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All Journal Jurnal Teknologi Pendidikan Quantitative Economics Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IKRA-ITH EKONOMIKA Ensiklopedia Education Review JUMAN Tools (Jurnal Manajemen Tools) SIASAT Journal JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Maslahah: Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities East Asian Journal of Multidisciplinary Research (EAJMR) International Conference on Sciences Development and Technology Economic: Journal Economic and Business International Journal of Management, Economic and Accounting CITAKARYA Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
, Miftah El Fikri
Universitas Negeri Medan
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IMPLEMENTASI SOCIAL MEDIA MARKETING INSTAGRAM PADA MALUNGOEN.ID DALAM MENINGKATKAN BRAND AWARENESS DAN BRAND TRUST Khairunnisha, Zainka; El Fikri, Miftah
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengimplementasikan social media marketing pada akun Instagram@malungoen.id dalam upaya meningkatkan brand awareness dan brand trust. Penelitian inidilatarbelakangi oleh rendahnya frekuensi unggahan konten serta minimnya interaksi audiens yangberdampak pada rendahnya brand awareness dan brand trust Malungoen.id. Metode penelitian yangdigunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui analisis InstagramInsight yang diperkuat dengan wawancara bersama pemilik usaha, ahli media, dan beberapainforman pendukung. Selain itu, dilakukan penilaian validasi oleh ahli media terhadap kelayakankonten yang dipublikasikan, serta penyebaran kuesioner kepada audiens untuk menilai kualitas danpenerimaan konten Instagram @malungoen.id. Hasil penelitian menunjukkan bahwa penerapansocial media marketing melalui publikasi 15 konten mampu meningkatkan performa akun secarasignifikan. Berdasarkan penilaian ahli media, konten memperoleh skor kelayakan sebesar 88,57%dengan kategori sangat layak. Dari hasil Insight, Account reach meningkat sebesar +2.919,7%,sehingga semakin banyak pengguna yang mengetahui keberadaan Malungoen dan berkontribusiterhadap peningkatan brand awareness. Hasil wawancara juga mendukung temuan tersebut melaluikonsistensi penyajian konten dan visual yang khas. Engagement rate meningkat dari 3,04% menjadi17,61%, yang menunjukkan peningkatan brand trust. Hasil wawancara, Malungoen dinilaimenunjukkan kepedulian terhadap konsumen, serta bersikap terbuka dalam menyampaikaninformasi melalui konten, sehingga citra positif yang terbentuk semakin memperkuat brand trustterhadap Malungoen. Dengan demikian, implementasi social media marketing Instagramberkontribusi secara signifikan dalam meningkatkan brand awareness dan brand trustMalungoen.id.
PENGARUH DISTORSI KOGNITIF DAN ADVERSITY QUOTIENT TERHADAP KEMAMPUAN PEMECAHAN MASALAH PEMBELAJARAN AKUNTANSI (STUDI PADA PEMBELAJARAN BERBASIS OPEN EDUCATION RESOURCES) Sitompul, Haryani Pratiwi; Nurhayani, Ulfa; Fikri, Miftah El; Herliani, Rini
Jurnal Teknologi Pendidikan (JTP) Vol. 17 No. 1 (2024): April - Jurnal Teknologi Pendidikan
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jtp.v17i1.57395

Abstract

Abstract: Open Education Resources (OER) is one manifestation of the development of learning media in the modern era, open learning resources aimed at improving the quality of education and facilitating the learning process. OER-based accounting learning is expected to enable students to independently solve accounting course problems. The method used in this research is correlational with a quantitative approach. Subject sampling is done using the proportionate random sampling technique. The instruments used are questionnaires and test questions. Questionnaires are used to measure cognitive distortions and adversity quotient. Prerequisite testing of data analysis includes normality and linearity tests. Meanwhile, hypothesis testing involves testing the significance of correlation coefficient with t-test and F-test. The results of this research indicate that there is a negative and significant influence between cognitive distortion and problem-solving abilities in accounting learning based on open education resources, but there is a positive and non-significant influence between adversity quotient and problem-solving abilities in accounting learning based on open education resources.  Keywords:. cognitive distortion, adversity quotient  and accounting problem-solving  Abstrak: Open Education Resources (OER) adalah salah satu wujud dari perkembangan media pembelajaran di era modern, sumber pembelajaran terbuka bertujuan meningkatkan mutu pendidikan dan memudahkan proses pembelajaran. Pembelajaran akuntansi berbasis OER diharapkan membuat mahasiswa belajar memecahkan permasalahan matakuliah akuntansi secara mandiri. Metode yang digunakan pada penelitian ini yaitu metode korelasional dengan pendekatan kuantitatif. Pengambilan subjek menggunakan teknik proportionate random sampling. Instrumen yang digunakan adalah angket dan soal tes. Angket digunakan untuk mengukur distorsi kognitif, adversity quotient. Pengujian prasyarat analisis data yang digunakan uji normalitas dan uji linearitas. Sedangkan pengujian hipotesis yang digunakan uji signifikansi koefisien korelasi  dengan uji t dan uji F. Hasil penelitian ini menunjukkan bahwa Terdapat pengaruh negatif dan signifikan antara distorsi kognitif  terhadap kemampuan pemecahan masalah pembelajaran akuntansi berbasis open education resources tetapi  pengaruh positif dan tidak signifikan antara adversity quotient  terhadap kemampuan pemecahan masalah pembelajaran akuntansi berbasis open education resources. Kata Kunci: distorsi kognitif, adversity quotient, pemecahan masalah akuntansi. 
INDONESIAN FAMILY ECONOMIC PRODUCT BRAND COMPETITION Pane, Dewi; El Fikri, Miftah
Quantitative Economics Journal Vol. 12 No. 1 (2023): APRIL 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v12i1.45464

Abstract

This research was conducted to determine how the influence of Brand Image (X1), Product Quality (X2), Promotion (X3), and Price (X4) on Purchase Decision (Y) of the BuKrim brand detergent product. The population in this research did not know with certainty, but the number of samples used was 97 respondents who were calculated by the Zikmund formula. The sampling technique used was accidental sampling. The research was conducted in Medan City. The research was conducted in 2020. This research used quantitative data processed with the SPSS version 24.0 application with multiple linear regression models. The data source used was the primary data taken directly from respondents. The results showed that brand image, product quality, promotion, and price had a positive and significant effect both partially and simultaneously on purchasing decisions for BuKrim brand detergent products. The product quality variable was the most dominant variable in influencing purchasing decisions. Brand image, product quality, promotion, and price contributed 86.9% in the formation of purchasing decisions. Brand image, product quality, promotion, and price had a very strong relationship to purchasing decisions.
Development of Android-based Electronic Flipbook (E-Book) with Augmented Reality Technology in Green Business Courses Siahaan, Sabda Dian Nurani; Ruslan, Dede; Fikri, Miftah El; Saragih, Lenti Susanna
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 4 (2024): December
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i4.13332

Abstract

This research aimed to develop an interactive Android e-book using Augmented Reality (AR) to enhance student learning outcomes of Green Business courses. The e-book included both offline and online resources and utilized AR to provide 3D visuals for a more engaging learning experience. The method used was Research and Development (R&D) with the Plomp Model. This model consists of five stages namely Preliminary Investigation ; Design ; Realization / Construction ; Test, Evaluation and Revision ; and Implementation. The data analysis technique is an Effectiveness Test using SmartPLS4 software. The results showed that the Green Business e-book effectively improved students' learning outcomes. This research indicates that visually-based e-books can be an effective tool for enhancing student learning outcomes. Educational institutions should consider developing more digital learning materials, especially those related to topics such as Green Business.
Optimalisasi Penerapan Digital Marketing Usaha Mikro, Kecil, dan Menengah GeOL (Getek Online) Pane, Dewi Nurmasari; Sianipar, Hikmatul Fadhilah; Rahmadani, Rahmadani; Fikri, Miftah El
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2026): January 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i3.2662

Abstract

While MSMEs play a vital role, they still face serious challenges, particularly in marketing. Many MSMEs in villages still rely on conventional methods to market their products, such as direct sales in traditional markets, word of mouth, or local marketing with very limited reach. This results in superior village products, such as Getek Online (GeOL), being unable to compete more broadly in regional or national markets. Various digital platforms such as social media (Instagram, Facebook, TikTok), marketplaces (Shopee, Tokopedia, Bukalapak), and e-commerce websites and applications provide significant opportunities for MSMEs to expand market reach and increase product competitiveness. Not only does it increase sales, digital marketing also helps businesses understand consumer behavior, build long-term relationships with customers, and increase promotional effectiveness at a relatively lower cost than conventional media. Responding to these challenges, the Getek Online (GeOL) initiative emerged, a community-based movement to digitalize the marketing of river crossings using crossing tools made from wood and bamboo, typical of Pematang Serai village. GeOL is a local innovation aimed at facilitating village MSMEs in utilizing digital marketing collectively and in a structured manner.
Optimalisasi Meta Business Suite Sebagai Media Branding Digital Untuk Membangun Brand Exposure dan Brand Awareness Melalui Penerapan Strategi Social Media Marketing Pada Usaha Mikro: Studi Kasus Toko Syakir Collection di Kota Medan Anna Sari Ashabul Jannah Siregar; Miftah El Fikri
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 3 (2025): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i3.2707

Abstract

Penelitian ini bertujuan mengedukasi, mengarahkan, dan membentuk aktivitas pemasaran digital Toko Syakir Collection dalam memanfaatkan transformasi teknologi untuk memperluas jangkauan pelanggan, dengan menerapkan strategi social media marketing melalui pengimplementasian content marketing menggunakan platform sosial media Instagram Business dan Facebook Page yang terintegrasi dengan aplikasi Meta Business Suite terhadap bisnis Toko Syakir Collection, sebagai bentuk promosi dalam membangun brand exposure dan brand awareness secara digital. Metode yang digunakan adalah Mixed Methods, yaitu gabungan antara pendekatan kualitatif dan kuantitatif. Data kualitatif diperoleh dari analisis insight digital atas 24 konten yang diunggah di masing-masing platform, sedangkan data kuantitatif diperoleh dari sebaran kuesioner kepada 96 responden yang mengenal Toko Syakir Collection secara konvensional, untuk menilai persepsi terhadap konten yang diimplementasikan. Analisis data dilakukan melalui tabulasi silang menggunakan Microsoft Excel. Hasil penelitian menunjukkan keberhasilan implementasi content marketing dalam membangun brand exposure dan brand awareness secara digital, baik itu pada platform sosial media Instagram Business dan Facebook Page. Hal ini terlihat dari hasil insight akumulasi kedua platfrom sosial media tersebut pada Meta Business Suite, seperti total views/impressions sebesar 27.663, watch time 15,9%, average watch time 10,46%, accounts engaged 9,36%, accounts reached 2.679, serta total followers 773 akun. Kuesioner juga menunjukkan bahwa responden merasa lebih sadar akan keberadaan Toko Syakir Collection serta menunjukkan keterlibatan dengan konten yang diunggah. Penelitian ini menyimpulkan bahwa pemanfaatan sosial media secara optimal dapat memberikan dampak signifikan dalam memperluas jangkauan audiens, membangun brand exposure, serta meningkatkan dan memperluas brand awareness secara berkesinambungan dalam ranah digital
The role of brand awareness as an intervening variable in the effect of tiktok beauty content creator video reviews on consumer purchasing decisions Choiriyah Adha; Miftah El Fikri
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1638

Abstract

This study aims to examine the effect of TikTok beauty content creator video reviews on consumer purchasing decisions, with brand awareness serving as an intervening variable. The research was motivated by the limited availability of foundation review content for medium-brown skin tones, which creates challenges for consumers in identifying suitable cosmetic products. A quantitative approach with a verificative design was employed, involving 100 followers of the TikTok account @austeniche selected through purposive sampling. Data were analyzed using multiple linear regression and Sobel mediation tests with SPSS 25. The findings reveal that video reviews have a positive and significant effect on brand awareness (t = 6.574, p lower than 0.001) and purchasing decisions (t = 3.138, p = 0.002). Brand awareness also significantly influences purchasing decisions (t = 6.067, p lower than 0.001). Furthermore, the Sobel test confirms that brand awareness significantly mediates the relationship between video reviews and purchasing decisions (t = 4.466, p lower than 0.001). These results demonstrate that informative and credible TikTok beauty content can effectively strengthen brand awareness and encourage consumer purchasing decisions, particularly for cosmetic products targeting consumers with medium-brown skin tones.
Co-Authors Ahmad, Rizal Ahmad, Rizal Anggun Morizar Anna Sari Ashabul Jannah Siregar Beni Anggara Choiriyah Adha Cibro, Elfi Juliana Dede Ruslan Dewi Nurmasari Dewi Nurmasari Pane Girsang, Aulia Anggraini Haryadi - Haryani Pratiwi Sitompul Hernawaty Hernawaty Khairunnisha, Zainka Lasrotua Effendi Hasibuan Lestari, Nita Lubis, Sakban M. Zulfikri Muhammad Hafizhan Arsya Muhammad Nasir Mustofa Naibaho, Histi Trifesi Nurafrina Siregar Nurhayani, Ulfa Pakpahan, Rosinta Pane, Dewi Panjaitan, Bon Jovi Marselino Pasaribu, Albert Hizkia Putra Poluan, Nadia Amelia Putri, Chairani Dwi Rahmadani Rahmadani Rahmadani Rahmadani, Rahmadani Rahmadsyah, Agus Ramadhan Harahap Rianto, Hartato Rini Herliani RITONGA, HUSNI MUHARRAM Rizal Ahmad Rizal Ahmad Rizal Ahmad Salman Munthe Santana, Richo Adjie Saragih, Ariahmand Saragih, Lenti Susanna Siahaan, Sabda Dian Nurani Sianipar, Hikmatul Fadhilah Sihombing, Dionisius Sitompul, Haryani Pratiwi