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All Journal Jurnal Mirai Management Seminar Nasional FISIP Unila Economics and Digital Business Review Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Manajemen (JBM) Indonesian Community Journal Journal of Social And Economics Research Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Jurnal Pemberdayaan Ekonomi International Journal of Business and Applied Economics (IJBAE) Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Jurnal Nusantara Mengabdi Journal of Business Management and Economic Development JEBD Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management journal of social and economic research Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Social Sciences and Technology for Community Service
Yuniarti Fihartini
Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Media Sosial Facebook Terhadap Penjualan Umkm Di Kabupaten Pringsewu Provinsi Lampung Aldiyana, Wayan; Fihartini, Yuniarti; Ramelan, Mudji Rachmat
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.7240

Abstract

Introduction/Main Objectives: This research aims to determine the influence of Facebook social media on MSMEs sales in Pringsewu Regency, Lampung Province. The research method used is quantitative. The sample in this study was 160 MSMEs originating from Pringsewu and engaged in the culinary sector. Sampling used purposive sampling technique and hypothesis testing was carried out using SPSS 2.0 for Windows. The research results show that there is a significant influence of Facebook Social Media on Sales. This is because if the use of Social Media is done effectively and accurately then sales will also increase. Keywords: Facebook Social Media, Sales, MSMEs
Pelatihan Public Speaking sebagai Upaya Pemberdayaan Ibu PKK Desa Purworejo Kecamatan Negeri Katon Pesawaran Fihartini, Yuniarti; Huzaimah, RA. Fiska; Ambarwati, Dwi Asri Siti; Putra, Joni; Putri, Lidya Ayuni
Jurnal Pemberdayaan Ekonomi Vol. 3 No. 1 (2024): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v3i1.3501

Abstract

Purpose:  The purpose of this community service was to empower women, specifically the members of PKK Desa Purworejo, Kecamatan Negeri Katon, and Pesawaran, by enhancing their public speaking skills. The program aimed to improve students’ knowledge, confidence, and ability to speak effectively in public, enabling them to play a more significant role in their community. Methodology:  The service was conducted in Desa Purworejo, Kecamatan Negeri Katon, Pesawaran, and involved 30 participants from the local PKK organization. Training was facilitated by a team from the Faculty of Economics and Business at Universitas Lampung. The methodology included lectures, discussions, and practical exercises for public-speaking techniques. To evaluate the effectiveness of the training, pre- and post-test assessments were administered to measure the participants' improvement in knowledge and skills. Results:  The results of the pre- and post-test evaluations indicated a significant increase in the participants' public speaking abilities. The average pre-test score was 54.83, which improved to 81.5 in the post-test, reflecting an average increase of 26.67 points. Participants not only gained a better understanding of effective communication techniques but also demonstrated increased confidence in applying these skills in practice. Limitations: The program was limited by the small number of participants (30) and its short duration, which may have impacted the long-term retention and application of skills. Contribution: The training program successfully enhanced the participants’ public speaking skills, contributing to their empowerment as active community members. The involvement of local partners and a tailored approach to the community's needs were key factors in the programme’s success. This initiative highlights the potential for expanding similar programs to other communities, promoting sustainable empowerment for women across the region.
The Influence of Perceived Ease of Use and Security on QRIS Usage Decisions Among the Community in Lampung Province Anisa Safitri; Yuniarti Fihartini
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 4 (2024): December: ePaper Bisnis : International Journal of Entrepreneurship and Managem
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v1i4.145

Abstract

Payment system developments brought about by technological advancements to date have resulted in a variety of cashless transactions, including card-based and application-based (server) electronic money. Bank Indonesia launched QRIS (Quick Response Code Indonesian Standard), an application-based non-cash payment system that addresses community demands. Finding out how perceived ease of use and security affect QRIS usage decisions in the Lampung Province Community is the goal of this study. This study is quantitative and employs a survey approach, distributing a questionnaire to 140 Lampung Province residents who have used QRIS to make payments. The study's findings suggest that decisions about usage are significantly influenced by perceivedease of use and security in transactions.
Impact of Product Quality, E-Service Quality, and Rewards on Customer Retention with Commitment Mediation. Ahmad Surya Fadilah; Yuniarti Fihartini
Digital Innovation : International Journal of Management Vol. 2 No. 2 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i2.314

Abstract

This study examines the factors influencing customer retention at Surya Fresh MSMEs in Depok City, West Java. The primary issue identified is the instability of customer retention, which is mainly attributed to intense market competition, the rapid pace of digital marketing, and the evolving customer expectations in the modern business environment. This study aims to analyze the impact of product quality, e-service quality, and reward programs on customer retention, with relationship commitment as a mediating variable. A quantitative approach with an explanatory research design was employed to test the relationships among variables. Primary data were collected through a Likert-scale questionnaire from 224 Surya Fresh customers using a simple random sampling technique. Data analysis was conducted using the PLS-SEM method in SmartPLS, including validity, reliability, and structural model assessments. The findings indicate that product quality, e-service quality, and reward programs significantly influence relationship commitment and customer retention. Moreover, relationship commitment was found to mediate the effects of these three factors on customer retention, highlighting its importance in enhancing customer loyalty. High e-service quality, superior product quality, and attractive reward programs foster strong emotional connections with customers, which are crucial for sustaining long-term customer loyalty. The study concludes that product quality, e-service quality, and reward programs have a positive and significant impact on relationship commitment and customer retention at Surya Fresh. Relationship commitment is confirmed as a key mediator. To further improve retention, Surya Fresh should focus on enhancing product availability, administrative responsiveness, and offering diverse promotional programs. Future studies may apply this model in different industries and integrate qualitative methods for deeper insights.
The influence of green brand positioning, green brand knowledge, and environmental concern on green product purchase intention: A study of eco-friendly products by Nestlé Indonesia Fitria, Nanda; Fihartini, Yuniarti
Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v4i1.475

Abstract

Environmental pollution in Indonesia is a problem that has not been effectively resolved. Recently, environmental health issues have become a serious concern. Based on a report from the world air quality agency IQAir in 2021, Indonesia was ranked 17th as the country with the highest level of air pollution in the world with a PM2.5 concentration reaching 34.3 μg (micrograms) per cubic meter. Responding to the issues circulating regarding environmental pollution, many companies have agreed to environmental protection as part of their responsibility and have begun to position their brands as brands that care about the environment. PT Nestle Indonesia is one of the food and beverage companies that has begun to strengthen its position as a company that cares about the environment by separating the company's growth from its total environmental footprint (waste/residue). The purpose of this study was to determine the effect of green brand positioning, green brand Knowledge, and environmental Concern on green product purchase intention among consumers of PT Nestle Indonesia. This study is a quantitative study with a sampling method using a research questionnaire filled out by 160 respondents domiciled in Bandar Lampung who have the intention to purchase environmentally friendly products from PT Nestle Indonesia. Data analysis conducted in this study used multiple linear regression through the SPSS 26 application. Empirical findings revealed that green brand positioning, green brand knowledge, and environmental concern have a positive and significant effect on the intention to purchase environmentally friendly products.
Pengaruh Self-Brand Connection Terhadap Kepuasan Pelanggan Dengan Pengalaman Merek Sebagai Mediasi Pada Produk Make Over Di Bandar Lampung Octaviana, Nadhila; Fihartini, Yuniarti; Nabila, Nuzul Inas
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1456

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh self-brand connection dan pengalaman merek terhadap kepuasan pelanggan merek Make Over di Bandar Lampung. Pada penelitian ini pendekatan yang digunakan adalah kuantitatif dengan teknik deskriptif. Penelitian ini menggunakan metode purposive sampling dalam menentukan sampel yang berdasarkan beberapa kriteria tertentu dengan populasi pelanggan Make Over di Bandar Lampung. Kuesioner disebarkan secara online melalui google form kepada 130 responden. Penelitian ini menggunakan Partial Least Square (PLS) dengan uji koefisien outer model dan inner model. Hasil penelitian menunjukan semua hipotesis diterima, yaitu self-brand connection dan pengalaman merek berpengaruh positif terhadap kepuasan pelanggan serta pengalaman merek memediasi hubungan antara self-brand connection dan kepuasan pelanggan.
Pengaruh Kredibilitas Selebriti Endorser Keanu Angelo dan Daya Tarik Humor Terhadap Sikap Merek Pantene (Studi Pada Penonton Iklan Pantene Miracles Hair Supplement Di Youtube) Rahmah, Prima Qonitha; Fihartini, Yuniarti; Nabila, Nuzul Inas
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1468

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kredibilitas Selebriti Endorser Keanu Angelo dan Daya Tarik Humor terhadap Sikap Merek Pantene pada iklan pantene “Miracles Hair Supplement” di Youtube. Penelitian ini menggunakan metode non-probability sampling dengan teknik purposive sampling, yang dilakukan pada responden sebanyak 100 orang. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian ini menunjukan secara parsial variabel Kredibilitas Selebriti Endorser (X1) dan Daya Tarik Humor (X2) berpegaruh positif dan signifikan terhadap Sikap Merek Pantene (Y), dengan variabel bebas yang memiliki pengaruh terbesar yaitu variabel Daya Tarik Humor (X2) dengan nilai β = 0,673. Selanjutnya terdapat pengaruh positif secara simultan Kredibilitas Selebriti Endorser (X1) dan Daya Tarik Humor (X2) terhadap Sikap Merek Pantene (Y) dengan menunjukan besaran pengaruh sebesar 72.8% dan sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini
Pengaruh Persepsi Manfaat Penggunaan Terhadap Niat Menggunakan E-Wallet DANA Dengan Sikap Penggunaan Sebagai Variabel Mediasi Pada Generasi Z di Bandar Lampung Subing, Anjhely Mahera Aryan; Fihartini, Yuniarti
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1726

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi manfaat penggunaan dan sikap penggunaan terhadap niat menggunakan e-wallet DANA pada Generasi Z di Bandar Lampung. Sampel penelitian ini adalah Generasi Z yang berdomisili di Bandar Lampung, mengetahui dan memahami terkait penggunaan e-wallet DANA, dan berniat menggunakan e-wallet DANA. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan teknik deskriptif. Penelitian ini menggunakan metode probability sampling dengan metode yang digunakan adalah purposive sampling berdasarkan kriteria tertentu, dengan menyebar kuesioner secara langsung dan online menggunakan google form kepada 130 responden. Penelitian ini menggunakan Partial Least Square (PLS) dengan menguji koefisien outer model dan inner model. Hasil penelitian menunjukkan bahwa semua hipotesis diterima, yaitu persepsi manfaat penggunaan dan sikap penggunaan berpengaruh positif terhadap niat menggunakan serta sikap penggunaan memediasi hubungan antara persepsi manfaat penggunaan dan niat menggunakan.
The Influence of Online Customer Review and Influencer Review on Purchase Intention of Somethinc Products on Tiktok Social Commerce : (Studi on Tiktok Users in Bandar Lampung) Dera Nandia; Yuniarti Fihartini; Mutiasari Nur Wulan
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.207

Abstract

The rapid advancement of the internet and social media has led to the emergence of social commerce, which integrates e-commerce with social media platforms. Reviews, as a form of electronic word-of-mouth (e-WOM), have become a key information source relied on by consumers in social commerce. However, the growing presence of buzzers and paid endorsements producing fake reviews has weakened the relevance and trustworthiness of e-WOM, including both online customer reviews and influencer reviews. This study aims to examine the impact of online customer reviews and influencer reviews on the purchase intention of Somethinc products on TikTok’s social commerce platform. The research adopts a quantitative approach with purposive sampling, involving 120 TikTok users in Bandar Lampung as respondents. Data were analyzed using multiple linear regression with SPSS 27 software. The findings reveal that both online customer reviews and influencer reviews significantly and positively influence purchase intention. These results suggest that exposure to online customer and influencer reviews can enhance consumers’ purchase intention toward Somethinc products on TikTok social commerce.
Examining the Impact of Integrated Marketing Communi-cation on Consumers’ Purchase Intention: Evidence from Nutrisari in Lampung Province Rahel Bela Krisna Br. Situmorang; Yuniarti Fihartini
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i2.206

Abstract

The rapid advancement of digitalization has transformed marketing communication, driving significant changes that directly affect company stability. To maintain and increase sales, businesses must adopt effective marketing strategies that boost consumer purchasing intentions. PT. Nutrifood Indonesia, a leading food and beverage company, has successfully sustained high sales for its product Nutrisari, achieving first place in the Top Brand Index for powdered fruit juice drinks in Indonesia with a 55.60% sales index in 2024. This success is closely linked to the company’s use of integrated marketing communication tools to compete in a dynamic market. This study aims to analyze the influence of advertising, activities & experiences, and social media marketing on consumers’ purchase intention of Nutrisari products in Lampung Province. Employing a quantitative research approach, data were collected through questionnaires distributed to 150 respondents residing in Lampung Province who expressed purchase intention toward Nutrisari. The data were analyzed using multiple linear regression with the assistance of SPSS version 27. The findings indicate that advertising, activities & experiences, and social media marketing each have a positive and significant impact on consumers’ purchase intention. These results underscore the importance of integrated marketing communication strategies in enhancing consumer engagement and driving purchase intention in competitive markets
Co-Authors Ahmad Surya Fadilah Aida Sari Aldiyana, Wayan Alfido Rafif Hapris Ambarwati, Dwi Asri Siti Andriyani, Lis Angelia Putri Kesuma Angga Febrian Anisa Safitri Ariani, Rizki Okti Aulia Shalsha Saharani Ayu, Rivi Tiara Bangun, Sanjaya Cahya Nur Imani Denni Febrianto Dera Nandia Dorothy RH. Pandjaitan Dwi Asri Siti Ambarwati Dwi Nugroho Dwi Nugroho Dwischa Ade Kinanti Dzaki Oktarian Ekaputra, Rismoyo ERLINA, R.R. FEBRIAN, ANGGA Fitria, Nanda Hani Santika Huzaimah, RA. Fiska Ikhtiarini, Shalwa Putri Jaya Sironi, Alifya Zahra Lidya Ayuni Putri Lis Andriani M Ghatan Dinata Maulia Putri Muhammad Amar Nuurahdien Aji Muhammad Dhaffa Adz Zidqy Muji Rahmat Ramelan Mutiasari Nur Wulan Mutiasari Nur Wulan Nurul Husna Nurul Husna Nuzul Inas Nabila Nuzul Inas Nabila, Nuzul Inas Octaviana, Nadhila Permana, Yoga Pujian S, Andreas Purbasari, Niken Putra, Joni Putri, Lidya Ayuni Qalbina Rifka Indraputri Raghid D, M Marshall Rahel Bela Krisna Br. Situmorang Rahmah, Prima Qonitha Ramelan, Mudji Rachmat Realita, Reza Rinaldi Bursan Rosita Rosita Saputra, Pindo Riski Saputra, Rangga Aldiansyah Satria Bangsawan Sri Asmirani Subing, Anjhely Mahera Aryan Syifa Hera Assegaf Tuti Adawiyah Vivi Vivi Yandes , Jufri Yeni Nurpitasari Yolanda Bintang