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All Journal Jurnal Teknologi Pendidikan Quantitative Economics Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IKRA-ITH EKONOMIKA Ensiklopedia Education Review JUMAN Tools (Jurnal Manajemen Tools) SIASAT Journal Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Maslahah: Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities East Asian Journal of Multidisciplinary Research (EAJMR) International Conference on Sciences Development and Technology Economic: Journal Economic and Business International Journal of Management, Economic and Accounting CITAKARYA Jurnal Pengabdian Masyarakat
, Miftah El Fikri
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Other

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Peningkatan Pendapatan Masyarakat Melalui Perkawinan Silang Ayam Hutan di Desa Teluk Pulai Dalam Kabupaten Labuhanbatu Utara Munthe, Salman; Haryadi, Haryadi; Sihombing, Dionisius; Fikri, Miftah El
Maslahah: Jurnal Pengabdian Masyarakat Vol 6, No 2 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v6i2.12492

Abstract

The objective of this community service is to improve community income through the application of crossbreeding technology between male wild chickens (Gallus gallus) and local female native chickens. The main problem faced by the partner community is the low productivity of native chickens and the lack of knowledge regarding poultry breeding techniques that can enhance genetic quality and market value. The implementation methods of this activity include counseling, technical training, hands-on assistance in crossbreeding practices, and monitoring of offspring results. The results of the activity showed that the partner community was able to understand and apply crossbreeding techniques effectively. The offspring resulting from the crossbreed displayed superior physical performance, faster growth, and a higher market value. However, not many people are able to breed wild chickens due to the difficulty in obtaining pure wild chicken stock. This activity has had a positive impact on improving the skills of local farmers and has opened up the potential for increasing household income through the diversification of wild chicken breeding businesses. It is hoped that this activity can be continued independently and sustainably by the local community.
IMPLEMENTASI STRATEGI DIGITAL MARKETING MELALUI INSTAGRAM UNTUK MENINGKATKAN BRAND AWARENESS UMKM CEMILAN KANAYA Lestari, Nita; El Fikri, Miftah
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengimplementasikan strategidigital marketing melalui platform Instagram guna meningkatkan Brand awarenesspada UMKM Cemilan Kanaya. Permasalahan utama yang diangkat adalah kurangoptimalnya pemanfaatan Instagram sebagai media promosi, yang disebabkan olehketerbatasan pemahaman pelaku usaha dalam mengelola konten dan fitur Instagramsecara efektif. Penelitian ini menggunakan mix method dengan pendekatan studikasus pada UMKM Cemilan Kanaya di Indrapura. Data dikumpulkan melaluiobservasi, wawancara, dokumentasi, serta penyebaran kuesioner kepada konsumendan evaluasi oleh ahli pemasaran digital. Hasil penelitian menunjukkan bahwapenerapan strategi digital marketing yang meliputi pembuatan konten visualmenarik, pemanfaatan fitur Instagram seperti stories, reels, dan hashtag, sertainteraksi aktif dengan audiens, mampu meningkatkan Brand awareness CemilanKanaya secara signifikan. Penelitian ini memberikan kontribusi praktis bagi pelakuUMKM dalam mengoptimalkan Instagram sebagai sarana promosi, sertamemperkaya literatur mengenai strategi pemasaran digital untuk usaha kecil danmenengah.
The Influence of Content Marketing and Online Customer Reviews on Purchasing Decisions for Nivea Hand & Body Lotion on The TikTok Platform (Case study on Students of Management Department of Medan State University Class of 2021) Naibaho, Histi Trifesi; Fikri, Miftah El
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1016

Abstract

Skin care using hand & body lotion is an important step in maintaining skin moisture, one of which is by using Nivea products. However, based on Top Brand Index data, Nivea has experienced a decline in purchasing decisions from year to year. This study aims to analyze the effect of Content Marketing and Online Customer Reviews on purchasing decisions for Nivea Hand & Body Lotion on the TikTok platform, especially for students of the Management Department, State University of Medan, Class of 2021. The research method uses a descriptive quantitative approach with a simple linear regression technique, analyzed using SPSS 21. The results of the study show that Content Marketing and Online Customer Reviews partially and simultaneously have a positive and significant effect on purchasing decisions. These findings show the importance of digital strategies in shaping consumer perceptions and buying interests in the social media era. Therefore, companies need to continue to develop attractive marketing content and encourage positive reviews from consumers to increase the effectiveness of digital promotions.
Effectiveness Of Social Media Marketing Strategy and Visual Brand Identity on Instagram in Improving Brand Awareness Of Miricare Oil Business Saragih, Ariahmand; Fikri, Miftah El
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1097

Abstract

This study aims to analyze the effectiveness of implementing social media marketing strategies and visual brand identity in increasing brand awareness of the Miricare Oil business. This strategy is applied to Instagram, which is a digital media that has developed into one of the social media platforms that can build relationships with customers and promote brands. The research method used is the mix methods method with a quantitative and qualitative approach, where data is obtained through distributing questionnaires to followers of the Instagram account @miricare.oil and observing the uploaded content. The implementation of social media marketing strategies and visual brand identity was carried out from February 11 to April 5, 2025 on the Instagram account @miricare.oil_official. The results of the study show that relevant, interactive, and consistent social media marketing strategies with the right target audience can increase user engagement. This study found that both elements simultaneously contributed significantly to increasing brand awareness of Miricare Oil. The combination of the two strategies using Instagram strategically with a cohesive visual approach can be an effective tool for building brand awareness in the digital technology era.
The Influence of Brand Ambassadors And E-Trust on E-Loyalty of Consumers on The Tokopedia Platform (Case Study on BTS as a Brand Ambassador Tokopedia) Cibro, Elfi Juliana; Fikri, Miftah El
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1140

Abstract

This study aims to determine the effect of Brand Ambassador and E-Trust on consumer E-Loyalty on the Tokopedia platform, using BTS as a case study. This research uses a quantitative approach with a deskriptif method. Data was collected through questionnaires distributed to 100 active students at Universitas Negeri Medan from the 2021 batch who have used Tokopedia. The data analysis technique used is multiple linear regression. The results show that Brand Ambassador has a positive and significant effect on E-Loyalty, as does E-Trust, although with a smaller coefficient value. Simultaneously, both variables significantly affect E-Loyalty. This study implies that using relevant and credible public figures can enhance customer loyalty on e-commerce platforms.
The Influence of Social Media Marketing (Instagram) and Influencer Marketing on the Purchase Decision of Mie Gacoan Among Digital Business Study Program Students, State University of Medan Panjaitan, Bon Jovi Marselino; Munthe, Salman; Fikri, Miftah El
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1153

Abstract

This study aims to analyze the influence of Social Media Marketing through the Instagram platform and Influencer Marketing on the purchase decisions of Mie Gacoan culinary products among students of the Digital Business Study Program at Universitas Negeri Medan. The research employed a quantitative approach with a descriptive-associative method. Data were collected through questionnaires distributed to 130 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 21. The results show that both Social Media Marketing (Instagram) and Influencer Marketing have a positive and significant effect, both partially and simultaneously, on purchase decisions. These findings highlight the important role of digital marketing strategies through social media and influencers in shaping consumer purchasing decisions.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA RUMAH MAKAN SIDEMPUAN MEDAN Fikri, Miftah El; Pane, Dewi Nurmasari; Ritonga, Husni Muharram
JUMANT Vol 9 No 1 (2018): JURNAL Manajemen Tools
Publisher : Universitas Pembangunan Panca Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.882 KB)

Abstract

Rumah Makan Sidempuan adalah salah satu rumah makan yang menyajikan makanan tradisional yang terletak di wilayah Medan khususnya di jalan Sei Belutu. Rumah Makan Sidempuan focus pada penyajian makanan khas Sidempuan. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan. Penelitian ini di ukur dengan menyebarkan angket kepada 96 pelanggan rumah makan Rumah Makan Sidempuan. Untuk mengukur hipotesis, disini penulis menggunakan teknik metode analisis data dengan sistem perhitungan statistic linier berganda dari hasilpenelitian menunjukan bahwa secara simultan harga dan kualitas pelayanan secara signifikan terhadap kepuasan pelanggan. Menurut teori harga dan kualitas pelayanan, sangat mempengaruhi kepuasan pelanggan, karena harga dan kualitas pelayanan, yang dapat meningkatkan kepuasan pelanggan. Hasil penelitian ini menunjukan adanya pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan baik secara simultan maupun parsial disebabkan data atau sampel yang digunakan dari angket yang disebarkan kepada pelanggan, sehingga menjamin keakuratan jawaban yang diberikan pelanggan RumahMakan Sidempuan.
PERANCANGAN WEBSITE HIJAU TANAHKU DALAM MENCIPTAKAN BRAND AWARENESS SEBAGAI KOMUNIKASI DIGITAL Pasaribu, Albert Hizkia Putra; El Fikri, Miftah
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk merancang dan mengembangkan website Hijau Tanahkusebagai media komunikasi digital yang efektif dalam meningkatkan brand awarenessperusahaan jasa arsitektur lanskap. Metode yang digunakan dalam penelitian ini adalahResearch and Development (R&D) dengan model pengembangan Waterfall, yang terdiridari tahap analisis, desain, implementasi, dan pengujian. Pengujian dilakukan melaluikuesioner yang disebarkan kepada 75 orang pengguna website dengan rentang usia di atas21 tahun. Hasil analisis menunjukkan bahwa website yang dirancang memiliki nilai rataratadi atas 5 pada skala Likert untuk indikator brand awareness, usability, navigasi, desaingrafis, konten, kompatibilitas, loading time, fungsionalitas, aksesibilitas, daninteraktivitas. Website ini terbukti mampu meningkatkan kesadaran merek danmembangun komunikasi digital yang baik antara perusahaan dan pengguna. WebsiteHijau Tanahku direkomendasikan sebagai media strategis untuk memperkuat citra danloyalitas pelanggan di era digital
Menciptakan Nilai dan Memasarkan Literasi Masyarakat Secara Digital Desa Sugau El Fikri, Miftah; Santana, Richo Adjie; Putri, Chairani Dwi; Pane, Dewi Nurmasari; Rahmadani
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 3 No. 03 (2025): Agustus - Oktober
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v3i03.2382

Abstract

Desa Sugau merupakan salah satu desa di Kabupaten Deli Serdang yang berada pada jalur strategis menuju kawasan wisata Berastagi. Meskipun memiliki potensi besar di bidang pertanian, sosial-budaya, dan lingkungan, desa ini masih menghadapi tantangan dalam penerapan teknologi dan digitalisasi serta lingkungan dan literasi. Kondisi tersebut menjadi latar belakang dilaksanakannya kegiatan Pengabdian Kepada Masyarakat (PKM) Universitas Negeri Medan dengan tema “Desa Cerdas”, yang bertujuan mendukung pembangunan desa melalui peningkatan kapasitas masyarakat dalam bidang pendidikan, literasi, kesehatan, sosial-budaya, dan pembangunan berkelanjutan berbasis digital. Permasalahan utama yang dihadapi adalah rendahnya tingkat literasi digital masyarakat dan belum optimalnya pemanfaatan teknologi untuk pemasaran produk lokal maupun pengembangan potensi wisata desa. Metode yang digunakan dalam program ini adalah kolaboratif-partisipatif, di mana dosen dan mahasiswa Universitas Negeri Medan bekerja bersama perangkat desa, tokoh masyarakat, dan warga setempat. Pendekatan ini melibatkan masyarakat secara aktif dalam setiap tahapan kegiatan, mulai dari observasi kebutuhan, perumusan program kerja, pelaksanaan kegiatan, hingga evaluasi hasil. Program utama yang dilaksanakan meliputi bimbingan belajar, praktik mengajar di sekolah dasar, pelatihan literasi digital dan pemasaran online, kegiatan sosial dan keagamaan, senam sehat, gotong royong, serta pembuatan papan batas dusun dan papan informasi pengelolaan sampah terurai. Hasil pelaksanaan kegiatan menunjukkan peningkatan signifikan pada beberapa aspek sosial dan ekonomi desa. Secara sosial, kegiatan ini berhasil menumbuhkan minat literasi masyarakat, memperkuat semangat kebersamaan melalui gotong royong, serta meningkatkan kesadaran akan pentingnya hidup sehat dan menjaga lingkungan. Secara ekonomi, muncul kesadaran baru di kalangan masyarakat bahwa teknologi digital dapat digunakan sebagai alat untuk pemberdayaan dan promosi produk lokal.
Creating an Interactive E-book with Augmented Reality for Android Devices Siahaan, Sabda Dian Nurani; Ruslan, Dede; Fikri, Miftah El; Saragih, Lenti Susanna; Rahmadsyah, Agus
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11139

Abstract

Today's students, both school and school children, tend to seek information from smartphones rather than printed books or newspapers, take notes on their lessons on their smartphones and rarely use notebooks, and even do assignments using smartphones rather than computers or laptops. The problem faced by this study program is the limited teaching materials available, especially for the Green Business course. Currently, students need more visual teaching in order to understand the material well. This study aims to develop an Android-based electronic flipbook with augmented reality technology that is valid, practical, and able to improve student learning outcomes effectively. The research method used was a practicality test, and the results indicated that the developed e-book falls into the highly practical category.
Co-Authors Ahmad, Rizal Ahmad, Rizal Anggun Morizar Beni Anggara Cibro, Elfi Juliana Dede Ruslan Dewi Nurmasari Dewi Nurmasari Pane Girsang, Aulia Anggraini Haryadi - Haryani Pratiwi Sitompul Hernawaty Hernawaty Khairunnisha, Zainka Lasrotua Effendi Hasibuan Lestari, Nita Lubis, Sakban M. Zulfikri Muhammad Hafizhan Arsya Muhammad Nasir Mustofa Naibaho, Histi Trifesi Nurafrina Siregar Nurhayani, Ulfa Pakpahan, Rosinta Pane, Dewi Panjaitan, Bon Jovi Marselino Pasaribu, Albert Hizkia Putra Poluan, Nadia Amelia Putri, Chairani Dwi Rahmadani Rahmadani Rahmadani Rahmadani, Rahmadani Rahmadsyah, Agus Ramadhan Harahap Rianto, Hartato Rini Herliani RITONGA, HUSNI MUHARRAM Rizal Ahmad Rizal Ahmad Rizal Ahmad Salman Munthe Santana, Richo Adjie Saragih, Ariahmand Saragih, Lenti Susanna Siahaan, Sabda Dian Nurani Sihombing, Dionisius Sitompul, Haryani Pratiwi