FISKAL REGIONAL (KFR) SEBAGAI UPAYA PENINGKATAN LITERASI FISKAL DI PROVINSI JAMBI MELALUI KOLABORASI UNIVERSITAS DINAMIKA BANGSA DAN KANWIL DJPB PROVINSI JAMBI Yossinomita; Herry Mulyono; Setiawan Assegaff; Akwan Sunoto; Maria Rosario; Ahmad Hussaein; Effiyaldi; Roby Setiawan; Ayu Feranika; Laura Prasasti; Eddy Suratno; Johni Paul Karolus Pasaribu; Rista Aldilla Syafri; Hanan Laras Sabrina; Mardiana R.; Abdul Rahim; Andi Nurul Izzah; Putri Indri Fitria Ningrum; Tunas Agung Jiwa Brata; Asyep Syaefudin; Junaidi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.19028

Abstract

This community service activity aims to enhance fiscal literacy and understanding of state financial policies among stakeholders, the academic community, and students in Jambi Province through the Dissemination of the Regional Fiscal Study (Kajian Fiskal Regional/KFR) for the Third Quarter of 2025. This activity represents the implementation of a collaborative partnership between Universitas Dinamika Bangsa (UNAMA) and the Regional Office of the Directorate General of Treasury (Kanwil DJPb) of Jambi Province in supporting the comprehensive and sustainable dissemination of fiscal policy information. The materials delivered included an overview of the fiscal performance of the State Budget (APBN) and the Regional Budget (APBD) of Jambi Province presented by the Head of the Regional Office of the Directorate General of Treasury of Jambi Province, as well as a thematic analysis of the Three Million Houses Program and the Housing Financing Liquidity Facility (Fasilitas Likuiditas Pembiayaan Perumahan/FLPP) policy in Jambi Province delivered by a Local Expert from the Regional Office of the Directorate General of Treasury of Jambi Province. The activity was conducted through presentations, interactive discussions, and question-and-answer sessions involving representatives from local governments, vertical agencies, financial authorities, academics, and stakeholders in the housing sector. The results indicate an improvement in participants’ understanding of regional fiscal conditions, the synergy between the APBN and APBD, and the implications of national housing policies for regional economic development. This activity is expected to strengthen cross-sectoral coordination and support evidence-based fiscal policymaking in Jambi Province.
STORYTELLING AS A COMMUNICATION STRATEGY MARKETING ON INSTAGRAM: STUDY THE TUKU SAMBAL CASE Yosi Fahdillah; irfan Hassandi; Yossinomita; Wahya Lubis
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.47890

Abstract

This Research This aiming For analyze how storytelling is used as a communication strategy marketing by UMKM Tuku Sambal through the Instagram platform. Using approach qualitative with method studies case , research This explore practice narrative built by the Instagram account @tukusambal in convey message brand , build connection with consumers , and strengthen identity brand . Analysis done with to study content uploads (captions, visuals, interactions) users ) and reflect it through Narrative Paradigm theory , Social Media Marketing, Brand Identity, and Integrated Marketing Communication (IMC). Research results show that the storytelling applied by Tuku Sambal is authentic , consistent and contains values relevant culture​ with life audience . The story being told No only introduce products , but also build proximity emotional and strengthening loyalty customers . This strategy is also supported by uniform visual branding , style down to earth language , as well as interaction two active direction​ through social media . Findings This to emphasize that storytelling is not only tool communication creative , but also an effective marketing strategy in build identity brand and improve involvement customer digitally .
Co-Authors Abdul Rahim Ahmad Hussaein Akwan Sunoto Alvaro, Rakan Amilia Difa S. Putri Ananda Dstari, Dwi Andi Nurul Izzah Andrianti, Ari Aryani, Lies Asyep Syaefudin Azzahra, Ratumas Fadillah Caroline Caroline Chandra Dinata, Anglelika Desy Ratna Wijaya Diana Diana Eddy Suratno Effiyaldi Effiyaldi Effiyaldi Fadhillah, Yosi Fadillah, Yosi Fahdillah, Yosi Febby Nanda Utami Feranika, Ayu Fernando, Jimmy FRIYANI, RITA Gunardi Haryadi - Hati, Ilok Nyen Ratu Annisa Curah HERRY MULYONO Ikrima Khairunnisa Intan Nuraini Irfan Hassandi Irfan Hassandi Ivan Cristhian Johni Paul Karolus Pasaribu Joni Devitra, Joni Jovansah, Afif Junaida Junaida, Junaida Junaidi Junaidi Kartika, Yulia D Kartika, Yulia Dwi Laras Sabrina, Hanan Laura Prasasti Lie, Jason MARDIANA Mardiana R Mardiana R Mardiana R. Maria Rosario Meisak, Despita Melani Kadar Melani Kadar Mira Gustiana Pangestu Molwen, Elsa Monica, Agnes Morales, Erick Muhammad Haris Saputra Nanda Utami , Febby Nia Rahayu Nia Rahayu NOVITA EKASARI Paskalina Widiastuti Ratnaningsih Patresia, Erin Permatasari, Devita Prasasti, Laura Putri Indri Fitria Ningrum R, Mandasari R, Mardiana Rahman, Aldi Aulia Ramadhan, Raihan Fajri Rista Aldilla Syafri ROBY SETIAWAN Rohaini, Eni Rosario, Maria rosmeli, rosmeli Sabrina Angelina Saidin Nainggolan, Saidin Saifan Ali Fazila Saputra, M Haris Septiani, Dhea Septiawan Syaputra , Alfito Setiawan Assegaf Stelawati, Erna Suratno, Eddy Tamia, Brenda Aouren The, Felix Filbert Tri Agustin, Aini Tunas Agung Jiwa Brata Usmayanti, Vivi Utami, Febby Nanda Victoria, Kareen Vivi Usmayanti Wahya Iffa Lubis Wahya Lubis Yaldi, Effiyaldi Yamir , Septi Novi Yonatan, Terence Adi Yosi Fahdillah yosi fahdillah Yulina, Putri Dea Yuni Zuliawati Zulfanetti Zulfanetti Zulfanetti, Zulfanetti