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All Journal Jurnal Akuntansi & Auditing Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Minda Baharu BENING Management Studies and Entrepreneurship Journal (MSEJ) Indonesian Journal of Law and Economics Review Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Bahtera Inovasi Jurnal Manajemen, Organisasi, Dan Bisnis Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Jurnal Bisnis Kompetitif Amkop Management Accounting Review (AMAR) PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Jurnal Manajerial dan Bisnis Tanjungpinang
Tibrani Tibrani, Tibrani
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Integrasi Strategi Pemasaran 7P dan Inovasi Teknologi Cloud Print, Pull Print Sebagai Upaya Meningkatkan Daya Saing PT Prismaco Mitra Sejahtera Mukminun, Mukminun; Tibrani, Tibrani; Hisyam, Magneta; Mira Yona, Mira Yona
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.9982

Abstract

Pasar Business-to-Business (B2B) telah bertransformasi dari penjualan perangkat keras menuju penyediaan Managed Print Services (MPS) dan solusi manajemen dokumen, menuntut efisiensi operasional dan keamanan data.1 Penelitian ini bertujuan menganalisis pengaruh simultan dan parsial elemen bauran pemasaran 7P terhadap Daya Saing Perusahaan PT Prismaco Mitra Sejahtera, dengan fokus pada integrasi inovasi teknologi digital seperti Cloud Print dan Pull Print.1 Menggunakan desain kuantitatif kausal-deskriptif dan metode sensus pada populasi 73 pelanggan aktif di Batam, data dianalisis menggunakan Regresi Linier Berganda.1 Hasil Uji F menunjukkan bahwa model 7P secara simultan berpengaruh signifikan terhadap Daya Saing (Sig. 0.008).1 Hasil parsial (Uji t) mengidentifikasi empat pilar keunggulan kompetitif yang signifikan: Produk (X1) (Prediktor terkuat, Beta 0.937, Sig. 0.077), Bukti Fisik (X7) (Signifikansi statistik terkuat, Sig. 0.023), Tempat (X3), dan Orang (X5).1 Multikolinearitas tinggi (VIF berkisar $7.277$ hingga $8.686$) pada variabel signifikan ini mengindikasikan sinergi kuat antar elemen layanan yang dipersepsikan pelanggan B2B sebagai satu paket nilai terintegrasi.1 Variabel Harga (X2) dikeluarkan dari model karena multikolinearitas sempurna, menegaskan integrasinya dalam skema Product-as-a-Service.1 Sementara itu, Promosi (X4) dan Proses (X6) tidak berpengaruh signifikan.1 PT Prismaco disarankan memperkuat pilar sinergis X1, X3, X5, dan X7 untuk mempertahankan diferensiasi dan kepercayaan pelanggan korporat. Strategi pemasaran yang komprehensif, khususnya dalam konteks B2B, memerlukan adaptasi terhadap perubahan pasar dan integrasi elemen-elemen bauran pemasaran secara sinergis (Tabelessy et al., 2023).
Flexibility of Marketing Strategy, Product Suitability, Consumer Responsibility, Personal Branding, Market Demand Towards the Existence of WFL Coffee Shop, Anambas Regency Pitri, Amalia; Tibrani, Tibrani; Ismanto, Widodo
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3565

Abstract

The rapid growth of coffee shops in Anambas Regency has intensified competition, requiring operators to adopt effective marketing strategies to sustain their businesses. This study aims to examine the influence of marketing strategy, product suitability, consumer responsiveness, personal branding, and market demand on the existence of WFL Coffeeshop in Anambas Regency. A quantitative research approach was employed, using primary data collected through structured questionnaires distributed to WFL Coffeeshop consumers. The data were analyzed using statistical techniques to assess both partial and simultaneous effects among the research variables. The findings reveal that marketing strategy, product suitability, consumer responsiveness, personal branding, and market demand collectively influence the existence of WFL Coffeeshop. Each variable also demonstrates a significant effect, underscoring the importance of aligning products with consumer needs, responding effectively to customers, and building a consistent personal brand. This study concludes that an integrated marketing strategy is essential for maintaining business sustainability and competitiveness, particularly for coffee shops operating in emerging regional markets.
Product Quality, Promotion on Purchase Decisions Through Price Discounts As An Intervening Variable: (Case Study At Toko Cindur Batik Batam) Rahayu, Sri Ekowati Budi; Tibrani, Tibrani; Ismanto, Widodo
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3571

Abstract

The increasing use of price–discount–oriented promotional strategies presents both opportunities and challenges for Toko Cindur Batik Batam in enhancing promotional effectiveness and adapting to a competitive market environment. This study aims to examine the influence of product quality and promotion on purchasing decisions, with price discounts acting as an intervening variable. A quantitative research approach was employed, utilizing Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique to test the proposed hypotheses and analyze the relationships among variables. Data were analyzed using SmartPLS, with the measurement model specified as reflective and the structural model evaluated through multiple path relationships. The results indicate that product quality and promotion collectively explain a substantial proportion of purchasing decision behavior, while price discounts play a significant mediating role in strengthening purchasing decisions. The findings further suggest that periodic, competitive price discount strategies, when supported by product differentiation and perceived added value, can effectively influence consumer purchasing decisions. This study contributes to marketing strategy literature by emphasizing the importance of integrating pricing incentives with product value creation to sustain competitiveness in the retail batik industry.
Co-Authors Abdul Manan Abriyoso, Octojaya Aini, Shayla Hurul Arnesih Arnesih, Arnesih Asmarazisa Azis, Dhenny Catur Fatchu Ukhriyawati Chairul Chairul Chartady, Rachmad Clarensia, Regina Antonius Deviana, Deviana Dini Anggraini, Dini Edwin Agung Wibowo, Edwin Agung Ervin Nora Susanti, Ervin Nora Fahrial, Fahrial Fatonah, Ulfi FEBRIANTI, ANGGREANI Ferdy . Gusfin, Rafif Hati, Ravika Permata Hisyam, Magneta ILMA SATRIANA DEWI Ismanto, Widodo Jayana Salesti, Jayana Karimi, Kasman khuzaini, Khuzaini Lukmanul Hakim Mahmud Mahmud Mairawita, Mairawita Mardaleni, Mardaleni Marpaung, Junierrisa Melisa Melisa Mildawati Mildawati Mira Yona Mira Yona, Mira Yona Mukminun, Mukminun Muliadi Manalu, Ferry Munzir, T. Nasrul, Herni Widiyah Nasution, Abdul Manan Nasution, Habibuddin Nasution, Putri Lia Minarti Nazar, Ahlul Novita, Meilani Putri Oktavianti Oktavianti Pitri, Amalia Purwaningrum, Ajeng Handayani Putra, Dony Ardiyanto Rahayu, Sri Ekowati Budi Ramadhan, Dhenny Ammari Ramli, Anggun Laras Pristianty Ramli, Rimayang Anggun Laras Prastianty Ratih Permatasari Rizki Eka Putra, Rizki Eka Samlan, Samlan Saputri, Yulita Septyana, Wahyuni Sisca Vaulina, Sisca Sitompul, Heni Sagita Solfiyeni Solfiyeni Sri Langgeng Ratnasari Sri Mulyati Sri Wulandari Sriwati Sriwati Suwirmen, Suwirmen Sylvina Rusadi tanjung, rona Veronica Siagian, Sarah Wisra, Mefri Yudi Yulianda, Aldi Zulkifli Zulkifli