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Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs Wahyuni, Ni Made; Sara, I Made
Journal of Economics, Business, and Accountancy Ventura Vol. 23 No. 1 (2020): April - July 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.2040

Abstract

This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance. This research was conducted on small and medium enterprises (SMEs) engaged in manu-facturing in Bali. A conceptual model was developed to determine the mediating role of customer engagement in the relationship between market orientation and innovation performance. The research design used was cross-sectional. Quantitative data were collected from 242 respondents by distributing questionnaires to managers and own-ers of manufacturing SMEs in Bali. The model was tested using Partial Least Square (PLS). The results of this study show that market orientation has a significant positive effect on innovation performance, market orientation has a positive effect on customer engagement, customer engagement has a positive effect on innovation performance, and customer engagement partially mediates the relationship between market orienta-tion and innovation performance. The results of this study are expected to be able to increase managers' insight and understanding of the mechanisms of how market ori-entation and customer engagement can contribute to innovation performance in ex-port-oriented SMEs.
Strengthening Business Management and Digital Marketing for the Cagcag Sari Bhakti Weaving SME in Banjar Pesalakan, Pejeng Kangin, Tampaksiring, Gianyar Pulawan, I Made; Sara, I Made; Widari, Dewa Ayu Niti
Asian Journal of Community Services Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i9.11407

Abstract

Bali is renowned worldwide for its culture, including traditional woven fabric (tenun). Despite the influx of modern fabrics, many locals are determined to preserve traditional fabrics like Cagcag weaving from Banjar Pesalakan, Pejeng Kangin Village. Demand for these traditional woven fabrics has increased, overwhelming artisans due to the slow, manual production process. The community service activities target is Cagcag Sari Bhakti Weaving Group. According to Mr. Made, the group faces business development challenges, limited management skills, and a lack of accounting knowledge. They also underutilize digital marketing. The partnership program aims to boost sales and improve financial records through financial management assistance, production management guidance, and digital marketing education. The program has enhanced book-keeping, business management efficiency, and market reach.Bali is renowned worldwide for its culture, including traditional woven fabric (tenun). Despite the influx of modern fabrics, many locals are determined to preserve traditional fabrics like Cagcag weaving from Banjar Pesalakan, Pejeng Kangin Village. Demand for these traditional woven fabrics has increased, overwhelming artisans due to the slow, manual production process. The community service activities target is Cagcag Sari Bhakti Weaving Group. According to Mr. Made, the group faces business development challenges, limited management skills, and a lack of accounting knowledge. They also underutilize digital marketing. The partnership program aims to boost sales and improve financial records through financial management assistance, production management guidance, and digital marketing education. The program has enhanced book-keeping, business management efficiency, and market reach.Bali is renowned worldwide for its culture, including traditional woven fabric (tenun). Despite the influx of modern fabrics, many locals are determined to preserve traditional fabrics like Cagcag weaving from Banjar Pesalakan, Pejeng Kangin Village. Demand for these traditional woven fabrics has increased, overwhelming artisans due to the slow, manual production process. The community service activities target is Cagcag Sari Bhakti Weaving Group. According to Mr. Made, the group faces business development challenges, limited management skills, and a lack of accounting knowledge. They also underutilize digital marketing. The partnership program aims to boost sales and improve financial records through financial management assistance, production management guidance, and digital marketing education. The program has enhanced book-keeping, business management efficiency, and market reach
The Influence of Motivation and Physical Work Environment on the Performance of PT Employees BPR Sari Jaya Sedana with Organizational Commitment as a Mediation Variable RENY, Reny; SARA, I Made; DHARMANEGARA, Ida Bagus Agung
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 1 (2024): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i1.1028

Abstract

In facing diverse competitors, companies must understand that the quality of performance does not only depend on technology, but also on the ability and motivation of its human resources. In order for human resource management, which according to experts is the art of managing employee relationships and roles effectively and efficiently, to be applied to an organization or company, management must also understand the motivation of employees, the ideal conditions of the physical work environment that employees expect and organizational commitment. created within an organization or company. This research aims to analyze the influence of Motivation, Physical Work Environment on Employee Performance through Organizational Commitment at PT. BPR Sari Jaya Sedana. The population used is all employees of PT. BPR Sari Jaya Sedana. The number of samples used was 30 employees with sampling techniques using saturated techniques. The data analysis used in this research is inferential analysis using SEM-PLS. The results of this research show that motivation has a positive and significant effect on employee performance. Motivation has a positive and significant effect on Organizational Commitment. The physical work environment has a positive and insignificant effect on employee performance. Physical Work Environment has a positive and significant effect on Organizational Commitment. Organizational Commitment has a positive and significant effect on Employee Performance. Organizational Commitment partially mediates (partial mediation) the influence of motivation on employee performance. Organizational Commitment is a perfect mediator between the influence of the Physical Work Environment on PT Employee Performance BPR Sari Jaya Sedana.
The Role of Job Satisfaction in Mediating the Influence of Organizational Culture and Leadership on Employee Performance (Study at PT. Arta Boga Cemerlang Gianyar Branch) PUTRA, I Gusti Ngurah Raditya; SARA, I Made; SITIARI, Ni Wayan
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1056

Abstract

This research aims to determine the role of job satisfaction in mediating the influence of organizational culture and leadership on employee performance. The object of this research is PT. Arta Cemerlang Catering Gianyar Branch. The population of this study includes all employees in 2023, totaling 32 employees. The sample method was determined using census techniques, so the sample for this study was 32 respondents. The data collection method is a survey with a questionnaire. The analysis technique used is descriptive analysis and inferential analysis with Partial Least Square (PLS). The research results show that: (1) organizational culture has a positive and significant effect on job satisfaction, (2) work culture has a positive and significant effect on employee performance, (3) leadership has a positive and significant effect on job satisfaction, (4) leadership has a positive but significant effect on job satisfaction. not significant on employee performance, (5) job satisfaction has a positive and significant effect on employee performance, (6) job satisfaction is able to mediate the relationship between organizational culture and employee performance, (7) job satisfaction is able to mediate leadership on employee performance.
Rural Assets Administration and Establishment of Village-Owned Enterprises for the Enhancement of Rural Economy Sara, I Made; Jayawarsa, A. A. Ketut; Saputra, Komang Adi Kurniawan
Jurnal Bina Praja Vol 13 No 1 (2021)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.13.2021.81-91

Abstract

This research aimed to examine the effect of village-owned asset administration and the formation of village-owned enterprises on improving the economy of rural communities. This research was conducted in Bali Province with a population of 636 villages. Furthermore, a sampling technique using proportionate stratified random sampling found 87 samples of the study. With a survey research design using a questionnaire, the data is collected directly by the researcher towards the respondent. The collected data were analyzed using multiple linear regression techniques. This study indicates that the administration of village assets and the formation of village-owned enterprises have a significant positive effect on improving the rural economy. The contribution of the research is to develop policy theory that is used as a basis for research discussion and practical contributions to be used as village observers, village practitioners, and village government as a basis for decision making and village entrepreneurship development for community welfare. The administration of village assets aims to ensure that all village assets under the control of the asset manager are recorded properly. In this research, suggestions for improving regulations governing the management of village assets can be suggested.
PENINGKATAN LITERASI KESADARAN TERHADAP TATAKELOLA SAMPAH BERBASIS 3R SANUR KAUH, DENPASAR: Increasing Literacy and Awareness of 3R-Based Waste Management Sanur Kauh, Denpasar District Tantra, I G. Lanang P.; Sara, I Made; Murthi, Ngurah Wisnu
Al-Amal: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Desember 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/amal.v3i2.458

Abstract

Using 3R waste sorting, awareness literacy on waste management aims to raise public awareness on how to manage a cleaner, healthier, and more sustainable environment. The community service implementation method consists of four stages. This consists of an initial stage, a second stage where coordination with waste managers is carried out, a third stage where everything that has been planned and discussed with waste managers is implemented to residents, a third stage where solutions to the most important waste problems in Sanur Kauh village are sought, and a fourth stage where evaluation is carried out. The results of the community service show that awareness literacy on 3R waste sorting is a very important step in creating a clean, healthy, and sustainable environment. This program can be very beneficial for the people of Sanur Village and the surrounding environment if it involves all levels of society. In Sanur Village, the 3R waste sorting program has shown very encouraging results. This village has succeeded in reducing the amount of waste disposed of to the landfill and imp
Development Strategy of Community-Based Tourism in Taro Tourism Village, Gianyar, Bali Yanti, Deva; Sara, I Made; Laksmi, Putu Ayu Sita
Journal of Tourism Economics and Policy Vol. 6 No. 1 (2026): Journal of Tourism Economics and Policy (January - March 2026) - In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i1.1893

Abstract

Community-Based Tourism (CBT) is a strategic approach to sustainable tourism development that places local communities as the main actors and beneficiaries. This study aims to analyze the internal and external factors influencing the development of CBT in Taro Village and to examine the role of the community in the planning, implementation, monitoring, and utilization of tourism development outcomes. This research applies a qualitative method with a descriptive design. Data were collected through observation, in-depth interviews with key informants, and documentation review. The data were analyzed using a SWOT framework to identify strengths, weaknesses, opportunities, and threats affecting CBT development. The findings show that internal strengths include abundant natural, cultural, and spiritual resources, strong social capital, and active community participation. However, internal weaknesses remain, such as limited human resource capacity, suboptimal tourism management, and inadequate infrastructure. Externally, opportunities are driven by increasing tourist interest in cultural and sustainable tourism and supportive government policies, while threats include destination competition, changing tourism trends, and potential environmental degradation. The study concludes that CBT development in Taro Village has strong potential for sustainable growth, provided that capacity building, institutional strengthening, and stakeholder collaboration are enhanced.
The Role of Work Motivation in Mediating the Effect of Workload and Competence on the Performance of Functional Planning Officers in Klungkung Regency Krusita, Ni Wayan Yulia; Sara, I Made; Sitiari, Ni Wayan; Wibawa, I Gede Agus
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 1 (2026): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i1.1892

Abstract

This study aims to analyze the role of work motivation in mediating the effect of workload and competence on the performance of Functional Planning Officers in Klungkung Regency. The research is motivated by the gap between administrative performance assessments and the substantive quality of performance, high and complex workloads, limited technical competence, and suboptimal work motivation. This study employed a quantitative survey-based approach involving the entire population of Functional Planning Officers in Klungkung Regency, totaling 53 employees. The data were analyzed using the Partial Least Squares (PLS) method. The results indicate that workload has a positive and significant effect on employee performance, but a negative and significant effect on work motivation. Competence has a positive and significant effect on both work motivation and employee performance. Work motivation also has a positive and significant effect on employee performance and acts as a partial mediating variable in the relationship between workload and competence on employee performance. This study recommends optimizing workload management, improving employee competence through continuous technical training, strengthening work motivation through proportional and fair task assignments, and intensifying performance supervision as efforts to sustainably enhance performance quality.