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Digital Marketing dalam Penguatan Branding Sekolah bagi Pengelola Sekolah Dasar (SD) Muhammadiyah 7 Surabaya Hamsia, Waode; Setiyawan, Radius; Khasanah, Siti Uswatun; Roisiah, Riska Rahayu; Firdaus, Akhlis Nastainul
Humanism : Jurnal Pengabdian Masyarakat Vol 4 No 3 (2023): Desember
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v4i3.19685

Abstract

Program Kemitraan Masyarakat digital marketing dalam dilaksanakan di SD Muhammadiyah 7 Surabaya. Di balik usianya yang setengah abad masih sangat butuh dukungan dalam membranding sebuah institusi tersebut. Berdasarkan data media social Instagram hanya 453 postingan 878 pengikut dan 1.055 yang diikuti.  Tidak hanya itu, dalam tampilan website isikonten masih tergolong minim dan belum mampu menggait publik, hal tersebut dibuktikan dengan minimnya jumlah pengunjung pada website Selain itu publikasi dalam media masa masih tergolong minim dibandingkan dengan sekolah Muhammadiyah lainnya sehingga sentuhan publikasi media masaa sangat penting dilakukan agar SD ini lebih dikenal dan menjadi sekolah rujukan para orang tua. Identifikasi masalah yang ditemui dilapangan adalah belum adanya system promosi online yang efektif dan integrative. Design visual yang masih kurang menarik. Kemampuan pengelolaan sosial media yang terbatas. Guru yang tidak bisa menulis berita kegiatan dalam bentuk release dan terbatasnya akun promosi media sosial. Solusi yang ditawarkan yaitu membangun kesadaran pentingnya memahami digital marketing media sosial sebagai bahan promosi. Pembelajaran ini akan dilakukan secara berkala. Bentuk kegiatan yang akan ditawarkan dalam PKM ini adalah : (1) Workshop (2) Pelatihan dan Pengelolaan (3) Keberhasilan penelitian ini terlihat dalam jumlah feed IG yang semakin beragam dengan tampilan feed yang lebih menarik dengan jumlah tiga postingan setiap harinya serta keberhasilan penulisan berita sekolah pada website dan media online lainnya.
A Critical Discourse Analysis of Gender Equity and Sex Education in Indonesian High School Biology Textbooks Wahyuni, Holy Ichda; Setiyawan, Radius; Budiman, Agus; Shoukat, Nadia
Indonesian Values and Character Education Journal Vol. 8 No. 1 (2025): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ivcej.v8i1.94909

Abstract

Biology learning materials, particularly on the reproductive system, often emphasize mechanistic and biological aspects while overlooking the importance of integrating adolescent sex education and gender equity values. This gap may perpetuate misconceptions and gender bias among students. This study aims to critically analyze the representation of gender equity and sexuality education in senior high school Biology textbooks through a critical discourse analysis framework. A qualitative research design was employed, utilizing Norman Fairclough’s three-dimensional model consisting of text analysis, discourse practice analysis, and social practice analysis. The study involved three widely used Grade XI Biology textbooks, including one government-issued and two private publishers' editions as comparative data sources. The findings reveal a uniform pattern of placing reproductive system topics at the end of the textbooks, predominantly presenting anatomical and physiological content without integrating comprehensive, inclusive, and gender-equitable sexuality education. Moreover, the textbooks demonstrate gender bias, insufficient discussions on consent, sexual violence, and unequal access to contraceptive information. This study concludes that the textbooks reproduce patriarchal ideologies and exclusive scientific discourse, failing to address adolescents' psychosocial and ethical aspects of sexuality. The findings highlight the urgent need for textbook revisions that promote comprehensive, gender-equitable, and contextually relevant sex education for high school students.
PAI–PAK Elementary School Textbooks as an Ideological State Apparatus (ISA): A van Leeuwen Critical Discourse Analysis Framed by Ecofeminism on the Construction of Gender–Ecology in the Independent Curriculum (Merdeka Curriculum) Setiyawan, Radius; Wijayadi, Wijayadi; Roisiah, Riska Rahayu
Jurnal Pendidikan Islam Vol. 14 No. 2 (2025)
Publisher : Faculty of Tarbiyah and Education, Universitas Islam Negeri (UIN) Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpi.2025.142.225-232

Abstract

Purpose – To assess the ideological construction of gender–ecology in Islamic Religious Education (PAI) and Christian Religious Education (PAK) elementary-level textbooks under the Independent Curriculum (Merdeka Curriculum) used in Sekolah Penggerak (2021–2023), addressing the research gap that has not regarded textbooks as a state ideological product Design/methods/approach – A descriptive qualitative study using van Leeuwen’s Critical Discourse Analysis (CDA) combined with ecofeminism. Data: eight books (grades 1–4) published by the Ministry of Education, Culture, Research, and Technology and the Ministry of Religious Affairs; a text–visual documentation study; online interviews with five informants (two teachers, one editor, two authors); purposive sampling; categories of inclusion/exclusion, activation/passivation, role allocation, genericisation/specification; source triangulation and research ethics were applied. The scope is limited to eight books and two subjects. Findings – Identifies patterns of domestication of women; marking of femininity (e.g., the color pink); involvement of women in ecological activities that are subordinate and anonymous, whereas men are named/activated as protectors or givers; women are passivated as recipients of assistance. The integration of gender equality values and ecological awareness is not systematic. The state, through the Ideological State Apparatus (ISA), reproduces patriarchal–anthropocentric discourse. Research implications – Proposes a CDA–ecofeminism rubric–based audit–revision across the entire publishing cycle; editorial–design guidelines (balance of roles, equal naming, avoidance of essentialist visual codes); discourse literacy training for teachers; as well as periodic, transparent evaluations with feedback channels from schools and religious communities.
Citra Perempuan pada Iklan KPK 2024 Cegah Nyokap dari Suap; Analisis Wacana Kritis Kajian Sara Mills Uswatun Khasanah, Siti; Setiyawan, Radius
J-SES : Journal of Science, Education and Studies Vol 3 No 2 (2024): Jurnal J-SES Vol 3 No 2
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jses.v3i2.23055

Abstract

The importance of this research is to dig deeper into how advertising plays an active role in representing gender and influencing people’s perceptions. This research aims to find out what image is formed of woman through the KPK advertisement “Prevent Nyokap from Bribery” ahead of the 2024 election using critical discourse analysis of Sara Mills theory. This research is qualitative research with descriptive methods. This research data is in the form of analyzing data sourced from KPK advertisements in the form of images from the official website kpk.go.id. Data was collected using listening techniques, then analyzed by describing and recording the data that had been collected. The focus of this research is to see how women are represented in advertisements through thir existing positions. Based on the analysis and research that has been carried out, it was found that the position of men as subjects and woman as objects in these advertisements. The final results of the research show that the image presented in this advertisements is a negative image of woman, namely that woman tend not to think critically in choosing leaders, labelling them materealistic as well as being extravagant.
Women, Ecology And Children: A Study Of Ecofeminism In Indonesian Children's Literature Setiyawan, Radius; Yuyun Wahyu Izzati Surya; Aribowo; Setiyowati, Arin
Musãwa Jurnal Studi Gender dan Islam Vol. 23 No. 2 (2024)
Publisher : Sunan Kalijaga State Islamic University & The Asia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/musawa.2024.232.145-157

Abstract

Abstrak Sastra diyakini memiliki peran dalam membentuk persepsi anak-anak tentang dunia, namun sayangnya cerita-cerita yang terkandung di dalamnya memiliki banyak bias gender. Penelitian ini menggunakan analisis wacana Theo van Leeuwen untuk mendeteksi dan meneliti bagaimana perempuan dan alam mengalami eksklusi dari hubungan mereka dengan subjek lain. Beberapa praktik eksklusi yang disajikan antara lain: misogini/seksis, stereotip dan hubungan tidak setara lainnya yang dalam konteks ini digunakan untuk melihat hubungan antara gender dan alam. Hasil penelitian ini menunjukkan bahwa perempuan dan alam memiliki hubungan penting yang ditunjukkan melalui penggunaan metafora, latar alam, keberadaan tumbuhan dan hewan yang muncul langsung dalam cerita. Di bagian lain, alam dan perempuan tampaknya terpinggirkan karena keduanya digambarkan secara minor dan terus menerus diangkat sebagai objek. Di sisi lain, ada juga cerita yang dianalisis menunjukkan adanya simbolisme mutualisme antara alam dan perempuan dalam melawan dominasi patriarki. Kata Kunci: Ekofeminisme, Sastra Anak, Perempuan, Ekologi [Literature is believed to play a role in shaping children's perceptions of the world. Unfortunately, many stories contain significant gender bias. This study uses Theo van Leeuwen's discourse analysis to examine how women and nature experience exclusion from their relationships with other subjects. Several exclusion practices  include misogyny/sexism, stereotypes, and unequal relationships, which in this context are used to explore the connection between gender and nature. The findings of this research indicate that women and nature share a significant relationship, as demonstrated through the use of metaphors, natural settings, and the presence of plants and animals that appear directly in the stories. In other  part, nature and women seem marginalized as both are portrayed in minor roles and continuously presented as objects. On the other hand, stories are analyzed that reveal a mutual symbolism between nature and women in resisting patriarchal domination.] Keywords: Ecofeminism, Children's Literature, Women, Ecology  
Pemberdayaan Ekonomi UKM dengan ECO-Produk Handicraft di jedong Sekarputih Balonggpanggang Gresik Setiyawan, Radius; Lestari, Sri
Humanism : Jurnal Pengabdian Masyarakat Vol 1 No 1 (2020): April
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v1i1.4541

Abstract

Mitra UKM dalam program keterlibatan ini adalah UKM dengan produk kerajinan di Jedong, Sekarputih, Balongpanggang, Gresik. Di desa ini, membuat furnitur adalah salah satu upaya masyarakat dan mata pencaharian utama. Kendati demikian, bisnis furnitur belum membuat kemajuan signifikan, bahkan cenderung menurun. Hal ini disebabkan tidak adanya manajemen yang baik, tidak ada asosiasi pekerja furnitur, kurangnya promosi, tidak ada sumber daya manusia khusus dalam pemasaran, pertumbuhan furnitur sporadis, dan kurangnya pasokan bahan baku di Jawa Timur. Program ini melibatkan dua UKM yaitu UD. Future Furniture dan UD.Kharisma Meubel. Program pengabdian ini diprioritaskan untuk menyelesaikan pemasaran, untuk mengembangkan produk, dan untuk memecahkan masalah sumber daya manusia. Metode yang digunakan adalah 4P (Produk, Harga, Promosi, dan Tempat). Masalah kualitas produk diselesaikan dengan menciptakan produk ramah lingkungan yang digunakan untuk memanfaatkan limbah kayu menjadi komoditas bernilai tinggi dan bertujuan untuk memerangi pencemaran lingkungan. Produk ramah lingkungan ini adalah produk lampu dengan merek dagang Pulampu: From Village to World. TI (internet), media sosial, media massa, katalog, pameran, dan toko online digunakan untuk memperluas produk. Modernisasi peralatan produksi juga diberikan untuk meningkatkan kualitasnya. Implementasi metode ini menunjukkan pencapaian yang efektif dalam promosi dan penjualan. Selain itu, program ini dapat meningkatkan omset Mitra UKM dan beragam varian produk.Kata Kunci: SME dengan produk kerajinan tangan, eco-produk, pemberdayaan ekonomi
Ecological Feminism Issues Depicted in Moana’s Screenplay by Jared Bush Ambarwa, Susi; Setiyawan, Radius; Ihsan, Pramudana
Tell : Teaching of English Language and Literature Journal Vol 6 No 2 (2018): September
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/tell.v6i2.2137

Abstract

The purpose of this research is to reveal whether Moana’s Screenplay by Jared Bush can be considered as an eco-feminism reading or not. To prove this hypothesis, the researcher analyzes Moana’s Screenplay through find out the characteristics of the main character that reflect ecological feminism and reveals the relationship between man, woman, and nature in Moana’s screenplay using eco-feminism perspective. The researcher uses descriptive qualitative methods in analyzing the data. The researcher found that eco-feminism issues were clearly shown in this screenplay. First, the main character in Moana’s Screenplay was not described as a weak woman but she showed the characteristics of leadership, ambitious, and courageous where these characters usually owned by man. She was described as a woman who loved their people and the environment which is a reflection of ecological feminism. Second, the relationship between man and woman was illustrated that male characters dominated woman both verbally and mentally. Third, regarding the relationship between man and nature, it was found that nature was dominated because man saw nature as a resource to meet human needs. Finally, related to the relationship between woman and nature, it was revealed that woman was closer to nature than man so they can live in harmony.