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All Journal Shirkah: Journal of Economics and Business Journal of Aquaculture and Fish Health JIEB : Jurnal Ilmiah Ekonomi Bisnis Bertuah : Jurnal Syariah dan Ekonomi Islam Tsaqafatuna: Jurnal Ilmu Pendidikan Islam Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Idarotuna : Jurnal of Administrative Science Tasharruf: Journal of Islamic Economics and Business Journal of Islamic Education Counseling Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Moderasi : Journal of Islamic Studies Jurnal Serambi Ekonomi dan Bisnis Revenue Journal: Management and Entrepreneurship Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Assyfa Journal of Islamic Studies Proceeding of International Conference on Humanity Education and Society Seroja Husada: Jurnal Kesehatan Masyarakat PENG: Jurnal Ekonomi dan Manajemen Al-Risalah Jurnal Studi Agama dan Pemikiran Islam Tasharruf : Journal of Islamic Economics and Business Jurnal Ekonomi Syariah Ekopedia: Jurnal Ilmiah Ekonomi Jurnal of Islamic Economic Studies
Saiful Bakhri
Sekolah Tinggi Agama Islam Salahuddin Pasuruan, Indonesia
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Journal : JEBD

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Strategi Marketing Dalam Meningkatkan Produk Tabungan Emas Pada PT Pegadaian Syariah Cabang untung suropati Pasuruan Sagita Martha Triyani; Saiful Bakhri
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to answer marketing strategy problems in improving gold savings products at PT. Sharia Pawnshop Untung Suropati Pasuruan Branch. This type of qualitative research uses descriptive analysis methods. Research data collection techniques from field research were obtained through interviews and documentation sourced from library research in the form of reading books. The results of this research indicate that the marketing strategy in increasing gold savings products at PT. Pegadaian Syariah Untung Suropati Pasuruan Branch, provides quite satisfactory information, carries out segmentation in the form of outreach to all levels of society with the target market, carries out literacy (introduction) of gold installment savings products to the community, offices and schools, as well as relating to the marketing mix including product, price, promotion and place. And carry out promotions via social media. The best marketing strategy is literacy (introduction) of gold savings products to the public, so that they are in great demand among housewives (IRT) and non-PNS employees, PKK women.
Co-Authors A Ifayani Haanurat Abdussalam Ahmad Djalaluddin Akhmad Taufiq Mukti Ana Pratiwi Anisak Anisak Anisak Anisak1, Anisak Anjas Wulandari, Siti Pamrih Aunur Rofiq AUNUR ROFIQ Ayun, Qurrotal Dikril Faizun Eki Puspita Ariyanti Faizum, Dikril Fatah, Muchamad Iqbal Fathma Hanum Fathor Rozi Fatmah Hanum Firdaus, Salsabila Frida Auliya A Fuadah Johari Hainnuraqma Binti Rahim Hanum, Fathma Hanum, Fathmah Hanum, Fatmah Hasnah Haron Hidayat, Ahmad Dani Taufik Holisah, Jahirotul I Nyoman Budiono Irham Maulana, Moh. Kasuwi Saiban Khotibul Umam Labibi, silda Liatul Aini Mardliyyah Maulana , Moh. Irham Maulana, Moh Irham Mauliddiva, Aziza Misbahul Munir Misbahul Munir Moch. Mahsun Mubarok, Ahmad Fauzan Muchamad Iqbal Fatah Muhammad Alwi Muhammad Alwi Muhammad Nur Kholis, Muhammad Nur Muhammad Yazid Nadia Azalia Putri Nur Aima Shafie Nur Asnawi Nur Jannah, Laila Nursaid Nurul Khofifah, Nurul Pertiwi, Novi Dian Rachmawati, Putri Yani Rahman, Anisur Rozi, Fathor Sagita Martha Triyani Satriyo, Cindy Charisma silda Labibi Silda Labibi Siti Hasanah Siti Kadariah Siti Musfiqoh Siti Pamrih Anjas Wulandari Sulistyowati Sultan Hasanudin WAHYUDI Woro Hastuti Setyantini Yazid, Azy Athoillah Yusuf Yusuf