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All Journal Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) Seminar Nasional FISIP Unila Economics and Digital Business Review Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Manajemen (JBM) Journal of Social And Economics Research Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Jurnal Pemberdayaan Ekonomi International Journal of Business and Applied Economics (IJBAE) Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Jurnal Nusantara Mengabdi Journal of Business Management and Economic Development JEBD Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Business and Innovation Research Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Social Sciences and Technology for Community Service Journal Of Community Service for Economics and Business (JCSEB)
Yuniarti Fihartini
Universitas Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pelatihan Public Speaking sebagai Upaya Pemberdayaan Ibu PKK Desa Purworejo Kecamatan Negeri Katon Pesawaran Fihartini, Yuniarti; Huzaimah, RA. Fiska; Ambarwati, Dwi Asri Siti; Putra, Joni; Putri, Lidya Ayuni
Jurnal Pemberdayaan Ekonomi Vol. 3 No. 1 (2024): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v3i1.3501

Abstract

Purpose:  The purpose of this community service was to empower women, specifically the members of PKK Desa Purworejo, Kecamatan Negeri Katon, and Pesawaran, by enhancing their public speaking skills. The program aimed to improve students’ knowledge, confidence, and ability to speak effectively in public, enabling them to play a more significant role in their community. Methodology:  The service was conducted in Desa Purworejo, Kecamatan Negeri Katon, Pesawaran, and involved 30 participants from the local PKK organization. Training was facilitated by a team from the Faculty of Economics and Business at Universitas Lampung. The methodology included lectures, discussions, and practical exercises for public-speaking techniques. To evaluate the effectiveness of the training, pre- and post-test assessments were administered to measure the participants' improvement in knowledge and skills. Results:  The results of the pre- and post-test evaluations indicated a significant increase in the participants' public speaking abilities. The average pre-test score was 54.83, which improved to 81.5 in the post-test, reflecting an average increase of 26.67 points. Participants not only gained a better understanding of effective communication techniques but also demonstrated increased confidence in applying these skills in practice. Limitations: The program was limited by the small number of participants (30) and its short duration, which may have impacted the long-term retention and application of skills. Contribution: The training program successfully enhanced the participants’ public speaking skills, contributing to their empowerment as active community members. The involvement of local partners and a tailored approach to the community's needs were key factors in the programme’s success. This initiative highlights the potential for expanding similar programs to other communities, promoting sustainable empowerment for women across the region.
The Influence of Perceived Ease of Use and Security on QRIS Usage Decisions Among the Community in Lampung Province Anisa Safitri; Yuniarti Fihartini
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 4 (2024): December: ePaper Bisnis : International Journal of Entrepreneurship and Managem
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v1i4.145

Abstract

Payment system developments brought about by technological advancements to date have resulted in a variety of cashless transactions, including card-based and application-based (server) electronic money. Bank Indonesia launched QRIS (Quick Response Code Indonesian Standard), an application-based non-cash payment system that addresses community demands. Finding out how perceived ease of use and security affect QRIS usage decisions in the Lampung Province Community is the goal of this study. This study is quantitative and employs a survey approach, distributing a questionnaire to 140 Lampung Province residents who have used QRIS to make payments. The study's findings suggest that decisions about usage are significantly influenced by perceivedease of use and security in transactions.
Impact of Product Quality, E-Service Quality, and Rewards on Customer Retention with Commitment Mediation. Ahmad Surya Fadilah; Yuniarti Fihartini
Digital Innovation : International Journal of Management Vol. 2 No. 2 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i2.314

Abstract

This study examines the factors influencing customer retention at Surya Fresh MSMEs in Depok City, West Java. The primary issue identified is the instability of customer retention, which is mainly attributed to intense market competition, the rapid pace of digital marketing, and the evolving customer expectations in the modern business environment. This study aims to analyze the impact of product quality, e-service quality, and reward programs on customer retention, with relationship commitment as a mediating variable. A quantitative approach with an explanatory research design was employed to test the relationships among variables. Primary data were collected through a Likert-scale questionnaire from 224 Surya Fresh customers using a simple random sampling technique. Data analysis was conducted using the PLS-SEM method in SmartPLS, including validity, reliability, and structural model assessments. The findings indicate that product quality, e-service quality, and reward programs significantly influence relationship commitment and customer retention. Moreover, relationship commitment was found to mediate the effects of these three factors on customer retention, highlighting its importance in enhancing customer loyalty. High e-service quality, superior product quality, and attractive reward programs foster strong emotional connections with customers, which are crucial for sustaining long-term customer loyalty. The study concludes that product quality, e-service quality, and reward programs have a positive and significant impact on relationship commitment and customer retention at Surya Fresh. Relationship commitment is confirmed as a key mediator. To further improve retention, Surya Fresh should focus on enhancing product availability, administrative responsiveness, and offering diverse promotional programs. Future studies may apply this model in different industries and integrate qualitative methods for deeper insights.
The influence of green brand positioning, green brand knowledge, and environmental concern on green product purchase intention: A study of eco-friendly products by Nestlé Indonesia Fitria, Nanda; Fihartini, Yuniarti
Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v4i1.475

Abstract

Environmental pollution in Indonesia is a problem that has not been effectively resolved. Recently, environmental health issues have become a serious concern. Based on a report from the world air quality agency IQAir in 2021, Indonesia was ranked 17th as the country with the highest level of air pollution in the world with a PM2.5 concentration reaching 34.3 μg (micrograms) per cubic meter. Responding to the issues circulating regarding environmental pollution, many companies have agreed to environmental protection as part of their responsibility and have begun to position their brands as brands that care about the environment. PT Nestle Indonesia is one of the food and beverage companies that has begun to strengthen its position as a company that cares about the environment by separating the company's growth from its total environmental footprint (waste/residue). The purpose of this study was to determine the effect of green brand positioning, green brand Knowledge, and environmental Concern on green product purchase intention among consumers of PT Nestle Indonesia. This study is a quantitative study with a sampling method using a research questionnaire filled out by 160 respondents domiciled in Bandar Lampung who have the intention to purchase environmentally friendly products from PT Nestle Indonesia. Data analysis conducted in this study used multiple linear regression through the SPSS 26 application. Empirical findings revealed that green brand positioning, green brand knowledge, and environmental concern have a positive and significant effect on the intention to purchase environmentally friendly products.
The Influence of Online Customer Review and Influencer Review on Purchase Intention of Somethinc Products on Tiktok Social Commerce : (Studi on Tiktok Users in Bandar Lampung) Dera Nandia; Yuniarti Fihartini; Mutiasari Nur Wulan
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.207

Abstract

The rapid advancement of the internet and social media has led to the emergence of social commerce, which integrates e-commerce with social media platforms. Reviews, as a form of electronic word-of-mouth (e-WOM), have become a key information source relied on by consumers in social commerce. However, the growing presence of buzzers and paid endorsements producing fake reviews has weakened the relevance and trustworthiness of e-WOM, including both online customer reviews and influencer reviews. This study aims to examine the impact of online customer reviews and influencer reviews on the purchase intention of Somethinc products on TikTok’s social commerce platform. The research adopts a quantitative approach with purposive sampling, involving 120 TikTok users in Bandar Lampung as respondents. Data were analyzed using multiple linear regression with SPSS 27 software. The findings reveal that both online customer reviews and influencer reviews significantly and positively influence purchase intention. These results suggest that exposure to online customer and influencer reviews can enhance consumers’ purchase intention toward Somethinc products on TikTok social commerce.
Examining the Impact of Integrated Marketing Communi-cation on Consumers’ Purchase Intention: Evidence from Nutrisari in Lampung Province Rahel Bela Krisna Br. Situmorang; Yuniarti Fihartini
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i2.206

Abstract

The rapid advancement of digitalization has transformed marketing communication, driving significant changes that directly affect company stability. To maintain and increase sales, businesses must adopt effective marketing strategies that boost consumer purchasing intentions. PT. Nutrifood Indonesia, a leading food and beverage company, has successfully sustained high sales for its product Nutrisari, achieving first place in the Top Brand Index for powdered fruit juice drinks in Indonesia with a 55.60% sales index in 2024. This success is closely linked to the company’s use of integrated marketing communication tools to compete in a dynamic market. This study aims to analyze the influence of advertising, activities & experiences, and social media marketing on consumers’ purchase intention of Nutrisari products in Lampung Province. Employing a quantitative research approach, data were collected through questionnaires distributed to 150 respondents residing in Lampung Province who expressed purchase intention toward Nutrisari. The data were analyzed using multiple linear regression with the assistance of SPSS version 27. The findings indicate that advertising, activities & experiences, and social media marketing each have a positive and significant impact on consumers’ purchase intention. These results underscore the importance of integrated marketing communication strategies in enhancing consumer engagement and driving purchase intention in competitive markets
PENGARUH PUBLIC SELF-AWARENESS DAN PERCEIVED MORAL OBLIGATION TERHADAP GREEN PURCHASE INTENTION (STUDI PADA BISNIS FORE COFFEE DI BANDAR LAMPUNG) Yeni Nurpitasari; Yuniarti Fihartini
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.858

Abstract

Isu keberlanjutan (sustainability) lingkungan telah menjadi perhatian utama dalam praktik bisnis modern, termasuk dalam industri makanan dan minuman. Konsumen kian mempertimbangkan nilai-nilai lingkungan dalam mengambil keputusan pembelian. Fore Coffee merupakan salah satu brand yang aktif mengampanyekan praktik bisnis ramah lingkungan melalui berbagai inisiatif eco-friendly. Penelitian ini bertujuan untuk mengetahui pengaruh public self-awareness dan perceived moral obligation terhadap green purchase intention pada bisnis Fore Coffee di Bandar Lampung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei— menyebarkan kuesioner kepada 100 responden berusia minimal 17 tahun yang mengetahui produk Fore Coffee. Validasi data dilakukan dengan uji faktor analisis, yang dianalisis lebih lanjut dengan metode regresi linear berganda menggunakan SPSS versi 25. Hasil analisis data menunjukkan bahwa individu cenderung berkeinginan, mempertimbangan, dan mempraktikan konsumsi ramah lingkungan. Public self-awareness mendorong green purchase intention seorang individu karena kecenderungan individu memperhatikan, menyadari, dan memikirkan pandangan orang lain terhadap pilihan konsumsi ramah lingkungan terutama di hadapan publik. Adapun, perceived moral obligation mendorong green purchase intention karena seorang individu merasa berkewajiban membeli produk ramah lingkungan sebagai cara untuk mengurangi permasalahan lingkungan, meningkatkan keberlanjutan lingkungan, dan melindungi lingkungan. Hasil penelitian menunjukkan bahwa public self-awareness dan perceived moral obligation berpengaruh positif dan signifikan terhadap green purchase intention.
Factors Influencing Purchase Intention and Purchase Decision in Health Services at Zona.Gizi Ekaputra, Rismoyo; Bangsawan, Satria; Fihartini, Yuniarti
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2509

Abstract

This study aims to analyze the influence of price perception, brand image, service quality, promotion, perceived ease of use, and perceived usefulness on purchase intention and purchase decision of Zona Gizi health services. The research was conducted on 358 respondents selected based on their experience and knowledge regarding Zona Gizi services. The questionnaires were distributed both directly using a survey method and via Google Form links shared through WhatsApp and Instagram social media platforms. The data analysis technique used in this study was Structural Equation Modeling (SEM) operated through IBM SPSS AMOS 21 software. The results show that the variables of price perception, brand image, service quality, promotion, perceived ease of use, and perceived usefulness have a significant positive effect on the purchase intention of Zona Gizi health services. Furthermore, purchase intention has a significant positive influence on the purchase decision of Zona Gizi health services.
The Influence of Beauty Influencers, Electronic Word of Mouth, and Brand Image on Purchase Intention of Skintific Products in Bandar Lampung Maulia Putri; Yuniarti Fihartini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4835

Abstract

This study investigates the influence of Beauty Influencers, Electronic Word of Mouth, and Brand Image on the Purchase Intention of Skintific products in Bandar Lampung. Skintific, a Canadian skincare brand, has gained popularity in Indonesia, especially among younger consumers, through social media-based digital marketing. The research employs a quantitative method with a descriptive approach. The population includes individuals in Bandar Lampung who are aware of and intend to purchase Skintific products. A purposive sampling technique was used to obtain 126 respondents. Data were gathered using a Likert-scale questionnaire and analyzed through multiple linear regression with SPSS software. The findings reveal that Beauty Influencer, Electronic Word of, and Brand Image each have a positive and significant effect on Purchase Intention, both partially and simultaneously. Among these variables, Electronic Word of has the most dominant influence, followed by Beauty Influencer and Brand Image. The coefficient of determination (R²) is 0.512, indicating that the three variables explain 51.2% of the variance in purchase intention, with the remaining 48.8% influenced by other factors. These results highlight the effectiveness of digital marketing through credible influencers, positive online reviews, and a strong brand image in driving consumer purchase intention.
The Influence of Online Promotion and Product Diversity on Customer Satisfaction with Purchase Decision as an Intervening Variable Febrianto, Denni; Fihartini, Yuniarti; Husna, Nurul
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9186

Abstract

In the bustling fitness industry of Bandar Lampung, Club Verde Fitness Center stands out, utilizing online promotions via Instagram to engage potential and existing customers. This quantitative study aims to assess the impact of these online promotions and product diversity on consumer satisfaction through purchase decisions. With a sample size of 141 respondents who have utilized Club Verde's facilities, data was collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that while online promotions alone didn't significantly affect consumer satisfaction, they did influence purchasing decisions. Additionally, product diversity positively impacted both purchase decisions and consumer satisfaction. These results underscore the importance of a multifaceted marketing approach and varied product offerings in enhancing consumer satisfaction and driving purchase decisions in the fitness industry.
Co-Authors Afrida Jayanti Ahmad Surya Fadilah Aida Sari Aldiyana, Wayan Alfido Rafif Hapris Alifya Zahra Jaya Sironi Amanda Hajidah Felisha Ambarwati, Dwi Asri Siti Angelia Putri Kesuma Angga Febrian Anisa Safitri Anjhely Mahera Aryan Subing Ariani, Rizki Okti Aulia Shalsha Saharani Bangun, Sanjaya Cahya Nur Imani Dera Nandia Dewiana Sari Utami Dorothy RH. Pandjaitan Dorothy Rouly H. Pandjaitan Dwi Asri Siti Ambarwati Dwischa Ade Kinanti Ekaputra, Rismoyo Elvin Agustian-da Farhatun Fitriyana Sofa Febiola Efriani Febrianto, Denni Fitria, Nanda Hani Santika Huzaimah, RA. Fiska Intan Lidiya Widuri Kamadie Sumanda Syafis Khairunnisaa Khairunnisaa Ledi Sibuea Lidya Ayuni Putri Lidya Ayuni Putri Lis Andriani Lis Andriyani M Marshall Raghid D M. Daffa Ilhamsyah Mahrinasari Mahrinasari Mahrinasari MS Maulia Putri Mudji Rachmat Ramelan Muhammad Amar Nuurahdien Aji Muhammad Dhaffa Adz Zidqy Muji Rahmat Ramelan Mutiasari Nur Wulan Mutiasari Nur Wulan Nadhila Octaviana Nelly Fitria Nurul Husna Nuzul Inas Nabila Permana, Yoga Prima Qonitha Rahmah Pujian S, Andreas Purbasari, Niken Putra, Joni Putri, Lidya Ayuni Qalbina Rifka Indraputri R.R. Erlina Rahel Bela Krisna Br. Situmorang Ramelan, Mudji Rachmat Rangga Syatria Ranti Dwi Octaviani Realita, Reza Rica Sherly Permatasari Rinaldi Bursan Roslina Saputra, Rangga Aldiansyah Satria Bangsawan Selin Faradina Siti Nurul 'ain Hj Zaiton Sri Hartati Syifa Hera Assegaf Tuti Adawiyah Vindi Millenia Putri Vivi Vivi Yeni Nurpitasari Yolanda Bintang