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All Journal Jurnal Media Wahana Ekonomika Jurnal Penelitian Ekonomi dan Bisnis Jurnal EMT KITA Alignment: Journal of Administration and Educational Management Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Abdi Insani Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian UNDIKMA Economics and Digital Business Review Eksos Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal of Management and Digital Business Balance : Jurnal Akuntansi dan Manajemen JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Manajemen dan Dinamika Bisnis Journal of Artificial Intelligence and Digital Business Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business The Journal of Community Empowerment and Sustainability Services
Adilla Kustya Ulfa
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Driving Economic Growth in Home Industries Through the Art of Mangrove Batik Adilla Kustya Ulfa; Tito Aditya Perdana; Febrianur Ibnu Fitroh Sukono Putra; Risanda Alirastra Budiantoro
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

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Abstract

Batik has long been known as a work of the Indonesian people. Judging from the source of the textile dyes obtained, it is divided into two, namely synthetic dyes and natural dyes. From now on, referred to as Bakau, Mangrove Batik is a batik that uses natural dyes because the mangrove parts used as dyes are waste or unused plant parts. The main problem faced by Batik Bakau, our target partner in the home industry, is the need for more awareness of the products produced by the producers to their consumers. The next problem is the less-than-optimal use of the existing marketplace platform to market products that the Batik Bakau home industry has made. Creating a good and attractive social media design for consumers is also necessary to empower this home business. The methods used are counseling and socialization of community partnership programs, Training in the formation of a mindset for the potential use of digital marketing, Strengthening digital platforms to facilitate mangrove batik business actors in marketing their products, Branding and packaging training to improve the quality of human resources for mangrove batik home industry business actors, Digital marketing training through the digital platform that has been provided to increase awareness, interest, and sales of mangrove batik. The results obtained are in the process of improving entrepreneurial skills through the use of e-commerce as a business startup media carried out in stages: (1) IbM method, namely training in registration and management of e-commerce profiles; (2) Managing e-commerce accounts periodically until sales occur; (3) Selling and making reports on online businesses that have been run.
Co-Authors Agung Sedayu Agus Prayitno Aisy, Nadira Rohadatul Aqmala, E. Diana Ardyansyah, Wahyu Catur Awanis Linati Haziroh Az-Zahra, Almun Farida Hanum Chasanah, Amalia Nur Damar, Haunan Diana Aqmala Diana Aqmala Diana Puspitasari Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Heri Saputra, Ian Febryan Hertiana Ikasari Imam Nuryanto Kanaya, Fadia Zulfa Kurniawan, Yoga Rizky Kusuma, Pradana Jati Ma'rifah, Inayatul Maharani, Dian Ayu Maharani, Qonita Masitha Fahmi Wardhani Mujib, Miftachul Mutiara Sapitri Nico Alexander Vizano Oktaviyanto, Salsabila Ayu Perdana, Tito Aditya Prastiwi, Stefani Firahani Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Ramadhan, Ryan Ratna Herawati Resha Fatmawati, Elia Risanda Alirastra Budiantoro Sari, Raden Ayu Aminah Rizkia Puspita Setyani, Renny Sidauruk, Intan Yohana Sih Darmi Astuti Sukuno Putra, Febrianur Ibnu Fitroh Tri Esti Rahayuningtyas Wardani, Nizia Kusuma Wibowo, Oktovius Okky Yulianto, Ahmad Rudi