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All Journal Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) Seminar Nasional FISIP Unila Economics and Digital Business Review Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Manajemen (JBM) Journal of Social And Economics Research Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Jurnal Pemberdayaan Ekonomi International Journal of Business and Applied Economics (IJBAE) Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Jurnal Nusantara Mengabdi Journal of Business Management and Economic Development JEBD Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Business and Innovation Research Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Social Sciences and Technology for Community Service Journal Of Community Service for Economics and Business (JCSEB)
Yuniarti Fihartini
Universitas Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Influence of Consumer Involvement Dimensions on Consumers’ Purchase Intention of Reavers ID Sportswear Amanda Hajidah Felisha; Yuniarti Fihartini
Management Dynamics: International Journal of Management and Digital Sciences Vol. 3 No. 1 (2026): January :International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v3i1.503

Abstract

This study examines the effect of consumer involvement on purchase intention toward Reavers ID sportswear products, focusing on cognitive involvement, affective involvement, enduring involvement, and situational involvement. The research addresses the problem of how different dimensions of consumer involvement influence consumers’ intention to purchase in the context of bazar-based marketing, where purchasing decisions are shaped by both rational evaluation and situational factors. The main objective of this study is to analyze the individual and simultaneous effects of the four involvement dimensions on consumers’ purchase intention. A quantitative approach with a causal design was applied, using survey data collected from 160 respondents who had visited the Reavers ID bazar and showed interest in purchasing sportswear products. Data were analyzed using multiple linear regression with the assistance of SPSS, supported by validity, reliability, and classical assumption tests. The results show that cognitive involvement, affective involvement, enduring involvement, and situational involvement all have positive and significant effects on purchase intention, both partially and simultaneously. Cognitive involvement was found to have the most dominant influence, indicating that rational evaluation of product quality and benefits plays a crucial role in shaping consumers’ buying intentions. These findings suggest that purchase intention is strengthened through a combination of rational consideration, emotional attachment, long-term interest, and supportive purchasing situations. In conclusion, enhancing both informational and experiential aspects of marketing strategies is essential for increasing consumers’ purchase intention toward Reavers ID sportswear products.
The Role of Tourism Destination Attributes in EnhancingTourist Loyalty Through Service Quality Experience at Tanjung Setia Beach Tourism Area, Pesisir Barat Regency, Lampung Rangga Syatria; Yuniarti Fihartini; Dorothy Rouly H. Pandjaitan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2637

Abstract

This study examines the role of tourism destination attributes in enhancing tourist loyalty through service quality experience at Tanjung Setia Beach Tourism Area, Pesisir Barat Regency. Recognized as one of the world’s top surfing destinations, Tanjung Setia Beach faces challenges in accessibility and supporting facilities. A quantitative survey was conducted with 430 respondents, including domestic (76.74%) and international (23.26%) tourists who had visited the beach at least twice. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS 4.0. The results show that destination attributes significantly influence both service quality experience (QSE) and tourist loyalty, with service quality experience mediating the relationship between destination attributes and loyalty. These findings indicate that effective management of attractions, accessibility, facilities, activities, and supporting services enhances tourist experience and fosters loyalty. Practically, this highlights the importance of improving infrastructure, diversifying activities, and enhancing service quality to maximize satisfaction. The study also contributes theoretically by reinforcing an integrative model linking destination attributes, service quality experience, and tourist loyalty, offering insights for sustainable tourism development at Tanjung Setia Beach.
Pengaruh Persepsi Kebermanfaatan, Kepercayaan serta Persepsi Risiko pada Review Online terhadap Niat Membeli di Tiktok Shop M. Daffa Ilhamsyah; Yuniarti Fihartini; Angga Febrian
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1300

Abstract

The purpose of this study is to analyze the influence of perceived usefulness, trust, and perceived risk in online reviews on consumers’ purchase intention on TikTok Shop. The background of this research is based on the increasing role of social commerce platforms in shaping purchasing decisions, where online reviews become a crucial factor in building trust and influencing risk perceptions. This study uses a quantitative approach with a causal research design, and the data were collected through questionnaires distributed to respondents who actively use TikTok Shop in Indonesia. To test the relationships among variables, SPSS software was employed for data analysis. The findings show that perceived usefulness, trust, and perceived risk have a significant positive effect on purchase intention, indicating that online reviews play a crucial role in consumers’ purchasing decisions. This study contributes theoretically by extending the Technology Acceptance Model (TAM) framework in the context of social commerce and also provides practical implications for businesses in designing digital marketing strategies by emphasizing the authenticity of reviews, strengthening consumer trust, and managing transaction risks.
The Implementation of Digital Marketing As A Marketing Strategy for MSMEs in Bandar Lampung : Buonopasta: Pasta With Local Flavor Ledi Sibuea; Dewiana Sari Utami; Mahrinasari Mahrinasari; Yuniarti Fihartini; Elvin Agustian-da; Farhatun Fitriyana Sofa
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.7

Abstract

Buonopasta MSME was established in 2016 in Bandar Lampung by developing digital-based marketing. This business produces a various types of pasta with distinctive local flavors, which adds to the uniqueness of the business. However, along the way, Buonopasta faced challenges, especially in term of market market expansion due to limited knowledge about digital marketing. Therefore, we carried out community service activities, including digital marketing training, promotional video production, and assistance in implementing online marketing strategies. Through this program, Buonopasta learned to leverage social media platforms like Instagram and TikTok to reach a wider consumer bases. This has result in improved understanding of digital marketing the owners, increased content creation, and social media followers. This community service uses interview, observation, and documentation techniques with Buonopasta's owner. This program shows that practical training and mentoring significantly help MSMEs adapt to the digital era and improve competitiveness. Keywords : MSME, Digital Marketing, Pasta, Community Service, Social Media
Utilization of Technology In Developing Digital Marketing for MSMEs at Sate Taichan Geh Bang Nut in Bandar Lampung City Selin Faradina; Febiola Efriani; Nelly Fitria; Vindi Millenia Putri; Rica Sherly Permatasari; Yuniarti Fihartini
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.8

Abstract

The Industrial Revolution 4.0 era has encouraged MSMEs players to adopt digital marketing to reach the market. The purpose of the research is to optimize digital marketing in Sate Taichan Geh Bang Nut MSMEs in Bandar Lampung through the provision of Instagram-based social media-based marketing strategies. The method used is qualitative descriptive with observation, interviews, and documentation. The results show that the main challenges faced include suboptimal content design, engagement, and social media planning. To overcome this, the service program is designed with a debriefing on content design using Canva, creating a social media calendar, and effective hashtag strategies. The impact of this program has increased the number of Instagram account followers, the quality of interaction with the audience has increased, and the brand positioning is stronger. A planned digital marketing strategy is an important step to support the competitiveness of MSMEs in the digital era.
Product Marketing to Increase Knowledge and Skills of ME Smoothies MSMEs in Bandar Lampung Intan Lidiya Widuri; Mahrinasari MS; Yuniarti Fihartini; Khairunnisaa Khairunnisaa; Sri Hartati; Afrida Jayanti; Ranti Dwi Octaviani
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.10

Abstract

The purpose of this paper is to explore the impact of community service activities in the form of product marketing digitalization on increasing the knowledge and skills of ME Smoothies MSME players in Bandar Lampung. This study aims to assist MSME players in utilizing digital media to increase competitiveness and expand market reach. The approach used is a participatory approach through a series of activities in the form of needs analysis, intensive training, and mentoring in the use of digital technologies such as social media, e-commerce, and marketing software. This activity involves MSME participants who are actively running their businesses and is evaluated through observation, interviews. The findings show that this program succeeded in improving the ability of participants in managing social media accounts and digital platforms, creating promotional content, and registering their products on food delivery services. Within one month, partners experienced a 30% increase in sales turnover as well as a significant increase in digital interactions. This study is still limited to one MSME partner and does not include a long-term evaluation of the sustainability of the use of digital technology. Nevertheless, this activity provides a real picture of the importance of digital education to improve the competitiveness of MSMEs. This program directly contributes to the empowerment of MSMEs through applicable digitalization strategies. The results of the activity can be used as a training model for other MSMEs that have limited access to technology and marketing. This activity encourages the economic independence of MSME actors and strengthens the community's adaptation to technological changes in the digital era. This approach also strengthens the position of MSMEs as drivers of the local economy. Keywords Digitalization, Product Marketing, MSMEs
THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION WITH FOMO AS A MEDIATING VARIABLE: A STUDY OF ADIDAS SAMBA PRODUCTS Khairunnisaa Khairunnisaa; Roslina Roslina; Yuniarti Fihartini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 3 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/tqpz8t10

Abstract

The purpose of this study is to examine the influence of social media marketing and brand awareness on purchase intention, with Fear of Missing Out (FoMO) as a mediating variable, among consumers of Adidas Samba products. This study employs a quantitative approach using purposive sampling. 260 respondents were selected based on the criteria of having knowledge about Adidas Samba product information obtained through social media and being aware of Adidas Samba as part of the Adidas brand. Data analysis was conducted using SEM-PLS. The results found that social media marketing and brand awareness have a positive and significant influence on purchase intention, brand awareness has a positive and significant influence on FoMO, whereas social media marketing has no significant influence on FoMO. FoMO was found to have a positive and significant influence on purchase intention. The mediation test results showed that FoMO does not mediate the effect of social media marketing on purchase intention but is able to positively and significantly mediate the relationship between brand awareness and purchase intention.
Strategi Pemasaran Pempek Central 19 di Era Digital: Pengaruh Inovasi Digital terhadap Preferensi Konsumen Alifya Zahra Jaya Sironi; M Marshall Raghid D; Yuniarti Fihartini; Lis Andriyani; Aida sari; R.R. Erlina; Mudji Rachmat Ramelan; Rinaldi Bursan
Journal Social Science And Technology For Community Service Vol. 6 No. 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.99

Abstract

Pempek Central 19 adalah usaha kuliner di Lampung yang memiliki potensi besar di Pasar Indonesia. Dalam beberapa tahun terakhir, perkembangan teknologi informasi telah membawa perubahan signifikan dalam cara perusahaan memasarkan produk mereka. Pemanfaatan teknologi digital dalam pemasaran menjadi hal yang sangat penting bagi kelangsungan bisnis. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital Pempek Central 19 dan pengaruh inovasi digital terhadap preferensi konsumen. Melalui metode pengabdian kepada masyarakat, tim pengabdian memberikan edukasi dan implementasi teknologi pemasaran digital yang inovatif untuk membantu meningkatkan daya saing usaha ini. Hasil dari pengabdian menunjukkan bahwa penggunaan platform digital yang efektif, seperti media sosial dan pemasaran online, berhasil meningkatkan interaksi dengan pelanggan serta memperluas jangkauan pasar.
Empowering Housewives through Digital Branding on Social Media in Pasaran Island, Bandar Lampung Yuniarti Fihartini; Dwi Asri Siti Ambarwati; Lis Andriani; Lidya Ayuni Putri; Siti Nurul 'ain Hj Zaiton
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1592

Abstract

Pasaran Island in Bandar Lampung City has high local economic potential through home-based small businesses, particularly in the seafood processing sector. However, most business owners have not yet utilized digital technology and social media optimally as tools for promotion and branding. The lack of digital literacy and limited understanding of digital branding strategies are the main challenges. Through this community service program, training and mentoring were provided to housewives as the primary actors of family-based MSMEs to strengthen their digital capacity, particularly in building business image and marketing through social media. This program aims to enhance the competitiveness of local products, expand market reach, and promote women's economic independence in coastal areas. The activities were designed in the form of technical training, digital branding education, practical management of business social media accounts, and evaluation of digital engagement outcomes.
Empowered Housewives Through Affiliate Marketing to Improve Economic Welfare in Purworejo Village Pesawaran Dwi Asri Siti Ambarwati; Yuniarti Fihartini; Kamadie Sumanda Syafis; Lidya Ayuni Putri
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1594

Abstract

The program “Empowered Housewives: Affiliate Marketing to Improve Economic Welfare in Purworejo Village, Negeri Katon District, Pesawaran Regency” aims to empower housewives through the use of digital technology, particularly affiliate marketing, as a means to increase family income. The method applied includes a participatory approach, practical training, and intensive mentoring conducted over six months. The activities followed several stages: preparation, training, hands-on practice, mentoring, and evaluation. Participants received training in creating digital promotional content, managing affiliate accounts, and developing strategies to expand their social media reach. Evaluation results indicated a significant improvement in participants’ understanding of digital marketing and their ability to utilize affiliate platforms to generate additional income. The program not only enhanced the economic capacity of housewives but also established a sustainable digital community in Purworejo Village. Therefore, this initiative contributes to local economic development by promoting women’s empowerment through digital innovation.
Co-Authors Afrida Jayanti Ahmad Surya Fadilah Aida Sari Aldiyana, Wayan Alfido Rafif Hapris Alifya Zahra Jaya Sironi Amanda Hajidah Felisha Ambarwati, Dwi Asri Siti Angelia Putri Kesuma Angga Febrian Anisa Safitri Anjhely Mahera Aryan Subing Ariani, Rizki Okti Aulia Shalsha Saharani Bangun, Sanjaya Cahya Nur Imani Dera Nandia Dewiana Sari Utami Dorothy RH. Pandjaitan Dorothy Rouly H. Pandjaitan Dwi Asri Siti Ambarwati Dwischa Ade Kinanti Ekaputra, Rismoyo Elvin Agustian-da Farhatun Fitriyana Sofa Febiola Efriani Febrianto, Denni Fitria, Nanda Hani Santika Huzaimah, RA. Fiska Intan Lidiya Widuri Kamadie Sumanda Syafis Khairunnisaa Khairunnisaa Ledi Sibuea Lidya Ayuni Putri Lidya Ayuni Putri Lis Andriani Lis Andriyani M Marshall Raghid D M. Daffa Ilhamsyah Mahrinasari Mahrinasari Mahrinasari MS Maulia Putri Mudji Rachmat Ramelan Muhammad Amar Nuurahdien Aji Muhammad Dhaffa Adz Zidqy Muji Rahmat Ramelan Mutiasari Nur Wulan Mutiasari Nur Wulan Nadhila Octaviana Nelly Fitria Nurul Husna Nuzul Inas Nabila Permana, Yoga Prima Qonitha Rahmah Pujian S, Andreas Purbasari, Niken Putra, Joni Putri, Lidya Ayuni Qalbina Rifka Indraputri R.R. Erlina Rahel Bela Krisna Br. Situmorang Ramelan, Mudji Rachmat Rangga Syatria Ranti Dwi Octaviani Realita, Reza Rica Sherly Permatasari Rinaldi Bursan Roslina Saputra, Rangga Aldiansyah Satria Bangsawan Selin Faradina Siti Nurul 'ain Hj Zaiton Sri Hartati Syifa Hera Assegaf Tuti Adawiyah Vindi Millenia Putri Vivi Vivi Yeni Nurpitasari Yolanda Bintang