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Journal : Cidea Journal

Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital Etty Zuliawati Zed; Rizky Muhammad Riyan; Abi Alpa Rijki
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2267

Abstract

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era
Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital Etty Zuliawati Zed; Rizky Muhammad Riyan; Abi Alpa Rijki
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2267

Abstract

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era
Co-Authors A Zeze Abi Alpa Rijki Addiin Dwi Saputro Adel Paila Adelia Putri Solekha Adinda Zalfaa Adzkia Munifa Rohilawati Affan Miftakhur Royan Afifah Nur Hasna Afrilia Martina Jovanda Wewengkang Afrizal Erlangga Fathir Maulana Ahmad Abdurrohim Ahmad Najmudin Ahya Ansori Alifa Rusrian Alviansyah Rizki Fatkhu Alya Aulia Pane Amara Pristania Amelia Septiani Amelia Yunika Putri Ananda Putri Raya Anang Lukmana Andrianto Prasetya Nugroho Andriyanto Angelica Juliana Della Anggi Maulana Anggini Widya Alvianti Arfay Rahman Asmala Sabrina Auliya Putri Mardiah Awaladina Suhaebah Siti Ayu Ainunisa Ayu Amanda Damanik Ayu Sulistiani Ayu Trisna Azhar Alhaq Maulna Bayhaqi, Bayhaqi Bayu Adi Putra Berlian Lutfi Azizah Cherisa Zirly Fera Daffa Nur Syahidah Dara Julita Dea Aprilia Dede Wijaya Dela Dewi Permata Deris Pernandi Putra Dewi Winarty Mayly Dhea Aulia Trifadilah Diah Ayu Fatmawati Dian Putra Utama Dimas Farijal Ega Radiansyah Elena Prihayanti Elisa Nabila Eliza Kotrun Nada Elkya Najmi Kamila Erin Soleha Ernawati Faris Iqbal H Fauziah Meilani Fazrya Rauf Fema Chintia Ferawati Fikri Al-Munawar Filipus Marcell Febrian Fiqih Maria Rabiatul Hariroh Firda Farida Fitria Nurhaliza Rahmadani Putri Frasasti Mawar Gina Nopiyanti Halima Halima Ihsan Putra Ramadhan Imelin Sagita S Pardosi Indira Oktavia Intan Maharani Intan Permatasari Irene Abelianata Jasmine Nanda Shabirah Kamilah, Lala Kamelia Kartini, Tri Mulyani Katarina Ija Muda Khomisah Laela Zhafarina M Adi Fazryan M. Abdul Rohman Rifki Aftoni M. Ridha Rasepto Mahesa Maulidia Sagita Mayly Winarty Dewi Medeline Meidiana Putri Alyssa Meiry Hana Wijaya Melani Putri Mirza Adityantoro Muh Arham Aswad Muh Rofif Perdana Muhamad Rifki Muhamad Syahwildan Muhammad Candra Muhammad Mufidz Aiman Nadia Lonto Nadia Siti Ajrak Naila Putri Inayah Nanci Margaret Teresia Napitupulu Nasrun Baldah Naswa Nur Hanifah Nasywa Amelia Aura Eren Nia Agustin Nisah Ukhfi Angreani Novia Yunistira NOVITASARI Nugroho, Andrianto Prasetya Nurima Rahmawati Nurul Azizah Ul Utami Nurul Indrawati Panjaitan, Simon Andriano Prasetyo Hari Sandi Prasetyo Harisandi Priyo Handoko Putra Rizqi Ramadhani Rahil Nurfadhilah Raihan Fatsa Alfarizi Ratih Amalia Solehah Reza Irawan Rian Ramadani Riski Khotimah Putri Rizky Muhammad Riyan Ropida yulianti Rosma Debi Rumsina Lubis Sabrina Malakiano Salsabila Al Muniroh Sefi Fefiana Wati Selvi Indriani Sesri Selina Shinta Devi Sinta Sundari Heriyanti Sintia Pratiwi Nainggolan Siti Khoirunnisa Siti Suhaebah Awaladina Suci Nur Utami Suhendra Suhendra Suherman Suherman Sumiati Sumiati Sumiati Sumiati Tanjung, Kartika Permata Sari Tasya Alisya Taupan Hidayat Tirmansah Tirmansah Tithania Anzhani Titin Oktaviana Tri Mulyani Kartini Tria Agustin Ulan Ulan Ulfiyanti Ummy Nur Nayla Vanessa Dwie Meimita Welly Sheila Apriana Yemima Filadelvia Sinaga Zulfa Zakiatul Hidayah Zulfikri