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Masud, Anis Anshari
Universitas Sulawesi Barat
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Journal : Journal of International Conference Proceedings

 1 
The Influence of User Involvement and Personal Technical Skills on the Performance of Accounting Information Systems with Work from Home as a Moderator Variable Mediaty, Mediaty; Said, Darwis; Eleonora, Ellen; Mas’ud, Anis Anshari; Muhammad, Gazali
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2837

Abstract

This research aims to analyze and demonstrate the influence of user involvement and personal technical skills on the performance of the Accounting Information System (AIS), with Work From Home (WFH) as a moderator variable. The study was conducted at the Financial and Development Supervisory Agency (BPKP) South Sulawesi Representative Office. The sampling technique employed was purposive sampling, and data collection was carried out through the distribution of questionnaires to respondents. Data analysis was conducted using Structural Equation Model Partial Least Square (SEM-PLS). The research findings revealed that user involvement and personal technical skills have a positive and significant impact on AIS performance. However, WFH does not have a significant effect or the ability to strengthen user involvement and personal technical skills in relation to AIS performance. The implications of this research underscore the necessity of user involvement during the development phase of accounting information systems. The study emphasizes the need for training to enhance the understanding and technical skills of accounting information system users.
Study of Digital Marketing Strategy: Case Study of SMEs in Cocoa Product Industry in West Sulawesi Province Adha, Wahyu Maulid; Mas’ud, Anis Anshari; Erwin, Erwin
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2802

Abstract

The purpose of this research is to examine digital marketing strategies for processed cocoa products, a leading commodity in West Sulawesi Province, Indonesia. The goal is to facilitate access to the global market through the application of digital marketing strategies, offering solutions for cocoa product entrepreneurs in West Sulawesi Province to reach a wider audience. The study was conducted in West Sulawesi Province, Indonesia, with 94 respondents from cocoa-processed product SMEs actively utilizing digital media as a marketing tool. Quantitative methods were employed, and data were collected through a survey questionnaire, which was then analyzed using structural equation modeling (SEM). The respondents were affiliated with businesses fostered by the West Sulawesi Cooperatives and SMEs Office. The results indicated that the adoption of e-commerce by Cocoa Product SMEs is an alternative solution for implementing sustainable digital marketing strategies. The findings from this study can serve as valuable input for SMEs producing processed cocoa products, enabling them to maximize the use of e-commerce to enter the global market.
The Influence of User Involvement and Personal Technical Skills on the Performance of Accounting Information Systems with Work from Home as a Moderator Variable Mediaty, Mediaty; Said, Darwis; Eleonora, Ellen; Mas’ud, Anis Anshari; Muhammad, Gazali
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2837

Abstract

This research aims to analyze and demonstrate the influence of user involvement and personal technical skills on the performance of the Accounting Information System (AIS), with Work From Home (WFH) as a moderator variable. The study was conducted at the Financial and Development Supervisory Agency (BPKP) South Sulawesi Representative Office. The sampling technique employed was purposive sampling, and data collection was carried out through the distribution of questionnaires to respondents. Data analysis was conducted using Structural Equation Model Partial Least Square (SEM-PLS). The research findings revealed that user involvement and personal technical skills have a positive and significant impact on AIS performance. However, WFH does not have a significant effect or the ability to strengthen user involvement and personal technical skills in relation to AIS performance. The implications of this research underscore the necessity of user involvement during the development phase of accounting information systems. The study emphasizes the need for training to enhance the understanding and technical skills of accounting information system users.
The Determinants of Cocoa Competitiveness in West Sulawesi Province Mas’ud, Anis Anshari; Adha, Wahyu Maulid; Erwin, Erwin
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3450

Abstract

Cocoa processed products represent a significant proportion of the output of the plantation subsector in West Sulawesi Province, Indonesia. The West Sulawesi Provincial Government continues to encourage an increase in cocoa production. This is done as a form of government commitment to the potential of cocoa products, which are the mainstay of the region. It is therefore important to identify the factors that influence the increased competitiveness of processed cocoa products. The objective of this research is to ascertain the factors that influence the enhancement of competitiveness by utilising internal dimensions to assess competitiveness. There are three principal dimensions that are widely acknowledged: human resource competence, product excellence, and technological innovation. This research employs both primary and secondary data obtained directly from cocoa product businesses in West Sulawesi Province. The data is then analysed using SEM from the PLS 3.0 application.
Study of Digital Marketing Strategy: Case Study of SMEs in Cocoa Product Industry in West Sulawesi Province Adha, Wahyu Maulid; Mas’ud, Anis Anshari; Erwin, Erwin
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2802

Abstract

The purpose of this research is to examine digital marketing strategies for processed cocoa products, a leading commodity in West Sulawesi Province, Indonesia. The goal is to facilitate access to the global market through the application of digital marketing strategies, offering solutions for cocoa product entrepreneurs in West Sulawesi Province to reach a wider audience. The study was conducted in West Sulawesi Province, Indonesia, with 94 respondents from cocoa-processed product SMEs actively utilizing digital media as a marketing tool. Quantitative methods were employed, and data were collected through a survey questionnaire, which was then analyzed using structural equation modeling (SEM). The respondents were affiliated with businesses fostered by the West Sulawesi Cooperatives and SMEs Office. The results indicated that the adoption of e-commerce by Cocoa Product SMEs is an alternative solution for implementing sustainable digital marketing strategies. The findings from this study can serve as valuable input for SMEs producing processed cocoa products, enabling them to maximize the use of e-commerce to enter the global market.
Co-Authors Abdul Rahim Ades Asike Ades Asike Adha, Wahyu maulid Adhy DJ, Arifan Afrilia, Eny Ahmad K Ahmad Karim Akbar Azis Ali, Rustan Andi Putri Tenriyola Antika, Rindi arham, ihsan Arifhan Ady Arifhan Ady Dj Arifhan Ady DJ Dahliah Darwis Said, Darwis Dian Rahmayanti Rivai DJ, Arifhan Dj, Arifhan Ady Eleonora, Ellen Erwin Erwin Erwin Faisal Abdullah Farman, Safril Haeruddin Hafid Harun Idrawahyuni, Idrawahyuni Irfan Yusuf Lestari, Nurma Lidiana, Lidiana Magfirah Markus Bamba, Pampang Arruan Mediaty MUHAMMAD YUSUF Muhammad, Gazali Muhammad, Mediaty Mushaf Syafar Mustakim Mustakim Novia Sandra Dewi Nur Fitriani Nurfadhilah, Nurfadhilah Nurfaisah Baharuddin Nurhalija, Nurhalija Nurwafiyyah, Auliyah Nurwazaila, Nurwazaila Rini Afrianti Rohana Nur Aini Santi Sumarsih Sutinah Made, Sutinah Tijjang, Bakhtiar Tri Desi Lestari Wa Ode Rayyani Wahdaniah Wahyudi Wahyu Maulid Adha Yanti Murni Yunia, Noorma Yusuf , Yusfi Tsabita Nanda