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Flexibility of Marketing Strategy, Product Suitability, Consumer Responsibility, Personal Branding, Market Demand Towards the Existence of WFL Coffee Shop, Anambas Regency Pitri, Amalia; Tibrani, Tibrani; Ismanto, Widodo
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3565

Abstract

The rapid growth of coffee shops in Anambas Regency has intensified competition, requiring operators to adopt effective marketing strategies to sustain their businesses. This study aims to examine the influence of marketing strategy, product suitability, consumer responsiveness, personal branding, and market demand on the existence of WFL Coffeeshop in Anambas Regency. A quantitative research approach was employed, using primary data collected through structured questionnaires distributed to WFL Coffeeshop consumers. The data were analyzed using statistical techniques to assess both partial and simultaneous effects among the research variables. The findings reveal that marketing strategy, product suitability, consumer responsiveness, personal branding, and market demand collectively influence the existence of WFL Coffeeshop. Each variable also demonstrates a significant effect, underscoring the importance of aligning products with consumer needs, responding effectively to customers, and building a consistent personal brand. This study concludes that an integrated marketing strategy is essential for maintaining business sustainability and competitiveness, particularly for coffee shops operating in emerging regional markets.
Product Quality, Promotion on Purchase Decisions Through Price Discounts As An Intervening Variable: (Case Study At Toko Cindur Batik Batam) Rahayu, Sri Ekowati Budi; Tibrani, Tibrani; Ismanto, Widodo
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3571

Abstract

The increasing use of price–discount–oriented promotional strategies presents both opportunities and challenges for Toko Cindur Batik Batam in enhancing promotional effectiveness and adapting to a competitive market environment. This study aims to examine the influence of product quality and promotion on purchasing decisions, with price discounts acting as an intervening variable. A quantitative research approach was employed, utilizing Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique to test the proposed hypotheses and analyze the relationships among variables. Data were analyzed using SmartPLS, with the measurement model specified as reflective and the structural model evaluated through multiple path relationships. The results indicate that product quality and promotion collectively explain a substantial proportion of purchasing decision behavior, while price discounts play a significant mediating role in strengthening purchasing decisions. The findings further suggest that periodic, competitive price discount strategies, when supported by product differentiation and perceived added value, can effectively influence consumer purchasing decisions. This study contributes to marketing strategy literature by emphasizing the importance of integrating pricing incentives with product value creation to sustain competitiveness in the retail batik industry.
PERAN MEDIASI HUMAN CAPITAL DALAM PENGARUH PELATIHAN PENGEMBANGAN DAN INSENTIF TERHADAP PRODUKTIVITAS KARYAWAN ERLANGGA Hutauruk, Jefri Damuri; Tibrani, Tibrani; Tanjung, Rona
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan (In Processs)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Produktivitas karyawan menentukan kemampuan perusahaan mencapai target dan menjaga mutu output. Penelitian ini bertujuan menganalisis pengaruh training and development serta insentif terhadap produktivitas karyawan Perusahaan Erlangga, sekaligus menguji peran mediasi human capital. Studi menggunakan desain kuantitatif eksplanatori dengan survei cross-sectional. Data dikumpulkan melalui kuesioner skala Likert 1–5 dari 62 karyawan yang dipilih dengan purposive sampling dan proportionate stratified. Analisis dilakukan memakai PLS-SEM (SmartPLS) melalui evaluasi outer–inner model serta bootstrapping. Hasil menunjukkan instrumen memenuhi validitas konvergen dan reliabilitas; model bebas multikolinearitas (VIF 1,887–4,123). Training and development berpengaruh positif signifikan terhadap human capital (β=0,628; p<0,001) dan insentif juga berpengaruh positif signifikan (β=0,422; p<0,001). Human capital berpengaruh kuat terhadap produktivitas (β=0,535; p<0,001) serta memediasi pengaruh training and development (βind=0,509; p<0,001) dan insentif (βind=0,248; p<0,001) terhadap produktivitas. Daya jelaskan model tergolong tinggi (R²=0,588; Q²=0,664; GoF≈0,65). Secara teoretis, temuan memperjelas jalur konversi investasi SDM ke output kerja; secara praktis, manajemen perlu menajamkan pelatihan berbasis kebutuhan kerja, memastikan evaluasi–tindak lanjut pascapelatihan, dan merancang insentif yang adil, transparan, serta terkait metrik kinerja yang kredibel. Keterbatasan studi adalah desain potong lintang dan fokus satu perusahaan; riset lanjut disarankan memakai data longitudinal dan pembanding lintas sektor, sekaligus memperkecil training–transfer gap di unit kerja secara berkelanjutan terukur dalam konteks Indonesia.
MANAJEMEN PERILAKU KARYAWAN DALAM MENGATASI FENOMENA CYBERLOAFING: STUDI DI KANTOR SAMSAT PROVINSI KEPULAUAN RIAU Setiati, Vita; Tibrani, Tibrani; Ramadhan, Denny Ammari
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan (In Processs)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i01.53588

Abstract

Perkembangan digitalisasi di lingkungan kerja publik telah membawa konsekuensi perilaku baru, salah satunya adalah cyberloafing, yaitu penggunaan internet untuk kepentingan non-pekerjaan selama jam kerja. Fenomena ini menimbulkan perdebatan akademik karena di satu sisi dipandang sebagai perilaku kontraproduktif yang berpotensi menurunkan kinerja, sementara di sisi lain dapat berfungsi sebagai mekanisme pemulihan kognitif dalam batas tertentu. Penelitian bertujuan untuk menganalisis bagaimana manajemen perilaku karyawan dan organizational citizenship behavior (OCB) memengaruhi cyberloafing serta implikasinya terhadap work performance di Kantor SAMSAT Provinsi Kepulauan Riau sebagai institusi layanan publik strategis. Penelitian menggunakan pendekatan kuantitatif dengan desain survei potong-lintang dan melibatkan 78 pegawai SAMSAT yang memiliki pengalaman kerja minimal satu tahun. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis melalui Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM).Hasil penelitian menunjukkan OCB dan manajemen perilaku karyawan berpengaruh signifikan terhadap cyberloafing. OCB memiliki pengaruh dominan, menandakan pentingnya norma prososial dan perilaku sukarela dalam membentuk perilaku kerja digital pegawai. Cyberloafing selanjutnya terbukti signifikan terhadap work performance, menunjukkan bahwa kemampuan organisasi dalam mengelola perilaku digital karyawan berkaitan erat dengan capaian kinerja. Analisis mediasi memperlihatkan bahwa cyberloafing berperan sebagai mekanisme penghubung antara OCB dan manajemen perilaku terhadap kinerja kerja. Secara teoretis, penelitian memperkaya literatur dengan mengintegrasikan perspektif perilaku organisasi positif dan perilaku kontraproduktif dalam satu kerangka analitis di sektor publik. Secara praktis, menegaskan pengelolaan cyberloafing tidak cukup dilakukan melalui pendekatan represif, melainkan memerlukan keseimbangan antara penguatan perilaku prososial, tata kelola digital yang proporsional dan desain kerja yang adaptif untuk menjaga kinerja dan akuntabilitas layanan publik.
Pengaruh Kompetensi, Motivasi dan Disiplin Kerja Petugas dalam Penegakan dan Ketertiban Mobilitas Transportasi di Kota Batam Hermawan, Nanang; Tibrani, Tibrani; Ammari Ramadhan, Denny
Journal of Accounting and Finance Management Vol. 7 No. 1 (2026): Journal of Accounting and Finance Management (March - April 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v7i1.3086

Abstract

Penelitian ini bertujuan menguji pengaruh kompetensi, motivasi, dan disiplin kerja petugas penertiban lalu lintas terhadap ketertiban mobilitas perkotaan di Batam. Dengan pendekatan kuantitatif eksplanatori, 78 responden dari Dinas Perhubungan terlibat langsung dalam penegakan lalu lintas. Data dikumpulkan melalui kuesioner skala Likert 1–5 dan dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM) dengan SmartPLS. Kebaruan studi ini terletak pada pergeseran evaluasi dari kinerja internal aparatur menuju outcome substantif di ruang publik, yakni ketertiban mobilitas perkotaan. Hasil menunjukkan seluruh prediktor berpengaruh positif dan signifikan terhadap ketertiban mobilitas: kompetensi (β=0.521; p=0,000), motivasi (β=0.489; p=0.000) dan disiplin kerja (β=0.552; p=0.000), dengan disiplin kerja sebagai prediktor paling dominan. Model memiliki daya jelaskan yang kuat (R²=0.786) dan relevansi prediktif yang tinggi (Q²=0.783), didukung nilai GoF 0,554. Implikasi kebijakan diarahkan pada penguatan pelatihan berbasis kompetensi, pengelolaan motivasi yang menekankan kualitas layanan, serta penegakan disiplin dan SOP melalui mekanisme monitoring–evaluasi yang konsisten untuk memperkuat kepatuhan pengguna jalan dan keteraturan arus.
Green and Clean Mobility: A Study of Trans Batam's Management and Administration in Supporting Sustainable Transportation Susanto, Oma; Tibrani, Tibrani; Ramadhan, Denny Ammari
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 2 (2026): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i2.2001

Abstract

This study aims to comprehensively analyze how Trans Batam's infrastructure management contributes to the principles of Green & Clean Mobility, a public transportation concept focused on efficiency, quality and public access. The research focuses on three main management aspects: (1) facility suitability; (2) governance mechanisms and operational management; and (3) sustainability principles.The analysis was conducted using an exploratory quantitative approach, assessing each research dimension with SmartPLS 4.3.0.1. One hundred respondents participated during the research period and expressed their willingness to volunteer to support the research. The results indicate a significant correlation between each exogenous and endogenous dimension. They are integral to driving the quality of Trans Batam's transportation services. Furthermore, this is supported by an R2 value of 67.2% (0.672). This demonstrates that the involvement of the research dimensions does contribute to improving Trans Batam's public transportation services. Furthermore, the Q2 value of 0.485 indicates strong predictive relevance, indicating that the model not only explains variation within the sample but also has adequate predictive capacity. Ultimately, this research can serve as policy recommendations and contribute to the development of an inclusive, efficient and sustainable public transportation service model—Trans Batam
THE INFLUENCE OF WORK MOTIVATION, WORK DISCIPLINE, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT. SARANG MAS SEJAHTERA Daulay, Dahmal; Tibrani, Tibrani; Ramadhan, Denny Ammari; Suryatman, Dede
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19441173

Abstract

This study examines the influence of work motivation, work discipline, and work environment on employee performance at PT Sarang Mas Sejahtera, an automotive distribution and sales company in Indonesia. Using a quantitative, causal‑associative design, data were collected from 75 employees through a Likert‑scale questionnaire and analyzed using multiple linear regression. The findings show that employees report good levels of work motivation, work discipline, work environment, and performance. The results indicate that work motivation, work discipline, and work environment each have a positive and statistically significant effect on employee performance. Simultaneously, the three variables explain 56% of the variance in performance, confirming the robustness of the proposed model. These findings support Social Exchange Theory and Expectancy Theory by demonstrating that fair rewards, clear rules, and a conducive work environment foster reciprocal employee responses in the form of higher performance. The study suggests that integrated management of motivation, discipline, and work environment is crucial for sustaining employee performance in competitive automotive distribution and sales settings, and recommends that future research incorporate additional factors such as leadership, competence, and reward systems to build a more comprehensive performance model.