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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Media Wahana Ekonomika Jurnal Penelitian Ekonomi dan Bisnis Jurnal EMT KITA Alignment: Journal of Administration and Educational Management Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Abdi Insani Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian UNDIKMA Economics and Digital Business Review Eksos Journal of Management and Digital Business Balance : Jurnal Akuntansi dan Manajemen JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Manajemen dan Dinamika Bisnis Journal of Artificial Intelligence and Digital Business Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business The Journal of Community Empowerment and Sustainability Services
Adilla Kustya Ulfa
Program Studi Manajemen, Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PERAN KUALITAS PRODUK, HARGA, INFLUENCER MARKETING DAN ONLINE CONSUMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC Sidauruk, Intan Yohana; Aqmala, E. Diana; Haziroh, Awanis Linati; Ulfa, Adilla Kustya
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31102

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana Kualitas Produk, Harga, Influencer Marketing, Online Consumer Review mempengaruhi keputusan pembelian skincare Skintific di Shopee. Merek ini memiliki berbagai keunggulan, termasuk solusi aktif untuk masalah kulit. Riset ini memakai metode kuantitatif dengan 111 responden sebagai sampelnya dengan teknik purposive sampling. Sampel dalam penelitian ini dihitung dengan menggunakan rumus Malhotra (2006). Analisis data dikerjakan dengan regresi linear berganda, Uji Validitas, Uji Reliabilitas, serta Uji Hipotesis. Hasil penelitian menunjukkan bahwasannya kualitas produk memiliki pengaruh positif signifikan pada keputusan pembelian, Harga memiliki pengaruh signifikan pada keputusan pembelian, Influencer marketing memiliki pengaruh signifikan pada keputusan pembelian, Online Consumer Review tidak mempengaruhi signifikan terhadap keputusan pembelian Skintific di Shopee. Temuan ini memberikan peluang bagi perusahaan Skintific guna memperlebar pangsa pasar mereka.
Customer Loyalty Generasi Z dalam TikTok Shop: Peran Trust, Risk Perception, dan Satisfaction Fatmawati, Elia Resha; Ulfa, Adilla Kustya
Balance : Jurnal Akuntansi dan Manajemen Vol. 5 No. 1 (2026): April 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v5i1.1315

Abstract

Penelitian ini mengkaji alasan di balik loyalitas Generasi Z saat berbelanja di TikTok Shop, khususnya di Kota Semarang. Dengan melibatkan 100 responden, studi ini menguji bagaimana rasa percaya (Customer Trust) dan kekhawatiran akan risiko (Risk Perception) memengaruhi loyalitas (Customer Loyalty) melalui rasa puas (Customer Satisfaction). Hasil penelitian menunjukkan bahwa rasa percaya merupakan kunci utama yang secara langsung membuat Generasi Z merasa puas dan mendorong terjadinya pembelian ulang. Di sisi lain, kekhawatiran akan risiko tidak secara langsung menurunkan kepuasan, namun pengaruhnya terhadap loyalitas sangat bergantung pada kemampuan pengalaman belanja dalam menciptakan kepuasan. Temuan ini menegaskan bahwa bagi Generasi Z, kepercayaan merupakan modal dasar, sementara rasa aman dari risiko akan memperkuat loyalitas apabila konsumen merasa puas. Secara praktis, penjual di TikTok Shop perlu tampil lebih transparan untuk membangun kepercayaan dan mengurangi keraguan pembeli guna mempertahankan loyalitas.   This study examines the factors underlying Generation Z’s loyalty when shopping on TikTok Shop, particularly in Semarang City. Using data from 100 respondents, the study investigates how customer trust and risk perception influence customer loyalty through customer satisfaction. The findings indicate that trust is the key factor that directly enhances Generation Z’s satisfaction and encourages repeat purchases. In contrast, risk perception does not directly reduce satisfaction; however, its impact on loyalty largely depends on whether the shopping experience is able to generate satisfaction. These results highlight that, for Generation Z, trust serves as a fundamental basis for loyalty, while a sense of security regarding potential risks strengthens loyalty when customers feel satisfied. Practically, sellers on TikTok Shop are encouraged to adopt greater transparency to build trust and reduce buyer uncertainty in order to maintain customer loyalty.  
KOMPAK: MEMBANGUNLOYALITAS KARYAWN COFFE SHOP LINGKAR MELALUI GAYA KEPEMIMPINAN,MOTIVASI KERJA DAN LINGKUNGAN KERJA ramadhan, ryan; Heri Saputra, Ian Febryan; Sukuno Putra, Febrianur Ibnu Fitroh; Purwatiningsih, Aris Puji; Wardhani, Masitha Fahmi; Aqmala, Diana; Ulfa, Adilla Kustya
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.4780

Abstract

Abstrak. Tingginya tingkat turnover di Coffee Shop Lingkar mengindikasikan rendahnya loyalitas karyawan yang diduga dipengaruhi oleh gaya kepemimpinan, motivasi kerja, dan lingkungan kerja. Penelitian ini bertujuan menganalisis pengaruh ketiga faktor tersebut terhadap loyalitas karyawan menggunakan pendekatan kuantitatif melalui penyebaran kuesioner berskala Likert kepada 36 responden yang ditentukan dengan teknik sensus. Data dianalisis menggunakan regresi linear berganda melalui IBM SPSS Statistics 27. Hasil penelitian menunjukkan bahwa gaya kepemimpinan, motivasi kerja, dan lingkungan kerja berpengaruh positif dan signifikan terhadap loyalitas karyawan, di mana motivasi kerja merupakan variabel yang paling dominan. Temuan ini menegaskan perlunya peningkatan motivasi karyawan, penerapan gaya kepemimpinan partisipatif, serta penciptaan lingkungan kerja yang kondusif untuk memperkuat loyalitas karyawan di Coffee Shop Lingkar.Kata Kunci: Loyalitas Karyawan, Gaya Kepemimpinan, Motivasi Kerja, Lingkungan Kerja
KING-KU: Driving Customer Loyalty through Customer Satisfaction on KingGarage Kudus Ulfa, Adilla Kustya; Haziroh, Awanis Linati; Rahayuningtyas, Tri Esti; Fatmawati, Elia Resha; Kanaya, Fadia Zulfa; Yulianto, Ahmad Rudi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5640

Abstract

Competition in the automotive service industry has intensified, marked by the growing number of highly rated repair shops in Kudus Regency. As a newly established workshop in 2022, KingGarage Kudus faces challenges in building customer loyalty, as preliminary findings indicate low levels of repeat purchases and customer referrals. This study aims to examine the effects of service quality and brand image on customer loyalty, with customer satisfaction serving as a mediating variable that strengthens relational outcomes. A quantitative research approach was employed, with data collected through a closed-ended questionnaire using a Likert scale to capture customer perceptions accurately. The sample consisted of KingGarage Kudus customers selected through purposive sampling based on predefined criteria related to service experience. Data were analyzed using SmartPLS 4, including outer model evaluation, inner model assessment, coefficient of determination (R²), and hypothesis testing to ensure robust statistical validation. The findings reveal that service quality and brand image have a positive and significant effect on customer loyalty. Furthermore, customer satisfaction significantly mediates the relationship between service quality, brand image, and customer loyalty, indicating its central role in loyalty formation. These results highlight the strategic importance of enhancing service quality and strengthening brand image to foster customer satisfaction and reinforce customer loyalty, thereby enabling automotive service providers to sustain their competitive advantage in a highly dynamic and competitive industry environment.
NEW WORK: The New Motivation Patterns in Work-From-Anywhere and Their Modern HR Implications Adilla Kustya Ulfa; Awanis Linati Haziroh; Partiwi Dwi Astuti; Tito Wira Eka Suryawijaya; Ahmad Reza; Ahmad Rudi Yulianto
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 13 No. 1 (2026): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.13.1.2026.135-146

Abstract

Work From Anywhere (WFA) has emerged as a global trend reshaping traditional work paradigms and organizational management practices. Despite its increasing adoption, work motivation patterns among WFA employees remain insufficiently understood, particularly regarding the balance between intrinsic and extrinsic drivers. This study examines factors influencing work motivation in a WFA context, with specific attention to autonomy, flexibility, social support, and emerging motivational challenges. Adopting a pragmatic paradigm, this study employs a convergent parallel mixed-methods design, in which quantitative and qualitative data were collected concurrently and integrated at the interpretation stage. The quantitative component consists of a cross-sectional survey of 60 WFA employees in Indonesia, analyzed using descriptive statistics, correlation, and regression analysis. The results indicate that intrinsic motivation, particularly autonomy and flexibility, has a significant positive effect on job satisfaction (r = 0.65), whereas extrinsic motivation shows no significant impact. Team and supervisory support emerge as strong drivers of motivation (r = 0.71), while feelings of isolation and difficulties in maintaining work–life balance are identified as key motivational barriers. Qualitative findings further reveal how social disconnection under WFA arrangements undermines sustained motivation despite high autonomy. These findings suggest that organizations should prioritize relatedness-oriented HR strategies, such as structured social support systems, virtual collaboration practices, and clearly defined work–life boundaries. From a policy perspective, the study highlights the importance of frameworks that protect employee well-being, including the right to disconnect.
Pengaruh Lingkungan Kerja, Gaya Kepemimpinan Transformasional, dan Beban Kerja terhadap Kinerja Karyawan Badan Kesatuan Bangsa dan Politik Provinsi Jawa Tengah Az-Zahra, Almun Farida Hanum; Sari, Raden Ayu Aminah Rizkia Puspita; Astuti, Sih Darmi; Ulfa, Adilla Kustya; Aqmala, Diana
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6646

Abstract

Employee performance in government institutions still faces various obstacles that need to be addressed. This study aims to analyze the effect of work environment, transformational leadership style, and workload on employee performance at the National Unity and Politics Agency of Central Java Province. This study employed a quantitative associative method using a census technique involving 89 active employees as respondents. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS 25. The results indicate that work environment has no significant effect on employee performance (sig. 0.078), whereas transformational leadership style (sig. 0.000) and workload (sig. 0.000) have a positive and significant effect on employee performance. Simultaneously, all three variables significantly influence employee performance with a contribution of 55.9%. In conclusion, transformational leadership style and proportional workload management are the dominant factors in improving employee performance compared to work environment conditions.
Gaya Kepemimpinan Transformasional Menjadi Faktor Dominan dalam Memengaruhi Kepuasan Kerja Pegawai PLN XYZ Ardyansyah, Wahyu Catur; Nuryanto, Imam; Astuti, Sih Darmi; Ulfa, Adilla Kustya
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6776

Abstract

The primary objective of this research is to examine how deeply Transformational Leadership Style, Reward Provision, and Work Discipline shape the level of Job Satisfaction. To achieve this goal, a causal-comparative quantitative framework was employed as the methodological foundation of the study, with the aim of knowing the relationship between the causes and effects of each variable that is the object of research. Questionnaires were distributed directly to all PLN XYZ employees as the main instrument for gathering primary data, yielding 93 respondents whose responses were deemed valid and eligible for further analytical processing. The sample determination in this research was carried out by applying the census method, which means that all members of the population were fully involved as respondents in the research. The collected dataset was then examined through multiple linear regression analysis utilizing the SPSS software, which involved a comprehensive set of statistical procedures including multiple linear regression, t-test, f-test, and coefficient of determination. Three key conclusions emerged from the findings of this research transformational leadership style holds a positive and significant role in shaping the job satisfaction experienced by employees of PLN XYZ, the provision of rewards similarly carries a positive and significant role in elevating the job satisfaction of PLN XYZ employees, work discipline consistently demonstrates a positive and significant role in strengthening the job satisfaction felt by employees at PLN XYZ.
Driving Economic Growth in Home Industries Through the Art of Mangrove Batik Adilla Kustya Ulfa; Tito Aditya Perdana; Febrianur Ibnu Fitroh Sukono Putra; Risanda Alirastra Budiantoro
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Batik has long been known as a work of the Indonesian people. Judging from the source of the textile dyes obtained, it is divided into two, namely synthetic dyes and natural dyes. From now on, referred to as Bakau, Mangrove Batik is a batik that uses natural dyes because the mangrove parts used as dyes are waste or unused plant parts. The main problem faced by Batik Bakau, our target partner in the home industry, is the need for more awareness of the products produced by the producers to their consumers. The next problem is the less-than-optimal use of the existing marketplace platform to market products that the Batik Bakau home industry has made. Creating a good and attractive social media design for consumers is also necessary to empower this home business. The methods used are counseling and socialization of community partnership programs, Training in the formation of a mindset for the potential use of digital marketing, Strengthening digital platforms to facilitate mangrove batik business actors in marketing their products, Branding and packaging training to improve the quality of human resources for mangrove batik home industry business actors, Digital marketing training through the digital platform that has been provided to increase awareness, interest, and sales of mangrove batik. The results obtained are in the process of improving entrepreneurial skills through the use of e-commerce as a business startup media carried out in stages: (1) IbM method, namely training in registration and management of e-commerce profiles; (2) Managing e-commerce accounts periodically until sales occur; (3) Selling and making reports on online businesses that have been run.
Kontribusi Pengalaman Magang, Soft Skill dan Motivasi Kerja Terhadap Kesiapan Kerja Mahasiswa Generasi Z: (Studi Terhadap Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro) Citra Pratiwi; Raden Ayu Aminah Rizkia Puspita Sari; Piji Pakarti; Adilla Kustya Ulfa
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 3 (2026): Mei - Juli
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i3.2439

Abstract

Penelitian ini dilakukan guna meneliti kontribusi pengalaman magang, soft skill dan motivasi kerja terhadap kesiapan kerja mahasiswa generasi Z. Pengambilan sampel (purposive sampling) digunakan untuk mendapatkan 112 responden dalam penelitian kuantitatif, dengan fokus pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro, angkatan 2022. Data dikumpulkan melalui kuesioner dengan menggunakan skala likert kemudian dilakukan analisis regresi linier berganda menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa pengalaman magang berpengaruh positif dan signifikan terhadap kesiapan kerja, serta soft skill juga berpengaruh positif dan signifikan terhadap kesiapan kerja mahasiswa. Namun motivasi kerja tidak menunjukkan pengaruh yang signifikan terhadap kesiapan kerja. Bersamaan dengan itu, secara simultan pengalaman magang, soft skill dan motivasi kerja berpengaruh positif dan signifikan terhadap kesiapan kerja mahasiswa. Penelitian ini menunjukkan bahwa pengalaman magang, soft skill menjadi faktor yang lebih dominan dalam meningkatkan kesiapan kerja mahasiswa generasi Z, sehingga perguruan tinggi perlu memperkuat program magang dan pengembangan soft skill mahasiswa.
Pengaruh Lingkungan Kerja, Stres Kerja, dan Motivasi Kerja Terhadap Loyalitas Karyawan (Studi Kasus Bengkel AC Mobil di Semarang) Salsabila Ayu Oktaviyanto; Nanda Adhi Purusa; Awanis Linati Haziroh; Adilla Kustya Ulfa
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1326

Abstract

Penelitian ini ditujukan guna mengkaji pengaruh dari lingkungan kerja, stres kerja, dan motivasi pada loyalitas karyawan di beberapa bengkel AC mobil yang berlokasi di Semarang. Metode penelitian menggunakan pendekatan kuantitatif dengan desain studi kausal, di mana data primer dikumpulkan melalui distribusi kuesioner kepada 100 karyawan. Analisis data dilaksanakan mengaplikasikan teknik regresi linear berganda, dengan pengambilan sampel dilakukan melalui purposive sampling menggunakan metode non-probability sampling. Hasil penelitian menemukan bahwa adanya pengaruh positif signifikan antara lingkungan kerja maupun motivasi kerja terhadap loyalitas karyawan, sementara stres kerja tidak menunjukkan pengaruh signifikan terhadap loyalitas karyawan. Kesimpulannya, penelitian ini menunjukkan lingkungan kerja dan motivasi kerja sebagai faktor penting dalam meningkatkan loyalitas karyawan bengkel AC mobil di Semarang. Riset ini memiliki implikasi bagi bengkel AC mobil dalam meningkatkan loyalitas karyawan. Dengan meningkatkan loyalitas karyawan, bengkel AC mobil dapat meningkatkan produktivitas dan kinerja bengkel.
Co-Authors Agung Sedayu Ahmad Reza Ahmad Rudi Yulianto Amalia Nur Chasanah Aqmala, E. Diana Ardyansyah, Wahyu Catur Awanis Linati Haziroh Az-Zahra, Almun Farida Hanum Citra Pratiwi Damar, Haunan Dian Prawitasari Diana Aqmala Diana Aqmala Diana Puspitasari Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Heri Saputra, Ian Febryan Imam Nuryanto Kanaya, Fadia Zulfa Kurniawan, Yoga Rizky Kusuma, Pradana Jati Masitha Fahmi Wardhani Mujib, Miftachul Mutiara Sapitri Nadira Rohadatul Aisy Nanda Adhi Purusa Nico Alexander Vizano Partiwi Dwi Astuti Perdana, Tito Aditya Piji Pakarti Prastiwi, Stefani Firahani Puji Purwatiningsih, Aris Qonita Maharani Raden Ayu Aminah Rizkia Puspita Sari Ramadhan, Ryan Ratna Herawati Resha Fatmawati, Elia Risanda Alirastra Budiantoro Salsabila Ayu Oktaviyanto Sari, Raden Ayu Aminah Rizkia Puspita Setyani, Renny Sidauruk, Intan Yohana Sih Darmi Astuti Sukuno Putra, Febrianur Ibnu Fitroh Tito Wira Eka Suryawijaya Tri Esti Rahayuningtyas Wardani, Nizia Kusuma Wibowo, Oktovius Okky Yulianto, Ahmad Rudi