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All Journal Jurnal Mirai Management Seminar Nasional FISIP Unila Economics and Digital Business Review Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Manajemen (JBM) Journal of Social And Economics Research Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Jurnal Pemberdayaan Ekonomi International Journal of Business and Applied Economics (IJBAE) Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Jurnal Nusantara Mengabdi Journal of Business Management and Economic Development JEBD Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Business and Innovation Research journal of social and economic research Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Social Sciences and Technology for Community Service
Yuniarti Fihartini
Universitas Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Bintang Tamu, Harga Dan Promosi Terhadap Keputusan Pembelian Tiket Wizeperience 2023 Alfido Rafif Hapris; Yuniarti Fihartini
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Wizeperience 2023 merupakan salah satu konser yang menghebohkan warga Lampung dengan menampilkan 7 bintang tamu nasional dalam 1 hari. Namun sangat disayangkan dalam konser kali ini, Wizeperience 2023 tidak mendapatkan angka penjualan sesuai dengan yang ditargetkan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh bintang tamu, harga tiket, dan promosi terhadap keputusan pembelian tiket konser Wizeperience di Lampung. Berdasarkan hasil penelitian, terbukti bahwa bintang tamu, harga tiket, dan promosi berpengaruh signifikan terhadap keputusan pembelian. Hal ini mengartikan bahwa apabila bintang tamu yang akan diundang adalah nama yang dinanti dan diinginkan oleh penonton di Lampung, maka keputusan pembelian terhadap tiket konser PT Gapai Akar Bestari akan meningkat begitupun sebaliknya. Sedangkan apabila harga tiket dibuat semakin terjangkau, maka keputusan pembelian terhadap tiket konser PT Gapai Akar Bestari akan bertambah begitupun sebaliknya. Sementara itu apabila promosi dibuat semakin menarik dan banyak, maka keputusan pembelian terhadap tiket konser PT Gapai Akar Bestari akan meningkat begitupun sebaliknya.
PENGARUH PUBLIC SELF-AWARENESS DAN PERCEIVED MORAL OBLIGATION TERHADAP GREEN PURCHASE INTENTION (STUDI PADA BISNIS FORE COFFEE DI BANDAR LAMPUNG) Yeni Nurpitasari; Yuniarti Fihartini
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.858

Abstract

Isu keberlanjutan (sustainability) lingkungan telah menjadi perhatian utama dalam praktik bisnis modern, termasuk dalam industri makanan dan minuman. Konsumen kian mempertimbangkan nilai-nilai lingkungan dalam mengambil keputusan pembelian. Fore Coffee merupakan salah satu brand yang aktif mengampanyekan praktik bisnis ramah lingkungan melalui berbagai inisiatif eco-friendly. Penelitian ini bertujuan untuk mengetahui pengaruh public self-awareness dan perceived moral obligation terhadap green purchase intention pada bisnis Fore Coffee di Bandar Lampung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei— menyebarkan kuesioner kepada 100 responden berusia minimal 17 tahun yang mengetahui produk Fore Coffee. Validasi data dilakukan dengan uji faktor analisis, yang dianalisis lebih lanjut dengan metode regresi linear berganda menggunakan SPSS versi 25. Hasil analisis data menunjukkan bahwa individu cenderung berkeinginan, mempertimbangan, dan mempraktikan konsumsi ramah lingkungan. Public self-awareness mendorong green purchase intention seorang individu karena kecenderungan individu memperhatikan, menyadari, dan memikirkan pandangan orang lain terhadap pilihan konsumsi ramah lingkungan terutama di hadapan publik. Adapun, perceived moral obligation mendorong green purchase intention karena seorang individu merasa berkewajiban membeli produk ramah lingkungan sebagai cara untuk mengurangi permasalahan lingkungan, meningkatkan keberlanjutan lingkungan, dan melindungi lingkungan. Hasil penelitian menunjukkan bahwa public self-awareness dan perceived moral obligation berpengaruh positif dan signifikan terhadap green purchase intention.
Factors Influencing Purchase Intention and Purchase Decision in Health Services at Zona.Gizi Ekaputra, Rismoyo; Bangsawan, Satria; Fihartini, Yuniarti
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2509

Abstract

This study aims to analyze the influence of price perception, brand image, service quality, promotion, perceived ease of use, and perceived usefulness on purchase intention and purchase decision of Zona Gizi health services. The research was conducted on 358 respondents selected based on their experience and knowledge regarding Zona Gizi services. The questionnaires were distributed both directly using a survey method and via Google Form links shared through WhatsApp and Instagram social media platforms. The data analysis technique used in this study was Structural Equation Modeling (SEM) operated through IBM SPSS AMOS 21 software. The results show that the variables of price perception, brand image, service quality, promotion, perceived ease of use, and perceived usefulness have a significant positive effect on the purchase intention of Zona Gizi health services. Furthermore, purchase intention has a significant positive influence on the purchase decision of Zona Gizi health services.
The Influence of Beauty Influencers, Electronic Word of Mouth, and Brand Image on Purchase Intention of Skintific Products in Bandar Lampung Maulia Putri; Yuniarti Fihartini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4835

Abstract

This study investigates the influence of Beauty Influencers, Electronic Word of Mouth, and Brand Image on the Purchase Intention of Skintific products in Bandar Lampung. Skintific, a Canadian skincare brand, has gained popularity in Indonesia, especially among younger consumers, through social media-based digital marketing. The research employs a quantitative method with a descriptive approach. The population includes individuals in Bandar Lampung who are aware of and intend to purchase Skintific products. A purposive sampling technique was used to obtain 126 respondents. Data were gathered using a Likert-scale questionnaire and analyzed through multiple linear regression with SPSS software. The findings reveal that Beauty Influencer, Electronic Word of, and Brand Image each have a positive and significant effect on Purchase Intention, both partially and simultaneously. Among these variables, Electronic Word of has the most dominant influence, followed by Beauty Influencer and Brand Image. The coefficient of determination (R²) is 0.512, indicating that the three variables explain 51.2% of the variance in purchase intention, with the remaining 48.8% influenced by other factors. These results highlight the effectiveness of digital marketing through credible influencers, positive online reviews, and a strong brand image in driving consumer purchase intention.
Strategi Pemasaran Pempek Central 19 di Era Digital: Pengaruh Inovasi Digital terhadap Preferensi Konsumen Jaya Sironi, Alifya Zahra; Raghid D, M Marshall; Fihartini, Yuniarti; Andriyani, Lis; sari, Aida; Erlina, R.R.; Ramelan, Mudji Rachmat; Bursan, Rinaldi
Journal Social Science And Technology For Community Service Vol. 6 No. 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.99

Abstract

Pempek Central 19 adalah usaha kuliner di Lampung yang memiliki potensi besar di Pasar Indonesia. Dalam beberapa tahun terakhir, perkembangan teknologi informasi telah membawa perubahan signifikan dalam cara perusahaan memasarkan produk mereka. Pemanfaatan teknologi digital dalam pemasaran menjadi hal yang sangat penting bagi kelangsungan bisnis. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital Pempek Central 19 dan pengaruh inovasi digital terhadap preferensi konsumen. Melalui metode pengabdian kepada masyarakat, tim pengabdian memberikan edukasi dan implementasi teknologi pemasaran digital yang inovatif untuk membantu meningkatkan daya saing usaha ini. Hasil dari pengabdian menunjukkan bahwa penggunaan platform digital yang efektif, seperti media sosial dan pemasaran online, berhasil meningkatkan interaksi dengan pelanggan serta memperluas jangkauan pasar.
Difusi Ipteks Pemasaran Digital Dalam Membangun Kehadiran Merek Dan Menjangkau Konsumen Baru Pt Almas Dwi Nugroho; Angga Febrian; Yuniarti Fihartini; Mutiasari Nur Wulan; Sri Asmirani; M Ghatan Dinata; Dzaki Oktarian
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.661

Abstract

Persaingan dalam pasar perumahan subsidi semakin meningkat, sehingga menuntut pengembang untuk memiliki strategi pemasaran yang adaptif dan relevan secara digital. PT Almas Berkah Mandiri, sebagai pengembang proyek Arraz Residence, menghadapi tantangan besar akibat ketiadaan kehadiran digital, yang membatasi jangkauan mereka terhadap calon konsumen potensial. Kegiatan pengabdian masyarakat ini bertujuan untuk membangun strategi pemasaran digital komprehensif guna meningkatkan visibilitas merek dan mengakuisisi leads berkualitas. Solusi yang ditawarkan meliputi pembuatan konten kreatif dan terjadwal untuk Instagram dan TikTok, optimalisasi Facebook Marketplace sebagai media promosi, peluncuran kampanye Facebook Ads tersegmentasi dengan integrasi Facebook Pixel, serta pengembangan landing page informatif yang performanya dipantau melalui Google Analytics. Selama pelaksanaan pada April–Mei 2025, pendekatan ini berhasil membentuk kehadiran digital perdana Arraz Residence dengan capaian awal yang menjanjikan: peningkatan jangkauan konten Instagram sebesar 38,7%, peningkatan interaksi di TikTok sebesar 211%, dan 73 klik tautan dari kampanye iklan berbayar. Capaian ini memperlihatkan bahwa strategi digital mampu mengubah pola promosi tradisional menjadi pendekatan berbasis data dan target audiens. Hasil ini menunjukkan efektivitas digitalisasi sebagai solusi strategis bagi pengembang properti untuk beradaptasi dalam era disrupsi
The Influence of Online Promotion and Product Diversity on Customer Satisfaction with Purchase Decision as an Intervening Variable Febrianto, Denni; Fihartini, Yuniarti; Husna, Nurul
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9186

Abstract

In the bustling fitness industry of Bandar Lampung, Club Verde Fitness Center stands out, utilizing online promotions via Instagram to engage potential and existing customers. This quantitative study aims to assess the impact of these online promotions and product diversity on consumer satisfaction through purchase decisions. With a sample size of 141 respondents who have utilized Club Verde's facilities, data was collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that while online promotions alone didn't significantly affect consumer satisfaction, they did influence purchasing decisions. Additionally, product diversity positively impacted both purchase decisions and consumer satisfaction. These results underscore the importance of a multifaceted marketing approach and varied product offerings in enhancing consumer satisfaction and driving purchase decisions in the fitness industry.
The Influence of Consumer Involvement Dimensions on Consumers’ Purchase Intention of Reavers ID Sportswear Amanda Hajidah Felisha; Yuniarti Fihartini
Management Dynamics: International Journal of Management and Digital Sciences Vol. 3 No. 1 (2026): January :International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v3i1.503

Abstract

This study examines the effect of consumer involvement on purchase intention toward Reavers ID sportswear products, focusing on cognitive involvement, affective involvement, enduring involvement, and situational involvement. The research addresses the problem of how different dimensions of consumer involvement influence consumers’ intention to purchase in the context of bazar-based marketing, where purchasing decisions are shaped by both rational evaluation and situational factors. The main objective of this study is to analyze the individual and simultaneous effects of the four involvement dimensions on consumers’ purchase intention. A quantitative approach with a causal design was applied, using survey data collected from 160 respondents who had visited the Reavers ID bazar and showed interest in purchasing sportswear products. Data were analyzed using multiple linear regression with the assistance of SPSS, supported by validity, reliability, and classical assumption tests. The results show that cognitive involvement, affective involvement, enduring involvement, and situational involvement all have positive and significant effects on purchase intention, both partially and simultaneously. Cognitive involvement was found to have the most dominant influence, indicating that rational evaluation of product quality and benefits plays a crucial role in shaping consumers’ buying intentions. These findings suggest that purchase intention is strengthened through a combination of rational consideration, emotional attachment, long-term interest, and supportive purchasing situations. In conclusion, enhancing both informational and experiential aspects of marketing strategies is essential for increasing consumers’ purchase intention toward Reavers ID sportswear products.
The Role of Tourism Destination Attributes in EnhancingTourist Loyalty Through Service Quality Experience at Tanjung Setia Beach Tourism Area, Pesisir Barat Regency, Lampung Rangga Syatria; Yuniarti Fihartini; Dorothy Rouly H. Pandjaitan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2637

Abstract

This study examines the role of tourism destination attributes in enhancing tourist loyalty through service quality experience at Tanjung Setia Beach Tourism Area, Pesisir Barat Regency. Recognized as one of the world’s top surfing destinations, Tanjung Setia Beach faces challenges in accessibility and supporting facilities. A quantitative survey was conducted with 430 respondents, including domestic (76.74%) and international (23.26%) tourists who had visited the beach at least twice. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS 4.0. The results show that destination attributes significantly influence both service quality experience (QSE) and tourist loyalty, with service quality experience mediating the relationship between destination attributes and loyalty. These findings indicate that effective management of attractions, accessibility, facilities, activities, and supporting services enhances tourist experience and fosters loyalty. Practically, this highlights the importance of improving infrastructure, diversifying activities, and enhancing service quality to maximize satisfaction. The study also contributes theoretically by reinforcing an integrative model linking destination attributes, service quality experience, and tourist loyalty, offering insights for sustainable tourism development at Tanjung Setia Beach.
Pengaruh Persepsi Kebermanfaatan, Kepercayaan serta Persepsi Risiko pada Review Online terhadap Niat Membeli di Tiktok Shop M. Daffa Ilhamsyah; Yuniarti Fihartini; Angga Febrian
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1300

Abstract

The purpose of this study is to analyze the influence of perceived usefulness, trust, and perceived risk in online reviews on consumers’ purchase intention on TikTok Shop. The background of this research is based on the increasing role of social commerce platforms in shaping purchasing decisions, where online reviews become a crucial factor in building trust and influencing risk perceptions. This study uses a quantitative approach with a causal research design, and the data were collected through questionnaires distributed to respondents who actively use TikTok Shop in Indonesia. To test the relationships among variables, SPSS software was employed for data analysis. The findings show that perceived usefulness, trust, and perceived risk have a significant positive effect on purchase intention, indicating that online reviews play a crucial role in consumers’ purchasing decisions. This study contributes theoretically by extending the Technology Acceptance Model (TAM) framework in the context of social commerce and also provides practical implications for businesses in designing digital marketing strategies by emphasizing the authenticity of reviews, strengthening consumer trust, and managing transaction risks.
Co-Authors Ahmad Surya Fadilah Aida Sari Aldiyana, Wayan Alfido Rafif Hapris Amanda Hajidah Felisha Ambarwati, Dwi Asri Siti Andriyani, Lis Angelia Putri Kesuma Angga Febrian Anisa Safitri Ariani, Rizki Okti Aulia Shalsha Saharani Bangun, Sanjaya Cahya Nur Imani Dera Nandia Dorothy RH. Pandjaitan Dorothy Rouly H. Pandjaitan Dwi Asri Siti Ambarwati Dwi Nugroho Dwischa Ade Kinanti Dzaki Oktarian Ekaputra, Rismoyo ERLINA, R.R. Febrianto, Denni Fitria, Nanda Hani Santika Hj Zaiton , Siti Nurul 'ain Huzaimah, RA. Fiska Jaya Sironi, Alifya Zahra Lidya Ayuni Putri Lis Andriani Lis Andriani, Lis M Ghatan Dinata M. Daffa Ilhamsyah Maulia Putri Muhammad Amar Nuurahdien Aji Muhammad Dhaffa Adz Zidqy Muji Rahmat Ramelan Mutiasari Nur Wulan Mutiasari Nur Wulan Nurul Husna Nuzul Inas Nabila Nuzul Inas Nabila, Nuzul Inas Octaviana, Nadhila Permana, Yoga Pujian S, Andreas Purbasari, Niken Putra, Joni Putri, Lidya Ayuni Qalbina Rifka Indraputri Raghid D, M Marshall Rahel Bela Krisna Br. Situmorang Rahmah, Prima Qonitha Ramelan, Mudji Rachmat Rangga Syatria Realita, Reza Rinaldi Bursan Saputra, Rangga Aldiansyah Satria Bangsawan Sri Asmirani Subing, Anjhely Mahera Aryan Syifa Hera Assegaf Tuti Adawiyah Vivi Vivi Yeni Nurpitasari Yolanda Bintang