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Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Somethinc Melalui Brand Image Sebagai Variabel Intervening Maharani, Tiara; Madiawati, Putu Nina
eProceedings of Management Vol. 12 No. 4 (2025): Agustus 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi bermaksud mengkaji dampak dari pemasaran media sosial juga kualitas produk pada keputusan pembelianbermediasikan citra merek menjadi variabel mediasi untuk produk Somethinc. Somethinc merupakan merekkecantikan lokal yang perkembangannya pesat memanfaatkan pemasaran media sosial, terutama platform TikTokuntuk menjangkau konsumen. Penelitian ini menguji bagaimana strategi pemasaran di media sosial serta kualitasproduk Somethinc membentuk citra merek di benak konsumen dan akhirnya meningkatkan keputusan pembelian.Kuantitatif deskriptif adalah metode penelitian yang digunakan, data dikumpulkan melalui survei dengan sampel 385responden terhadap pengguna produk Somethinc di kota Bandung. Hasil memperlihatkan jika pemasaran media sosialjuga kualitas produk berdampak positif secara bermakna atas citra merek juga keputusan pembelian. Di samping itu,citra merek juga terbukti memediasi dampak dari pemasaran media sosial serta kualitas produk pada keputusanpembelian. Kesimpulannya, efektivitas pemasaran pada sosial media dan kualitas produk yang optimal berperankrusial untuk membentuk citra positif suatu merek dan mendorong keputusan pembelian produk Somethinc.Kata kunci: Pemasaran Media Sosial, Kualitas Produk, Citra Merek, Keputusan Pembelian
Analysis of the Effect of Economic Growth, Population, and Open Unemployment Rate on the Human Development Index in the Tapal Kuda Region of East Java Maharani, Tiara; Primandhana , Wiwin Priana
Journal of Regional Economics and Development Vol. 3 No. 1 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jred.v3i1.890

Abstract

This study examines the influence of economic growth, population size, and open unemployment rate on the Human Development Index (HDI) in the Tapal Kuda region of East Java, which includes the districts of Banyuwangi, Bondowoso, Jember, Lumajang, Probolinggo, Pasuruan, and Situbondo during the period 2014–2023. The analysis was conducted using secondary data from the Central Statistics Agency (BPS) employing panel data regression via the Fixed Effects Model (FEM) approach. The findings indicate that economic growth does not have a significant negative impact on the HDI, suggesting that changes in economic growth have not yet notably improved or reduced the quality of life for residents in this region. The population size variable has a significant positive impact, indicating that population growth is accompanied by improved access to education, health services, and living standards. Conversely, the open unemployment rate has a significant negative impact on the HDI, indicating that high unemployment is a barrier to human development progress. Based on these findings, policies that prioritize equitable development, job creation, and improvements in the quality of education and health services are needed to accelerate HDI improvement in the Tapal Kuda region.
Physical and Psychological Impact on Children Undergoing Chemotherapy Maharani, Tiara; Zukhra, Ririn Muthia; Putri, Syeptri Agiani
Indonesian Journal of Global Health Research Vol 6 No S4 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6iS4.3978

Abstract

Cancer is a non-communicable disease in which cells or tissues grow uncontrollably and malignantly and require long-term treatment. Chemotherapy is the primary treatment used to treat cancer by giving a type of drug that is tailored to the type of cancer suffered by the child. The mechanism of action of chemotherapy drugs is very strong to kill cancer cells but this also affects other normal cells. This shows that chemotherapy has side effects in its treatment. The side effects of chemotherapy are physical and psychological impacts. Objective: this study aims to determine the physical and psychological impact on children who undergo chemotherapy. This research was conducted at Arifin Achmad Regional Hospital. Methods: This research design uses descriptive quantitative with cross sectional approach. The sample of this study was 66 respondents. Sampling used a purposive sampling technique with inclusion criteria namely children who received chemotherapy treatment and were aged 5 to 7 years. The analysis used was univariate analysis. Results: The results of this study show that the physical impacts that often arise are hair loss (71.4%), dry mouth (40.5%), lack of energy (38.1%), changes in skin color (38.1%), nausea (38.1%), weight loss (35.7%) and others. Frequent psychological effects were irritability (69.0%), sleep disturbance (42.9%), worry (31.0%) and others. sadness (28.6%) and others. Conclusion: From the results of the study, it can be seen that the most frequent impacts on children undergoing chemotherapy are hair loss and irritability.
DESAIN ANTARMUKA WEBSITE PELAYANAN PENGADUAN PELANGGAN MENGGUNAKAN DESIGN THINKING Panjaitan, Rosita; Maharani, Tiara; Syuhada, Rahmad
Jurnal Informatika dan Teknik Elektro Terapan Vol. 13 No. 1 (2025)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jitet.v13i1.6104

Abstract

Penelitian ini bertujuan untuk merancang tampilan atau desain antarmuka website yang digunakan untuk pelayanan pengaduan pelanggan di PDAM Tirtanadi Cabang Pemasaran Air Limbah Kota Medan dengan menggunakan pendekatan Design Thinking. Latar belakang dari penelitian ini adalah adanya kebutuhan akan sistem pengaduan yang modern dan efektif untuk meningkatkan kualitas pelayanan kepada pelanggan. Metode ini diterapkan dalam lima tahapan utama design thinking, yaitu empathize, define, ideate, prototype dan test, yang dirancang untuk memahami kebutuhan pengguna serta menciptakan solusi teknologi yang tepat. Prototipe dikembangkan menggunakan figma, dengan fokus pada fungsionalitas, estetika, dan kemudahan akses. Hasil dari penelitian ini menunjukkan bahwa desain antarmuka website yang telah dikembangkan tidak hanya mampu meningkatkan pengalaman pengguna, tetapi juga memberikan transparansi dan efisiensi dalam proses pengelolaan pengaduan. Diharapkan, implementasi desain ini akan berkontribusi pada peningkatan kepuasan pelanggan, mempercepat penyelesaian pengaduan, dan memperkuat citra PDAM Tirtanadi sebagai penyedia layanan publik yang profesional.
LITERASI KEBANGSAAN DAN BAHASA MELALUI KOLABORATIF STORYTELLING BAGI SISWA SEKOLAH INDONESIA DAVAO, MINDANAO, FILIPINA Musiana Yudhawasthi, Ciwuk; Madonna, Metha; Aulia Putri, Yuliana; Maharani, Tiara
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 11 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i11.4620-4629

Abstract

Sekolah Indonesia Davao (SID) awalnya hanya diperuntukan bagi home staff Konsulat Jenderal Davao City, namun kini dapat dimanfaatkan juga oleh seluruh warga  Indonesia yang menetap di Mindanao, Filipina, khususnya warga keturunan Indonesia yang masuk secara illegal di Filipina. Permasalahan besar yang dihadapi oleh warga keturunan Indonesia yang telah menetap selama beberapa generasi di Filipina adalah minimnya literasi kebangsaan dan kemampuan berbahasa disebabkan kurangnya partisipasi orangtua dalam menerapkan penggunaan bahasa Indonesia dalam percakapan sehari-hari termasuk  pengetahuan mengenai bangsa dan budaya Indonesia. Kebanyakan masyarakat keturunan tersebut tinggal di daerah terpencil, sulit dijangkau dan berada di bawah garis kemiskinan. Situasi tersebut mendorong Universitas Bhayangkara Jakarta Raya bekerjasama dengan Sekolah Indonesia Davao (SID) mengadakan Pengabdian Kepada Masyarakat (PKM) dengan tema Collaborative Storytelling bagi Siswa di Sekolah Indonesia Davao guna mendukung Program Indonesianisasi Anak Indonesia. Tujuan: meningkatkan literasi kebangsaan dan bahasa anak keturunan Indonesia khususnya di wiayah Mindanao. Metode: diterapkan dalam tiga bentuk yaitu literasi,  tradisi lisan, dan  literasi warisan budaya. Sasaran kegiatannya adalah siswa seluruh kelas di SID. Rekomendasi: diperlukan usaha untuk mempercepat praktik Bahasa Indonesia dengan cara yang menyenangkan di Sekolah Indonesia Davao, memotivasi agar anak mau belajar di Indonesia dan mengenal tentang Indonesia dengan lebih baik.
ANALISIS PERCEPATAN WAKTU PROYEK DENGAN METODE CRASHING DAN LAST PLANNER SYSTEM (LPS): STUDI KASUS PROYEK PEMBANGUNAN GEDUNG FASILITAS PENGEMBANGAN PRODUK SKALA PILOT (GEDUNG NO.34) Maharani, Tiara; Herzanita, Ayu
Construction and Material Journal Vol. 7 No. 2 (2025): Construction and Material Journal Vol. 7 No. 2 Oktober 2025
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/cmj.v7i2.5985

Abstract

The problem of delay remains a major challenge in the construction world. During the implementation of construction projects, delays are often caused by obstacles or unplanned problems. Delays lead to the duration of project execution not as planned in the work contract. Many ways are done to overcome project schedule delays such as the crashing time acceleration method and the Last Planner System (LPS). The crashing method is carried out by accelerating the duration of project completion by carrying out three systems, namely increasing manpower, changing work time (shifts) and adding work time (overtime). Meanwhile, the LPS is a planning system based on collaboration, integrated commitment between works by involving people who are directly responsible and understand the work in a production unit. This study aims to analyze the acceleration of time with the Crashing method and with the LPS then compare the effectiveness of time acceleration between the two methods. Case study from the Pilot Scale Product Development Facility Building (Building No.34). The problem is what level of efficiency in both methods of time acceleration will be analyzed. The implementation of crashing with alternatives shift work reduces the project duration by 22 days, whereas the simulation of the LPS increases the actual weight compared to planning. The difference between the two method is that the crashing method is applied after delays occur, while the LPS accelerates work and increases productivity by utilizing continuous team collaboration.
PEMANFAATAN KARBON SISA HASIL PEMBENTUKAN KRISTAL LIMBAH TULANG IKAN TENGGIRI (SCOMBEROMORUS COMMERSON LACEPEDE) DAN IKAN BELIDA (CHITALA LOPIS) UNTUK MENGADSORPSI ZAT WARNA SINTETIK CONGO RED Ramadani, Pino; Fransiska, Firnanda Zuni; Putri, Aisyah Adinda; Maharani, Tiara; Syahputri, Salsabila Dia; Rahmadani, Fitri Nur; Wirhanuddin, Wirhanuddin; Nurhadi, Mukhamad
Jurnal Inovasi Teknik Kimia Vol. 10 No. 3 (2025): July | INTEKA - Jurnal Inovasi Teknik Kimia
Publisher : Fakultas Teknik Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/inteka.v10i3.13027

Abstract

To date, industrial wastewater treatment efforts have largely relied on conventional methods that are sensitive to environmental changes and less effective in degrading complex dyes such as Congo Red. One promising alternative approach is adsorption using biomass-based activated carbon, including waste derived from fish bones. This study aims to investigate the properties, surface characteristics, and adsorption mechanism of residual carbon obtained from crystal formation processes using waste bones of mackerel and featherback fish for Congo Red removal. The methodology involved carbonization at 500 °C, followed by sulfonation with concentrated H₂SO₄, and adsorption experiments with varying carbon particle size, contact time, and initial Congo Red concentration. The results demonstrate that fish bone waste carbon is highly effective in adsorbing Congo Red, with removal efficiency increasing with contact time and reaching equilibrium within 10 minutes at 99.8%. The optimum particle size was 200 mesh, and the maximum adsorption capacity was observed at Congo Red concentrations below 600 mg L⁻¹. Isotherm analysis revealed that the adsorption process follows the Langmuir model, with a maximum adsorption capacity of 16,666.6 mg g⁻¹. Meanwhile, kinetic data indicated that the adsorption behavior conforms to a pseudo-second-order model, with a rate constant of 666.6 g mg⁻¹ h⁻¹ at 25 °C.
Pre-Service Teachers’ Perceptions of Kahoot! as a Teaching Tool During Internships Maharani, Tiara; Siswana
SALEE: Study of Applied Linguistics and English Education Vol. 6 No. 2 (2025)
Publisher : STAIN Sultan Abdurrahman Kepulauan Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35961/salee.v6i2.2137

Abstract

This study explores how pre-service teachers perceive the use of Kahoot! during their teaching internships, especially in English language classrooms. As digital tools become more common in education, Kahoot! stands out for making lessons more interactive and enjoyable. Through a survey of 180 education students, this research looks at how Kahoot! supports engagement, ease of use, and effectiveness in teaching. Most participants found it helpful in boosting student motivation and participation. They also saw it as simple to use and easy to apply in the classroom. Interestingly, factors like a student's semester and age influenced how effective they thought Kahoot! was, while their study program and how often they used it did not. Overall, the study shows that gamified tools like Kahoot! can enhance the teaching experience and suggests that teacher education programs should consider including them to make learning more dynamic and effective.
Edukasi dan Pendampingan Penerapan Buku Kas Harian bagi UMKM Pasar Perumnas Kota Cirebon Kanivia, Aan; Puspitarini, Dewi Anggun; Maharani, Tiara; Melani, Rhesya Putri; Rosianah, Chaoliyah
Jurnal Pengabdian Bisnis dan Akuntansi Vol 4 No 2 (2025): Jurnal Pengabdian Bisnis dan Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2025.4.2.19774

Abstract

This Community Service Program aims to improve the financial management accountability of MSME traders at the Perumnas Traditional Market, Cirebon City, through the implementation of simple daily cash book recording. The program applied an educational and participatory approach tailored to the characteristics of traditional market MSME actors. The approach was implemented through several stages, including mapping the partners’ initial conditions using questionnaires, socialization on the importance of business financial records, simple accounting training, and assistance in daily transaction recording. The subjects of the program consisted of 24 market traders with diverse business backgrounds and scales. The results indicate a significant change in financial recording behavior, as reflected by a decrease in the percentage of traders who did not record transactions and an increase in the use of daily cash books and other recording media. In addition, traders began to separate business finances from household finances and developed a basic understanding of cash flow control. This program demonstrates that the implementation of simple financial recording through an educational and participatory approach can enhance transparency, accountability, and business sustainability among traditional market MSMEs.
Pendampingan Digitalisasi Keuangan Masjid At-Ta’awun Kota Cirebon Jawa Barat Berbasis PSAK 45 sebagai Upaya Peningkatan Akuntabilitas Setiawan, Fanny Andriani; Asfi, Marsani; Dewi, Wiwiek Nurkomala; Putra Ananda, Febri; Maharani, Tiara; Azzahra Anggraeni, Laila; Amroni, Amroni
Jurnal Abdi Masyarakat Indonesia Vol 6 No 1 (2026): JAMSI - Januari 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2427

Abstract

Masjid At-Ta’awun Kota Cirebon menghadapi kendala dalam pengelolaan keuangan yang masih dilakukan secara manual sehingga pencatatan kurang terstruktur, laporan belum sesuai standar, dan penyampaian informasi keuangan belum optimal. Kegiatan Pengabdian kepada Masyarakat ini memberikan solusi berupa pendampingan digitalisasi keuangan berbasis PSAK 45 sebagai upaya meningkatkan akuntabilitas pengelolaan dana masjid. Pendampingan dilaksanakan melalui pemetaan kebutuhan administrasi, penyusunan format laporan keuangan sesuai PSAK 45, pelatihan penggunaan aplikasi pencatatan digital, serta bimbingan praktik penyusunan laporan. Hasil kegiatan menunjukkan bahwa takmir masjid memahami struktur laporan keuangan PSAK 45, mampu menggunakan format digital yang disiapkan, dan dapat menyusun laporan secara lebih sistematis. Kegiatan ini juga meningkatkan kapasitas pengurus DKM dalam memahami pelaporan keuangan digital serta mempraktikkan tata kelola administrasi keuangan secara lebih tertata.
Co-Authors Adi Neka Fatyandri Adlina, Zuraidah Ahmad Fauzan Ali Masyhar Alibasjah Inggriantara Amroni, Amroni Ana Hardiana, Ana Anggraeni, Egi Syahrah As Falah, M. Fikri Atmajaya, Lakeyssa Faith Aulia Putri, Yuliana Ayu Herzanita Azkiya, Zafira Zia Azzahra Anggraeni, Laila Daud Karel Walanda Dewi Cahyandari, Dewi Dewi, Wiwiek Nurkomala Ernah, Ernah Fadillah, Khansa Lubna Faizah, Sarah Fajar, Inayah Alifia Farraz, Shafira Fawwaz Al Faruq, Nisa Hanan Al Fitri Nur Rahmadani Fitriana, Aisyah Fransiska, Firnanda Zuni Gunawan, Syahrul Hanum, Nayla Nur Alifia Herwani, Suci Hery Widijanto Hidayat, Fitri Irfianti, Nasywa Putri Irwan Irwan Isbandi, Muhammad Izdan Kanivia, Aan Madonna, Metha Maesaroh, Elisa Marsani Asfi Marzila, Fely Melani, Rhesya Putri Mery Napitupulu Mukhamad Nurhadi, Mukhamad Muqtadir, Hisyam Aufa Musiana Yudhawasthi, Ciwuk Ningsih, Heni Anggraeni Panjaitan, Rosita Paramitha, Amelia Ayu Primandhana , Wiwin Priana Puspitarini, Dewi Anggun Putra Ananda, Febri Putri, Aisyah Adinda Putri, Rizka Amalia Putu Nina Madiawati Rahmadani, Agung Rahmannisa, Farsya Yulia Rahmatika, Nur Auliya Rahmatin, Leily Suci Rakanita Dyah Ayu Kinesti, Rakanita Dyah Ayu Ramadani, Pino RIOFITA, HENDRA Rosianah, Chaoliyah Rosmita Nuzuliana, Rosmita Rumi Suwardiyati Ryandoko, Rifqi Fauzi Nursyaban Sadiyyah, Putri Aulia Sajidah, Hanah Setiawan, Fanny Andriani Shinta Hadiyantina Shofiyah, Shofiy Siswana Sudjati, Xaviera Qatrunnada Djana Sudrajadad, Alfira Yushardinar Supaat, Dina Imam Suroyya, Khayya Sa`adatun Nuris Syahputri, Salsabila Dia Syeptri Agiani Putri Syuhada, Rahmad Tampilen, Tampilen Tristania, Auriel Wafiq Ummul Mustaqimah, Ummul V, Vidyastuti Valentino, James Wirhanuddin, Wirhanuddin Yanti, Suci Rama Zukhra, Ririn Muthia